Penofin
- Company typePrivate
- Founded1979
- HeadquartersUkiah, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Penofin firmographics
Firmographics- Name
- Penofin
- Legal name
- Performance Coatings Inc.
- Website
- https://penofin.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Penofin industry classification
Industry- Product category
- Wood Finishes and Coatings
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Wood Coatings & Finishes (IMAEAGAG)
- akta.pro secondary industry
- Wood Coatings & Finishes (IMAEAHAF)
Keywords
Where Penofin is headquartered
LocationHeadquarters
- HQ city
- Ukiah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Penofin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Wood Finish Products: Penofin generates revenue through the sale of wood finishes, wood stains, wood preparations, and related wood care products. Products are sold through dealers, distributors, and online channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Penofin product offering
Product offeringCore offering
Penofin manufactures and sells premium wood finishes, wood stains, and wood preparation products under the Performance Coatings Inc. legal entity. Its product portfolio covers penetrating oil finishes, architectural grade hardwood finishes, solid and elastomeric coatings, composite deck finishes, and wood preparation systems, all built around a Brazilian Rosewood Oil base that is formulated to penetrate wood fibers for interior-out protection.
Product overview
Penofin is a manufacturer of wood finishes, wood stains, and wood preparations made by Performance Coatings Inc. The product portfolio includes several distinct product lines: (1) Architectural Grade hardwood finishes featuring TMF Hardwood and TSF Hardwood variants; (2) Penetrating Oil Finishes including Blue Label, Ultra Premium Red Label, Penofin Verde (environmental), Marine Oil Finish, Interior Hardwood Formula, Exterior Hardwood Formula, products for Redwood, Pressure Treated Wood, and Log On; (3) the newer Penofin Stain & Sealer; (4) Solid & Elastomeric Coatings including RenewAll and Solid Color Acrylic Stain; (5) Knotwood Oil Finish for Composite Decking; and (6) Wood Preparation products (Pro-Tech kit with Stripper, Cleaner, Brightener, and First Step Prep). The core technology revolves around Brazilian Rosewood Oil as a base ingredient, providing deep penetration and long-lasting protection. Products offer up to 99% UV protection and are marketed for use on decks, docks, siding, fencing, log homes, and interior hardwood surfaces.
Differentiator
Problem solved
Functional benefit
Brands
- Penofin Architectural Grade: Architectural grade hardwood wood stain with Transparent Satin and Matte finishes offering 2 & 4 year protection
- Penofin Stain & Sealer
- Penofin Verde
- Ultra Premium Red Label Penofin
- Blue Label Penofin
- Penofin Log On
- Penofin Knotwood
- Penofin Marine Oil Finish
- Penofin RenewAll
- Penofin Solid Color Acrylic Stain
- Penofin Pro-Tech
Products and services
- Penofin Architectural Grade Hardwood Premium hardwood finishing product line with TMF Hardwood, TSF Hardwood, and TSF Marine Grade variants offering transparent satin and matte finishes and 2 to 4 year protection for dense hardwoods.
- Penofin TMF Hardwood Matte finish hardwood stain in natural and ipe tones using deep penetrating modified natural oils with an advanced waterborne delivery system for maximum penetration, water repellency, and natural wood beauty.
- Penofin TSF Hardwood Satin finish hardwood stain within the Architectural Grade line for dense hardwood applications.
- Penofin Stain & Sealer Combination stain and sealer that requires no wiping, with no laps or streaks, providing UV protection, mold and mildew protection, and waterproofing in one step.
- Ultra Premium Red Label Penofin Ultra premium penetrating oil finish with 99% UV protection, available in three cedar tones, providing excellent scratch resistance for exterior wood.
- Blue Label Penofin The workhorse of the Penofin line, a penetrating oil finish with 90% UV protection from transoxide pigments and Brazilian Rosewood Oil base that penetrates deeply to protect against moisture.
- Penofin Verde Environmental wood stain that is non-toxic and odorless, available in 18 rich colors for environmentally sensitive projects.
- Penofin Marine Oil Finish Original ultra-premium formula designed to protect and restore wood in harsh marine environments, suitable for boats, decks, railings, and docks.
- Penofin Interior Hardwood Formula Interior hardwood finish that penetrates deep into dense hardwood while protecting and accentuating the wood's natural inner beauty.
- Penofin Exterior Hardwood Formula Exterior wood stain especially formulated to penetrate dense hardwoods with added ultraviolet protection and transparent natural tone that allows wood beauty to show through.
- Penofin for Redwood Wood stain for redwood providing a rich, uniform all-heart appearance, 99% UV protection via transoxide pigments, extra mildew protection, and ten transparent wood stain tones.
- Penofin for Pressure Treated Wood One-coat formula designed to enhance color of all types of pressure treated wood, meeting EPA guidelines to lock in carcinogens in CCA wood, with strong performance on ACQ wood and 99% UV protection.
- Penofin Log On Wood stain specifically for timber frame and log homes, featuring sustainably harvested Brazilian Rosewood Oil and available in three tones for log home applications.
- Penofin Knotwood Oil Finish for Composite Decking Composite deck finish with 99% UV protection in three transparent tones that adds color to gray composite wood, restores finish to faded composite wood, and includes high-grade mildewcide to retard mold and resist dirt and stains.
- Penofin RenewAll Solid color stain coating for decks, concrete, and wood surfaces that needs complete color coverage.
- Penofin Solid Color Acrylic Stain Solid color acrylic stain offering complete color coverage for wood surfaces.
- Penofin First Step Prep Surface preparation product applied to wood before applying Penofin finishes.
- Penofin Pro-Tech Stripper #1 Wood stripper product for removing existing finishes as the first step of the Pro-Tech preparation system.
- Penofin Pro-Tech Cleaner #2 Wood cleaner product for preparing surfaces as the second step of the Pro-Tech preparation system.
- Penofin Pro-Tech Brightener #3 Wood brightener product for final surface preparation as the third step of the Pro-Tech preparation system.
Quantifiable outcome
- 99% UV Protection
- +2 more outcomes
Companies that use Penofin
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Penofin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Penofin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Societe de Promotion du Bois S.A.minorWest Indies distributor for Penofin products. Located in Port-au-Prince, Haiti at Parc Industriel Shodecosa.
- West Indies International FurnitureminorInternational furniture retailer distributing Penofin in Turks and Caicos. Located at Saltmills Plaza, Grace Bay Road.
- Penofin Dealers and DistributorscoreNetwork of independent dealers and distributors carrying Penofin products. The company emphasizes being committed to 'independent channels of dealers and distributors' as a core value.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Penofin competitors and assessment
Company assessmentDirect peers
- Cabot (Samuel Cabot): Cabot is a long-established wood care brand specializing in deck and siding stains. It is a direct competitor to Penofin in exterior wood finishes with comparable premium positioning.
- Minwax: Minwax is the leading U.S. wood stain and finish brand, owned by Sherwin-Williams. It competes directly with Penofin across DIY and professional wood finishing channels with a similarly broad SKU portfolio.
- Thompson's WaterSeal: Thompson's WaterSeal is a major wood protection brand focused on waterproofing stains and sealers. It competes directly with Penofin's exterior wood finishes at retail.
- Sikkens: Sikkens is a premium European wood finish brand (AkzoNobel) widely used by professionals for decking and siding. It is a direct peer in the premium/professional wood coatings segment.
- Olympic Stains: Olympic Stains, now part of PPG, offers wood stains and deck finishes. It is a direct competitor in the retail and contractor wood stain category.
- Wolman (Wood Defender by Rust-Oleum): Wolman / Wood Defender is a long-standing fence and deck stain brand now under Rust-Oleum. It directly competes with Penofin in the exterior wood finishing category at retail.
Broad incumbents
- Rust-Oleum: Rust-Oleum is a large specialty coatings incumbent with wood care products (e.g., Wolman, Restore). It competes broadly with Penofin in deck and wood restoration but serves a much wider portfolio of substrates.
- Behr: Behr (part of Masco / Behr Process) is a major architectural coatings brand with a wood stain line sold at Home Depot. It competes broadly with Penofin at retail but is a much larger incumbent with broader portfolio.
Emerging players
- Defy Wood Stains: Defy is a smaller specialty wood stain brand focused on eco-friendly, water-based formulations for decks. It competes with Penofin in the premium DIY and contractor niche with overlapping UV-protection messaging.
- Ready Seal: Ready Seal is a specialty penetrating oil-based wood stain/sealer targeting DIY deck and fence applications. It overlaps with Penofin's no-wipe, penetrating-oil positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Penofin social profiles
Digital presencePenofin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Penofin leadership team
Management profileNumber of profiles
Profiles2 records
Penofin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Penofin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Penofin
What does Penofin do?
Penofin manufactures and sells premium wood finishes, wood stains, and wood preparation products under the Performance Coatings Inc. legal entity. Its product portfolio covers penetrating oil finishes, architectural grade hardwood finishes, solid and elastomeric coatings, composite deck finishes, and wood preparation systems, all built around a Brazilian Rosewood Oil base that is formulated to penetrate wood fibers for interior-out protection.
Is Penofin a public or private company?
Penofin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Penofin founded?
Penofin was founded in 1979. It employs 11 to 50 people.
Where is Penofin based?
Penofin is headquartered in Ukiah, United States, in the North America region.
How does Penofin make money?
One revenue line is on record: wood Finish Products.
Who are Penofin's main competitors?
Direct peers on record are Cabot (Samuel Cabot), Minwax, Thompson's WaterSeal, Sikkens, Olympic Stains and Wolman (Wood Defender by Rust-Oleum). Broad incumbents are Rust-Oleum and Behr. Emerging players are Defy Wood Stains and Ready Seal.
Does Penofin have an API?
No public API is recorded for Penofin.
What industry is Penofin in?
Penofin's product category is Wood Finishes and Coatings. Its primary akta.pro industry code is IMAEAGAG, Wood Coatings & Finishes, with a secondary code of IMAEAHAF, Wood Coatings & Finishes. Its SIC code is 2851.