Permaculture Magazine

What Permaculture Magazine does

Permaculture Magazine is a UK-based permaculture and regenerative-living publication operated by Hyden House Ltd (a private limited company in the United Kingdom), founded in 1990 and publishing continuously for more than 30 years. The core product is a quarterly print and digital magazine covering permaculture design, sustainable agriculture, forest gardening, herbal medicine, natural building, and climate solutions, with a digital archive spanning the full 30+ year history bundled into every subscription. The company is editorially led by co-founder Maddy Harland and co-owned by Maddy and Tim Harland, with day-to-day operations supported by a team of 51–100 employees.

Beyond the core magazine, the product portfolio includes an e-commerce shop (shop.permaculture.co.uk) selling subscriptions, books, and merchandise; a courses platform offering Full Permaculture Design and Medicinal Forest Garden Design courses; an annual Permaculture Magazine Award celebrating global regenerative projects; community classifieds; and Permaculture Week as an annual community event. Content is organized into Articles, Solutions, Reviews, and Videos across topics such as agroecology, agroforestry, composting, natural building, and climate change.

Revenue is generated through four streams: recurring magazine subscriptions (Print, Digital Only, Institutional Print+Digital, Institutional Digital on annual billing); one-time book and merchandise sales via the online shop; transaction fees from classified advertisements and course listings; and voluntary donations through PayPal. Distribution combines direct subscriptions, institutional access via Exact Editions, and physical retail shelf placement at Waterstones in the UK and Barnes & Noble plus NorthTown Books in the US. The technology stack is not proprietary — digital distribution and institutional access are handled via the Exact Editions platform, and the website runs on a standard CMS with no disclosed AI, API, or integration capabilities.

Name

Permaculture Magazine

Legal name

Hyden House Ltd

Website

https://permaculture.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Permaculture Magazine is a UK-based publication by Hyden House Ltd producing a quarterly print and digital magazine covering permaculture design, regenerative agriculture, and sustainable living. It serves practitioners, home gardeners, smallholders, educators, and institutional libraries globally for over 30 years.

Ownership category

akta.pro rank

Product category

Consumer Publishing

NAICS

Periodical Publishers (51312), Periodical Publishers (513120), Book Publishers (513130)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Permaculture publishing
• Print digital magazine
• Sustainable living content
• Gardening books retail
• Permaculture design courses

Headquarters

HQ city

Petersfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions, including institutional subscriptions for libraries and educational organizations
2. Book and Merchandise Sales: Sale of permaculture and gardening books, merchandise through the online shop
3. Classifieds and Course Listings: Revenue from classified advertisements and course listing fees
4. Donations: Voluntary donations from supporters via PayPal

Pricing tiers

Distribution channels6 records

Marketing channels9 records

Core offering

Permaculture Magazine is a UK-based publisher (Hyden House Ltd) producing a print and digital magazine focused on permaculture design, sustainable living, and regenerative agriculture. It also sells books and merchandise via an online shop, offers permaculture design courses, and runs an annual award program.

Product overview

Permaculture Magazine is a UK-based publication by Hyden House Ltd offering a print and digital magazine focused on permaculture design, sustainable living, and regenerative practices. The product portfolio centers on the core Permaculture Magazine (quarterly print and digital subscription with access to 30+ years of back issues) supplemented by an e-commerce shop for books and subscriptions, an educational courses platform, the Permaculture Magazine Award (celebrating regenerative projects), and community classifieds. Content is organized across articles, solutions, reviews, and video categories spanning topics including agroecology, forest gardening, herbal medicine, natural building, and climate solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Permaculture Magazine Award: Annual award celebrating permaculture projects and climate change solutions, previously offering prize funds of £30,000 and £25,000

Products and services

• Permaculture Magazine A print and digital magazine covering permaculture design, sustainable agriculture, forest gardening, herbal medicine, natural building, and regenerative practices. Published quarterly with archives spanning 30+ years, aimed at permaculture practitioners, home gardeners, and smallholders.
• Permaculture Magazine Shop Online store selling permaculture and gardening books, subscriptions (print, digital, and institutional), and related publications from publisher Hyden House Ltd.
• Permaculture Magazine Back Issues Digital access to 30+ years of archived magazine articles, solutions, and reviews, available free with magazine subscriptions.
• Permaculture Courses Online and in-person permaculture design courses, including the Full Permaculture Design Course and Medicinal Forest Garden Design Course, offered through the magazine's course platform.
• Permaculture Magazine Award Annual award program celebrating climate change solutions and regenerative projects globally, with prize funding for permaculture projects.
• Classifieds Community advertising section featuring permaculture projects, courses, events, and opportunities from practitioners worldwide.

Quantifiable outcome

• FREE access to all 30+ years of back issues with every subscription

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• WaterstonesminorChannel Partner/ Reseller/ DistributorUK retail stockist partnership. Permaculture Magazine is available for purchase at Waterstones bookstores across the UK, providing visibility among mainstream book buyers.
• Barnes & NobleminorChannel Partner/ Reseller/ DistributorUS retail stockist with multiple locations across the US. The magazine is available at Barnes & Noble bookstores in states including CA, NY, MA, AZ, WI, NJ, TX, SC, MN, and others.
• NorthTown BooksminorChannel Partner/ Reseller/ DistributorIndependent bookstore stockist located in Arcata, CA. Represents community bookstore distribution in the US market.
• Exact EditionscoreTechnology or IntegrationDigital distribution platform partner providing digital subscription services for institutional and individual digital access to the magazine.
• Lush Spring PrizeminorGTM or Marketing PartnerFeatured in Lush Spring Prize related content. The Lush Spring Prize supports regenerative projects and is related to the permaculture community.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Positive News: UK-based magazine and digital publisher focused on constructive journalism about climate, social, and environmental solutions. Comparable as a values-driven UK periodical with subscription and donation revenue streams and an overlapping sustainability audience.
• Resurgence & Ecologist: UK-based magazine covering environmentalism, sustainability, and ethical living with a long publication history. Comparable as a long-running UK print and digital periodical for sustainability-minded readers, with similar subscription and donation business model.
• Gardens Illustrated: UK-based monthly gardening magazine covering garden design, plants, and horticulture. Directly comparable as a print and digital subscription magazine serving gardening enthusiasts in the same UK retail and institutional channels.
• Permaculture Design Magazine: US-based publication focused on permaculture design principles and practice. The closest direct peer, sharing subject matter, audience profile, and subscription-based business model in the same niche.
• The Garden (RHS): Royal Horticultural Society's flagship magazine for members, covering practical gardening. Comparable as a UK garden periodical with subscription and institutional reach and an overlapping audience of dedicated gardeners.
• Country Smallholding: UK magazine covering small-scale farming, livestock, and sustainable land management. Comparable as a niche UK print periodical addressing smallholders and regenerative practitioners — an audience that overlaps with Permaculture's smallholder segment.
• The Ecologist: UK-based environmental magazine and digital outlet covering sustainability, climate, and ecological issues. Comparable as an independently published UK periodical serving sustainability-minded readers with subscription and donation-supported revenue.

Broad incumbents

• Mother Earth News: Long-running US magazine and digital brand covering homesteading, organic gardening, and sustainable living. Closely comparable as a sustainability-focused periodical with broad DIY and regenerative agriculture coverage and a global subscriber base.
• BBC Gardeners' World Magazine: Mass-market UK gardening monthly from Immediate Media with very large circulation. Comparable as a home and garden magazine occupying overlapping shelf space and reader interest, though it is general-interest rather than permaculture-focused.

Emerging players

• Acres USA: US publication covering ecological and regenerative agriculture for commercial-scale farmers. Comparable as a sustainability/agriculture periodical with subscription model, though focused on larger-scale farming rather than home permaculture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/permacultureMag
• YouTubeyoutube.com/@PermacultureMagazine
• Facebookfacebook.com/PermacultureMag
• Instagraminstagram.com/permaculturemagazine
• Pinterestpinterest.com/permaculturemag
• LinkedInlinkedin.com/company/permaculture-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Permaculture Magazine