Tontarelli
- Company typePrivate
- Founded1979
- HeadquartersCastelfidardo, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Tontarelli firmographics
Firmographics- Name
- Tontarelli
- Legal name
- Tontarelli S.p.A.
- Website
- https://tontarelli.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tontarelli industry classification
Industry- Product category
- Plastic Housewares
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro industry
- Foodservice & Single-Use Plastic Packaging (Cups, Lids, Cutlery) ManufacturingIndustrials, Manufacturing & Construction/Plastics & Rubber Manufacturing/Plastic Packaging Products Manufacturing
Keywords
Where Tontarelli is headquartered
LocationHeadquarters
- HQ city
- Castelfidardo
- HQ country
- Italy
- HQ region
- Europe
Offices4 records
Markets served
Tontarelli business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Revenue model
- Plastic Housewares Sales: The company manufactures and distributes plastic housewares including kitchen items, food storage, cleaning products, storage solutions, and garden products. Revenue is generated through wholesale distribution to retailers (G.D. - department stores and G.D.O. - chain stores) and direct-to-consumer online sales through country-specific e-commerce shops for Italy, France, and Germany.
- Furniture and Furnishing Complements: The company also generates revenue from plastic furniture and furnishing complements under the Omnimodus and Arianna brands, sold through the same distribution channels as housewares.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Tontarelli product offering
Product offeringCore offering
Tontarelli manufactures and distributes a catalogue of over 400 plastic houseware articles across Kitchen, Cleaning, Storage, and Garden categories, plus plastic furniture and furnishing complements under the Omnimodus and Arianna sub-brands. Products are designed around the proprietary 'Intelligenza Plastica' (Intelligent Plastic) concept emphasizing functionality, practicality, lightness, and a favorable quality-price ratio, and are sold wholesale to department stores and chain stores as well as directly to consumers through country-specific e-commerce shops in Italy, France, and Germany.
Product overview
Tontarelli is a plastic housewares manufacturer offering a diversified product portfolio centered on two main collections: the Classic Collection (over 400 articles covering Kitchen, Cleaning, Storage, and Garden categories) and the omnimodus-arianna furnishing line featuring modular furniture (Omnimodus) and design objects (Arianna). All products carry the 'intelligenza plastica' (plastic intelligence) branding, symbolizing intelligent, practical, and modern plastic items. The company operates an e-commerce platform alongside its manufacturing operations.
Differentiator
Problem solved
Functional benefit
Brands
- Omnimodus: Innovation and exclusivity for a concept that emphasises modularity — the key element of an infinite series of plastic furniture. Consumer creativity is positioned as the strength of this idea.
- Arianna
- Intelligenza Plastica
Products and services
- Classic Collection
- Omnimodus
- Arianna
Companies that use Tontarelli
Customer profileSegments3 records
Ideal customer profiles3 records
Tontarelli technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tontarelli partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- G.D. (Department Stores)coreLogistical services and collaboration with department stores (Grande Distribuzione). Tontarelli supplies plastic housewares for resale through department store retail channels.
- G.D.O. (Chain Stores)coreAll-around collaboration with chain stores (Grande Distribuzione Organizzata). Tontarelli supplies products for retail distribution through chain store networks.
Scale indicators6 records
Recent moves9 records
Expansion highlights4 records
Tontarelli competitors and assessment
Company assessmentDirect peers
- Lock & Lock: Global Korean plastic storage container brand with worldwide retail presence, competing with Tontarelli in the food storage and kitchen organisation categories.
- Sistema Plastics: New Zealand-based plastic food storage and housewares manufacturer with strong international retail distribution, directly comparable to Tontarelli's plastic kitchen and storage lines.
- Addis: UK-based plastic housewares manufacturer with a broad kitchen, cleaning, and laundry product range sold through UK and European retail — directly comparable to Tontarelli in product mix and channel.
- Curver: European plastic housewares manufacturer (part of Newell Brands) producing storage, kitchen, and household products across multiple categories — the closest direct competitor to Tontarelli in plastic housewares serving European mass retail.
- Joseph Joseph: UK designer of innovative plastic kitchen and household products with strong retail and D2C presence, competing at the design-led end of the same category Tontarelli serves.
- Sterilite: Large US plastic housewares manufacturer producing storage, organization, and kitchen products sold through mass retail — comparable in scale, product breadth, and channel to Tontarelli.
Broad incumbents
- Brabantia: Dutch homewares brand offering plastic and metal household products including storage, laundry, and kitchen items — a broader incumbent with overlapping categories.
- IKEA: Global home furnishings giant with significant plastic housewares and storage range sold across Europe — operates at a different scale but competes for the same consumer household spend.
- Newell Brands: US consumer goods conglomerate that owns Curver and other housewares brands; competes with Tontarelli via its plastic housewares portfolio at scale across European retail.
Emerging players
- Huhtamäki: Finnish-listed global packaging manufacturer with foodservice and consumer goods plastics operations; adjacent competitor with overlap in molded plastic consumer products.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tontarelli social profiles
Digital presenceTontarelli compliance and trust
Trust signalCompliance2 records
Tontarelli financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tontarelli leadership team
Management profileNumber of profiles
Profiles1 record
Tontarelli subsidiaries and ownership
Company hierarchySubsidiaries3 records
Tontarelli funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tontarelli M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tontarelli
What does Tontarelli do?
Tontarelli manufactures and distributes a catalogue of over 400 plastic houseware articles across Kitchen, Cleaning, Storage, and Garden categories, plus plastic furniture and furnishing complements under the Omnimodus and Arianna sub-brands. Products are designed around the proprietary 'Intelligenza Plastica' (Intelligent Plastic) concept emphasizing functionality, practicality, lightness, and a favorable quality-price ratio, and are sold wholesale to department stores and chain stores as well as directly to consumers through country-specific e-commerce shops in Italy, France, and Germany.
Is Tontarelli a public or private company?
Tontarelli is a private company. It is classified as family owned and is currently operating.
When was Tontarelli founded?
Tontarelli was founded in 1979. It employs 11 to 50 people.
Where is Tontarelli based?
Tontarelli is headquartered in Castelfidardo, Italy, in the Europe region.
How does Tontarelli make money?
Two revenue lines are on record. Plastic Housewares Sales are the primary driver. The others are furniture and Furnishing Complements.
Who are Tontarelli's main competitors?
Direct peers on record are Lock & Lock, Sistema Plastics, Addis, Curver, Joseph Joseph and Sterilite. Broad incumbents are Brabantia, IKEA and Newell Brands. Huhtamäki is listed as an emerging player.
Does Tontarelli have an API?
No public API is recorded for Tontarelli.
What industry is Tontarelli in?
Tontarelli's product category is Plastic Housewares. Its primary akta.pro industry code is IMANAEAI, Foodservice & Single-Use Plastic Packaging (Cups, Lids, Cutlery) Manufacturing. Its SIC code is 3080.