Filtercon

What Filtercon does

Filtercon Technologies Inc is a privately held, family-owned water filtration company headquartered in San Diego, California, operating under the DBA Filtercon Technologies. Founded in 1995, the company manufactures and installs whole-house water filtration systems, salt-free water softeners, reverse osmosis drinking water systems, and specialty/add-on modules (UV disinfection, fluoride filters, RV filters) for residential and commercial customers. Its core technology combines multi-stage mechanical/chemical filtration media — premium granular carbon (69 lbs in the flagship system), natural quartz, KDF-55 for heavy metals and bacteria, clinoptilolite for fine sediment, and Hydromagnetic Conditioning — with Template Assisted Crystallization (TAC) for salt-free scale prevention. Reverse osmosis units use TFC membranes rated to remove up to 99% of total dissolved solids, and the Alkalizer RO re-adds calcium and magnesium to raise pH. Systems are described as American-made, NSF-certified at the component level, with media rated for up to 10 years of maintenance-free operation.

The company monetizes through hardware sales bundled with professional installation services, plus ancillary free water testing used as a lead-conversion tool. Pricing is quote-based: a technician (not a salesperson) is sent on-site to evaluate water quality and requirements before a price is provided, and no tiers or price points are publicly disclosed. Revenue is split across four primary streams: (1) direct-to-consumer sales of home systems, (2) professional installation labor, (3) free water testing used as a sales funnel, and (4) commercial/bulk systems distributed through a channel of licensed contractors, builders, and plumbers who resell to breweries, restaurants, apartment buildings, warehouses, and estates.

Go-to-market is hybrid: a referral- and content-driven direct sales motion (educational blog, video testimonials, physician endorsements from integrative medicine practitioners, free quote CTAs) combined with a contractor channel for commercial accounts. The service area is concentrated in San Diego County with partial extension into Riverside County (Menifee, Corona), and the company self-describes as a local operator rather than a national call center. Customer concentration is diffuse across thousands of residential installs over 30+ years, with no disclosed enterprise anchor accounts or recurring subscription revenue.

Name

Filtercon

Legal name

Filtercon Technologies Inc

Website

https://filtercon.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Filtercon Technologies is a privately held, family-owned San Diego water filtration manufacturer and installer founded in 1995, selling whole-house filtration systems, salt-free TAC softeners, reverse osmosis units, and specialty add-ons directly to residential homeowners and through licensed contractor channel partners to commercial customers in San Diego and Riverside Counties.

Ownership category

akta.pro rank

Product category

Home Water Filtration Equipment

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), UV Water Purification Systems (Residential) (CRAJAJAJ), Replacement Filter Cartridges & Consumables (CRAJAJAH), Nutrient & Contaminant Removal (Nitrate, Fluoride, Arsenic, PFAS, Metals) (EUANABAH)

Keywords

• Home water filtration
• Salt-free water softening
• Reverse osmosis systems
• Whole house filtration
• Water treatment equipment

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Water Filtration System Sales: Sale of whole-house water filtration systems, salt-free water softeners, reverse osmosis systems, and specialty filters. Products are sold directly to homeowners and through channel partners (contractors, builders, plumbers).
2. Professional Installation Services: Full professional installation services including site evaluation, plumbing into main water line, and system configuration. Provided by licensed installers throughout San Diego County.
3. Water Testing Services: Free water testing is offered to help determine customer needs and system requirements. This drives system sales and ensures proper system sizing.
4. Commercial/Bulk Sales: Sale of commercial-sized filtration systems to businesses including drink plants, breweries, restaurants, apartment buildings, warehouses, and estates. Sold through contractor channel partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Filtercon manufactures, sells, and professionally installs home and commercial water filtration systems centered on proprietary five-stage whole-house carbon filtration, salt-free TAC water softening, multi-stage reverse osmosis drinking systems, and UV disinfection. Products remove chlorine, chloramines, VOCs, heavy metals, fluoride, PFAS, bacteria, and total dissolved solids while preventing hard water scale without salt, chemicals, electricity, or ongoing maintenance. The company sells direct to homeowners and through licensed contractor/channel partners, including on-site water testing and licensed installation.

Product overview

Filtercon offers a portfolio of water filtration and conditioning products spanning whole house systems, under-sink units, and specialty add-ons. The core product line includes the Five-Stage Whole House Filtration System and Salt-Free Water Softener, which can be purchased separately or combined in the Hybrid Whole House Water Filtration & Salt-Free Softener for comprehensive home protection. Under-sink options include the Alkalizer Reverse Osmosis System (6-stage with mineral re-addition), 5-Stage Reverse Osmosis System, and 3-Stage Under Counter Filter. Specialty products include Fluoride Filters, RV Water Filters, and UV Light Disinfection add-ons. Commercial-grade systems are also available for larger properties. All products are American-made and designed for San Diego/Southern California water conditions, with a focus on salt-free, chemical-free, maintenance-free operation.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole House Water Filtration System A five-stage whole-house water filtration system that removes chlorine, heavy metals, VOCs, and other contaminants from all water entering the home via five stages: Premium Granular Carbon, Natural Quartz Filtration, KDF-55 Media, Clinoptilolite Filtration, and Hydromagnetic Conditioning. Designed for maintenance-free operation without salt or chemicals and targeted at residential homeowners.
• Salt-Free Water Softener A salt-free water conditioning system using Template Assisted Crystallization (TAC) technology to prevent hard water scale buildup by transforming calcium and magnesium into harmless crystals that remain suspended in water. Requires no salt, chemicals, electricity, or ongoing maintenance and is targeted at homeowners seeking maintenance-free scale prevention.
• Hybrid Whole House Water Filtration & Salt-Free Softener A combined system that integrates five-stage whole-house filtration with TAC-based salt-free softening in one unit, removing chlorine, chemicals, and heavy metals while preventing scale buildup without salt, chemicals, or wasted water. Features an automated backwash system for maintenance-free performance and is targeted at homeowners wanting comprehensive whole-home water treatment.
• 5-Stage Reverse Osmosis System An under-sink five-stage reverse osmosis drinking water system that removes up to 99% of total dissolved solids including chlorine, chloramine, arsenic, lead, and VOCs. Stages include a 5-micron spun pre-sediment filter, carbon block filters, a 50 GPD TFC membrane, and an inline GAC post-filter. Targeted at homeowners wanting point-of-use purified drinking water.
• Alkalizer Reverse Osmosis System A six-stage under-sink reverse osmosis system that removes fluoride, chlorine, lead, arsenic, VOCs, and up to 99% of total dissolved solids, then adds back essential minerals such as calcium and magnesium through an alkaline filter stage to raise pH and improve taste and hydration. Features a 50 GPD TFC membrane and is targeted at health-focused homeowners seeking alkaline, remineralized drinking water.
• 3-Stage Under Counter Filter A cost-effective three-stage under-counter filtration system targeting chlorine, sediment, and rust, with a 5-micron carbon block, granular activated carbon, and 0.5-micron carbon block. Compact design suited for renters, smaller households, and point-of-use filtration.
• Fluoride Filter A specialty filter designed to reduce fluoride, arsenic, and uranium from drinking water, available in whole-house add-on or compact under-sink configurations using high-performance filtration media. Targeted at homeowners concerned about specific mineral contaminants.
• RV Water Filters Portable water filtration systems for RVs and travel, available in 1-stage (filters up to 15,000 gallons) and 2-stage (filters up to 25,000 gallons) configurations using GAC/KDF filtration to remove chlorine, heavy metals, and chemical contaminants. Targeted at RV owners and mobile travelers.
• UV Light Disinfection System An ultraviolet light disinfection system that neutralizes bacteria, viruses, and other pathogens at the DNA level without chemicals. Uses a stainless-steel UV reactor with specialized lamp to treat waterborne microorganisms including E. coli, salmonella, legionella, hepatitis A, and norovirus. Sold as a point-of-entry disinfection add-on for residential or commercial customers.
• Commercial Water Filtration Systems Whole-house filtration systems available in commercial sizes for estates, apartment buildings, warehouses, restaurants, drink plants, and breweries. Sold through licensed contractors, builders, and plumbers for installation at commercial properties requiring higher-capacity filtration.

Quantifiable outcome

• 97.5% effective at preventing scale buildup
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• The Line TrainingminorOthersSan Diego-based softball training facility for girls aged 10-20. Filtercon supports their mission to help athletes reach the next level. Filtercon provides sponsorship support for the organization.
• Lauralei BengalsminorOthersBengal cat breeding facility in San Diego. Uses Filtercon water filtration system to provide clean water for their cats' health and well-being.
• St. Jude Children's Research HospitalminorOthersFiltercon proudly supports St. Jude Children's Research Hospital and its mission to provide lifesaving care for children. Company is committed to helping ensure no family receives a bill for treatment, travel, housing, or food.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aquasana: Aquasana (a Clorox brand) sells whole-house, under-sink, and shower filtration systems direct to consumers. It overlaps Filtercon's product portfolio and targets the same health-conscious residential buyer.
• Pelican Water Systems: Pelican Water sells whole-house filtration, salt-free water conditioners (TAC-based), and reverse osmosis systems direct to consumers nationwide. It is a direct competitor to Filtercon across nearly the entire residential product line.
• SpringWell Water Filtration: SpringWell sells whole-house filtration, salt-free softening, and RO systems direct to consumers online. It is a direct e-commerce peer to Filtercon's product set.
• Home Master (Perfect Water Technologies): Home Master manufactures and sells whole-house filters, iron filters, and RO systems direct to consumers. Comparable to Filtercon in product scope and direct-to-home sales motion.
• NuvoH2O: NuvoH2O specializes in salt-free water softening using TAC/Chelation technology, plus whole-house filtration. It competes head-to-head with Filtercon's core salt-free conditioner and hybrid system.
• Hague Quality Water: Hague Quality Water manufactures whole-house water treatment systems and reverse osmosis units sold through a dealer network. It overlaps Filtercon's residential and light-commercial product line.

Broad incumbents

• Culligan: Culligan is the largest national residential and commercial water treatment brand, operating through a franchise/dealer network. It is a broad incumbent whose local dealers overlap directly with Filtercon's territory.
• Kinetico: Kinetico is an established national water treatment brand selling whole-house filtration, softening, and RO via a dealer network. It competes with Filtercon at the premium end of the residential market.
• Pentair: Pentair is a global water treatment manufacturer with residential, commercial, and industrial filtration, softening, and RO products. It is a broad incumbent whose residential lines compete with Filtercon.

Emerging players

• Viqua (Trojan Technologies): Viqua specializes in residential and light-commercial UV water disinfection — the same category as Filtercon's UV add-on module. Adjacent product overlap makes it a meaningful emerging competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Filtercon
• Facebookfacebook.com/filtercon
• LinkedInlinkedin.com/company/filtercon-technologies

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filtercon