Oreco Group
Oreco Group is a privately held Australian manufacturer of garden, animal care, and premium feed products — including sugar cane mulch, pine shavings, hemp bedding, and chopped lucerne and cereal hay — sold through Bunnings, Petstock, independent stockists, and direct agricultural supply from its Queensland facilities.
- Company typePrivate
- Founded1992
- HeadquartersBundaberg, Australia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Oreco Group does
Oreco Group is a privately held Australian agricultural and horticultural manufacturer founded in 1992, headquartered at Isis Central in Queensland's Wide Bay–Burnett region with manufacturing operations in Childers and Bundaberg. The company operates three product divisions — Oreco Garden (sugar cane mulch, potting mixes, composts, soil amendments, and bulk landscape supplies), Oreco Animal Care (pine shavings, hemp bedding, poultry bedding, and EcoCat pine pellet cat litter), and Oreco Premium Feed (chopped lucerne hay, chopped cereal hay, and chaff blends for horses and livestock) — sold through Bunnings Warehouse, Petstock, a national network of independent stockists, and direct commercial supply to agricultural customers. Underlying processing capability centres on what the company describes as Australia's largest industrial crop dryer (a 7-minute, fully automated and remotely monitored drying cycle), an Industrial Log Shaver capable of up to 100 cubic metres of pine shavings per hour, a newly installed Australian-made Redback Grinder, and an in-house fleet of harvesting, baling, and curtain-trailer transport equipment that supports an integrated paddock-to-product model.
The business model is a mix of branded product sales (one-time purchase) and service revenue: branded SKUs are sold wholesale to retail partners and direct to commercial buyers, while Oreco also offers contract packing for tier-one brands, in-field baling services across Queensland and the Northern Territory, industrial crop drying as a toll service, and storage and distribution. Pricing is not publicly disclosed and is channel-specific, ranging from 2–3 kg retail bales up to 200+ kg mega bales. The company has been supported by the Queensland Government's Jobs and Regional Growth Fund to accelerate a $20.8 million transport hub expansion that is expected to add roughly 140 jobs, and has pursued partnerships (Nutworks for macadamia waste, DCCEEW Compost for Healthy Soils) that reinforce a waste-to-resource circular positioning. Oreco holds FeedSafe accreditation (Cert. No. 230) and Australian Made certification, and is currently a finalist for the Petstock Group Sustainability & Impact Award 2025.
Oreco Group firmographics
Firmographics- Name
- Oreco Group
- Legal name
- Oreco Group
- Website
- https://orecogroup.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Oreco Group is a privately held Australian manufacturer of garden, animal care, and premium feed products — including sugar cane mulch, pine shavings, hemp bedding, and chopped lucerne and cereal hay — sold through Bunnings, Petstock, independent stockists, and direct agricultural supply from its Queensland facilities.
- Ownership category
- akta.pro rank
Oreco Group industry classification
Industry- Product category
- Agricultural and Horticultural Manufacturing
- NAICS
- Animal Food Manufacturing (3111)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)
- akta.pro secondary industries
- Hay Products (Baled, Chopped, Cubes) (AFADAHAA), Byproduct & Co-Product Feed Blending (DDGS, soybean hulls, wheat midds) (AFADAIAG)
Keywords
Where Oreco Group is headquartered
LocationHeadquarters
- HQ city
- Bundaberg
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Oreco Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Garden Products: Manufacture and sale of garden products including sugar cane mulch, potting mixes, soils, and landscaping materials through retail and wholesale channels.
- Animal Feed: Production and sale of animal feed products including lucerne hay, cereal hay, and chaff blends for horses, cattle, sheep and livestock.
- Animal Bedding: Manufacture and sale of animal bedding including pine shavings, hemp bedding, and pine pellet products for pets and livestock.
- Contract Packing Services: Complete production solution for contract manufacturing requirements including sourcing raw materials, manufacturing, packing, palletising, storage and delivery. Services tier-one brands and other companies in agricultural and horticultural industries.
- In-Field Baling Services: Contract baling services for agricultural producers including hay, lucerne, straw, grass, mulches, and forage. Includes raking, baling, scooping, stacking and delivery.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Oreco Group product offering
Product offeringCore offering
Oreco Group manufactures and supplies sustainable Australian-made garden products (sugar cane mulch, potting mixes, composts, soil amendments), animal bedding and pet care products (pine shavings, hemp bedding, pine pellet cat litter, poultry bedding), and premium animal feed (chopped lucerne hay, chopped cereal hay, and chaff blends). The company also offers contract manufacturing services including contract packing, in-field baling, industrial crop drying, storage and distribution to agricultural producers and tier-one brands, with operations vertically integrated from paddock-to-product.
Product overview
Oreco Group is an Australian manufacturer of sustainable garden, animal care, and agricultural products organized across three core divisions: Oreco Garden (natural garden products including mulches, potting mixes, and soil amendments), Oreco Animal Care (animal bedding and pet care products including pine shavings, hemp bedding, and pine pellet cat litter), and Oreco Premium Feed (nutrient-rich animal feeds including chopped cereal hay, lucerne hay, and chaff blends). The portfolio spans over 25 distinct products across garden care (Sugar Cane Mulch, Ezy-Cut Premium, Microchip Mulch, potting mixes, compost, soil fixers, fertilizers), animal bedding (Pine Shavings in various sizes, Hemp Bedding, Poultry Bedding with Zeolite, Ultra-Sorb Pine Pellets), pet care (EcoCat Pine Pellet Cat Litter), and animal feeds (Chopped Cereal Hay, Chopped Lucerne Hay, Oaten Chaff, Lucerne Oaten Blend Chaff, Triple Blend with Oil). Products are sold through major retail partners including Bunnings and Petstock, as well as independent retailers, with manufacturing operations based in Childers, Queensland. The company also provides contract manufacturing, in-field baling, crop drying, and storage/distribution services to other businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Garden Essentials: Product line including potting mixes, compost, soil conditioners, mulches, and lawn products for home gardeners.
- Sweet Garden
- Ezy-Cut
- EcoCat
- Ultra-Sorb
- Microchip Mulch
Products and services
- Oreco Chopped Cereal Hay
- Oreco Chopped Lucerne Hay
- Oaten Chaff
Companies that use Oreco Group
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Oreco Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Oreco Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- NutworkscorePartnership with Nutworks in Yandina to repurpose macadamia waste materials. Macadamia husks are composted and returned to farms, while shells are processed for biomass fuel. This circular economy partnership transforms agricultural by-products into valuable resources.
- Department of Climate Change, Energy, the Environment and Water (DCCEEW)minorFeatured in DCCEEW national project to encourage compost use on farms as part of the Compost for Healthy Soils initiative. Company contributes to sustainable farming practices and quality composting standards.
- Australian Made CampaigncoreMember of Australian Made Campaign, using the certified Australian Made, Australian Grown logo on products. Supports local manufacturing and buying Australian.
Scale indicators11 records
Recent moves13 records
Expansion highlights6 records
Oreco Group competitors and assessment
Company assessmentBroad incumbents
- Cargill Animal Nutrition: Cargill Animal Nutrition is a global incumbent in livestock and aqua feed, with Australian operations supplying premixes, compounds, and specialty nutrition. While not a direct competitor in Oreco's chopped hay/chaff niche, it competes in the broader livestock feed category and has substantially greater scale and capital.
- Scotts Miracle-Gro: Scotts Miracle-Gro is the global leader in consumer lawn and garden products (mulches, soils, growing media) and competes broadly with Oreco's garden division. It does not specialize in Oreco's Australian-specific mulch/feed categories but represents the strategic ceiling for premium garden product branding and scale.
Direct peers
- Richgro: Richgro is a long-established Western Australian manufacturer of garden products, soils, mulches, composts, and fertilizers, distributed nationally. It directly competes with Oreco's Garden Essentials line and operates a similar multi-category, multi-format garden products model.
- Bec Pet Products: Bec Pet Products is an Australian manufacturer of animal bedding, including small animal bedding, cat litter, and equine bedding. It competes head-to-head with Oreco's pine shavings, hemp bedding, and Ultra-Sorb/EcoCat pellet lines in the same pet and rural retail channels.
- Brunnings Australia: Brunnings is one of Australia's largest garden products manufacturers (mulches, soils, composts, potting mixes) with national retail distribution. It is the most direct comparable to Oreco's Oreco Garden division and competes in many of the same Bunnings aisles and independent garden channels.
- Yates: Yates (part of DuluxGroup) is a heritage Australian garden products brand offering mulches, soils, fertilizers, and seeds. It competes with Oreco Garden in the same Bunnings and independent retailer channels and has comparable brand-led positioning around quality and Australian heritage.
- Ridley Corporation: Ridley is Australia's largest listed animal feed manufacturer (ASX: RIC), producing stockfeeds, supplements, and packaged feeds for livestock, poultry, and aqua. It is the most direct listed peer to Oreco's Oreco Premium Feed division in terms of customer base, channels, and product format.
Others
- Manildra Group: Manildra Group is Australia's largest flour miller and a major producer of animal feed ingredients, starches, and renewable fuels. It is an adjacent peer in grain processing for feed applications and operates similar vertically integrated Australian agribusiness infrastructure that Oreco taps through its supply chain.
- Nufarm: Nufarm is a leading Australian crop protection and specialty agricultural inputs manufacturer (ASX-listed). While it does not directly compete in Oreco's garden mulch or animal feed SKUs, it operates in adjacent agricultural inputs and serves overlapping grower and rural retail customers in Australia.
Regional players
- Aussie Pet Products: Aussie Pet Products is an Australian pet bedding and litter manufacturer with national retail and pet channel distribution. It competes with Oreco's Pine Shavings, EcoCat, and Ultra-Sorb ranges in the same Australian pet retail landscape, with overlapping customer rosters across independents and chains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Oreco Group social profiles
Digital presenceOreco Group compliance and trust
Trust signalCompliance3 records
Oreco Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oreco Group leadership team
Management profileNumber of profiles
Profiles6 records
Oreco Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oreco Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oreco Group
What does Oreco Group do?
Oreco Group manufactures and supplies sustainable Australian-made garden products (sugar cane mulch, potting mixes, composts, soil amendments), animal bedding and pet care products (pine shavings, hemp bedding, pine pellet cat litter, poultry bedding), and premium animal feed (chopped lucerne hay, chopped cereal hay, and chaff blends). The company also offers contract manufacturing services including contract packing, in-field baling, industrial crop drying, storage and distribution to agricultural producers and tier-one brands, with operations vertically integrated from paddock-to-product.
Is Oreco Group a public or private company?
Oreco Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oreco Group founded?
Oreco Group was founded in 1992. It employs 51 to 100 people.
Where is Oreco Group based?
Oreco Group is headquartered in Bundaberg, Australia, in the Oceania region.
How does Oreco Group make money?
Five revenue lines are on record. Garden Products are the primary driver. The others are animal Feed, animal Bedding, contract Packing Services and in-Field Baling Services.
Who are Oreco Group's main competitors?
Broad incumbents on record are Cargill Animal Nutrition and Scotts Miracle-Gro. Direct peers are Richgro, Bec Pet Products, Brunnings Australia, Yates and Ridley Corporation. Others are Manildra Group and Nufarm. Aussie Pet Products is listed as a regional player.
Does Oreco Group have an API?
No public API is recorded for Oreco Group.
What industry is Oreco Group in?
Oreco Group's product category is Agricultural and Horticultural Manufacturing. Its primary akta.pro industry code is AFADAIAA, Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry), with a secondary code of AFADAHAA, Hay Products (Baled, Chopped, Cubes). Its NAICS code is 3111 and its SIC code is 2040.