Oreco Group

What Oreco Group does

Oreco Group is a privately held Australian agricultural and horticultural manufacturer founded in 1992, headquartered at Isis Central in Queensland's Wide Bay–Burnett region with manufacturing operations in Childers and Bundaberg. The company operates three product divisions — Oreco Garden (sugar cane mulch, potting mixes, composts, soil amendments, and bulk landscape supplies), Oreco Animal Care (pine shavings, hemp bedding, poultry bedding, and EcoCat pine pellet cat litter), and Oreco Premium Feed (chopped lucerne hay, chopped cereal hay, and chaff blends for horses and livestock) — sold through Bunnings Warehouse, Petstock, a national network of independent stockists, and direct commercial supply to agricultural customers. Underlying processing capability centres on what the company describes as Australia's largest industrial crop dryer (a 7-minute, fully automated and remotely monitored drying cycle), an Industrial Log Shaver capable of up to 100 cubic metres of pine shavings per hour, a newly installed Australian-made Redback Grinder, and an in-house fleet of harvesting, baling, and curtain-trailer transport equipment that supports an integrated paddock-to-product model.

The business model is a mix of branded product sales (one-time purchase) and service revenue: branded SKUs are sold wholesale to retail partners and direct to commercial buyers, while Oreco also offers contract packing for tier-one brands, in-field baling services across Queensland and the Northern Territory, industrial crop drying as a toll service, and storage and distribution. Pricing is not publicly disclosed and is channel-specific, ranging from 2–3 kg retail bales up to 200+ kg mega bales. The company has been supported by the Queensland Government's Jobs and Regional Growth Fund to accelerate a $20.8 million transport hub expansion that is expected to add roughly 140 jobs, and has pursued partnerships (Nutworks for macadamia waste, DCCEEW Compost for Healthy Soils) that reinforce a waste-to-resource circular positioning. Oreco holds FeedSafe accreditation (Cert. No. 230) and Australian Made certification, and is currently a finalist for the Petstock Group Sustainability & Impact Award 2025.

Name

Oreco Group

Legal name

Oreco Group

Website

https://orecogroup.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Oreco Group is a privately held Australian manufacturer of garden, animal care, and premium feed products — including sugar cane mulch, pine shavings, hemp bedding, and chopped lucerne and cereal hay — sold through Bunnings, Petstock, independent stockists, and direct agricultural supply from its Queensland facilities.

Ownership category

akta.pro rank

Product category

Agricultural and Horticultural Manufacturing

NAICS

Animal Food Manufacturing (3111)

SIC

Grain Mill Products (2040)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Hay Products (Baled, Chopped, Cubes) (AFADAHAA), Byproduct & Co-Product Feed Blending (DDGS, soybean hulls, wheat midds) (AFADAIAG)

Keywords

• Garden mulch manufacturing
• Animal bedding production
• Premium animal feed
• Contract packing services
• Industrial crop drying

Headquarters

HQ city

Bundaberg

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Garden Products: Manufacture and sale of garden products including sugar cane mulch, potting mixes, soils, and landscaping materials through retail and wholesale channels.
2. Animal Feed: Production and sale of animal feed products including lucerne hay, cereal hay, and chaff blends for horses, cattle, sheep and livestock.
3. Animal Bedding: Manufacture and sale of animal bedding including pine shavings, hemp bedding, and pine pellet products for pets and livestock.
4. Contract Packing Services: Complete production solution for contract manufacturing requirements including sourcing raw materials, manufacturing, packing, palletising, storage and delivery. Services tier-one brands and other companies in agricultural and horticultural industries.
5. In-Field Baling Services: Contract baling services for agricultural producers including hay, lucerne, straw, grass, mulches, and forage. Includes raking, baling, scooping, stacking and delivery.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Oreco Group manufactures and supplies sustainable Australian-made garden products (sugar cane mulch, potting mixes, composts, soil amendments), animal bedding and pet care products (pine shavings, hemp bedding, pine pellet cat litter, poultry bedding), and premium animal feed (chopped lucerne hay, chopped cereal hay, and chaff blends). The company also offers contract manufacturing services including contract packing, in-field baling, industrial crop drying, storage and distribution to agricultural producers and tier-one brands, with operations vertically integrated from paddock-to-product.

Product overview

Oreco Group is an Australian manufacturer of sustainable garden, animal care, and agricultural products organized across three core divisions: Oreco Garden (natural garden products including mulches, potting mixes, and soil amendments), Oreco Animal Care (animal bedding and pet care products including pine shavings, hemp bedding, and pine pellet cat litter), and Oreco Premium Feed (nutrient-rich animal feeds including chopped cereal hay, lucerne hay, and chaff blends). The portfolio spans over 25 distinct products across garden care (Sugar Cane Mulch, Ezy-Cut Premium, Microchip Mulch, potting mixes, compost, soil fixers, fertilizers), animal bedding (Pine Shavings in various sizes, Hemp Bedding, Poultry Bedding with Zeolite, Ultra-Sorb Pine Pellets), pet care (EcoCat Pine Pellet Cat Litter), and animal feeds (Chopped Cereal Hay, Chopped Lucerne Hay, Oaten Chaff, Lucerne Oaten Blend Chaff, Triple Blend with Oil). Products are sold through major retail partners including Bunnings and Petstock, as well as independent retailers, with manufacturing operations based in Childers, Queensland. The company also provides contract manufacturing, in-field baling, crop drying, and storage/distribution services to other businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Garden Essentials: Product line including potting mixes, compost, soil conditioners, mulches, and lawn products for home gardeners.
• Sweet Garden
• Ezy-Cut
• EcoCat
• Ultra-Sorb
• Microchip Mulch

Products and services

• Oreco Chopped Cereal Hay
• Oreco Chopped Lucerne Hay
• Oaten Chaff

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• NutworkscoreStrategic or Co-development PartnerPartnership with Nutworks in Yandina to repurpose macadamia waste materials. Macadamia husks are composted and returned to farms, while shells are processed for biomass fuel. This circular economy partnership transforms agricultural by-products into valuable resources.
• Department of Climate Change, Energy, the Environment and Water (DCCEEW)minorStrategic or Co-development PartnerFeatured in DCCEEW national project to encourage compost use on farms as part of the Compost for Healthy Soils initiative. Company contributes to sustainable farming practices and quality composting standards.
• Australian Made CampaigncoreOthersMember of Australian Made Campaign, using the certified Australian Made, Australian Grown logo on products. Supports local manufacturing and buying Australian.

Scale indicators11 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Cargill Animal Nutrition: Cargill Animal Nutrition is a global incumbent in livestock and aqua feed, with Australian operations supplying premixes, compounds, and specialty nutrition. While not a direct competitor in Oreco's chopped hay/chaff niche, it competes in the broader livestock feed category and has substantially greater scale and capital.
• Scotts Miracle-Gro: Scotts Miracle-Gro is the global leader in consumer lawn and garden products (mulches, soils, growing media) and competes broadly with Oreco's garden division. It does not specialize in Oreco's Australian-specific mulch/feed categories but represents the strategic ceiling for premium garden product branding and scale.

Direct peers

• Richgro: Richgro is a long-established Western Australian manufacturer of garden products, soils, mulches, composts, and fertilizers, distributed nationally. It directly competes with Oreco's Garden Essentials line and operates a similar multi-category, multi-format garden products model.
• Bec Pet Products: Bec Pet Products is an Australian manufacturer of animal bedding, including small animal bedding, cat litter, and equine bedding. It competes head-to-head with Oreco's pine shavings, hemp bedding, and Ultra-Sorb/EcoCat pellet lines in the same pet and rural retail channels.
• Brunnings Australia: Brunnings is one of Australia's largest garden products manufacturers (mulches, soils, composts, potting mixes) with national retail distribution. It is the most direct comparable to Oreco's Oreco Garden division and competes in many of the same Bunnings aisles and independent garden channels.
• Yates: Yates (part of DuluxGroup) is a heritage Australian garden products brand offering mulches, soils, fertilizers, and seeds. It competes with Oreco Garden in the same Bunnings and independent retailer channels and has comparable brand-led positioning around quality and Australian heritage.
• Ridley Corporation: Ridley is Australia's largest listed animal feed manufacturer (ASX: RIC), producing stockfeeds, supplements, and packaged feeds for livestock, poultry, and aqua. It is the most direct listed peer to Oreco's Oreco Premium Feed division in terms of customer base, channels, and product format.

Others

• Manildra Group: Manildra Group is Australia's largest flour miller and a major producer of animal feed ingredients, starches, and renewable fuels. It is an adjacent peer in grain processing for feed applications and operates similar vertically integrated Australian agribusiness infrastructure that Oreco taps through its supply chain.
• Nufarm: Nufarm is a leading Australian crop protection and specialty agricultural inputs manufacturer (ASX-listed). While it does not directly compete in Oreco's garden mulch or animal feed SKUs, it operates in adjacent agricultural inputs and serves overlapping grower and rural retail customers in Australia.

Regional players

• Aussie Pet Products: Aussie Pet Products is an Australian pet bedding and litter manufacturer with national retail and pet channel distribution. It competes with Oreco's Pine Shavings, EcoCat, and Ultra-Sorb ranges in the same Australian pet retail landscape, with overlapping customer rosters across independents and chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/orecogroup
• LinkedInlinkedin.com/company/oreco-group
• Instagraminstagram.com/oreco_group

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oreco Group