Hino Motors Vietnam Ltd

What Hino Motors Vietnam Ltd does

Hino Motors Vietnam Ltd is a Hanoi-based joint-venture commercial truck manufacturer and distributor, incorporated in June 1996 by Vinamotor, Hino Motors Japan Ltd., and Sumitomo Corporation. The company assembles and sells three product lines of Japanese-engineered trucks — the light-duty Series 300 (payload 1.8–4.4 tons), the medium-duty Series 500 (up to 24 tons), and the heavy-duty Series 700 tractor (up to 39 tons towed) — all certified under Vietnamese Government Decree 116 and progressively transitioned to Euro5 emission compliance from October 2024 onward.

The company's commercial model is built around a "Total Support" ecosystem that wraps the hardware sale with multiple recurring and complementary revenue streams: new truck sales, genuine spare parts, after-sales warranty and maintenance, Hino Financial Services (vehicle financing), Hino Insurance, and the iHINO-CONNECT telematics and fleet management platform. Distribution is entirely indirect through a nationwide authorized dealer network classified as 3S (Sales, Service, Spare Parts) and 2S (Sales, Service), spanning North, Central, and South Vietnam. Customer base spans enterprise fleet operators in logistics and e-commerce (e.g., GHN, Yusen Logistics, VNPOST), agricultural and pharmaceutical distributors, government and public-sector buyers, and a long tail of SMB and individual truck owners. Customer engagement is reinforced through the Eco Driving Training program and an annual dealer skills competition (Hino TS Contest) now in its 11th year.

Operationally, the company runs a headquarters in Hanoi, a branch office in Ho Chi Minh City, and a national hotline (18009280), with ~251–500 employees. As of April 2025, the company reached a cumulative installed base of 60,000 trucks in Vietnam — a milestone it markets as evidence of its 29-year incumbency and brand leadership — and continues to actively expand its 3S dealer footprint (e.g., Vinh Thinh, Ha Thu) while driving fleet digitalization through iHINO-CONNECT.

Name

Hino Motors Vietnam Ltd

Legal name

Công ty Liên doanh TNHH Hino Motors Việt Nam

Website

https://hino.vn

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Hino Motors Vietnam Ltd is a Hanoi-based joint-venture truck manufacturer (founded 1996) that assembles and distributes Japanese-engineered Series 300, 500, and 700 commercial trucks in Vietnam through a nationwide 3S/2S authorized dealer network, serving logistics fleets, SMB truck owners, and government buyers with total-support aftermarket services.

Ownership category

akta.pro rank

Product category

Commercial Truck Manufacturing

NAICS

Heavy Duty Truck Manufacturing (336120), Motor Vehicle Manufacturing (3361), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Motor Vehicle Parts Manufacturing (33639)

SIC

Truck Trailers (3715), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013), Truck & Bus Bodies (3713)

akta.pro primary industry

Class 7–8 Heavy-Duty Truck & Tractor Manufacturing (IMACABAC)

akta.pro secondary industries

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB), Class 1–3 Commercial Trucks (Light/Medium Duty) Manufacturing (IMACABAA), Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

Keywords

• Commercial truck manufacturing
• Light-duty trucks
• Heavy-duty trucks
• Fleet management systems
• Vehicle after-sales services

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Truck Sales: Sale of new commercial trucks across three series: Series 300 (light-duty, 1.8-4.4 tons payload), Series 500 (medium-duty, up to 24 tons), and Series 700 (heavy-duty tractor, up to 39 tons towed). Products are sold through authorized dealer network across Vietnam.
2. Genuine Spare Parts: Sale of genuine Hino spare parts through authorized dealers and the company website, supporting after-sales maintenance and repair services for the installed fleet.
3. After-Sales Services and Warranty: Warranty, maintenance, and repair services provided through authorized 3S and 2S dealers nationwide, supporting the total support model.
4. Financial Services (HINO Financial Services): Vehicle financing and insurance products offered through Hino Financial Services partners (Hino Finance, Hino Insurance) to support customer vehicle purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hino Motors Vietnam manufactures and distributes domestically assembled commercial trucks across three product series: Series 300 (light-duty, 1.8-4.4 ton payload), Series 500 (medium-duty, up to 24 tons), and Series 700 (heavy-duty tractor, up to 39 tons towed). The company complements vehicle sales with the iHINO-CONNECT fleet management platform, HINO Financial Services for vehicle financing and insurance, and a nationwide 3S/2S authorized dealer network providing warranty, maintenance, and genuine spare parts.

Product overview

Hino Motors Vietnam is a truck manufacturer offering three core product series: Series 300 (light-duty, 1.8-4.4 tons), Series 500 (medium/heavy-duty, 5.5-24 tons), and Series 700 (tractor trucks, up to 39 tons towed weight). The company provides complementary services including iHINO-CONNECT fleet management, HINO FINANCIAL SERVICES, and comprehensive after-sales service with genuine spare parts through authorized dealer networks. The product portfolio serves Vietnamese commercial transport businesses with vehicles ranging from light delivery trucks to heavy-duty tractor units, all supported by nationwide 3S/2S dealer networks.

Differentiator

Problem solved

Functional benefit

Brands

• iHINO-CONNECT: Intelligent fleet management system for vehicle tracking and operational support
• HINO Total Support

Products and services

• Series 300 Light-Duty Trucks (XZU650, XZU710, XZU720, XZU730) Light-duty commercial trucks with payload capacity of 1.8-4.4 tons, available in standard and wide cabin variants. Models include XZU650 (4.99-7.4 tons) and XZU710/720/730 (5.5-8.5 tons). Euro5-compliant variants launched in October 2024. Designed for SMB and individual cargo operators.
• Series 500 Medium-Duty Trucks (FC, FG, FL, FM) Medium to heavy-duty trucks with payload capacity from 5.5 to 24 tons. Includes FC models (11 tons, Euro4), FG models (16 tons, Euro5), FL models (24 tons, Euro5), and FM models (24 tons, Euro5). Targeted at medium-scale logistics and cargo transport operators.
• Series 700 Heavy-Duty Tractor Trucks (SS2P 6x4) Heavy-duty tractor trucks with maximum towed weight of 39 tons. Model SS2P 6x4 with 413 PS engine power, Euro5 emission compliant. Designed for professional heavy transport operations.
• iHINO-CONNECT Fleet Management System Intelligent fleet management platform providing vehicle location tracking, operation data analysis, fuel-efficient driving recommendations, and maintenance diagnostics. Accessible via web portal at tracking.ihino-connect.vn. Designed for fleet customers managing commercial vehicles across Vietnam.
• HINO Financial Services Financial services offering including vehicle financing (Hino Finance) and insurance products (Hino Insurance) to support customer truck purchases, integrated into the Total Support ecosystem.
• After-Sales Service and Genuine Parts Warranty, maintenance, and repair services performed by trained technicians at authorized 3S and 2S dealers nationwide, combined with supply of genuine Hino spare parts directly from factory with guaranteed quality.

Quantifiable outcome

• Fuel consumption reduced by an average of 14.1% and 34.2% for Hino XZU 300 Series, and 10.3% and 13.3% for Hino 500 Series, on March 13-14, 2026 under eco-driving training conditions.
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VinamotorcoreStrategic or Co-development Partner · 1 June 1996Vinamotor was one of the three founding partners in the joint venture that established Hino Motors Vietnam in June 1996, alongside Hino Motors Japan Ltd. and Sumitomo Corporation. Vinamotor contributed local market expertise and manufacturing capability as the Vietnamese partner in the joint venture.
• Sumitomo Corporation (Japan)coreStrategic or Co-development Partner · 1 June 1996Sumitomo Corporation was one of the three founding partners in the joint venture establishing Hino Motors Vietnam in June 1996, alongside Vinamotor and Hino Motors Japan Ltd. Sumitomo contributed investment capital and international business expertise as the Japanese trading company partner.
• Hino Motors Japan Ltd. (Parent Company)coreStrategic or Co-development Partner · 1 June 1996Hino Motors Japan Ltd. is the parent company and primary technology provider for Hino Motors Vietnam, contributing product platforms (Series 300, 500, 700), HINO-CONNECT technology, quality standards, and technical expertise. The joint venture was established based on a contract among Vinamotor, Hino Motors Japan Ltd., and Sumitomo Japan Corporation.
• Bridgestone VietnamminorOthersBridgestone Vietnam partnered with Hino Motors Vietnam during the Eco Driving Training program, providing gifts to the top 3 drivers with the best fuel efficiency improvements. This is a minor peripheral partnership in the context of customer engagement events.
• Hino Finance (Financial Services Partner)minorOthersHino Financial Services is offered through Hino Finance partners to provide vehicle financing solutions for customers purchasing Hino trucks, supporting the Total Support ecosystem.
• Hino Insurance (Insurance Partner)minorOthersHino Insurance partner integrated into the Total Support ecosystem, offering insurance products alongside vehicle sales and after-sales services through the dealer network.

Scale indicators6 records

Expansion highlights6 records

Broad incumbents

• THACO (Truong Hai Auto Corporation): Vietnam's largest domestic automotive conglomerate distributing multiple commercial vehicle brands (including Foton, Kia Trucks) and manufacturing buses/truck bodies; a broader incumbent competing across segments where Hino operates.

Direct peers

• Foton Motor Vietnam: Chinese commercial truck brand active in Vietnam with price-competitive light, medium, and heavy-duty offerings; a key share-taker in the lower-priced end of Hino's market.
• Isuzu Vietnam: Long-established Japanese commercial truck competitor in Vietnam with overlapping light/medium/heavy-duty product lines and a comparable nationwide dealer footprint; most direct rival to Hino Vietnam.
• Tata Motors Vietnam: Indian OEM distributing medium and heavy-duty commercial trucks in Vietnam; overlaps with Hino's Series 500 and 700 in fleet and construction applications.
• Hyundai Truck & Bus Vietnam: Korean OEM assembling and distributing commercial trucks in Vietnam through Thanh Cong Group; directly competes with Hino across light, medium, and heavy-duty segments.
• Dongfeng Vietnam: Chinese state-owned OEM with truck offerings in Vietnam; comparable commercial vehicle mix and dealer-led GTM, competing primarily on price.
• Mitsubishi Fuso Vietnam (FUSO): Japanese-owned competitor selling light, medium, and heavy-duty trucks in Vietnam through its own dealer network; directly comparable product mix and brand positioning to Hino.
• JAC Motors Vietnam: Chinese OEM distributing light and medium-duty trucks in Vietnam; competes with Hino's Series 300 and 500 on price and value proposition.

Emerging players

• VinFast: Vietnamese EV manufacturer expanding into electric commercial vehicles; an emerging threat/comparable on the future EV-truck roadmap that Hino Vietnam has not yet announced.

Others

• Hino Motors, Ltd. (Japan parent): Japanese parent company supplying the platforms, engines, HINO-CONNECT technology, and brand; the direct source of Hino Vietnam's products and a key strategic counterparty rather than a market competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZgElv0GhgPGXP8z5lCeDsg
• Facebookfacebook.com/hinomotorsvietnam.official
• LinkedInlinkedin.com/company/hino-motors-vietnam-ltd.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hino Motors Vietnam Ltd