Hamilton Beach
- Company typePrivate
- Founded1910
- HeadquartersBhiwandi, India
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Hamilton Beach firmographics
Firmographics- Name
- Hamilton Beach
- Legal name
- Hamilton Beach
- Website
- https://hamiltonbeach.in
- Company type
- Private
- Founded year
- 1910
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Hamilton Beach industry classification
Industry- Product category
- Small Kitchen Appliances
- NAICS
- Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Food Prep Appliances Retail (Blenders, Mixers, Processors) (CRACADAD)
- akta.pro secondary industries
- Garment Care Appliances Retail (Irons, Steamers, Sewing Machines) (CRACADAH), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
Keywords
Where Hamilton Beach is headquartered
LocationHeadquarters
- HQ city
- Bhiwandi
- HQ country
- India
- HQ region
- Asia
Offices3 records
Markets served
Hamilton Beach business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Hardware Appliance Sales: One-time sale of small kitchen and garment care appliances to consumers through direct e-commerce and marketplace channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hamilton Beach Portable Blender |
| Unit Pricing | Pay-as-you-go | Hamilton Beach Digital Air Fryer |
| Unit Pricing | Pay-as-you-go | Professional Juicer Mixer Grinder 58770-IN |
| Unit Pricing | Pay-as-you-go | Durathon 3-in-1 Garment Steamer |
| Unit Pricing | Pay-as-you-go | Air Fryer with OTG 16L |
| Unit Pricing | Pay-as-you-go | Professional Cold Press Slow Juicer |
| Unit Pricing | Pay-as-you-go | BrewStation Coffeemaker |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Hamilton Beach product offering
Product offeringCore offering
Hamilton Beach designs, manufactures, and sells small kitchen and garment care appliances under its American heritage brand. Its product portfolio in India includes juicer mixer grinders, portable blenders, digital and OTG air fryers, cold press slow juicers, electric pressure cookers, toasters, panini makers, garment steamers, steam irons, and BrewStation dispensing coffeemakers. Products are sold through the company's own e-commerce website hamiltonbeach.in and through Indian online marketplaces and retail chains.
Product overview
Hamilton Beach is an American small appliance brand operating in India through Matrix Trade Connect LLP, offering a diversified portfolio of kitchen and garment care appliances. The product lineup centers on juicer mixer grinders (including the Professional Juicer Mixer Grinder 58770-IN with 1400W motor), portable blenders, air fryers (digital models up to 7.2L and OTG 16L 6-in-1 variants), cold press slow juicers with PurePress technology, and the cold press juicer for healthy living. Breakfast appliances include 2-slice toasters and multifunctional panini makers. Cooking solutions feature electric pressure cookers with 10-in-1 functionality. The garment care range encompasses the premium Durathon 3-in-1 garment steamer/iron with patented ceramic soleplate, professional garment steamers, the iSense fully-automatic steam iron with auto-temperature control, and standard steam irons. Coffee preparation is handled by the BrewStation dispensing coffeemaker. The company also offers spare parts and accessories. Products are distributed through the official website, Amazon, Flipkart, Croma, and Vijay Sales.
Differentiator
Problem solved
Functional benefit
Products and services
- Professional Juicer Mixer Grinder 58770-IN High-powered juicer mixer grinder with a 1400W rated motor, triple overload protection, and 2 or 3 stainless steel leakproof jars with intelligent controls for Indian households.
- Hamilton Beach Portable Blender Portable personal blender with 450ml food-grade Tritan jar, sipper lid, and blade guard, designed for smoothies, milkshakes, and protein shakes. Available in Aqua and Black colors.
- Hamilton Beach Digital Air Fryer 7.2L 1700W air fryer with 7.2L capacity, 360-degree viewing window, digital display with 12 preset menus, dehydrate and keep warm functions, and touch controls.
- Air Fryer with OTG 16L Capacity 6-in-1 multifunctional appliance functioning as air fryer, bake, broil, toast, grill, and dehydrate. 1400W stainless steel unit with 360-degree rapid heat circulation.
- Hamilton Beach Professional Cold Press Slow Juicer Cold press slow juicer with Smart PurePress technology for efficient nutrient extraction from fruits and vegetables. Includes FREE sorbet attachment.
- Hamilton Beach 2 Slice Popup Toaster Digital 2-slice toaster with extra-wide slots, bagel setting, toast boost, slide-out crumb tray, auto-shutoff, cancel button, and defrost function. Stainless steel construction.
- Panini Maker 1400W Multipurpose sandwich maker and grill for pizza, burgers, grilled chicken, tikkas, and wraps. Includes 2 free skewers.
- Electric Pressure Cooker 5.7L 10-in-1 electric pressure cooker functioning as rice cooker, idli maker with one-touch steam release, cook and serve, delayed start, and slow cook technology. 10 preset programs, stainless steel.
- Hamilton Beach Durathon 3-in-1 Garment Steamer Patented 3-in-1 garment steamer with steam iron and dry iron functions. Features ceramic-coated Durathon soleplate with 10-year warranty, one-touch High/Medium/Delicate settings, 30-minute auto shut-off, and 10-foot swivel cord. 1700W power.
- Professional Garment Steamer 1740W Professional garment steamer with 1740W fast heat-up, turbo steam mode, detachable fabric brush, 300ml water tank, ergonomic handle, and 2m cord. Available in Red.
- Hamilton Beach iSense 1600W Fully Automatic Steam Iron Fully automatic steam iron with iSense technology featuring auto temperature control for all fabrics, no-burn guarantee, motion sensor auto shut-off, 120g turbo steam, and 5-year soleplate warranty. 3-in-1: dry, steam, and vertical steamer.
- Hamilton Beach Fully-Automatic Steam Iron with iSense Technology Fully-automatic steam iron with intelligent auto-temp control, ceramic-coated soleplate with 5-year warranty, auto standby, and 45g/min steam output. Available in Red and Gold.
- 12-Cup BrewStation Dispensing Coffeemaker 48465-SAU Dispensing coffeemaker allowing users to pour coffee one cup at a time without dripping, reducing mess and keeping coffee fresh.
- Spare Parts (Jars and Lids) Replacement jars (0.5L, 1L, 1.5L multi-purpose jars) and lid assemblies (round 0.5L, square 1.0/1.5L) for Professional Juicer Mixer Grinder models.
Quantifiable outcome
- 10X more durable Durathon soleplate finish compared to standard non-stick
- +3 more outcomes
Companies that use Hamilton Beach
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Hamilton Beach technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hamilton Beach partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kennedy Administration White House ChefminorContracted the Kennedy Administration's White House chef to be Hamilton Beach's primary culinary consultant to help develop products suited for professional-quality food preparation
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hamilton Beach competitors and assessment
Company assessmentBroad incumbents
- Panasonic India: Panasonic is a global Japanese electronics major with a substantial India small appliance presence including mixer grinders, irons, and garment care products. Comparable to Hamilton Beach on product overlap and global brand heritage, though Panasonic is much broader in scope (TVs, ACs, washing machines).
- Breville: Breville is a premium Australian small appliance brand specializing in toasters, kettles, juicers, espresso machines, and air fryers with strong technology and design differentiation. Comparable to Hamilton Beach on premium positioning and kitchen appliance focus, though Breville plays in a higher-end premium tier globally.
Direct peers
- TTK Prestige: TTK Prestige is a leading Indian kitchen and household appliance brand with strong presence in pressure cookers, mixer grinders, gas stoves, and small kitchen appliances. Comparable to Hamilton Beach on kitchen-appliance focus and Indian market depth, though with a stronger domestic brand legacy in cooking-specific categories.
- Usha International: Usha is a well-established Indian brand with a strong legacy in sewing machines and garment care (irons, steamers), and an expanding kitchen appliance portfolio. Direct comparable to Hamilton Beach especially in garment care, and competing head-to-head in mixer grinders and small kitchen appliances.
- Havells India: Havells is a major Indian electrical and appliance brand selling mixer grinders, irons, toasters, and garment care products through wide retail distribution. Comparable to Hamilton Beach on product overlap (especially garment care) and multi-channel Indian distribution, though Havells is broader in scope (lighting, fans, switches).
- Cuisinart: Cuisinart is a US-based premium small kitchen appliance brand (food processors, blenders, coffee makers, toasters) with similar American heritage and premium positioning to Hamilton Beach. Closely comparable on product mix (food prep, coffee) and brand-positioning strategy, though primarily US-distributed.
- Kent RO: Kent is a fast-growing Indian appliance brand with strong direct-to-consumer and digital marketing capabilities, selling water purifiers, air purifiers, kitchen appliances, and small cooking devices. Comparable to Hamilton Beach on India market focus, multi-channel mix (strong own-site emphasis), and household appliance positioning.
- Bajaj Electricals: Bajaj is one of India's largest domestic small appliance manufacturers with deep mass-market distribution and a wide portfolio covering mixers, irons, toasters, air fryers, and garment care. Closest comparable to Hamilton Beach on category breadth and Indian market focus, though positioned at a more value-oriented price tier.
- Philips (India): Philips is the dominant premium global small appliance brand in India, selling juicer mixer grinders, air fryers, irons, garment steamers, and coffee makers through the same multi-channel mix (own site + Amazon + Flipkart + Croma). Direct head-to-head competitor to Hamilton Beach across nearly every category the brand competes in.
- Morphy Richards: Morphy Richards is a UK-origin small appliance brand selling in India (through Bajaj Electricals as licensee) with a portfolio almost identical to Hamilton Beach's: juicers, mixers, air fryers, irons, and garment steamers. Among the closest direct peers given similar product mix and India market focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hamilton Beach social profiles
Digital presenceHamilton Beach financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hamilton Beach leadership team
Management profileNumber of profiles
Profiles1 record
Hamilton Beach funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hamilton Beach M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hamilton Beach
What does Hamilton Beach do?
Hamilton Beach designs, manufactures, and sells small kitchen and garment care appliances under its American heritage brand. Its product portfolio in India includes juicer mixer grinders, portable blenders, digital and OTG air fryers, cold press slow juicers, electric pressure cookers, toasters, panini makers, garment steamers, steam irons, and BrewStation dispensing coffeemakers. Products are sold through the company's own e-commerce website hamiltonbeach.in and through Indian online marketplaces and retail chains.
Is Hamilton Beach a public or private company?
Hamilton Beach is a private company. It is classified as unknown and is currently operating.
When was Hamilton Beach founded?
Hamilton Beach was founded in 1910. It employs 501 to 1,000 people.
Where is Hamilton Beach based?
Hamilton Beach is headquartered in Bhiwandi, India, in the Asia region.
How does Hamilton Beach make money?
One revenue line is on record: hardware Appliance Sales.
Who are Hamilton Beach's main competitors?
Broad incumbents on record are Panasonic India and Breville. Direct peers are TTK Prestige, Usha International, Havells India, Cuisinart, Kent RO, Bajaj Electricals, Philips (India) and Morphy Richards.
Does Hamilton Beach have an API?
No public API is recorded for Hamilton Beach.
What industry is Hamilton Beach in?
Hamilton Beach's product category is Small Kitchen Appliances. Its primary akta.pro industry code is CRACADAD, Food Prep Appliances Retail (Blenders, Mixers, Processors), with a secondary code of CRACADAH, Garment Care Appliances Retail (Irons, Steamers, Sewing Machines). Its NAICS code is 335210 and its SIC code is 3630.