What Phillimore Properties does

Phillimore Properties is a privately held, family-owned UK real estate company focused on developing and operating luxury apartments in period buildings in Cardiff, Wales. The company offers two core product lines: short-term and long-term residential rentals targeted at professionals and families, and a small number of units for outright purchase within each development. Operational activity is concentrated in Cardiff city centre, with a corporate headquarters located at 45 Albemarle Street, Mayfair, London, and the firm maintains a 1-10 employee footprint.

The business generates revenue through two streams: recurring monthly rental income from leased luxury apartments, and one-time transaction revenue from the sale of a limited number of units per development. Pricing is market-rate driven and not publicly disclosed; prospective tenants and buyers engage via the company's website, which includes an online booking and account system, phone, email, and WhatsApp contact channels. The company positions itself as a high-service, family-run alternative to corporate landlords, citing 24-hour emergency maintenance support and personalised tenant care as primary differentiators.

Phillimore Properties operates on a GoDaddy-built website with no proprietary technology platform, no API, no integrations, and no disclosed AI or data capabilities. It has no institutional investors, no funding rounds on record, and operates entirely within a single geographic market (Wales). As of the available data, the company is pre-launch — its Cardiff development is described as "coming soon" and no units are currently available, leaving it effectively pre-revenue.

Name

Phillimore Properties

Legal name

Phillimore Properties

Website

https://phillimoreproperties.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Phillimore Properties is a privately held, family-owned UK real estate company developing luxury apartments in Cardiff period buildings for rental to professionals and families, with select units available for purchase. It is currently pre-launch with its flagship development described as "coming soon."

Ownership category

akta.pro rank

Product category

Luxury Residential Real Estate

NAICS

Lessors of Real Estate (5311), Rental and Leasing Services (532)

SIC

Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Luxury apartment rentals
• Residential property leasing
• Period building development
• Luxury real estate
• Property management services

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Property Rental: Short-term and long-term residential leasing of luxury apartments in Cardiff to professionals and families, providing recurring rental income.
2. Property Sales: Sale of a small number of luxury apartments in each development to eligible purchasers. One-time transaction-based revenue model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Phillimore Properties is a family-owned real estate company that develops iconic period buildings in central Cardiff into luxury apartments and offers them on both short-term and long-term rental leases to professionals and families. In addition, a small number of units in each development are made available for outright purchase to eligible buyers, providing a second transaction-based revenue line alongside recurring rental income.

Product overview

Phillimore Properties is a family-owned real estate company offering luxury apartments in iconic period buildings in the heart of Cardiff. The company operates two core offerings: Luxury Apartment Rentals (short-term and long-term leases for professionals and families) and Properties for Purchase (a limited number of units available for sale in each development). The company emphasizes high customer service standards, including 24-hour emergency maintenance support.

Differentiator

Problem solved

Functional benefit

Products and services

• Luxury Apartment Rentals Luxury apartments in period buildings in the heart of Cardiff available for short-term and long-term lease, catering to working professionals and families seeking high-quality, centrally located rental accommodation.
• Properties for Purchase A limited selection of luxury apartments within each Phillimore Properties development made available for outright purchase to eligible buyers seeking ownership of a period-building apartment in central Cardiff.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Foxtons: Foxtons is a London-focused estate agency and lettings brand with strong positioning in the premium/luxury segment. Relevant peer because it targets the same high-end urban rental and purchase customer base Phillimore addresses, although Foxtons is a brokerage rather than a principal landlord.
• Grainger plc: Grainger is the UK's largest listed residential landlord with a focus on private rented sector (PRS) multifamily rental homes. Comparable as a multifamily landlord in the UK rental market, but operates at institutional scale with thousands of units nationwide versus Phillimore's single-city, single-development footprint.
• Knight Frank: Knight Frank is a global real estate consultancy active in UK prime residential sales, lettings, and property management. Comparable as a luxury UK residential peer serving similar professional and family buyer/renter personas, though it operates globally and as a brokerage rather than a principal developer.
• Savills: Savills is a global real estate services firm with a strong UK residential sales and lettings practice in prime and super-prime markets. Comparable as a luxury UK residential brand and service provider to high-net-worth individuals, but operates at international scale across sales, lettings, and advisory.
• Countrywide (Connells Group): Countrywide, part of the Connells Group, is one of the UK's largest residential property services groups with sales, lettings, and property management across the country. Comparable as a UK-wide residential property services brand, though it operates at much greater scale and is more commoditised than Phillimore's luxury niche.
• Hamptons International: Hamptons is a UK estate agency and lettings brand focused on premium residential property. Relevant peer because it serves the same professional and family buyer/renter segment and handles luxury urban apartments in period and modern buildings across major UK cities.

Others

• Rightmove: Rightmove is the UK's largest residential property portal. Not a direct competitor but an enabling channel for Phillimore's rental and sales listings — comparable in that it is the primary marketplace where the same target customers (professionals and families) discover luxury apartments.
• Zoopla: Zoopla is a major UK property portal and valuation platform. Similar to Rightmove, it is an enabling/distribution channel rather than a direct competitor, but it's the platform where many of Phillimore's target tenants and buyers would search for premium Cardiff apartments.

Regional players

• Romans Estate Agents: Romans is a regional UK estate agency and lettings business operating across southern England. Comparable as a mid-sized UK residential sales and lettings provider targeting similar professional and family customers, though it focuses on the South East rather than Wales.

Direct peers

• Urban Splash: Urban Splash is a UK property developer known for converting heritage and period buildings into high-quality residential apartments. Most comparable to Phillimore in its specialisation on character-building conversions rather than ground-up new build, though it operates at significantly larger scale and across multiple UK cities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/phillimore-properties-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phillimore Properties