Lubbers De Jong

What Lubbers De Jong does

Lubbers De Jong & Partners B.V. is a private Dutch professional-services firm (Besloten Vennootschap) headquartered at Danzigerbocht 23 in Amsterdam, founded in 1987 and operating as Lubbers De Jong Tech PR (LDJ). The company provides PR and marketing communications services specialized to technology and innovation companies, positioning itself as a "creative sparring partner" that builds reputation and drives business growth through strategic communications, earned media, and thought leadership. Its service catalogue is organized around a core Tech PR Services offering supported by modular service lines: a Speelveld Analyse (competitive landscape mapping), a four-layer Messaging Workshop, Hero Stories & Media Relations (visibility campaigns), and the LDJ Techwatch monthly newsletter. Customer segments are primarily Dutch technology companies (named clients include ASML, Fairphone, Techleap, Scayle, Xebia, Thoughtworks, Zyxel, Mimaki, Tjip, Emerce, Coolprofs, Ascom, Skillstown), with secondary reach into impact/sustainable-innovation companies needing ESG positioning.

The business model is classic professional services: client engagements are quoted and billed at hourly rates times hours worked, with monthly billing cadence and no publicly disclosed pricing. Revenue is generated through retainers and project-based work rather than productized SaaS or licensing. The go-to-market motion is sales-led, driven by industry presence, the LDJ Techwatch newsletter, an active YouTube and LinkedIn presence, content marketing via the company's news and blog, and event participation including CES, Techleap debates, and MozFest. Distribution is direct — clients engage via the website, phone (020-4120565), or email ([email protected]). The firm employs between 11 and 50 people.

On June 18, 2026, HPB | Het PR Bureau announced the acquisition of LDJ Tech PR to strengthen HPB's profile as a tech-sector expert, with the combined entity intended to serve technology companies with strategic communication, reputation management, and measurable business impact. The Algenene Voorwaarden terms are now governed by Het PR Bureau B.V., confirming the change-of-control. No funding rounds, public-listing activity, or external investment are disclosed; ownership prior to the HPB transaction is not detailed in the source material.

Name

Lubbers De Jong

Legal name

Lubbers De Jong & Partners B.V.

Website

https://lubbersdejong.nl

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Lubbers De Jong is a Dutch PR and marketing communications consultancy founded in 1987, providing strategic tech-PR, reputation management, and earned-media services to technology and innovation companies in the Netherlands.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Social Media & Community Management (PR-led) (BPAFADAM), Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Tech public relations
• Strategic communications
• Reputation management
• Media relations
• Technology PR consultancy

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - PR and Marketing: Hourly-based professional services model where work is billed at an hourly rate multiplied by the number of hours worked for clients. Pricing is quote-based and not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lubbers De Jong is a Dutch PR and marketing communications consultancy specialized in serving technology and innovation companies. The firm delivers strategic communications, reputation management, media relations, thought leadership development, market analysis, messaging workshops, and visibility campaigns to help tech-sector clients build strong reputations and drive business growth.

Product overview

Lubbers De Jong operates as a unified PR and marketing services firm offering specialized communications services for technology and innovation companies. The core offering centers on Tech PR Services, supported by integrated service modules including Speelveld Analyse (market analysis), Messaging Workshop (story development), Hero Stories & Media Relations (visibility campaigns), and the LDJ Techwatch Newsletter (industry intelligence). Founded in 1987, the agency positions itself as the creative sparring partner for the tech sector, helping companies build iron-strong reputations and achieve measurable business growth through earned media, strategic communications, and thought leadership development.

Differentiator

Problem solved

Functional benefit

Products and services

• Tech PR Services Strategic public relations services specialized for technology and innovation companies, helping build reputation and drive business growth through earned media and strategic communications.

Quantifiable outcome

• Dutch PR Awards Silver for Techleap consistent tech policy campaign

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• HPB | Het PR BureaucoreStrategic or Co-development Partner · 18 June 2026HPB | Het PR Bureau acquired LDJ Tech PR in June 2026, creating a combined agency focused on helping technology companies grow with strategic communications, reputation management, and measurable business impact.
• DDG EuropeminorStrategic or Co-development PartnerCollaboration with DDG Europe, a smart marketing organization focused on events, to deliver events and concepts that effectively reach target audiences in the tech sector.
• TechleapcoreGTM or Marketing PartnerLong-standing collaboration with Techleap on PR campaigns including the award-winning 'consistent tech policy' campaign, positioning tech policy in public discourse.
• ASMLminorGTM or Marketing PartnerFeatured client in coverage of Dutch tech ecosystem and chip industry, highlighting ASML's role in the global semiconductor market.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bite Global: Boutique global communications agency focused on technology brands, closely aligned with Lubbers De Jong's vertical specialization and creative-sparring-partner positioning.
• Hotwire Global: Global communications agency specializing in technology and innovation clients, directly comparable to Lubbers De Jong's tech-sector PR focus and campaign-driven approach.
• Brands2Life: UK-headquartered tech and B2B PR agency with similar vertical specialization and award-winning campaign approach to Lubbers De Jong.
• WE Communications: Tech-sector focused PR and communications agency with a global footprint, competing for the same technology-company client base that Lubbers De Jong serves.
• Archetype (formerly Text100): Global tech-focused communications agency serving enterprise technology brands, directly comparable in target customer and service model to Lubbers De Jong.
• HPB | Het PR Bureau: Dutch PR and communications bureau that acquired Lubbers De Jong in June 2026; operates in the same Dutch PR market with overlapping client types and complementary sector coverage.

Broad incumbents

• FleishmanHillard: Large global PR network with a strong technology practice, providing overlapping services to tech clients but at significantly larger scale than Lubbers De Jong.
• Edelman: Global communications firm with a substantial technology practice; competes for the same enterprise tech clients as Lubbers De Jong but from a much broader portfolio.
• Brunswick Group: Global advisory firm with deep technology, media and critical-events capabilities that overlap with Lubbers De Jong's strategic communications and reputation management offerings.
• Finn Partners: Global integrated marketing and PR firm with a significant technology practice, comparable in serving tech-sector clients though much larger and more diversified than Lubbers De Jong.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LubbersDeJong
• YouTubeyoutube.com/@LubbersDeJong
• LinkedInlinkedin.com/company/lubbers-de-jong
• Instagraminstagram.com/ldjtechpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lubbers De Jong