Prostate Cancer Foundation of Australia

What Prostate Cancer Foundation of Australia does

Prostate Cancer Foundation of Australia (PCFA) is a registered Australian charity founded in 1996 that operates as the country's leading community-based organisation dedicated exclusively to prostate cancer research, awareness, and patient support. Its stated mission is a future in which no man dies of prostate cancer, addressing a disease burden of more than 28,000 new diagnoses and nearly 4,000 deaths annually. PCFA is headquartered in St Leonards, NSW, with four additional regional offices covering Queensland, South Australia/Northern Territory, Victoria/Tasmania and Western Australia.

The core delivery model is built around a multi-channel support platform branded as the Prostate Cancer Survivorship Toolkit. This toolkit combines a national Prostate Cancer Specialist Telenursing Service (freecall 1800 22 00 99, part-funded by Dry July and federal government), a nationwide network of in-person support groups segmented by need (advanced cancer, carers, CALD, LGBTIQA+, sport and fitness, younger men), a 24/7 online community forum, a professional counselling service, peer-support programs (MatesCONNECT, The Life Force Program), a personal wellbeing-tracking tool (My Wellbeing Plan), and a clinical trials information hub. All services are provided free of charge, with content translated into up to ten languages and a website widget offering live translation across 40+ languages.

PCFA's revenue model is a blend of individual donations, community fundraising events, cause-marketing corporate partnerships (e.g., Menz FruChocs at major Australian retailers), and institutional funding including federal government grants supporting the telenursing service. Research activity is conducted through partnerships rather than in-house laboratories, including co-development and clinical trial collaborations with Deakin University, Flinders University, the Walter and Eliza Hall Institute, the University of Melbourne/Australian Prostate Centre, the Royal Flying Doctor Service, and GenesisCare. PCFA has no commercial software products, no proprietary AI/ML systems, and no API or integration offerings; its competitive position rests on brand, distribution, and the depth of its clinical and research partner ecosystem.

Name

Prostate Cancer Foundation of Australia

Legal name

Prostate Cancer Foundation of Australia

Website

https://prostate.org.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Prostate Cancer Foundation of Australia is the national charity (founded 1996) dedicated to prostate cancer research funding, awareness, and free patient and family support services across Australia, delivered through telenursing, nationwide support groups, an online community, and multilingual resources.

Ownership category

akta.pro rank

Product category

Prostate Cancer Support Services

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Social Advocacy Organizations (81331)

SIC

Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

akta.pro secondary industries

Community Health & Prevention Program Funding (HLAJALAF), Public–Private Partnerships (PPPs) for Global Health (HLAJAOAD)

Keywords

• Prostate cancer support
• Cancer research funding
• Patient support services
• Cancer awareness campaigns
• Community health support

Headquarters

HQ city

Saint Leonards

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: PCFA generates revenue primarily through donations from individuals, community fundraising events, and corporate partnerships. The organization receives support from Dry July campaign and other fundraising initiatives.
2. Federal Government Funding: The Prostate Cancer Specialist Telenursing Service is funded in part by federal government funding alongside Dry July and donor support.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The Prostate Cancer Foundation of Australia (PCFA) is a registered charity that provides free prostate cancer information, specialist telenursing support, nationwide support groups, and an online community forum for men affected by prostate cancer and their families. The organization also funds prostate cancer research, runs consumer research involvement programs, and conducts awareness campaigns, supported by donations, federal government funding, and the Dry July campaign.

Product overview

The Prostate Cancer Foundation of Australia (PCFA) operates a single integrated support platform called the Prostate Cancer Survivorship Toolkit, supplemented by specialized service modules. The toolkit provides expert information and resources covering the complete prostate cancer journey from risks and symptoms through detection, diagnosis, treatment, and ongoing care. Supporting the toolkit are distinct service offerings including: the Prostate Cancer Specialist Telenursing Service (1800 22 00 99), PCFA Online Community forum, PCFA Support Groups network, Prostate Cancer Counselling Service, The Life Force Program, MatesCONNECT peer support, and My Wellbeing Plan for tracking medical information. Additional services include Consumer Research Programs, multilingual resources in ten languages, Clinical Trials information, Health & Wellbeing resources covering diet, exercise, and mental health, and Financial and Practical Support. The organization does not offer a technology product with API or integration capabilities; all offerings are informational, educational, and support services for patients and families.

Differentiator

Problem solved

Functional benefit

Products and services

• Prostate Cancer Specialist Telenursing Service A free telephone-based nursing service (1800 22 00 99) connecting callers with Prostate Cancer Specialist Nurses who provide evidence-based information, help understand diagnosis and treatment options, support decision-making, and link callers with local support networks. Available Monday 9am-5pm AEST, Tuesday-Friday 9am-7pm AEST with a callback option.
• PCFA Online Community An online forum at community.prostate.org.au enabling people experiencing prostate cancer or supporting someone who is to share experiences, connect with others, engage in conversations, and seek advice 24/7.
• PCFA Support Groups Established prostate cancer support groups across Australia providing peer support, community connection, and shared experiences for men and their partners affected by prostate cancer, including special-purpose groups for Advanced Prostate Cancer, Carers & Partners, Culturally & Linguistically Diverse, LGBTIQA+ Community, Sport & Fitness, and Younger men under 50.
• Prostate Cancer Survivorship Toolkit A comprehensive online resource providing expert information, detailed advice, and support covering risks, symptoms, detection, diagnosis, treatment, and ongoing care and wellbeing for men affected by prostate cancer.
• Prostate Cancer Counselling Service Professional counselling services provided to men affected by prostate cancer and their families.
• The Life Force Program A support program for men living with prostate cancer.
• MatesCONNECT A peer support program connecting men with prostate cancer.
• My Wellbeing Plan A resource to help men with prostate cancer track their medical information, appointments, and wellbeing.
• Consumer Research Program Research projects seeking consumer involvement where men with prostate cancer and their families can participate to help improve prostate cancer prevention, detection, diagnosis, treatment, and longer-term management.
• Multilingual Resources Evidence-based prostate cancer resources translated in ten languages including Arabic, Chinese (Simplified and Traditional), Filipino, Greek, Hindi, Italian, Malay, Mandarin, and Vietnamese, with the website offering live translation in over 40 languages.
• Partners, Families & Carers Information and Support Resources and guidance for partners, families, and carers of those diagnosed with prostate cancer, covering how to be supportive, manage side effects, and look after their own wellbeing.
• Financial and Practical Support Support services helping men and families navigate the financial and practical challenges associated with prostate cancer.

Quantifiable outcome

• More than 28,000 men diagnosed with prostate cancer in Australia annually
• +3 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Menz FruChocscoreGTM or Marketing Partner · 15 June 2024Menz FruChocs, a South Australian confectionery company, partnered with PCFA to launch a limited-edition blue-colored FruChocs product, with $1 from each pack sold donated to prostate cancer research and awareness programs. The campaign launched on June 15th and is available through Woolworths, Coles, and IGA retailers across South Australia. The partnership aims to promote conversations about men's health and early prostate cancer screening.
• South Australian Veterans Cricket AssociationminorGTM or Marketing PartnerDuring Prostate Cancer Awareness Month, the South Australian Veterans Cricket Association organized four Twenty-20 matches that raised approximately $6,100 for PCFA. Around 70 men aged in their 50s to 80s participated, with several players having personally survived prostate cancer. The association credited community donations and the Callington community for supporting the fundraising initiative.
• Wagga Wagga RSLminorGTM or Marketing PartnerWagga Wagga RSL hosted its ninth Biggest Ever Blokes Lunch on September 13, a community fundraising event attended by 300 local men to support men living with prostate cancer.
• Deakin University (ProHealth Study)coreStrategic or Co-development PartnerIn partnership with PCFA, Deakin University developed ProHealth, a 12-week online personalized healthy eating and exercise program for men with prostate cancer undergoing androgen deprivation therapy. The program is co-designed with men who have prostate cancer and experienced healthcare professionals.
• Walter and Eliza Hall Institute of Medical Research (WEHI)coreStrategic or Co-development PartnerWEHI Consumer Program seeks people with lived experience of prostate cancer to help shape and inform important cancer research. Consumers join a small group contributing insights to hormone-driven cancer research with focus on prostate and breast cancer, gaining access to regular presentations on breakthroughs and developments.
• Royal Flying Doctor Service of AustraliacoreStrategic or Co-development PartnerResearch partnership to understand and improve prostate cancer outcomes in rural and remote areas of Australia, exploring reasons behind poorer outcomes in these communities and developing strategies to address disparities.
• Flinders UniversitycoreStrategic or Co-development PartnerMultiple research collaborations including the F-INTACT study on financial toxicity in cancer patients and the MOSES Survivorship Study on a new model of survivorship care for prostate cancer.
• University of Melbourne / Australian Prostate CentreminorStrategic or Co-development PartnerResearch collaboration to develop education and decision-making resources for men diagnosed with localised prostate cancer, particularly interested in men's views on genetic/genomic testing in treatment decisions.
• GenesisCareminorStrategic or Co-development PartnerConducting the ASTuTE clinical trial investigating multimodal artificial intelligence with digital histopathology for androgen deprivation therapy use in men with intermediate risk prostate cancer managed with standard of care radiotherapy.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ZERO - The End of Prostate Cancer: US nonprofit focused on prostate cancer awareness, patient support, and advocacy; competes with PCFA's awareness/support mandate in a different geography but with near-identical program mix (telenursing, support groups, early-detection campaigns).
• Prostate Cancer UK: UK's leading prostate-cancer charity funding research and running specialist nurse services and awareness campaigns; a direct functional peer to PCFA's specialist telenursing and research-funding model.
• Movember Foundation: Global men's-health charity headquartered in Australia that funds prostate cancer (and testicular cancer, mental health) research and awareness; the closest direct competitor in Australian prostate-cancer fundraising and men's-health cause marketing.
• Prostate Cancer Foundation (US): US-based nonprofit dedicated to funding prostate cancer research and patient support; the most direct international analogue to PCFA in mission, fundraising model, and patient-support services.

Broad incumbents

• Cancer Research UK: UK charity funding cancer research and running public-awareness campaigns; comparable in scale of research funding and community fundraising, though not prostate-specific.
• Cancer Council Australia: Australia's peak national cancer-control nonprofit covering all cancer types; competes for federal health funding, donor dollars, and volunteer mindshare, but is a broad incumbent rather than prostate-cancer specialist.
• Macmillan Cancer Support: UK's leading cancer support charity operating a national nurse specialist service analogous to PCFA's telenursing program; useful peer for service-design and donor-conversion benchmarks.
• American Cancer Society: Largest US cancer nonprofit; broad research-funding and patient-support portfolio that overlaps with PCFA's survivorship toolkit, telenurse-style support, and federal-grant advocacy role.

Regional players

• Canadian Cancer Society: Canada's national cancer charity combining research funding, peer-support programs, and information services; comparable in mission and program mix but serves a different geography.

Emerging players

• Australian Prostate Centre: Australian clinical and research centre collaborating with PCFA on genomic-testing education; a partial-overlap peer in clinical/research space rather than community fundraising.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/pcfaweb
• Facebookfacebook.com/pcfa1
• LinkedInlinkedin.com/company/prostate-cancer-foundation-of-australia
• Instagraminstagram.com/pcfa_oz
• Xx.com/pcfa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Prostate Cancer Foundation of Australia