Antenor
Antenor is a Japanese premium patisserie brand (launched 1978) under Edelweiss Co., Ltd., selling French-influenced baked goods and frozen cakes through 37 department-store counters across Japan and a nationwide e-commerce platform, primarily serving consumers and corporate customers for seasonal and celebratory gifting.
- Company typePrivate
- Founded1966
- HeadquartersFukuoka, Japan
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Antenor does
Antenor (アンテノール) is a Japanese Western-style patisserie brand operated by privately held Edelweiss Co., Ltd. (株式会社エーデルワイス), headquartered in Kobe, Hyogo Prefecture. Founded in 1966, Edelweiss launched the Antenor brand in 1978 and has since built it into a mid-sized premium confectionery business centered on French-influenced Japanese baked goods — most notably languedo-shu chocolate sandwich cookies, financiers, raisin sandwiches, and seasonal fruit tarts and puddings made with regionally sourced ingredients such as Hiruzen Jersey milk, Uji matcha, Aomori apples, and Setouchi lemons.
The brand sells primarily through 37 branded counters inside major Japanese department stores (Mitsukoshi, Isetan, Hankyu, Kintetsu, Daimaru, Sogo, Tokyu, Keio, etc.) distributed across Kansai (16 stores), Kanto (16), Chubu (1), and Chugoku/Kyushu (4). A secondary direct-to-consumer channel runs through the owned e-commerce platform shop.antenor.jp, which ships baked goods and frozen cakes nationwide from Hyogo Prefecture, with frozen cakes (Mont Blanc Tart, Apple Pie, Uji Matcha Cake, Setouchi Lemon Tart, Opera, Fromage Cinq) priced ¥2,592–¥5,832. A growing web-based cake reservation system (antenor.take-eats.jp) enables online ordering with in-store pickup at select locations. All sales are one-time unit purchases with no subscription model.
Antenor targets Japanese consumers purchasing premium confections for social gifting occasions (seasonal gifts, birthdays, weddings, memorial services) and self-consumption, with a secondary corporate gifting (法人様向け) service for B2B bulk orders. Marketing is conducted via organic social (X, Instagram), email newsletters, seasonal digital gift catalogs, and a first fan meeting held in February 2026. The brand holds no patents, has no disclosed AI or proprietary software capabilities, and operates with no external funding rounds — characteristics of a mature family-controlled patisserie business (representative director: Yoshiyuki Hiyanone) rather than a venture-backed growth company.
Antenor firmographics
Firmographics- Name
- Antenor
- Legal name
- 株式会社エーデルワイス
- Website
- https://antenor.jp
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Antenor is a Japanese premium patisserie brand (launched 1978) under Edelweiss Co., Ltd., selling French-influenced baked goods and frozen cakes through 37 department-store counters across Japan and a nationwide e-commerce platform, primarily serving consumers and corporate customers for seasonal and celebratory gifting.
- Ownership category
- akta.pro rank
Antenor industry classification
Industry- Product category
- Premium Patisserie / Baked Confectionery
- NAICS
- Cookie and Cracker Manufacturing (311821), Sugar and Confectionery Product Manufacturing (3113), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Sugar & Confectionery Products (2060), Cookies & Crackers (2052), Food And Kindred Products (2000)
- akta.pro primary industry
- Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons) (THAFAFAL)
- akta.pro secondary industries
- Patisseries & Dessert Boutiques (CRAHAGAB), Ice Cream & Refrigerated Desserts (CRADACAE)
Keywords
Where Antenor is headquartered
LocationHeadquarters
- HQ city
- Fukuoka
- HQ country
- Japan
- HQ region
- Asia
Offices8 records
Markets served
Antenor business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Store Sales: Sales of cakes, pastries, and baked confections through branded counters inside department stores (e.g., Hanshin, Kintetsu, Hankyu, Isetan, Daimaru, Sogo). Customers purchase in-store for personal consumption or gifting.
- E-commerce / Online Shop: Direct-to-consumer online sales of gift-wrapped baked goods and frozen cakes shipped nationwide from Hyogo prefecture. One-time purchase model with per-product pricing. Supports corporate gifting (法人様向け) and multiple payment methods including credit card, Amazon Pay, Rakuten Pay, PayPay, NP後払い, cash on delivery, and bank transfer.
- Cake Web Reservation (Take-eats): Pre-order system for cakes available at select store locations, allowing customers to place orders online and pick up in-store. Currently available at limited stores with expansion ongoing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual cookie/baked confection units from ¥594 to ¥5,400 |
| Unit Pricing | Pay-as-you-go | Frozen cake products from ¥2,592 to ¥5,832 |
| Unit Pricing | Pay-as-you-go | Regional shipping fee by prefecture in Japan |
| Other | Pay-as-you-go | Payment processing fees |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Antenor product offering
Product offeringCore offering
Antenor (アンテノール) is a Japanese-Western patisserie brand that manufactures and sells premium baked confections—languedesh (ladyfinger-style) sandwich cookies, financiers, raisin sandwiches, fruit tarts, jellies, custard puddings, and frozen cakes—through 37 department store counters across Japan and a nationwide direct-to-consumer e-commerce shop. Products target individual consumers for personal enjoyment and Japanese gifting occasions (ochugen, oseibo, birthdays, weddings, memorial services) with named-region ingredients (Hiruzen Jersey milk, Uji matcha, Setouchi lemons, Aomori apples).
Product overview
ANTENOR is a Japanese patisserie brand operated by Edelweiss Co., Ltd., offering traditional Western confections with over 50 years of history originating from Kobe, Japan. The product portfolio centers on signature languedesh cookies (sandwich biscuits with chocolate and various flavors) and includes seasonal fruit tarts, domestic fruit jellies, and Hiruzen Jersey milk custards as limited-time offerings. Core cookie products span multiple tiers: the popular Languedesh Assort (three types), premium Esprit ANTENOR (with exotic nuts), Artisan ANTENOR (luxury assortment), plus individual offerings like Financier, Raisin Sand, and Petit Bonheur puff pastry. The company expanded nationally with a frozen cake delivery service offering signature cakes like Mont Blanc Tart, Apple Pie, Uji Matcha Cake, and Five-Layer Cheese Cake. Seasonal collections feature lemon-themed baked goods and fruit-based desserts during spring/summer. Cakes are also available at physical department store locations, with anniversary and seasonal decoration cakes, plus store-exclusive offerings. E-commerce is available through the online shop and web cake reservation system for store pickup.
Differentiator
Problem solved
Functional benefit
Products and services
- Fruit Tart (果実のタルト) Seasonal fruit tart featuring oranges, plums, and cranberries on an almond tart crust, sold as a limited-time summer gift item.
- Domestic Fruits Jelly (国産果実のフルーツジュレ) Seasonal jelly dessert made with real pieces of Japanese domestic fruits (apple, iyokan, white peach) sourced from various prefectures.
- Hiruzen Jersey Milk Custard Pudding (蒜山産ジャージー牛乳のカスタードプリン) Silky custard pudding made with rich Jersey milk from the Hiruzen plateau in Okayama Prefecture, marketed as 'golden milk'.
- Languedesh Chocolat (ラングデッシュ チョコ) Long-selling languedesh ladyfinger-style biscuits sandwiched with rich couverture chocolate on premium butter cookies; Antenor's signature product.
- Languedesh Assort (ラングデッシュ アソット) Popular assortment of three languedesh cookie varieties—Chocolat, Citron, and Biscuit au Chocolat—available in multiple pack sizes.
- Esprit Antenor (エスプリ・アンテノール) Premium assortment including languedesh cookies, biscuit, and petit gateau sec varieties with exotic flavors such as almond and cashew nuts.
- Financier (フィナンシェ) Melt-in-your-mouth financiers made with aromatic almond and premium butter, baked to a fluffy, moist texture.
- Raisin Sand (レーズンサンド) Long-selling sandwich cookie with white chocolate cream and rum-soaked raisins, a specialty since the company's founding.
- Petit Bonheur (プティ・ボヌール) Delicate puff pastry made with fragrant butter folded multiple times and shaped into angel-wing forms.
- Artisan Antenor (アルティザン アンテノール) Artisan cookie assortment featuring three types of languedesh cookies, the company's flagship crispy chocolate sandwich cookies.
- Lemon Baked Goods (レモンの焼き菓子) Limited-edition summer seasonal collection featuring lemon-flavored languedesh cookies and cream sandwiches.
- Fromage Cinq (フロマージュサンク) Five-layer cheesecake combining Hokkaido cream cheese and Jersey milk, baked to a creamy texture; shipped frozen nationwide.
- Mont Blanc Tart (モンブランタルト) Mont Blanc tart made with European chestnuts, available nationwide via frozen delivery.
- Aomori Kudo Farm Apple Pie (青森県工藤農園のリンゴパイ) Apple pie made with apples from Kudo Farm in Aomori Prefecture, featuring three whole apples per pie, available frozen nationwide.
- Setouchi Lemon Tart (瀬戸内レモンのタルト) Setouchi lemon tart made with fresh Setouchi lemons; a long-selling product now available nationwide via frozen delivery.
- Uji Matcha Cake ~Kyo no Uguisu~ (宇治抹茶のケーキ) Uji matcha cake made with Kyoto Uji matcha and Ehime mountain yam; available nationwide via frozen delivery.
- Classic Opera (クラシックオペラ) Nine-layer chocolate and coffee opera cake made with fruity, aromatic Ecuadorian Albida-region cacao beans.
- Baumkuchen Bridal (バウムクーヘン ブリュイダル) Baumkuchen designed for wedding celebrations, following the 'something blue' tradition with a gentle blue package.
- Kyoto Okuicha-san (京のおきいい茶さん) Kyoto-exclusive matcha confection sold only at Kyoto Daimaru and Kyoto Isetan stores, featuring select Uji matcha.
- ANTENOR Online Shop (オンラインショップ) Owned e-commerce platform selling cookies, baked goods, and seasonal gifts with nationwide delivery from Hyogo prefecture; supports gift wrapping, noshi, and corporate gifting.
- Cake Web Reservation (ケーキWEB予約) Web-based pre-order system for cakes with in-store pickup at participating Antenor locations, with ongoing expansion of participating stores.
Companies that use Antenor
Customer profileSegments2 records
Ideal customer profiles2 records
Antenor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Antenor partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered major, standard and core.
- Hanshin Department Store (阪神百貨店)majorAntenor operates branded counters inside Hanshin Umeda本店 and other Hanshin locations in the Kansai area. Department store provides retail foot traffic and premium positioning in the Japanese department store shopping culture.
- Kintetsu (近鉄)majorMultiple Antenor store locations inside Kintetsu department stores including Abeno Harukasu (あべのハルカス), Nara (奈良), Kashihara (橿原), and Wakayama (和歌山). Kintetsu provides retail space across the Kansai/Kinki region.
- Mitsukoshi (三越)majorAntenor operates stores at Ginza Mitsukoshi (銀座三越 — described as 銀座ブティック/Ginza Boutique) and Nihombashi Mitsukoshi (日本橋三越本店). Premium department store placements in Tokyo's most prominent retail districts.
- Hankyu (阪急)majorStore locations at Senri Hankyu (千里阪急) and Kobe Hankyu (神戸阪急). Hankyu Hanshin Holdings group provides access to affluent customer base in the Kansai metropolitan area.
- Daimaru (大丸)majorStore locations at Tokyo Daimaru (東京大丸), Kyoto Daimaru (京都大丸), Ashiya Daimaru (芦屋大丸), and Suma Daimaru (須磨大丸). Daimaru Matsuzita Jisho (J. Front Operations) group provides department store retail network.
- Isetan (伊勢丹)majorStore locations at Kyoto Isetan (京都伊勢丹). Premium department store positioning in the Kyoto/Kansai region.
- Keihan (京阪)standardStore locations at Keihan Kyobashi (京阪京橋), Keihan Moriguchi (京阪守口), and Keihan Kuzuhamoru (京阪くずはモール). Retail presence along Keihan railway lines in Osaka/Kyoto region.
- Sogo (そごう)standardStore locations at Yokohama Sogo (横浜そごう) and Chiba Sogo (千葉そごう — with ル ビアン ベーカリー co-located). Sogo Seibu group provides Kanto regional retail coverage.
- Matsuzakaya (松坂屋)standardStore locations at Ueno Matsuzakaya (上野松坂屋) in Tokyo and Matsuzakaya Nagoya (松坂屋名古屋店) in Chubu region. Presence in both Kanto and Chubu areas through this department store chain.
- Atre (アトレ)standardStore locations at Atre Ebisu (アトレ恵比寿) and Atre Vi Mitaka (アトレヴィ三鷹). Atre is a urban station-front retail complex chain, providing Antenor access to commuters and local consumers in Tokyo metropolitan area.
- Tokyu (東急)standardStore locations at Shibuya Tokyu Food Show (渋谷 東急フードショー) and Futakotamagawa Tokyu Food Show (二子玉川 東急フードショー). Tokyu provides access to Tokyo's southwestern residential corridors.
- Tenmanya (天満屋)standardStore location at Tenmanya Okayama (岡山天満屋) in the Chugoku region. Provides regional coverage in Okayama prefecture.
- Izutsuya (井筒屋)standardStore location at Izutsuya Kokura (小倉井筒屋) in Kitakyushu, operating as a shop with attached cafe service (喫茶併用).
- Iwataya (岩田屋)standardStore location at Iwataya Fukuoka (福岡岩田屋) in Tenjin district, Fukuoka city. Provides coverage in Fukuoka's prime shopping district.
- Keio (京王)standardStore location at Shinjuku Keio (新宿京王). Access to Shinjuku station commuter and shopping traffic.
- Tobu (東武)standardStore location at Ikebukuro Tobu (池袋東武). Access to Ikebukuro's large retail and commuter foot traffic.
- Odakyu (小田急)standardStore location at Machida Odakyu (町田小田急店). Access to the Machida residential area in western Tokyo.
- Keikyu (京急)standardStore location at Kamiooka Keikyu (上大岡京急店) in Yokohama, serving the Keikyu line corridor in Kanagawa prefecture.
- LAZONA Kawasaki Plaza (ラゾーナ川崎)standardStore location at LAZONA Kawasaki Plaza (ラゾーナ川崎プラザ). Large-scale retail complex in Kawasaki city, Kanagawa.
- Marui (マルイ)standardStore location at Kitasenju Marui (北千住マルイ店) in Tokyo's Adachi ward.
- Edelweiss Group (エーデルワイスグループ)coreAntenor is a core brand within the Edelweiss Group alongside LE BIHAN, WITTAMER, nox de beurre, BRETONNE, HIBIKA, Murir, and FlanER. Shared infrastructure includes group e-commerce platform, common customer membership system, shared logistics/customer service. Parent company provides corporate governance and shared services.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Antenor competitors and assessment
Company assessmentDirect peers
- Yoku Moku: Japanese premium confectionery brand best known for its langue de chat (Cigare) cookies, founded in 1969. Closely comparable to Antenor's languedesh chocolate sandwich cookies in product format, premium positioning, and Japanese gifting use cases.
- Dalloyau: Heritage French patisserie known for Opera cake and premium gift boxes, now operating internationally. Directly comparable to Antenor's Opera (Classic Opera ¥3,780) and seasonal premium cake/gift assortment model.
- Maison Landemaine: French artisan patisserie/boulangerie chain with multiple retail locations. Comparable to Antenor's department-store retail counter model, French-influenced Japanese/European baking technique, and gift/celebration pastry assortment.
- Tokyo Banana / Grapestone Co., Ltd. Iconic Japanese souvenir/gift confectionery brand distributed through department stores, train stations, and airports. Comparable to Antenor in channel strategy (department store counters), product format (premium baked gifts), and tourist/gifting positioning.
- KIHACHI: Premium Japanese patisserie brand with nationwide department store and standalone retail presence. Comparable to Antenor in product mix (cakes, baked confections, gift sets), premium positioning, and multi-channel retail footprint in Japan.
- Shiroi Koibito (Shiroi Koibito Park / Ishiya): Hokkaido-origin premium white chocolate langue de chat cookie brand. Highly comparable to Antenor in chocolate sandwich cookie product, premium gifting positioning, and regional Japan provenance story.
- FRANÇOIS PERRET / Pâtisserie Sadaharu Aoki Paris: French-trained Japanese patisserie with premium French-Japanese crossover positioning. Comparable to Antenor's Patissier Kobe 1966 positioning, French technique applied to Japanese premium ingredients and occasion-driven sales.
Broad incumbents
- Godiva Japan: Global premium chocolate gifting brand with major Japanese retail presence including department store counters. Comparable to Antenor in Japanese gifting seasonality (Valentine's, White Day), department store distribution model, and premium price-point positioning.
- Pierre Hermé Paris: Globally renowned French-Japanese fusion patisserie brand. Comparable to Antenor in French technique applied to premium ingredients, but operates at a larger global scale and broader portfolio than Antenor's domestic specialty focus.
Regional players
- ROYCE' (Roice Co., Ltd.): Hokkaido-origin premium chocolate and confectionery brand with strong department store and souvenir distribution. Comparable to Antenor in Japanese premium gifting positioning and regional-ingredient (Hokkaido provenance) storytelling, though more skewed toward chocolate than baked goods.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Antenor social profiles
Digital presenceAntenor compliance and trust
Trust signalCompliance1 record
Antenor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Antenor leadership team
Management profileNumber of profiles
Profiles2 records
Antenor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Antenor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Antenor
What does Antenor do?
Antenor (アンテノール) is a Japanese-Western patisserie brand that manufactures and sells premium baked confections—languedesh (ladyfinger-style) sandwich cookies, financiers, raisin sandwiches, fruit tarts, jellies, custard puddings, and frozen cakes—through 37 department store counters across Japan and a nationwide direct-to-consumer e-commerce shop. Products target individual consumers for personal enjoyment and Japanese gifting occasions (ochugen, oseibo, birthdays, weddings, memorial services) with named-region ingredients (Hiruzen Jersey milk, Uji matcha, Setouchi lemons, Aomori apples).
Is Antenor a public or private company?
Antenor is a private company. It is classified as family owned and is currently operating.
When was Antenor founded?
Antenor was founded in 1966. It employs 251 to 500 people.
Where is Antenor based?
Antenor is headquartered in Fukuoka, Japan, in the Asia region.
How does Antenor make money?
Three revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce / Online Shop and cake Web Reservation (Take-eats).
Who are Antenor's main competitors?
Direct peers on record are Yoku Moku, Dalloyau, Maison Landemaine, Tokyo Banana / Grapestone Co., Ltd., KIHACHI, Shiroi Koibito (Shiroi Koibito Park / Ishiya) and FRANÇOIS PERRET / Pâtisserie Sadaharu Aoki Paris. Broad incumbents are Godiva Japan and Pierre Hermé Paris. ROYCE' (Roice Co., Ltd.) is listed as a regional player.
Does Antenor have an API?
No public API is recorded for Antenor.
What industry is Antenor in?
Antenor's product category is Premium Patisserie / Baked Confectionery. Its primary akta.pro industry code is THAFAFAL, Chocolate & Confectionery Patisseries (Bonbons, Truffles, Macarons), with a secondary code of CRAHAGAB, Patisseries & Dessert Boutiques. Its NAICS code is 311821 and its SIC code is 2060.