LAPSA, laboratory for animal health

What LAPSA, laboratory for animal health does

LAPSA (Laboratoire pour la Santé Animale) is a French pet food company founded in 2017 by Pierre Vasseur and headquartered in Neuilly-sur-Seine. It manufactures and sells premium dog and cat nutrition – kibble, pâté, mousse, and filets – formulated by veterinary nutritionists, most notably Éric Charles, who led development of the ONP therapeutic diet range. The product portfolio spans Gamme Intégrale (prebiotic formula), Gamme Maintenance Sans céréales (grain-free), Gamme ONP (EU-aligned therapeutic diets for weight, urinary, digestive, and skin conditions), Gamme Physiologique Chat, and a Précurrence & Soin line of plant-based antiparasitics and hygiene products. Products are BRC FOOD and IFS Food certified and manufactured in France (Vendée region).

The go-to-market model is a pharmacy-exclusive distribution strategy unavailable to most premium pet food competitors. LAPSA products are sold through 4,500+ French pharmacies – where pharmacists provide professional advice as part of the purchase experience – and directly via the lapsa-lab.fr e-commerce site with home delivery or pharmacy pickup. The company claims #1 animal food brand position in French pharmacies, achieved within approximately three years of launch. Secondary GTM channels include a discovery box program (€4.50), a tasting box (€25), an Affiliae-powered affiliate program, a loyalty program (Espace fidélité), and a separate Lapsa Éleveur sub-brand for professional breeders.

Revenue is generated through one-time product sales (pharmacy wholesale and DTC), recurring loyalty-driven purchases, and sampling boxes. Pricing sits at the premium tier (e.g., €29.95 for 2kg cat kibble; €14.98/kg). The company is structured as a private SAS (Société par Actions Simplifiée) with €4,461,635 in share capital and no publicly disclosed external funding or parent company. Social and charitable programs (LAPSA Solidaire – 1% for Animals) and Toutourisme partnerships round out the brand ecosystem.

Name

LAPSA, laboratory for animal health

Legal name

Laboratoire pour la Santé Animale

Website

https://lapsa-lab.fr

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

LAPSA is a French veterinary-formulated pet food company selling premium dog and cat nutrition through 4,500+ French pharmacies and direct e-commerce, targeting health-conscious pet owners seeking pharmacist-recommended diets.

Ownership category

akta.pro rank

Product category

Pet Food and Animal Nutrition

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Dry Kibble (Dog & Cat) (CRADAFAA)

akta.pro secondary industries

Functional & Veterinary Diet Pet Food (CRADAFAF), Natural/Organic & Limited-Ingredient Diets (CRADAFAH), Dry Pet Food (Kibble) (AFADAFAA)

Keywords

• Pet food manufacturing
• Veterinary nutrition
• Animal health products
• Pharmacy pet care
• Premium pet kibbles

Headquarters

HQ city

Neuilly-sur-seine

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - E-commerce: Direct online sales of pet food (croquettes, pâtées), prevention & care products, and accessories through lapsa-lab.fr to consumers. One-time purchases with subscription/loyalty program opportunities.
2. Product Sales - Pharmacy Distribution: Wholesale/product sales to 4,500+ pharmacies across France. Pharmacists purchase LAPSA products to resell to pet owners with professional advice.
3. Discovery Box Sales: Sale of discovery/tasting boxes (4.50€ discovery box, 25€ tasting box) to drive customer acquisition and product trials. Boxes refunded/credited on second purchase.
4. Loyalty Program: Espace fidélité program offering rewards and discounts to repeat customers, driving customer retention and lifetime value.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

LAPSA manufactures and distributes a range of premium pet food and animal health products, including kibbles (croquettes) for puppies/dogs and kittens/cats, complementary foods (Aliments Complémentaires), antiparasitics, discovery and tasting boxes, and accessories. Its products are formulated by in-house veterinary nutritionists and distributed primarily through a network of more than 4,500 pharmacies in France, alongside direct e-commerce sales, positioning the company as the #1 pet food brand in French pharmacies.

Product overview

LAPSA (Laboratoire Pour la Santé Animale) is France's #1 animal nutrition brand in pharmacies, offering a comprehensive portfolio of premium pet food and health products. The core offering consists of four main dry food ranges: Gamme Intégrale (prebiotic formula), Gamme Maintenance Sans céréales (grain-free), Gamme ONP (veterinary therapeutic diets for specific conditions), and Gamme Physiologique Chat (feline physiological nutrition). These are complemented by the Gamme Prévention & Soin (antiparasitics and hygiene products) using plant-based active ingredients, Aliments Complémentaires (salmon oil, joint/digestion/anxiety supplements), and convenience products like discovery/tasting boxes and accessories. All products are manufactured in France, formulated by veterinary nutritionists, and exclusively distributed through pharmacies and the e-commerce website.

Differentiator

Problem solved

Functional benefit

Brands

• Gamme Intégrale: Premium pet food range with balanced prebiotic effect
• Gamme Maintenance
• Gamme ONP (Objectifs Nutritionnels Particuliers)
• Gamme Prévention & Soin
• Gamme Physiologique
• Lapsa Éleveur

Products and services

• Croquettes Chiot / Chien Kibble (croquettes) for puppies and adult dogs, formulated by LAPSA's veterinary nutritionist and distributed through pharmacies and the LAPSA website for dog owners.
• Croquettes Chaton / Chat Kibble (croquettes) for kittens and adult cats, formulated by LAPSA's veterinary nutritionist and sold through pharmacies and the LAPSA e-commerce site for cat owners.
• Gamme Intégrale Complete (intégrale) nutrition range across LAPSA's dog and cat offerings, positioned as the everyday veterinary-formulated feeding solution.
• Gamme Maintenance Sans céréales Grain-free maintenance diet range for dogs (and cats), targeting pet owners seeking cereal-free daily nutrition.
• Gamme ONP Therapeutic ONP (nutrition santé) range of diets formulated for specific animal-health conditions in dogs and cats (e.g., skin, digestion, joints, weight).
• Gamme Physiologique Chat Dedicated physiological cat range, offering recipes formulated specifically for the nutritional needs of cats.
• Gamme Prévention & Soin Prevention-and-care nutrition range providing targeted dietary support for pets prone to or recovering from specific health issues.
• Aliments Complémentaires Complementary food line (supplements, treats) used alongside kibbles to support daily pet nutrition and specific needs.
• Antiparasitaires Antiparasitic products for dogs and cats (external parasites), positioned as part of LAPSA's pharmacy-channel pet-health assortment.
• Box Découverte Discovery box bundling selected LAPSA products, enabling pet owners to sample the brand's range in a single purchase.
• Box Dégustation Tasting box of selected LAPSA kibbles and treats, used by pet owners to let their pets sample products before committing to full-size purchases.
• Accessoires Pet accessories (e.g., bowls, grooming, related items) sold alongside LAPSA's food and health products through the pharmacy and e-commerce channels.

Quantifiable outcome

• 4.7/5 customer satisfaction rating from 20,000+ reviews
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Pharmacies (4,500+ locations)coreChannel Partner/ Reseller/ Distributor · 1 January 2020Over 4,500 pharmacies across France serve as LAPSA's primary distribution and advice channel. Pharmacists provide professional recommendations for pet nutrition and health products. The pharmacy partnership is foundational to LAPSA's go-to-market strategy, differentiating it through professional credibility.
• Affiliae (Affiliate Marketing Platform)minorGTM or Marketing PartnerAffiliae is the affiliate marketing platform enabling third-party partners (website owners, social media influencers) to promote LAPSA products and earn commissions on referred sales. Partners receive visual assets, product information, personalized promo codes, and dedicated customer service support.
• Toutourisme Partner CitiesminorStrategic or Co-development PartnerLAPSA partners with cities under the Toutourisme program, promoting pet-friendly tourism and making LAPSA products available in partner locations.
• Animal Shelters (LAPSA Solidaire)minorStrategic or Co-development PartnerLAPSA Solidaire program donates meals to animal shelters. The company commits 1% for Animals, providing free meals to shelter animals, creating social impact and brand goodwill.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ceva Santé Animale: Global French-based animal health company operating in veterinary pharmaceuticals and nutrition. Comparable as a France-headquartered animal health company with veterinary channel expertise, though pharmaceutical-focused.
• Mars Petcare: Global pet care giant and parent of Royal Canin, Pedigree, Whiskas. Represents the broader incumbent landscape LAPSA competes within for shelf space, veterinary endorsement, and premium pet owner mindshare in France.
• Purina Pro Plan (Nestlé Purina): Nestlé Purina's premium veterinary-recommended line with strong French distribution through veterinary channels and pet specialty. Overlaps with LAPSA in life-stage and functional nutrition, but operates at much broader scale globally.
• Virbac: French animal health pharmaceutical company headquartered in Carros, France. Operates in veterinary pharmaceuticals and nutrition adjacencies; relevant comparable as a French-rooted animal health brand with broader pharmaceutical/therapeutic positioning.

Direct peers

• Hill's Pet Nutrition: Science-led premium pet food brand owned by Colgate-Palmolive, with strong veterinary recommendation and therapeutic diet offerings (Prescription Diet). Competes directly with LAPSA's ONP therapeutic range and premium positioning.
• Royal Canin: Premium dog and cat nutrition brand owned by Mars Petcare. Sells through veterinary clinics and pet specialty retail in France, competing directly with LAPSA in premium/therapeutic pet nutrition with similar life-stage and breed-specific positioning.
• Ultra Premium Direct: French direct-to-consumer premium pet food brand with similar target customer (health-conscious pet owners), comparable product range (kibble, supplements), and strong online D2C motion that competes for the same French pet owner wallet share.

Others

• Vetoquinol: French-headquartered animal health company focused on veterinary pharmaceuticals. Relevant as a French animal health ecosystem player with veterinary channel expertise that overlaps with LAPSA's pharmacy/veterinary distribution strategy.

Emerging players

• Edgard & Cooper: European premium natural pet food brand (Belgium-founded) with similar positioning around natural ingredients, fresh formulations, and health-conscious pet owners. Competes for the same premium European pet owner segment.
• Yarrah: Dutch organic/natural pet food brand with similar emphasis on certified organic, high-protein, limited-ingredient formulations. Comparable in the natural/organic pet food positioning that overlaps with LAPSA's grain-free and prebiotic ranges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCr11p8Ivh19sFs3aWj3X45Q
• Facebookfacebook.com/lapsalab
• LinkedInlinkedin.com/company/lapsa/?originalSubdomain=fr
• Instagraminstagram.com/lapsa_lab/?hl=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LAPSA, laboratory for animal health