What Bild der Frau does

BILD der Frau is a German-language women's lifestyle digital magazine published by FUNKE Life GmbH, the consumer-lifestyle subsidiary of FUNKE Mediengruppe, headquartered in Hamburg. The brand operates primarily through its website bildderfrau.de, supplemented by a portfolio of owned email newsletters (including 'Unsere Themen der Woche', 'Gesund & Lecker', and the BILD der Frau Testlabor product-testing community newsletter) and a print edition distributed via the FUNKE Zeitschriften Shop. Editorial coverage spans eight principal categories: Familie & Haushalt (family and household), Kochen & Backen (cooking and baking), Garten (gardening), Diät & Abnehmen (diet and weight loss), Gesundheit (health), Mode & Schönheit (fashion and beauty), Liebe (love/relationships), and Horoskope (horoscopes), plus Promis & Unterhaltung (celebrities and entertainment). Content is produced by an in-house online editorial team alongside a broader network of freelance contributors and at least one external content partner (EAT CLUB for recipes).

The business model is a hybrid of digital advertising and subscription commerce. The website carries usage-based display advertising ('nutzungsbasierte Werbung') and cooperative newsletter advertising ('Kooperationsgeschäfte') with third-party brand partners. Newsletters are offered free of charge as a top-of-funnel acquisition channel, while print and digital magazine subscriptions are sold through the FUNKE Zeitschriften Shop storefront. The brand is also extended into live media through the annual GOLDENE BILD der FRAU gala and its associated Verein, which generates sponsorship revenue and brand prestige. No proprietary technology platform, mobile app, or AI system is disclosed; the underlying stack is conventional digital publishing infrastructure with at least incidental use of generative AI for editorial imagery. The company has no disclosed funding rounds, operates as a private subsidiary of FUNKE Mediengruppe, and holds no listed patents or certifications in the source data.

Name

Bild der Frau

Legal name

FUNKE Life GmbH

Website

https://bildderfrau.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

BILD der Frau is a German women's lifestyle digital magazine operated by FUNKE Life GmbH under FUNKE Mediengruppe, serving German-speaking women with editorial content on family, cooking, gardening, health, fashion, beauty, relationships, and horoscopes via bildderfrau.de, themed newsletters, and print subscriptions.

Ownership category

akta.pro rank

Product category

Women's Lifestyle Digital Media

NAICS

Periodical Publishers (513120), Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

akta.pro secondary industries

Home, Garden & DIY Magazines (MPAJAEAG), Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Women's lifestyle magazine
• Digital editorial publishing
• Email newsletter content
• Recipe and cooking content
• Print magazine subscription

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Revenue: The website displays advertisements and uses 'nutzungsbasierte Werbung' (usage-based advertising). Kooperationsgeschäfte (cooperative business) places third-party company advertising in newsletters.
2. Subscription Revenue: Print and digital magazine subscriptions offered through FUNKE Zeitschriften Shop. Newsletter signups with marketing communications consent.
3. Newsletter and Email Marketing: Multiple newsletter offerings including 'Unsere Themen der Woche', 'Gesund & Lecker', and promotional newsletters driving reader engagement and advertising revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BILD der Frau publishes a German-language women's lifestyle digital magazine (bildderfrau.de) with editorial content covering family, household, cooking, gardening, diet, health, fashion, beauty, relationships, horoscopes, and celebrities, distributed alongside free themed email newsletters and a recurring print magazine subscription. The publication monetizes primarily through usage-based advertising, cooperative newsletter advertising with third parties, and paid magazine subscriptions.

Product overview

BILD der FRAU is a German women's digital magazine published by FUNKE Life GmbH (FUNKE Mediengruppe). The core product is its website offering free editorial content across six main categories: Familie & Haushalt (Family & Household), Kochen & Backen (Cooking & Baking), Garten (Garden), Abnehmen (Diet), Gesundheit (Health), Mode & Schönheit (Fashion & Beauty), Liebe (Love), Horoskope (Horoscopes), and Promis & Unterhaltung (Celebrities & Entertainment). The publication supplements its content with multiple email newsletters (Unsere Themen der Woche, Gesund & Lecker, Produkttest), an annual award ceremony (GOLDENE BILD der FRAU), and a network of freelance contributors. The offering operates as a unified editorial platform without separate paid product tiers or modules.

Differentiator

Problem solved

Functional benefit

Brands

• Gesund & Lecker Newsletter: Newsletter focused on healthy eating, recipes, and nutrition tips
• GOLDENE BILD der FRAU
• BILD der FRAU Testlabor

Products and services

• BILD der Frau Website (bildderfrau.de) German-language digital women's lifestyle magazine website offering free editorial content across family & household, cooking & baking, gardening, diet, health, fashion & beauty, love/relationships, horoscopes, and celebrities & entertainment; targeted at German-speaking women.
• BILD der Frau Print Magazine Subscription Recurring print magazine subscription sold through the FUNKE Zeitschriften Shop (FUNKE Zeitschriften Shop at shop.funke-zeitschriften.de) targeting German-speaking women readers who prefer print editions.
• Newsletter: Unsere Themen der Woche Free weekly email newsletter delivering the digital editorial team's top articles covering garden, DIY, food, health, and entertainment topics to German-speaking women subscribers.
• Newsletter: Gesund & Lecker Free weekly email newsletter focused on healthy eating, recipes, diet tips, and nutrition topics for health-conscious German-speaking women subscribers.
• Newsletter: Produkttest Newsletter Free email newsletter informing subscribers about product testing opportunities and inviting them to join the BILD der Frau Testlabor product testing community.
• GOLDENE BILD der FRAU Annual gala award ceremony recognizing the achievements of women, featuring named award winners (Preisträgerinnen), gala chronicles, sponsor partners, and a livestream, serving as a brand-community and sponsorship event for BILD der Frau.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• GOLDENE BILD der FRAU SponsorsminorOthersThe annual GOLDENE BILD der FRAU gala features sponsors whose logos appear on the sponsorship page. Sponsors are unnamed in available content but participate in this prestigious women's achievement award ceremony.
• FUNKE MediengruppecoreOthersBILD der Frau is 'Ein Produkt der FUNKE Mediengruppe' (A product of FUNKE Mediengruppe). The parent company owns and operates the publication through FUNKE Life GmbH, FUNKE Zeitschriften GmbH, and other FUNKE entities.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Lisa (Bauer Media Group): Lisa is a German women's lifestyle magazine covering fashion, beauty, cooking, and home — operating in the same German women's magazine category as BILD der Frau with overlapping content verticals.
• Bunte (Burda): Bunte is a major German celebrity and lifestyle magazine with extensive digital presence covering entertainment, lifestyle, and human-interest — a direct competitor for German-speaking women's attention and ad spend.
• Freundin (Bauer Media Group): Freundin is a major German women's magazine covering lifestyle, fashion, beauty, and entertainment — directly competing with BILD der Frau for the same German-speaking female audience with similar content verticals.
• Gala (Bauer Media Group): Gala is a leading German celebrity and lifestyle magazine with strong digital presence and weekly print cadence — directly comparable to BILD der Frau's Promis & Unterhaltung vertical and broader women's lifestyle positioning.
• Freizeit Revue (Bauer Media Group): Freizeit Revue is a German weekly magazine covering lifestyle, travel, gardening, and home topics targeting women — closely comparable to BILD der Frau's family, gardening, and household content verticals.
• Die Aktuelle (Bauer Media Group): Die Aktuelle is a German celebrity and lifestyle weekly targeting women with coverage of entertainment, health, and human-interest stories — a direct competitor in the German women's weekly magazine market.
• Brigitte (Gruner + Jahr): Brigitte is one of Germany's most established women's lifestyle magazines covering fashion, beauty, cooking, career, and relationships — directly comparable to BILD der Frau's content mix and target demographic of German-speaking women.
• gofeminin (FUNKE Mediengruppe): gofeminin is a sister FUNKE brand targeting German-speaking women with lifestyle, beauty, and health content — a direct intra-portfolio peer sharing FUNKE Mediengruppe's infrastructure and audience overlap with BILD der Frau.
• Frau im Spiegel (Z presse plus): Frau im Spiegel is a German women's magazine with a comparable lifestyle, family, and celebrity coverage mix, targeting the same demographic as BILD der Frau in the print-and-digital magazine category.

Emerging players

• Women's Health (Hearst): Women's Health Germany is a digital lifestyle publication targeting women with health, fitness, diet, and wellness content — overlapping on BILD der Frau's health, diet, and fitness verticals but with a more specialized editorial focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bildderfrau
• LinkedInlinkedin.com/company/bildderfrau

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bild der Frau