Plumbing Today
Plumbing Today Ltd is a privately-held Auckland plumbing, gasfitting, and drainlaying firm founded circa 2000, serving homeowners, residential builders, and select multi-unit property clients within an 8km CBD radius via licensed tradespeople and supply-and-install packages.
- Company typePrivate
- Founded2000
- HeadquartersParnell, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Plumbing Today does
Plumbing Today Ltd is an Auckland-based, privately-held residential and light-commercial plumbing firm founded circa 2000 by Nick and Sarah Paris and operating from a single office at 95 Brighton Road, Parnell. The company delivers plumbing, gasfitting, drainlaying, and minor electrical services through a small team of licensed tradespeople (approximately 5-7 field staff plus two owner-operators and one electrical contractor), with standard residential installations confined to an ~8km radius of the Auckland CBD.
Its commercial model combines two revenue streams: (i) hourly trade services billed in 15-minute increments after a 1-hour minimum (plumbing and drainage at $35 per 15 minutes, gasfitting at $38.50 per 15 minutes, plus an $85 callout fee), and (ii) supply-and-install product packages covering toilets, tapware, hot water systems, waste disposal units, water filters, and showers from brands including Duravit, Caroma, Grohe, Dornbracht, Methven, Rinnai, Rheem, and Insinkerator, with package pricing ranging from roughly $540 to $6,368.
Customers are predominantly Auckland homeowners requiring maintenance, repairs, or replacements, alongside residential builders and a smaller enterprise cohort of multi-unit property operators (most notably a 240-unit wireless water-metering installation at Forte Apartments delivered in partnership with Waterware Ltd). Acquisition is almost entirely word-of-mouth and repeat-driven (reportedly 98%), supported by Master Plumbers Association membership and a website-based product catalog. There are no disclosed funding events, no third-party investors, and no public revenue figures.
Plumbing Today firmographics
Firmographics- Name
- Plumbing Today
- Legal name
- Plumbing Today Ltd
- Website
- https://plumbingtoday.co.nz
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plumbing Today Ltd is a privately-held Auckland plumbing, gasfitting, and drainlaying firm founded circa 2000, serving homeowners, residential builders, and select multi-unit property clients within an 8km CBD radius via licensed tradespeople and supply-and-install packages.
- Ownership category
- akta.pro rank
Plumbing Today industry classification
Industry- Product category
- Residential Plumbing Services
- NAICS
- Plumbing, Heating, and Air-Conditioning Contractors (238220), Plumbing, Heating, and Air-Conditioning Contractors (23822)
- SIC
- Services-Miscellaneous Repair Services (7600), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Residential Plumbing Fixture Installation & Repair (HSAOAAAA)
- akta.pro secondary industries
- Faucet, Sink & Shower/Tub Installation & Repair (HSAOAAAE), Plumbing & Pipefitting Contracting (IMAFALAC), Emergency Commercial Plumbing Response (HSAOAMAL), Plumbing Installation, Service & Repair (IMAIABAB)
Keywords
Where Plumbing Today is headquartered
LocationHeadquarters
- HQ city
- Parnell
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Plumbing Today business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Product Supply & Installation: Products sold with full installation services included. Products include toilets, basins, tapware, hot water cylinders, water filters, waste disposal units, and shower systems. Installation within 8km of Auckland CBD for standard replacement applications.
- Trade Services: Labor charges for plumbing, drainage, gasfitting, and electrical work. Charged at 15-minute intervals after initial 1-hour minimum. Call-out fee of $85. Specialist services include CCTV drain inspection at $425/hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Trade service rates with hourly billing |
| Unit Pricing | Pay-as-you-go | Featured products with supply & install pricing |
| Unit Pricing | Pay-as-you-go | Toilet suites with installation |
| Unit Pricing | Pay-as-you-go | Basin mixers |
| Unit Pricing | Pay-as-you-go | Sink mixers |
| Unit Pricing | Pay-as-you-go | Waste disposal units |
| Unit Pricing | Pay-as-you-go | Hot water solutions |
| Unit Pricing | Pay-as-you-go | Easy height/lifestyle toilets for accessibility |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Plumbing Today product offering
Product offeringCore offering
Plumbing Today supplies and installs residential plumbing fixtures and systems (toilets, tapware, hot water cylinders, water filtration, waste disposal units, showers) and provides licensed plumbing, gasfitting, drainage, CCTV drain inspection, and minor electrical trade services. It operates on a bundled supply-and-install model within an 8km radius of Auckland CBD, with labor billed in 15-minute increments after a 1-hour minimum. The business is targeted at Auckland homeowners, builders in central suburbs, and select multi-unit residential property managers.
Product overview
Plumbing Today is an Auckland-based plumbing company offering supply and installation services for residential plumbing products. Their product portfolio includes waste disposal units (Insinkerator and Emerson brands ranging from entry-level to premium Evolution models), toilets (from economy Stylus to premium Duravit and Caroma accessible suites), tapware (Methven, Grohe, and Dornbracht basin and sink mixers), hot water systems (Rinnai continuous flow gas heaters and Rheem electric cylinders), water filtration (Puretec whole house systems), and shower products. The company operates on a supply-and-install model where products are sold alongside professional installation services, primarily serving Auckland central suburbs with a focus on builders and homeowners. They also provide plumbing, gasfitting, drainage, and underfloor heating services through their team of licensed tradespeople.
Differentiator
Problem solved
Functional benefit
Products and services
- Plumbing Maintenance and Repair Services
- Drainage Services and CCTV Drain Inspection
Quantifiable outcome
- 98% repeat or word-of-mouth business
Companies that use Plumbing Today
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Plumbing Today technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plumbing Today partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Plumbing Today competitors and assessment
Company assessmentBroad incumbents
- Caroma (GWA Group): Established Australian/NZ bathroom fixtures brand (Caroma Liano, Contura, Care 800) carried prominently by Plumbing Today. Nick Paris's prior senior marketing role at Caroma NZ also creates a direct historical relationship — comparable as a premium brand peer shaping the product mix Plumbing Today sells.
- Reece Limited: Large Australasian plumbing, bathroom and HVAC supplies retailer with NZ branch network. While Reece is principally a wholesaler rather than installer, its showrooms overlap with Plumbing Today's premium tapware/bathroom product range (e.g., Methven, Caroma, Duravit) and it sets the competitive benchmark for product breadth in the Auckland market.
- Methven: NZ-designed and globally distributed tapware, shower and bathroom brand whose products (Methven Echo, Waipori, Futura, Minimalist) are a significant portion of Plumbing Today's premium tapware range. Comparable in being an Auckland-rooted NZ plumbing brand, though Methven is a manufacturer rather than a service provider.
Others
- Plumbing World: NZ-owned plumbing and bathroom supplies chain stocking the same premium brands Plumbing Today retails (Methven, Caroma, Rinnai). Acts as a competing supply channel for Auckland homeowners but does not offer installation services, making it an upstream/distribution peer rather than a direct services competitor.
- Tradify: Job management, quoting and invoicing software purpose-built for trades businesses in NZ and AU. Highly relevant as an enabling technology peer because adoption of Tradify or similar tools is a leading indicator of which small NZ plumbing operators are scaling beyond the owner-operator ceiling that constrains Plumbing Today today.
Direct peers
- Laser Plumbing New Zealand: National NZ plumbing, gasfitting and drainage franchise network offering residential and light commercial plumbing services with a Master Plumbers-backed trade model — the closest scaled analogue to Plumbing Today's trade-services offering, but operating through a franchise structure rather than a single owner-operator site.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plumbing Today social profiles
Digital presencePlumbing Today financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plumbing Today leadership team
Management profileNumber of profiles
Profiles2 records
Plumbing Today funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plumbing Today M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plumbing Today
What does Plumbing Today do?
Plumbing Today supplies and installs residential plumbing fixtures and systems (toilets, tapware, hot water cylinders, water filtration, waste disposal units, showers) and provides licensed plumbing, gasfitting, drainage, CCTV drain inspection, and minor electrical trade services. It operates on a bundled supply-and-install model within an 8km radius of Auckland CBD, with labor billed in 15-minute increments after a 1-hour minimum. The business is targeted at Auckland homeowners, builders in central suburbs, and select multi-unit residential property managers.
Is Plumbing Today a public or private company?
Plumbing Today is a private company. It is classified as family owned and is currently operating.
When was Plumbing Today founded?
Plumbing Today was founded in 2000. It employs 1 to 10 people.
Where is Plumbing Today based?
Plumbing Today is headquartered in Parnell, New Zealand, in the Oceania region.
How does Plumbing Today make money?
Two revenue lines are on record. Product Supply & Installation is the primary driver. The others are trade Services.
Who are Plumbing Today's main competitors?
Broad incumbents on record are Caroma (GWA Group), Reece Limited and Methven. Others are Plumbing World and Tradify. Laser Plumbing New Zealand is listed as a direct peer.
Does Plumbing Today have an API?
No public API is recorded for Plumbing Today.
What industry is Plumbing Today in?
Plumbing Today's product category is Residential Plumbing Services. Its primary akta.pro industry code is HSAOAAAA, Residential Plumbing Fixture Installation & Repair, with a secondary code of HSAOAAAE, Faucet, Sink & Shower/Tub Installation & Repair. Its NAICS code is 238220 and its SIC code is 7600.