The World We Want
The World We Want is a London-based global impact consultancy within Sterling Media Limited, delivering strategic communications, creative campaigns, celebrity advocacy, and film production to governments, UN agencies, foundations, and corporates to drive social and environmental impact across 130+ countries.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingServices
What The World We Want does
The World We Want is a global impact consultancy brand operated by Sterling Media Limited and headquartered in London, UK. It delivers strategic consultancy, communications, creative campaigns, celebrity advocacy, and film production services aimed at social and environmental outcomes. Its stated client base spans national governments, multilateral agencies (notably the UN and WHO), philanthropic foundations, multinational corporates, NGOs, and cultural icons, with a self-reported footprint of 80+ projects across 130+ countries reaching 2.5 billion+ people.
The firm's core offering is built around a proprietary "Storytelling 2.0" methodology that combines policy advisory, narrative design, celebrity engagement, and content production. It has extended this core into a portfolio of sub-brands: the W3 Global South Lab (a Global South-focused impact initiative), the SDGs Impact Summit (a convening vehicle), Impact Avengers (a creative community), and Global Impact Studio (content/film). Signature engagements include co-founding the $17 billion AIM for Climate initiative with the US and UAE governments (2021), launching the WHO Foundation via the We Are Family campaign (2020), producing Poacher for Amazon Prime Video, and the Pad Man impact campaign (2018), which is credited with contributing to menstrual hygiene policy change in India.
The business operates as a project-based professional services consultancy. Revenue is generated through campaign fees, production budgets, retainers, and convening-related income paid by institutional clients; contract values and pricing are not publicly disclosed. The firm is founder-led by Natasha Mudhar and is not separately funded or independently capitalised in public records; it sits within the broader Sterling Media group.
The World We Want firmographics
Firmographics- Name
- The World We Want
- Legal name
- Sterling Media Limited
- Website
- https://theworldwewant.global
- Company type
- Private
- Operating status
- Operating
- Short description
- The World We Want is a London-based global impact consultancy within Sterling Media Limited, delivering strategic communications, creative campaigns, celebrity advocacy, and film production to governments, UN agencies, foundations, and corporates to drive social and environmental impact across 130+ countries.
- Ownership category
- akta.pro rank
The World We Want industry classification
Industry- Product category
- Social Impact Consultancy
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Management Consulting Services (54161)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Cause/Sustainability & Purpose-Driven Creative Agencies (MPAAAAAL)
- akta.pro secondary industries
- Graphic Design & Visual Content Production (BPAFAIAC), Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK), ESG, Sustainability & Impact Research (BPAHALAL)
Keywords
Where The World We Want is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The World We Want business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Strategic Consultancy Services: The company provides holistic consultancy services including strategic planning, policy analysis and advocacy, ESG strategy integration, capacity building, stakeholder engagement, and narrative development for organizations seeking social impact.
- Communications and Campaign Services: Global media engagement, thought-leadership positioning, campaign development, crisis communications, behavioural economics, and theories of change implementation for clients.
- Creative Services: Content creation, design and development of digital experiences, artistic collaboration, and multimedia storytelling across various mediums.
- Celebrity Advocacy Services: Recruiting celebrities, digital influencer engagement and management, social impact journey advisory to personalities, content creation and distribution leveraging celebrity culture.
- Collaboration and Stakeholder Engagement: Multi-sector stakeholder engagement spanning celebrities, influencers, corporations, activists, industry leaders, governments, philanthropies, and non-profits. Includes mobilization of grassroots and political advocacy.
- Impact Film and Entertainment Production: Production and marketing of film and television projects that drive social change. The studio has lead international publicity and marketing for over 150 film and television productions, and produced over 50 short films and PSAs.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
The World We Want product offering
Product offeringCore offering
The World We Want is a global impact consultancy that delivers strategic communications, campaign development, creative content production, celebrity advocacy, and stakeholder engagement services to governments, philanthropies, businesses, non-profits, and cultural icons. The firm operates accelerator programs (SDGs Impact Summit, W3 Global South Lab, Impact Avengers) and a Global Impact Studio for film, television, and digital content production. All engagements are anchored in the proprietary Storytelling 2.0 methodology and the Act. Build. Change. Do. (ABCD) theory-of-change framework.
Product overview
The World We Want is a global impact consultancy that operates a multi-offering portfolio centered on its Storytelling 2.0 proprietary methodology. The core offering includes the Global Impact Studio for film/TV/digital content production, complemented by accelerator platforms including W3 Global South Lab (a digital impact investing platform for Global South entrepreneurs), Impact Avengers (a digital think-tank of influencers and changemakers), and the SDGs Impact Summit (annual collaboration platform). The company provides services across consultancy, communications, creativity, collaborations, and celebrity advocacy to drive policy shifts, resource mobilization, and cultural transformation for sustainable development.
Differentiator
Problem solved
Functional benefit
Brands
- W3 Global South Lab: An accelerator empowering entrepreneurs in the Global South through storytelling-driven impact investment.
- SDGs Impact Summit
- Impact Avengers
- Global Impact Studio
Products and services
- Global Impact Studio A film, television, and digital content production studio that handles projects from conceptualization through financing, production, distribution, and marketing, with industry relationships in Hollywood, Indian Cinema, African, and emerging Middle East film markets; serves impact-driven brands, governments, foundations, and entertainment partners.
- W3 Global South Lab A digital impact platform and accelerator that empowers social entrepreneurs in the Global South through the power of storytelling, providing tools, networks, and financial support via impact investing; targets Global South innovators developing solutions to pressing regional challenges.
- Impact Avengers A digital think-tank and action-oriented collective comprising public figures, business leaders, activists, cultural tastemakers, media barons, and thought leaders who collaborate on campaigns and advocacy for positive global change and sustainable innovation.
- SDGs Impact Summit An annual summit platform curating collaboration between the Global North and Global South toward Sustainable Development Goals action, hosting delegates, hackathons, and strategic dialogues for SDG-focused partnerships.
- Storytelling 2.0 Methodology A proprietary storytelling methodology that combines strategic insights, creative tactics, and deep understanding of audience engagement to transform narratives into powerful tools for immersive, interactive, and transformative action; delivered through consultancy, communications, creative, and celebrity advocacy services.
- Strategic Communications and Campaign Services End-to-end strategic communications services including policy analysis and advocacy, ESG strategy integration, capacity building, stakeholder engagement, narrative development, thought-leadership positioning, campaign development, crisis communications, and theories of change implementation for clients seeking measurable social impact.
- Celebrity Advocacy Services Recruitment and management of celebrities and digital influencers, social impact journey advisory for personalities, and content creation and distribution leveraging celebrity culture for social impact outcomes.
- Creative Content and Digital Experience Services Content creation, design and development of digital experiences, artistic collaboration, and multimedia storytelling across film, television, digital, and emerging mediums for impact-oriented clients.
Quantifiable outcome
- Reached 2.5 billion+ people across 130+ countries with impact campaigns
- +7 more outcomes
Companies that use The World We Want
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles5 records
The World We Want technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The World We Want partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- US GovernmentcoreJoint initiative between USA and UAE governments on AIM for Climate (Agriculture Innovation Mission for Climate). The World We Want developed and implemented global communications and advocacy strategy, stakeholder engagement, content creation, and event-driven campaigns. Investment grew to $17B with 600+ partners.
- UAE GovernmentcoreJoint initiative between USA and UAE governments on AIM for Climate. The World We Want led global communications and advocacy activities, positioning AIM for Climate as most recalled agriculture initiative at every COP conference.
- World Health OrganizationcoreCollaborative campaign 'We Are Family' launched with WHO Director-General Dr. Tedros Adhanom Ghebreyesus calling for public participation. The campaign harnessed music and social media's unifying power during COVID-19 pandemic, culminating in a globally crowdsourced viral music video featuring leaders, celebrities, athletes, and health workers.
- WHO FoundationcorePartnership on We Are Family campaign marked the launch of the WHO Foundation. Campaign achieved 50M+ social media reach, 200M+ cumulative views, 390+ unique global media coverage.
- Project EveryonecoreCo-founded by filmmaker Richard Curtis, Project Everyone is the umbrella organization for the Global Goals campaign. The World We Want was tasked with steering the awareness campaign across the Indian subcontinent, reaching 1.3 billion people.
- Sister SledgecoreMusic group collaborated on We Are Family campaign, providing the iconic song as the anthem for global unity during COVID-19 pandemic.
- Bill & Melinda Gates FoundationcorePartnered on Global Goals campaign with robust backing alongside Global Citizen to spotlight UN's 17-goal blueprint for eradicating poverty, combating inequality, and mitigating climate change by 2030.
- Global CitizencoreBacked the Global Goals campaign alongside Bill & Melinda Gates Foundation for launching UN's Sustainable Development Goals to India's 1.3 billion population.
- Reliance CommunicationsminorCorporate partner for Global Goals campaign in India; sent text messages to subscribers promoting the Global Goals.
- TATA GroupcoreCorporate partner for Global Goals campaign; engaged employees via TATA and Reliance to spread awareness of UN's Global Goals. Vistara airline passengers exposed to messages announcing SDGs launch.
- Hello! India MagazineminorPublished dedicated issue on the Global Goals to mark their launch in September 2015.
- UN WomencoreStrategic partnership forged for Pad Man campaign. Facilitated filming at UN headquarters. Campaign led to abolition of taxes on sanitary pads in India.
- Twinkle KhannacoreProducer of Pad Man film. Delivered keynote address at Oxford Union and held pivotal meeting with Malala Yousafzai, generating greater global exposure for menstrual hygiene advocacy.
- Amazon Prime VideocoreStreaming partner for Poacher crime drama series based on largest ivory poaching case in India. Series premiered globally on February 23 in 240+ countries and territories.
- Marvel Studioscore#HeroesAmongUs campaign for Eternals film drawing parallels between superhero themes and real changemakers making extraordinary sacrifices. Credit: Walt Disney Studios Motion Pictures (UK), Marvel Studios.
- QC EntertainmentcoreProducers of Poacher series along with principals Sean McKittrick and Raymond Mansfield. Series features ensemble cast including Nimisha Sajayan, Roshan Mathew, and Dibyendu Bhattacharya.
- Richie MehtacoreEmmy Award-winning filmmaker, writer, director, and creator of Poacher series. Spent years researching and writing the story based on Wildlife Trust of India video of largest ivory poaching raid.
- Alia BhattcoreExecutive Producer of Poacher series through Eternal Sunshine Productions (with sister Shaheen Bhatt). Joined project to spread awareness about wildlife crime and conservation.
- Give IndiacoreIndia's most trusted donation platform for We For India digital fundraiser. Campaign raised over $5 million for COVID-19 relief and long-term projects through Give India.
- Natalia VodianovacoreSupermodel and philanthropist leading influencer engagement campaign for Pad Man and Let's Talk! Summit for Women's Health with her charitable platform Elbi and UNFPA.
- ElbicoreCharitable platform founded by Natalia Vodianova, collaborating on Let's Talk! Summit for Women's Health with UNFPA in Antalya, Turkey.
- UNFPAcoreUnited Nations Population Fund partnered on Let's Talk! Summit for Women's Health, focusing on breaking taboos and advancing women's health globally.
- Jamie Oliver Food RevolutioncoreLed Food Revolution Day campaign in Africa (Kenya, Tanzania, Nigeria) and India, addressing double child nutrition burden of hunger and obesity. Featured 7-hour live cooking marathon across multiple countries.
- Sterling GlobalcoreOriginating multi-award winning business and communications consultancy from which The World We Want emerged as the Purpose Lab. Company operated by Sterling Media Limited.
- GODANcoreGlobal Open Data for Agriculture & Nutrition initiative. The World We Want served as global coordinator and spokesperson for campaign at UN General Assembly Summit.
- World Economic ForumminorAction 2015 campaign announcement at World Economic Forum with Sir Richard Branson, Amina Mohamed (Deputy Secretary General, UN), and Chris Martin.
- The EldersminorRichard Branson with Nelson Mandela and The Elders featured in Hello! Power of Giving special issue for the Global Goals.
- Variety ClubminorCharity supported by Sir Ben Kingsley, Sir Michael Caine, and Jonathan Ross for children's charity events.
Scale indicators22 records
Recent moves6 records
Expansion highlights4 records
The World We Want competitors and assessment
Company assessmentBroad incumbents
- Edelman: Edelman is the world's largest PR firm with a dedicated Purpose practice serving corporates, governments, and NGOs on ESG, climate, and behavior-change communications — a scaled incumbent competing for many of the same mandates as The World We Want.
- Ogilvy PR: Ogilvy operates a global Purpose and Social Impact practice delivering behavior-change and purpose-driven campaigns for multinational brands and UN-adjacent clients — broadly comparable in scope and capability mix.
- Weber Shandwick: Weber Shandwick is a global public relations and communications agency with established purpose, social impact, and public affairs practices — a scaled competitor for corporate ESG and NGO communications mandates.
- Burson (formerly BCW): Burson is a global communications and public affairs firm with extensive public-sector, NGO, and corporate purpose work — a comparable broad incumbent competing for government and impact-communications mandates.
Direct peers
- Blue State: Blue State is a digital agency that builds purpose-driven campaigns, platforms, and fundraising experiences for nonprofits and progressive causes — comparable in combining strategy, creative, and technology-enabled campaign execution.
- Fenton Communications: Fenton is a social-impact communications and public affairs agency serving NGOs, foundations, and progressive corporate clients with campaign strategy and earned media — closely aligned with The World We Want's NGO/foundation/government clientele and issue-advocacy focus.
- Purpose: Purpose is a purpose-driven consultancy and creative agency that builds movements, campaigns, and ventures for social impact — directly comparable to The World We Want's combination of strategic communications, campaign activation, and venture incubation (W3 Global South Lab).
Emerging players
- Global Citizen: Global Citizen is an international advocacy organization that uses celebrity-driven campaigns and major events to mobilize resources toward global goals — comparable to The World We Want's Impact Avengers and SDGs Impact Summit activations.
- Project Everyone: Project Everyone is the Richard Curtis–founded initiative behind the Global Goals campaign, where The World We Want was a key implementation partner; comparable as an SDG-focused campaign organization.
Others
- Mother NYC: Mother is a creative agency known for purpose-driven and socially conscious brand work; selected as an adjacent creative peer given overlap on impact-led brand campaigns for major cultural clients (Marvel/Disney-adjacent).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The World We Want social profiles
Digital presenceThe World We Want financial estimates
Financial estimateRevenue estimate
Valuation estimate
The World We Want leadership team
Management profileNumber of profiles
Profiles1 record
The World We Want funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The World We Want M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The World We Want
What does The World We Want do?
The World We Want is a global impact consultancy that delivers strategic communications, campaign development, creative content production, celebrity advocacy, and stakeholder engagement services to governments, philanthropies, businesses, non-profits, and cultural icons. The firm operates accelerator programs (SDGs Impact Summit, W3 Global South Lab, Impact Avengers) and a Global Impact Studio for film, television, and digital content production. All engagements are anchored in the proprietary Storytelling 2.0 methodology and the Act. Build. Change. Do. (ABCD) theory-of-change framework.
Is The World We Want a public or private company?
The World We Want is a private company. It is classified as corporate owned and is currently operating.
When was The World We Want founded?
The World We Want was founded in -1.
Where is The World We Want based?
The World We Want is headquartered in London, United Kingdom, in the Europe region.
How does The World We Want make money?
Six revenue lines are on record. Strategic Consultancy Services are the primary driver. The others are communications and Campaign Services, creative Services, celebrity Advocacy Services, collaboration and Stakeholder Engagement and impact Film and Entertainment Production.
Who are The World We Want's main competitors?
Broad incumbents on record are Edelman, Ogilvy PR, Weber Shandwick and Burson (formerly BCW). Direct peers are Blue State, Fenton Communications and Purpose. Emerging players are Global Citizen and Project Everyone. Mother NYC is listed as an others.
Does The World We Want have an API?
No public API is recorded for The World We Want.
What industry is The World We Want in?
The World We Want's product category is Social Impact Consultancy. Its primary akta.pro industry code is MPAAAAAL, Cause/Sustainability & Purpose-Driven Creative Agencies, with a secondary code of BPAFAIAC, Graphic Design & Visual Content Production. Its NAICS code is 541810 and its SIC code is 7311.