Lotte Homeshopping

What Lotte Homeshopping does

Founded in 2001, Lotte Home Shopping is the Seoul-based operating brand of Woori Homeshopping Co., Ltd. and a subsidiary of Lotte Shopping. It offers product sales to South Korean consumers through scheduled TV broadcasts, Lotte One TV, Lotte iMall, a mobile application, L.live, and Studio Shops, with customer groups spanning middle-aged and senior shoppers as well as consumers in their 20s and 30s. Its partner side includes more than 30,000 domestic product suppliers and Korean brands seeking sales channels in South Korea and overseas.

Cross-channel commerce is supported by Baro TV Talk, Digital ARS, Talk Order, Smart Pick, 24-hour returns through 7-Eleven, and pickup at Lotte Department Store and other Lotte affiliates. The company reports AI and big-data CRM for personalized recommendations, demand forecasting, targeted marketing, and service improvement; a 2024 data model increased service speed by up to three times. Proprietary and exclusive assets include L:Bottle, LBL, Nemmer, Bellygom, the Lucy virtual human, the L.live format, and several named broadcast and YouTube properties. (Primary supporting source:.)

Its revenue model is transaction based: Lotte negotiates take rates by product category and channel, charges special fees for designated premium broadcast slots, and may apply monthly platform or fixed-site fees on Lotte iMall, with promotional costs shared under partner agreements. FY2025 revenue was 902,293,586 thousand KRW, split across TV Home Shopping at 412,786,282 thousand KRW, One TV at 168,092,560 thousand KRW, and Internet Shopping at 352,944,803 thousand KRW. Domestic commerce is supplemented by export consulting, buyer matching, KOTRA programs, and channel development for Korean SMEs and brands.

Name

Lotte Homeshopping

Legal name

Woori Homeshopping Co., Ltd.

Website

https://lottehomeshopping.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Lotte Home Shopping is a South Korean multi-channel retailer serving consumers through TV, T-commerce, internet and mobile live shopping, while providing domestic brands with domestic distribution, export support and access to overseas buyers.

Ownership category

akta.pro rank

Product category

TV Home Shopping

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Variety Stores (5331)

akta.pro primary industry

Live Shopping Platforms (CRAFANAD)

akta.pro secondary industry

General Variety & Household Basics Stores (CRAGAJAH)

Keywords

• TV home shopping
• Live commerce
• E-commerce retail
• Multichannel retail
• Brand export services

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. TV Home Shopping: Revenue from TV home shopping broadcasts on the Lotte Home Shopping TV channel. Products are presented by professional show hosts during live broadcasts. Includes specialty programs such as 'Choi Yura Show' (food/living), 'L.SHOW' (fashion), 'Shopping List' (premium products), and 'Young Style' (fashion).
2. Lotte One TV (T-Commerce): Data home shopping channel 'Lotte One TV' offering on-demand shopping video content. Provides select-your-own viewing format with 'anytime, anywhere, any product' positioning, targeting SMEs and micro-merchants with limited marketing reach. The service introduced a new data model in 2024, increasing service speed by up to 3x.
3. Internet Shopping (Lotte iMall): E-commerce platform Lotte iMall sells products across all Lotte Home Shopping channels. Features big data-based personalized recommendations, fast shipping, and budget-conscious shopping corners. Revenue from product sales through the online mall.
4. Overseas Export & Distribution: Lotte Home Shopping supports Korean SME brands in exporting to international markets, generating revenue through export consultations, marketing support, and potentially margin on international sales. Partners include 500+ Korean SMEs targeting markets in China, Japan, Southeast Asia, US, and Europe.
5. Mobile Commerce & Live Streaming: Mobile live commerce through the Lotte Home Shopping app featuring L.live channel, YouTube content (Naenae Studio, Lotube), and influencer collaborations. Revenue from product sales through the mobile platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Lotte Homeshopping sells fashion, beauty, food, living and lifestyle products through scheduled TV broadcasts, on‑demand T‑commerce (Lotte One TV), the Lotte iMall internet storefront, mobile commerce and L.live live streaming, with physical Studio Shops as an additional retail touchpoint. It also offers selected exclusive fashion and self‑developed wellness brands and provides export, distribution and channel‑support services for Korean brands.

Product overview

Lotte Home Shopping operates as a multi-channel media commerce company offering TV home shopping, internet e-commerce (Lotte i Mall), mobile app commerce, and T-Commerce through its dedicated channel Lotte One TV. The core platform is complemented by exclusive fashion brands (LBL, Georges Leshs, Nemer, Vibe Britzig, Paul&Joe, Derek Ram 10 Crosby), a self-developed wellness brand (L:Bottle), and mobile live commerce content (L.Live). Content channels include YouTube properties (NaeNae Studio, LotteTube), an e-catalog (CelebBook), virtual human IP (Lucy), and character IP (Belly Gom). Physical touchpoints consist of Studio Shop experience stores at outlet locations, while fulfillment services include Smart Pick, convenience store returns, safe delivery, Digital ARS, and Talk Order messaging commerce. International operations support Korean brand exports to over 20 countries.

Differentiator

Problem solved

Functional benefit

Brands

• LBL: Daily luxury fashion brand specializing in premium materials like cashmere
• Nemmer (네메르)
• ViveBritz (바이브리짓)
• George Leigh (조르쥬 레쉬)
• Paul & Joe (폴앤조)
• Derek Lam 10 Crosby (데렉 램 10 크로스비)
• L:Bottle (엘:보틀)
• Lotte One TV
• Lotte IMall (롯데아이몰)
• L.live (엘라이브)
• LotyTube (롯튜브)
• NaeNae Studio (내내스튜디오)
• BellyGom (벨리곰)
• Lucy (루시)
• CelebBook (셀럽북)
• Lotte Studio Shop (롯데홈쇼핑 스튜디오샵)
• HaruVegetable (하루야채)
• Pulda (풀다)
• SpaceProtein (우주프로틴)
• Otherapy (아더라피)

Products and services

• TV Home Shopping
• Lotte One TV (T‑Commerce)
• Lotte iMall
• Lotte Home Shopping Mobile App
• L.live
• Digital ARS
• Talk Order
• Smart Pick
• Safe Delivery
• Convenience Store Return
• Studio Shop
• Overseas Export Platform
• L:Bottle Spike Zero
• LBL
• George Leigh (조르쥬 레쉬)
• Nemer (네메르)
• Vibe Britzig (바이브리드)
• Paul&Joe (폴 앤 조)
• Derek Ram 10 Crosby
• HaruVegetable (하루비지터블)
• Pulda (폴다)
• SpaceProtein (스페이스프로틴)
• Otherapy (오더러피)

Quantifiable outcome

• Brand reputation ranking: 1st place in August and September 2026 TV home shopping brand surveys (Korea Corporate Reputation Research Institute)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Lotte Department StorecoreChannel Partner/ Reseller/ Distributor · 1 August 2026Lotte Home Shopping's self-developed wellness drink brand 'L:Bottle' launched its first product 'L:Bottle Spike Zero' at a Lotte Department Store Myeongdong flagship pop-up store. This represents Lotte Home Shopping's full-scale offline entry through Lotte Group's department store network.
• KOTRA (Korea Trade-Investment Promotion Agency)coreStrategic or Co-development Partner · 17 July 2026KOTRA and Lotte Home Shopping jointly launched a K-beauty and lifestyle pop-up store at The Grove in Los Angeles from July 17 to August 15, 2026, featuring 39 Korean SMEs. The program combined B2C marketing with B2B export consultations, inviting major US retailers and online platform buyers for contract negotiations with participating companies. The US is the top K-consumer goods export destination with $6.5 billion in exports as of 2025.
• AceBiomecoreStrategic or Co-development Partner · 26 June 2026Lotte Home Shopping signed a distribution cooperation agreement with AceBiome to support overseas expansion of health functional food brand 'Bienalsin' (Korea's first probiotic with fat reduction functionality, cumulative sales of 1 trillion won) into Japan, Vietnam, and other Southeast Asian markets. Lotte Home Shopping is responsible for official distribution, local network building, and sales channel development.
• Korea Disability Foundation (한국장애인재단)minorOthers · 1 June 2026Lotte Home Shopping operates the Dream Voice program in partnership with the Korea Disability Foundation since 2016. The 9th program (2026) expanded from 10 to 20 university student supporters producing audio books for visually impaired children, including newly added English audio books, creating 40 titles covering robots, semiconductors, and finance for donation to blind schools nationwide.
• Lotte Global LogisticscoreOthers · 1 May 2026Lotte Home Shopping channels logistics contracts to sister company Lotte Global Logistics. Taekwang Industrial (45% stakeholder) raised concerns about the 156 billion won in logistics contracts over 5 years being unfavorable to minority shareholders. Lotte Global Logistics' operating profit reportedly rose while Lotte Home Shopping's declined.
• NS Home ShoppingminorOthers · 1 May 2026NS Home Shopping pioneered 5 a.m. live broadcasts in April 2026. Lotte Home Shopping followed with 5 a.m. broadcasts as a pilot program running through August, targeting senior customers who represent the core TV home shopping audience in South Korea.
• KOTRA (Vietnam Business Partnership Event)minorStrategic or Co-development Partner · 23 April 2026Lotte Home Shopping participated in a large-scale Vietnam-Korea business matchmaking event in Hanoi during President Lee Jae Myung's state visit, organized by KOTRA. The event facilitated approximately 650 business matching sessions with 100+ Korean and 280 Vietnamese companies, focused on consumer goods, functional foods, dairy products, and supporting industries. Vietnam-South Korea bilateral trade reached $94.5 billion in 2025.
• KBS ( implied collaboration through broadcast)minorOthers · 1 January 2025Lotte Home Shopping operates broadcast content that may interface with KBS broadcast standards and regulatory requirements. The company's ESG Committee includes external experts from academia and media.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Shopee: Leading Southeast Asian e-commerce platform under Sea Group with strong live commerce capabilities. Comparable as a regional live commerce competitor in markets where Lotte Homeshopping is exporting Korean SME brands (Indonesia, Vietnam, Thailand).

Direct peers

• Home & Shopping: Korean home shopping operator that pioneered same-day delivery via its Homeplus integration. Closely comparable TV + internet + mobile retail model with overlapping customer base in Korea.
• CJ O Shopping: Korean home shopping competitor under CJ ENM with overlapping TV, T-commerce, and internet retail channels. Operates the CJ O Shopping TV channel and CJmall platform, directly competing for the same SME partners and consumer base.
• QVC: U.S.-based multi-channel video commerce pioneer operating TV + internet + mobile retail with comparable broadcast-driven product storytelling model. Closest international analog to Lotte Homeshopping's integrated TV home shopping + digital model.
• GS Home Shopping (GS Shop): Korean TV home shopping competitor under GS Group, operating GS Shop TV channel and online mall. Directly comparable multi-channel home shopping model targeting the same Korean consumer demographics.
• Hyundai Home Shopping: Korean home shopping operator under Hyundai Department Store Group, running Hyundai Home Shopping TV channel and Hmall platform. Competes in the same TV home shopping + internet + mobile commerce space with similar SME partner model.
• NS Home Shopping: Direct Korean TV home shopping competitor also rolling out 5 a.m. broadcast pilots to capture the same senior audience. Closely comparable multi-channel (TV + internet + mobile) retail model under NS Group.

Broad incumbents

• Coupang: Korea's dominant e-commerce platform with Rocket delivery and Play streaming. Competes with Lotte Homeshopping for the same Korean online retail spend and SME brand partnerships, but at much larger scale and with proprietary logistics infrastructure.
• Naver Shopping: Korea's largest search and shopping platform with Naver Smartstore merchant ecosystem. Competes broadly for the same Korean online consumer purchases, though it operates as a marketplace rather than a direct retailer.
• Amazon Live: Global e-commerce incumbent's live shopping vertical. Comparable as a reference point for mobile live commerce scale and monetization, though operating as an extension of Amazon's marketplace rather than a standalone TV-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LOTTEHomeshopping__
• Facebookfacebook.com/lottehomeshopping
• Instagraminstagram.com/lottehomeshopping
• Xx.com/lottehome

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotte Homeshopping