Prime Holding

What Prime Holding does

Prime Holding Group for Financial Investments is a publicly listed Egyptian regional investment bank founded in 1992 as a privatization consulting office to the Government of Egypt and listed on the Egyptian Exchange under ticker PRMH.CA since 2008. The group operates through seven wholly-owned subsidiaries: Prime Capital (investment banking), Prime Investments (asset management with EGP 13.55 billion AUM across five local funds), Prime Securities (securities brokerage handling USD 1.5 billion annual trading volume and ranked among Egypt's top 15), Prime Wathaeq (third-party fund administration), Prime FinTech (non-banking consumer finance, leasing, factoring, and digital payments with EGP 75 million capital), Prime Private Equity (mid-cap MENA direct investments initiated 2007), and the Prime Online E-Trade platform offering direct market access via iOS and Android applications. All entities operate under separate Financial Regulatory Authority (FRA) licenses, and the group holds paid-in capital of EGP 350 million across 350 million shares.

The group serves a diversified client base of more than 750 institutional, high-net-worth, and retail investors across Egypt, the MENA region, and internationally, with brokerage execution capability extending to the UK, Europe, and the United States through a 35-person sales and trading force. Revenue is generated through six streams: professional services fees from investment banking advisory and private equity, transaction-based brokerage commissions, recurring AUM-based asset management fees, recurring managed services revenue from fund administration, and subscription/recurring revenue from the newer Prime FinTech business including the Endorse digital finance platform. Research is distributed bilingually (English/Arabic) through Bloomberg, Thomson Reuters (Refinitiv), FactSet, Capital IQ, and ISI, providing additional institutional visibility.

The group employs over 200 full-time staff across offices in Giza (headquarters), Heliopolis (Cairo), and Alexandria, and is led by a board chaired by Ahmed Emam Ellithy with Mohamed Maher as Vice Chairman & Group CEO and Yasser Shahin as Managing Director. Ownership is dispersed across institutional and individual shareholders including Al Ahly Investment Company (14.21%) and other strategic holders, with the company operating under a regulatory framework that includes corporate governance, ESG initiatives (notably a World Bank/UNIFEM gender equality award), and ongoing capital markets activity including the recent Prime FinTech spin-off to capture fintech-adjacent revenue opportunities.

Name

Prime Holding

Legal name

Prime Holding Group for Financial Investments (برايم القابضة للاستثمارات المالية)

Website

https://primeholdingco.com

Company type

Public

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Prime Holding is a publicly listed Egyptian regional investment bank operating seven subsidiaries spanning investment banking, asset management, securities brokerage, fund administration, private equity, and fintech, serving 750+ institutional, high-net-worth, and retail investors across the MENA region with international execution capability.

Ownership category

akta.pro rank

Product category

Investment Banking

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910), Other Investment Pools and Funds (5259)

SIC

Finance Services (6199)

akta.pro primary industry

Equity Prime Brokerage (Custody, Financing & Services) (FSACAFAB)

akta.pro secondary industries

Prime Brokerage Custody & Asset Servicing (Custody Component) (FSAFAHAF), Prime Brokerage Clearing (Clearing for Broker-Dealers) (FSABAJAF), Prime Brokerage (FSAEACAD)

Keywords

• Investment banking
• Asset management
• Securities brokerage
• Private equity
• Financial advisory

Headquarters

HQ city

Gîza

HQ country

Egypt

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Banking: Capital markets transactions including equity and debt issuance, M&A advisory, privatization, and corporate restructuring services with strategy formulation, valuation, and business plan preparation.
2. Asset Management: Manages 5 local investment funds with AUM of 13.55 billion EGP. Provides investment management for pension funds, financial institutions, companies, endowments, family assets, and individual clients.
3. Securities Brokerage: Full-fledged licensed securities brokerage with annual trading volume of USD 1.5 billion. Services include margin trading, same-day trading, online trading, custody, clearing and settlement. Ranked among top 15 brokerage companies in Egypt.
4. Private Equity: Direct investment services initiated in 2007 leveraging 19 years of investment banking expertise, targeting mid-cap companies in Egypt and MENA region.
5. Funds Administration: Third-party fund administration services including NAV calculation, periodical reporting to shareholders and EFSA, fund accounting, and investment compliance monitoring.
6. Financial Technology (Fintech): Non-banking digital financing services including consumer finance, leasing, factoring, and payment services. Capital stands at EGP 75 million.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Prime Holding is a regional investment bank providing investment banking advisory, asset management, securities brokerage, private equity, funds administration, and fintech services through wholly-owned subsidiaries. The group serves corporations, financial institutions, governments, high-net-worth individuals, and retail investors in Egypt and the MENA region, with EGP 13.55 billion in assets under management and USD 1.5 billion in annual trading volume. It operates the Prime Online direct market access trading platform and the Endorse digital financing platform.

Product overview

Prime Holding is a regional investment bank headquartered in Egypt, founded in 1992, operating as a diversified financial services group with multiple subsidiary brands covering investment banking (Prime Capital), asset management (Prime Investments), securities brokerage (Prime Securities), funds administration (Prime Wathaeq), private equity (Prime Private Equity), financial technology (Prime FinTech), and investment research. The group also operates a digital trading platform (Prime Online/E-Trade) and manages the Prime 1st Equity Fund. Prime FinTech, the group's fintech arm, holds a registered capital of EGP 75 million and is launching non-banking services including consumer finance, leasing, factoring, and the Endorse digital payment platform. All entities operate under Financial Regulatory Authority (FRA) licensing, with a paid-up capital of EGP 350 million across 350 million shares listed on the Egyptian Exchange (EGX).

Differentiator

Problem solved

Functional benefit

Brands

• Endorse: Digital financing and payment services platform under Prime FinTech providing consumer finance, leasing, factoring services

Products and services

• Prime Capital (Investment Banking) Investment banking services including equity and debt issuance, private placements, GDR listings, privatization, mergers and acquisitions advisory, and corporate finance restructuring for corporations, financial institutions, and governments.
• Prime Investments (Asset Management) Asset management services managing mutual funds, pension funds, institutional portfolios, endowments, and individual client portfolios, with approximately EGP 13.55 billion in assets under management across 5 local investment funds.
• Prime Securities (Securities Brokerage) Full-fledged securities brokerage including margin trading, same-day trading, online trading, Nilex trading, custody, clearing, and settlement, with a sales force of 35 professionals serving over 750 institutional and high-net-worth investors across local, regional, and international markets.
• Prime Wathaeq (Funds Administration) Independent third-party fund administration services including NAV calculation, periodic reporting to shareholders and EFSA, fund accounting, performance measurement, and investment compliance monitoring in accordance with Egyptian Accounting Standards or IFRS.
• Prime Online (E-Trade) Direct market access (DMA) online trading platform offering mobile trading via smartphones, trading recommendations, model portfolios, daily market analysis, real-time account access, and live support, available on iOS and Android.
• Prime Private Equity Private equity investment opportunities in mid-cap companies in Egypt and the MENA region, covering deal origination, screening, structuring, post-acquisition support, and exit management.
• Prime FinTech Non-banking financial services in Egypt including consumer finance, leasing, factoring, and digital payment and financing services, with registered capital of EGP 75 million.
• Prime 1st Equity Fund Open-end equity investment fund investing primarily in EGX-listed stocks within the EGX 100 index, international depositary receipts, and IPOs, targeting capital growth.
• Endorse Finance Digital financing and payment services platform offering non-banking digital financing solutions to the Egyptian market for both businesses and consumers.
• Investment Research Bilingual (English and Arabic) equity and macroeconomic research with fundamental, technical, and economic analysis coverage of EGX-listed companies and sectors, accessible through Bloomberg, Thomson Reuters, FactSet, Capital IQ, and ISI.

Quantifiable outcome

• 13.55 billion EGP assets under management
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• World BankcoreStrategic or Co-development PartnerCollaborated with UNIFEM and Ministry of Investment on 'One Business Community, Equal Opportunity' initiative focused on gender equality and women's empowerment in the workplace.
• UNIFEM (Women's Fund at United Nations)coreStrategic or Co-development PartnerOrganized and executed the 'Gender Equality and Equal Opportunity' Program under the sponsorship of World Bank, involving Ministry of Investment, Ministry of Manpower and Immigration, GAFI, and National Council of Women.
• Susan G. Komen for the CureminorStrategic or Co-development PartnerPrime Holding is a permanent sponsor of the Breast Cancer Awareness Movement in cooperation with Susan G. Komen for the Cure, the world's largest breast cancer advocacy organization and source of private funding for breast cancer research and care.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pioneers Holding: Egyptian financial services group with brokerage, asset management, and investment banking subsidiaries. Comparable multi-line Egyptian financial services holding company structure.
• CI Capital: Egyptian investment bank providing investment banking, asset management, securities brokerage, and research. Closely comparable in scale and product mix to Prime, also listed on EGX and operating multiple financial services subsidiaries.
• Naeem Financial Group: MENA-focused investment bank with brokerage, asset management, and investment banking in Egypt and the broader region. Comparable as a regional multi-line financial services holding company.
• EFG Hermes: Egypt's leading listed investment bank offering investment banking, securities brokerage, asset management, and research. Directly comparable as a publicly traded Egyptian diversified financial services group with the same multi-line structure.
• Beltone Financial: Egyptian investment bank with brokerage, asset management, investment banking, and research divisions. Directly comparable Egyptian-listed peer serving institutional and retail clients across MENA.
• Pharos Holding: Egyptian investment bank and asset manager providing brokerage, investment banking, and fund management. Direct peer in scale and product set, listed on EGX.

Regional players

• Gulf Capital: MENA-focused private equity and alternative asset manager. Comparable as a MENA private equity operator but distinct from Prime's diversified banking model.
• Al Rajhi Capital: Saudi-based investment bank and asset manager with brokerage, asset management, and corporate finance. Comparable in product set but operating primarily in Saudi Arabia rather than Egypt.
• Emirates NBD Securities: Brokerage arm of a major UAE bank offering securities trading and research across MENA. Comparable as a regional MENA broker with international execution capabilities, but anchored in UAE rather than Egypt.

Broad incumbents

• Mubadala Investment Company: UAE sovereign-backed global investment firm with asset management, private equity, and capital markets activities. Comparable as a large multi-line financial investor in MENA but operating at vastly larger scale than Prime.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PrimeHoldingEg
• Xx.com/Prime_Holding
• LinkedInlinkedin.com/company/prime-holding

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Holding