Tien Phuoc
Tien Phuoc is a privately held Vietnamese real estate developer founded in 1992 and headquartered in Ho Chi Minh City, operating across three verticals: residential and commercial real estate (Senturia brand, The Estella, Palm City, Empire City), healthcare via the JCI-accredited American International Hospital (AIH), and infrastructure. It serves HNW homebuyers, corporate tenants, premium healthcare patients, and resettlement-housing beneficiaries, with JV partners including Keppel Land and Gaw Capital.
- Company typePrivate
- Founded1992
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Tien Phuoc does
Tien Phuoc (Công ty Cổ phần Bất động sản Tiến Phước) is a privately held Vietnamese real estate investment and development firm headquartered in Ho Chi Minh City, founded on October 10, 1992, and operating three verticals: real estate, healthcare, and infrastructure. The real estate portfolio is anchored by the Senturia sub-brand of master-planned residential communities (Senturia Vườn Lài, Senturia Nam Sai Gon, Senturia Q9 Central Point, Senturia An Phú) and co-developed flagship projects including The Estella (with Keppel Land), Palm City, and Empire City (with Keppel Land, Gaw Capital, and Tran Thai). The healthcare vertical operates through American International Hospital (AIH), a 120-bed, 10-story facility in District 2 that achieved JCI accreditation in November 2022 and holds collaborations with Johns Hopkins Medicine International and Raffles Hospital Singapore. The infrastructure vertical includes urban-area development (Nam Rach Chiec Urban Area) and adjacent road construction. Hospitality exposure comes via Le Méridien Saigon, a 350-room five-star hotel in District 1 managed by Marriott International under a Starwood-era agreement.
The company generates revenue through one-time property sales across residential and commercial developments (Senturia projects, The Estella, Palm City, Empire City, Greenfield Villas, Tien Phuoc Building), recurring inpatient and outpatient services at AIH, recurring hotel operations at Le Méridien Saigon, and infrastructure development fees under government and JV agreements. Pricing is project-specific, with HCMC residential average selling prices reportedly in the VND 140–280 million per m² range; no public price list exists. GTM is sales-led through on-site sales galleries across four HCMC offices, augmented by event-driven launches, webinars, and bilingual digital marketing. Tien Phuoc serves high-net-worth individual homebuyers, corporate office tenants, premium healthcare consumers (including expatriates and medical tourists), and resettlement-housing beneficiaries via its JV with Keppel Land and Tran Thai. Annual revenue is reported at approximately $5 million USD (per 2022 APEA materials), with ~250 employees, four offices across HCMC, and leadership under General Director Nguyen Thi My Phuong. The company is privately held, has no public listing, and has no disclosed parent company.
Tien Phuoc firmographics
Firmographics- Name
- Tien Phuoc
- Legal name
- Công ty Cổ phần Bất động sản Tiến Phước
- Website
- https://tienphuoc.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tien Phuoc is a privately held Vietnamese real estate developer founded in 1992 and headquartered in Ho Chi Minh City, operating across three verticals: residential and commercial real estate (Senturia brand, The Estella, Palm City, Empire City), healthcare via the JCI-accredited American International Hospital (AIH), and infrastructure. It serves HNW homebuyers, corporate tenants, premium healthcare patients, and resettlement-housing beneficiaries, with JV partners including Keppel Land and Gaw Capital.
- Ownership category
- akta.pro rank
Tien Phuoc industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Multifamily Housing Construction (except For-Sale Builders) (236116), General Medical and Surgical Hospitals (6221), Commercial and Institutional Building Construction (236220), Nonresidential Building Construction (2362)
- SIC
- Services-Hospitals (8060), Hotels & Motels (7011), Investors, Nec (6799)
- akta.pro primary industry
- Healthcare Facility Construction (Hospitals, Clinics, Labs) (IMAFACAD)
- akta.pro secondary industry
- Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)
Keywords
Where Tien Phuoc is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Tien Phuoc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Development & Sales: Tiến Phước develops and sells residential and commercial properties including villas, townhouses, apartments, and office buildings across Vietnam. Revenue is generated through property sales at project launch and throughout development cycles. Key projects include Senturia brand (Vuon Lai, Nam Sai Gon, Q9 Central Point), The Estella, Palm City, Empire City, Greenfield Villas, and Tien Phuoc Building office space.
- Healthcare Services (AIH): American International Hospital (AIH) generates revenue through inpatient and outpatient medical services, specialist consultations, surgical procedures, and diagnostic services. AIH holds JCI accreditation and collaborates with Johns Hopkins Medicine International and Raffles Hospital Singapore for specialized care, enhancing its premium positioning.
- Hospitality (Le Méridien Saigon): Le Méridien Saigon hotel operations generate revenue through room bookings (350 rooms), F&B services, event venues, and lifestyle amenities (gym, saltwater pool, restaurants and bars). Managed under Starwood Hotels & Resorts (Marriott) branding agreement.
- Infrastructure Investment & Development: Tiến Phước participates in infrastructure projects including the Nam Rach Chiec Urban Area development, road construction (Song Hành parallel road along TP.HCM – Long Thành – Dầu Giây expressway), and sustainable infrastructure solutions. Revenue from infrastructure is tied to development agreements and government contracts.
- Annual Revenue: Tiến Phước maintains annual revenue of approximately 5 million USD, according to the company's APEA 2022 recognition materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Luxury residential properties – Senturia brand, villas, high-end apartments |
| Unit Pricing | Annual | Commercial office space – Tien Phuoc Building |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Tien Phuoc product offering
Product offeringCore offering
Tien Phuoc develops, invests in, and sells residential and commercial real estate properties in Vietnam, including the Senturia branded master-planned communities, luxury apartments, villas, townhouses, and office buildings. The company also owns and operates the American International Hospital (AIH), a JCI-accredited hospital in Ho Chi Minh City, and the Le Méridien Saigon five-star hotel managed by Marriott. Infrastructure investments include urban development projects and sustainable infrastructure solutions.
Product overview
Tien Phuoc is a Vietnamese real estate investor and developer operating across three core verticals: Real Estate, Healthcare, and Infrastructure. The real estate portfolio includes the Senturia sub-brand of residential products (townhouses, villas, apartments) — covering projects such as Senturia Vườn Lài, Senturia Nam Sai Gon, Long Truong Urban Zone, Greenfield Villas, and others — alongside joint ventures with Keppel Land on projects like The Estella, Palm City, and Empire City. The company also owns and operates the American International Hospital (AIH), Vietnam's first hospital built to American standards, in its healthcare vertical. The hospitality segment includes the Le Méridien Saigon hotel managed by Starwood Hotels & Resorts. Tien Phuoc acts as both developer and co-investor, partnering with international firms (Keppel Land, Gaw Capital) across its projects.
Differentiator
Problem solved
Functional benefit
Brands
- Senturia: High-end chained residential brand featuring townhouses, villas, and apartments in master-planned communities with Mediterranean-inspired architecture. Includes projects such as Senturia Vuon Lai, Senturia Nam Sai Gon, Senturia Q9 Central Point, and Senturia An Phú.
- Senturia by Tien Phuoc
Products and services
- Senturia Vườn Lài
Quantifiable outcome
- The Estella received BCA Green Mark Gold Award (Singapore) and Best Condominium Development in Vietnam – South East Asia Property Awards 2011
- +4 more outcomes
Companies that use Tien Phuoc
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Tien Phuoc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tien Phuoc partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Raffles Hospital SingaporecoreOn October 19, 2024, AIH and Raffles Hospital Singapore signed a Medical Collaboration Agreement to jointly establish AIH Orthopedic Center and AIH Oncology Center. Raffles specialists provide joint consultations and second opinions, and AIH's laboratory adopts Raffles' External Quality Assurance (EQA) program accredited by the College of American Pathologists (CAP).
- Vietnam National Child Welfare Organization (Quỹ Bảo trợ Trẻ em Việt Nam)minorAIH and the Vietnam National Child Welfare Organization partnered on the 'Tiếp sức trẻ sinh non Việt Nam' program, with AIH donating VND 1 million per birth for premature baby support, aligned with the goal to reduce infant mortality to 8/1000 by 2030.
- Operation Smile VietnamminorTiến Phước Group partners with Operation Smile Vietnam to fund free cleft lip and palate surgeries for disadvantaged children. The 'Tròn tiếng cười – Vẹn tưng lai' campaign raised VND 550 million to support 50+ children in 2022.
- Johns Hopkins Medicine International (JHMI)coreAIH (American International Hospital, a Tiến Phước Group member) has an ongoing collaboration with Johns Hopkins Medicine International since July 2018. JHMI provides consulting in 5 key areas: patient quality and safety, clinical care, clinical operations, infection control, and international patient referrals to Johns Hopkins hospitals in the US. AIH is the only hospital in Vietnam selected by JHMI for this collaboration.
- Starwood Hotels & Resorts (Marriott International)coreStarwood Hotels & Resorts (now Marriott International) was appointed as the hospitality management partner for Le Méridien Saigon. Starwood manages hotel operations, global distribution, reservations, and loyalty programs for the 5-star property.
- Keppel Land Co. Ltd.coreTiến Phước and Keppel Land (Singapore) formed a joint venture in 2007 to co-develop The Estella premium apartment project in District 2. The partnership was later expanded to include Palm City, Empire City, and the broader Nam Rach Chiec Urban Area development. Keppel Land brings international development standards, design expertise, and capital to joint projects.
- Nam Rach Chiec Company Ltd.coreSouth Rach Chiec Company Ltd. is a joint venture among Tiến Phước, Tran Thai, and Keppel Land, established and appointed by HCMC People's Committee to develop the Nam Rach Chiec Urban Area. This joint venture develops Palm City and other large-scale projects in District 2.
- Tran Thai Real Estate Co. Ltd.coreTran Thai is a joint-venture partner in the Empire City project (Thu Thiem New Urban Zone) alongside Tiến Phước and Denver Power Ltd (Gaw Capital). Tran Thai contributes local market expertise and development capabilities to the partnership.
- Ánh Sáng Phương Nam Consulting Construction Joint Stock CompanyminorÁnh Sáng Phương Nam is the architectural design partner for Senturia Nam Sai Gon, providing architectural design services with Mediterranean-inspired, modern, airy designs that are well-received by professionals and customers.
Scale indicators7 records
Recent moves12 records
Expansion highlights7 records
Tien Phuoc competitors and assessment
Company assessmentDirect peers
- Novaland: Major Vietnamese real estate developer focused on mid- to high-end residential and mixed-use projects, with heavy HCMC exposure. Comparable scale, product breadth, and geographic concentration to Tien Phuoc.
- Nam Long Group: Listed Vietnamese developer of mid-tier residential, township, and integrated urban projects across the country. Comparable Vietnamese market focus, product mix, and customer segment to Tien Phuoc's Senturia brand.
- Keppel Land: Singapore-based international real estate developer with major Vietnam operations across residential and mixed-use projects. Comparable as both a co-developer (Tien Phuoc's JV partner on The Estella, Palm City, Empire City) and as a competing developer in Vietnam's premium residential market.
- Vinhomes: Vietnam's largest real estate developer and a subsidiary of Vingroup, developing mixed-use residential and integrated townships across Vietnam. Closest comparable in product mix (residential and mixed-use) and Vietnamese market scale.
- Phu My Hung: Established HCMC-based developer of large-scale integrated residential and commercial projects, including the flagship Phu My Hung New City. Comparable HCMC focus and large mixed-use development expertise.
- Khang Dien House: Vietnamese developer focused on residential and township projects primarily in southern Vietnam/HCMC. Comparable product breadth and mid-to-upper residential positioning to Tien Phuoc.
- CapitaLand Development (Vietnam): Singapore-based real estate developer with significant Vietnam operations building residential, retail, and mixed-use projects. Comparable international developer footprint and premium positioning in the Vietnamese market.
- Phat Dat Real Estate Development: Vietnamese real estate developer active in HCMC and surrounding provinces across residential, commercial, and hospitality segments. Comparable product scope and southern Vietnam market focus.
Broad incumbents
- Hoan My Medical Corporation: Vietnam's largest private hospital network operating more than a dozen facilities across the country. Comparable as a multi-facility healthcare operator in Vietnam and the most direct competitor for AIH's premium inpatient services.
- Vinmec: Vingroup-affiliated hospital and clinic chain with international-standard facilities across Vietnam. Comparable premium healthcare positioning and broad Vietnamese footprint relevant to AIH's JCI-accredited, US-standard approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tien Phuoc social profiles
Digital presenceTien Phuoc compliance and trust
Trust signalCompliance2 records
Tien Phuoc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tien Phuoc leadership team
Management profileNumber of profiles
Profiles1 record
Tien Phuoc subsidiaries and ownership
Company hierarchySubsidiaries8 records
Tien Phuoc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tien Phuoc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tien Phuoc
What does Tien Phuoc do?
Tien Phuoc develops, invests in, and sells residential and commercial real estate properties in Vietnam, including the Senturia branded master-planned communities, luxury apartments, villas, townhouses, and office buildings. The company also owns and operates the American International Hospital (AIH), a JCI-accredited hospital in Ho Chi Minh City, and the Le Méridien Saigon five-star hotel managed by Marriott. Infrastructure investments include urban development projects and sustainable infrastructure solutions.
Is Tien Phuoc a public or private company?
Tien Phuoc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tien Phuoc founded?
Tien Phuoc was founded in 1992. It employs 51 to 100 people.
Where is Tien Phuoc based?
Tien Phuoc is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does Tien Phuoc make money?
Five revenue lines are on record. Real Estate Development & Sales are the primary driver. The others are healthcare Services (AIH), hospitality (Le Méridien Saigon), infrastructure Investment & Development and annual Revenue.
Who are Tien Phuoc's main competitors?
Direct peers on record are Novaland, Nam Long Group, Keppel Land, Vinhomes, Phu My Hung, Khang Dien House, CapitaLand Development (Vietnam) and Phat Dat Real Estate Development. Broad incumbents are Hoan My Medical Corporation and Vinmec.
Does Tien Phuoc have an API?
No public API is recorded for Tien Phuoc.
What industry is Tien Phuoc in?
Tien Phuoc's product category is Real Estate Development. Its primary akta.pro industry code is IMAFACAD, Healthcare Facility Construction (Hospitals, Clinics, Labs), with a secondary code of THAGAAAL, Integrated Full-Service Hotel Complexes (Mixed-Use). Its NAICS code is 236116 and its SIC code is 8060.