SuperTalk Mississippi Media
SuperTalk Mississippi Media is a privately held regional broadcasting company operating four statewide radio networks, SuperTalk TV video platform, and a podcast network delivering Mississippi-focused news, politics, sports, and entertainment to in-state audiences under parent TeleSouth Communications, Inc.
- Company typePrivate
- Founded1979
- HeadquartersJackson, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SuperTalk Mississippi Media does
SuperTalk Mississippi Media is a privately held regional broadcasting company headquartered in Jackson, Mississippi, operating under the legal entity TeleSouth Communications, Inc. The company has been in operation since 1979 and serves Mississippi residents with news, politics, sports, music, and community programming through a multi-platform media footprint that spans four statewide radio networks — comprising 12 talk signals and 15 music signals — plus over 45 affiliate stations covering markets including Jackson, Tupelo, Hattiesburg, Meridian, the Gulf Coast, the Delta, the Golden Triangle, and others across the state. Programming covers flagship talk shows (Mornings with Richard Cross, MidDays with Gerard Gibert, Good Things with Rebecca Turner), sports coverage of Ole Miss, Mississippi State, Southern Miss, and Jackson State, and lifestyle content such as The Garden Mama Show, The Handyman Show, and SuperTalk Outdoors.
The company's core technology stack consists of terrestrial radio broadcast infrastructure augmented by a live audio streaming layer via the Amperwave platform (player.amperwave.net), a video streaming platform branded SuperTalk TV, and a podcast distribution network on Apple Podcasts, Spotify, and YouTube. Sub-branded content products include Thunder & Lightning (Mississippi State-focused), Rebel Report (Ole Miss), Eagle Hour (Southern Miss), Y'all Sports Radio (high school/community college), and SportsTalk Mississippi. The organization employs between 51 and 100 staff across station-level roles including general management, account executives, traffic and operations, production, and on-air talent.
The business model is advertising-supported: content is distributed free to listeners/viewers, and revenue is generated through on-air, digital, and video advertising sold by station-level account executives to local and regional advertisers. The company is privately held, self-sustaining, and discloses no venture capital, private equity, or institutional investment; no revenue figures, M&A activity, leadership transitions, or funding rounds are publicly available in the source data.
SuperTalk Mississippi Media firmographics
Firmographics- Name
- SuperTalk Mississippi Media
- Legal name
- TeleSouth Communications, Inc.
- Website
- https://supertalk.fm
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SuperTalk Mississippi Media is a privately held regional broadcasting company operating four statewide radio networks, SuperTalk TV video platform, and a podcast network delivering Mississippi-focused news, politics, sports, and entertainment to in-state audiences under parent TeleSouth Communications, Inc.
- Ownership category
- akta.pro rank
SuperTalk Mississippi Media industry classification
Industry- Product category
- Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where SuperTalk Mississippi Media is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Markets served
SuperTalk Mississippi Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels5 records
Marketing channels5 records
SuperTalk Mississippi Media product offering
Product offeringCore offering
SuperTalk Mississippi Media operates four statewide radio networks (12 talk signals and 15 music signals), the SuperTalk TV video streaming platform, and an extensive podcast network distributed via Apple Podcasts and Spotify. The company produces original talk programming including news, politics, sports, lifestyle, and community content for Mississippi audiences, supplemented by a network of 45+ affiliate stations and live streaming via the Amperwave platform.
Product overview
SuperTalk Mississippi Media is a multi-platform broadcasting company operating as a unified media ecosystem consisting of four statewide radio networks (12 talk signals, 15 music signals), the SuperTalk TV video streaming platform, and an extensive podcast network distributed via Apple Podcasts and Spotify. The company produces original talk programming including news/talk shows (Mornings with Richard Cross, MidDays with Gerard Gibert), lifestyle programming (Good Things with Rebecca Turner, The Garden Mama, The Handyman Show), sports coverage (SportsTalk Mississippi, Thunder & Lightning, Eagle Hour, Rebel Report, Y'all Sports), and specialty content. With over 45 affiliates statewide, the company serves as Mississippi's primary regional media network for news, politics, sports, music, and local community content.
Differentiator
Problem solved
Functional benefit
Brands
- SuperTalk TV: Video streaming platform for SuperTalk Mississippi Media programming including Mornings with Richard Cross, MidDays with Gerard Gibert, Good Things with Rebecca Turner, SportsTalk Mississippi, SuperTalk Outdoors with Ricky Mathews, The Ricky Mathews Show, The Garden Mama Show, The Handyman Show, and Thunder & Lightning.
- Thunder & Lightning
- Rebel Report
- Eagle Hour
- Y'all Sports Radio
Products and services
- SuperTalk Mississippi Radio Network Statewide radio broadcast network featuring news, politics, sports, talk, and music programming for Mississippi listeners across markets including Corinth, Delta, Golden Triangle, Hattiesburg, Jackson, Laurel, Meridian, Gulf Coast, North MS, Pike County, Southwest MS, and Tupelo.
- SuperTalk TV Video streaming platform offering live broadcasts and on-demand content including flagship programs, full episodes, and show highlights for Mississippi audiences.
- SuperTalk Podcast Network On-demand podcast network featuring sports talk shows including Thunder & Lightning, Eagle Hour, Mississippi Sports Today, Y'all Sports, and Rebel Report, distributed via Apple Podcasts and Spotify.
- Mornings with Richard Cross Morning talk show providing news and political commentary for Mississippi listeners.
- MidDays with Gerard Gibert Midday talk show covering current events and discussions relevant to Mississippi.
- Good Things with Rebecca Turner Lifestyle-focused talk show featuring positive stories and community content.
- SportsTalk Mississippi Sports talk show covering Mississippi sports news and analysis.
- Thunder & Lightning Podcast Mississippi State Bulldogs-focused sports podcast hosted by Brian Hadad and Carlo Barone, featuring segments like The Rumblings mailbag and Summer School series.
- Eagle Hour Podcast focused on Southern Miss Golden Eagles athletics, featuring interviews with coaches, players, and sports analysts.
- Rebel Report Podcast Ole Miss Rebels sports podcast covering football, basketball, and related news.
- Y'all Sports Radio High school and community college athletics coverage in Southwest Mississippi, hosted by Cliff Furr.
- Ole Miss Sports Broadcasts Official live broadcasts of Ole Miss Rebel football, baseball, and men's basketball games, plus coaches' shows.
- MSU Sports Broadcasts Official live broadcasts of Mississippi State Bulldog football, baseball, and men's basketball games, plus coaches' shows.
- Crusader Talk Sports talk show focused on Jackson State University athletics.
- In A Mississippi Minute with Steve Azar Music and entertainment talk show featuring country music artist Steve Azar.
- SuperTalk Outdoors with Ricky Mathews Outdoor recreation and hunting/fishing content show.
- The Garden Mama Show Gardening and horticulture advice show.
- The Handyman Show Home improvement and DIY home repair advice show.
- The Richard Schwartz Legal Power Hour Legal advice call-in show answering listener questions about legal issues affecting families.
- The Lars Larson Show National conservative talk show covering politics and current events.
- Americas Roundtable Political commentary and roundtable discussion show.
- Mississippi Sports Today Sports news show broadcast Tuesday-Friday at 9:00 a.m., hosted by Craig Horton, covering Mississippi high school and college sports.
- Advisors Roundtable Financial advice radio show with certified advisors Greg Cooley and Bubba Labas, airing Tuesday-Wednesday 9-10 a.m.
- Thursday Open Lines Community call-in show for Southwest Mississippi covering local news, events, and interviews with legislators.
- Wave Lengths - Tupelo Schools Education-focused podcast covering Tupelo Public School District, from ECEC to high school and middle college.
- Mississippi Farm Bureau Scoreboard Show High school football scoreboard show airing Friday nights 10:00-11:30pm during football season, featuring live scores and coach/player interviews.
Companies that use SuperTalk Mississippi Media
Customer profileSegments1 record
Ideal customer profiles2 records
SuperTalk Mississippi Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SuperTalk Mississippi Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
SuperTalk Mississippi Media competitors and assessment
Company assessmentBroad incumbents
- Alpha Media: Privately held U.S. radio broadcaster operating more than 200 stations across diverse markets, with a format mix including news/talk, sports, and music. Comparable as a multi-state regional radio operator running news/talk and sports formats at scale.
- Saga Communications: Publicly traded U.S. radio broadcaster focused on small and mid-sized markets with a heavy emphasis on local news/talk and sports. Closely comparable as a regional multi-station operator prioritizing local news, sports play-by-play, and syndicated talk.
- iHeartMedia: Largest U.S. radio operator with the iHeart Podcast Network and Premiere Networks syndication division (syndicates nationally distributed talk shows). Comparable on the combination of owned local radio stations, podcast distribution, multi-format programming, and national talk syndication.
- Cumulus Media: One of the largest U.S. radio broadcasters (Cumulus Media / Westwood One syndication). Directly comparable as a multi-station commercial radio operator running talk, news, and sports formats at scale, including the Westwood One syndication network which competes with SuperTalk's national talk programming.
- Townsquare Media: Mid-market U.S. radio operator with a strong footprint in small and mid-sized markets plus digital and live event businesses. Comparable as a regional radio consolidator running news/talk and music formats alongside digital extensions.
- ESPN Radio: National sports talk radio network carried on terrestrial affiliate stations and streaming. Overlaps with SuperTalk's sports positioning in Mississippi on college sports coverage, talk-format sports programming, and play-by-play syndication.
Direct peers
- Westwood One: Largest U.S. radio network and syndicated content provider (news, talk, sports, entertainment). Direct competitor to SuperTalk's syndicated talk lineup and affiliate distribution, serving as the national-scale version of SuperTalk's network/affiliate model.
- Learfield: College sports media rights and multimedia partner for universities nationwide (IMG College/Learfield). Direct competitor specifically for SuperTalk's Ole Miss and Mississippi State official broadcast rights, as Learfield/IMG often holds multimedia rights contracts at schools across the SEC and beyond.
- Compass Media Networks: Independent radio syndication company focused on news/talk and sports programming. Direct comparator as a syndicator and network operator serving affiliate stations with talk content, directly overlapping with SuperTalk's news/talk network and affiliate model.
Regional players
- Mississippi Public Broadcasting: Public radio and television network serving Mississippi. A regional in-market comparator covering the same geography with overlapping news, politics, and cultural content, though operating under a nonprofit funding model rather than advertising.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
SuperTalk Mississippi Media social profiles
Digital presenceSuperTalk Mississippi Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
SuperTalk Mississippi Media leadership team
Management profileNumber of profiles
Profiles9 records
SuperTalk Mississippi Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SuperTalk Mississippi Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SuperTalk Mississippi Media
What does SuperTalk Mississippi Media do?
SuperTalk Mississippi Media operates four statewide radio networks (12 talk signals and 15 music signals), the SuperTalk TV video streaming platform, and an extensive podcast network distributed via Apple Podcasts and Spotify. The company produces original talk programming including news, politics, sports, lifestyle, and community content for Mississippi audiences, supplemented by a network of 45+ affiliate stations and live streaming via the Amperwave platform.
Is SuperTalk Mississippi Media a public or private company?
SuperTalk Mississippi Media is a private company. It is classified as unknown and is currently operating.
When was SuperTalk Mississippi Media founded?
SuperTalk Mississippi Media was founded in 1979. It employs 51 to 100 people.
Where is SuperTalk Mississippi Media based?
SuperTalk Mississippi Media is headquartered in Jackson, United States, in the North America region.
Who are SuperTalk Mississippi Media's main competitors?
Broad incumbents on record are Alpha Media, Saga Communications, iHeartMedia, Cumulus Media, Townsquare Media and ESPN Radio. Direct peers are Westwood One, Learfield and Compass Media Networks. Mississippi Public Broadcasting is listed as a regional player.
Does SuperTalk Mississippi Media have an API?
No public API is recorded for SuperTalk Mississippi Media.
What industry is SuperTalk Mississippi Media in?
SuperTalk Mississippi Media's product category is Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAG, Talk/News/Sports Radio Networks & Syndication. Its NAICS code is 516110 and its SIC code is 4832.