SuperTalk Mississippi Media

What SuperTalk Mississippi Media does

SuperTalk Mississippi Media is a privately held regional broadcasting company headquartered in Jackson, Mississippi, operating under the legal entity TeleSouth Communications, Inc. The company has been in operation since 1979 and serves Mississippi residents with news, politics, sports, music, and community programming through a multi-platform media footprint that spans four statewide radio networks — comprising 12 talk signals and 15 music signals — plus over 45 affiliate stations covering markets including Jackson, Tupelo, Hattiesburg, Meridian, the Gulf Coast, the Delta, the Golden Triangle, and others across the state. Programming covers flagship talk shows (Mornings with Richard Cross, MidDays with Gerard Gibert, Good Things with Rebecca Turner), sports coverage of Ole Miss, Mississippi State, Southern Miss, and Jackson State, and lifestyle content such as The Garden Mama Show, The Handyman Show, and SuperTalk Outdoors.

The company's core technology stack consists of terrestrial radio broadcast infrastructure augmented by a live audio streaming layer via the Amperwave platform (player.amperwave.net), a video streaming platform branded SuperTalk TV, and a podcast distribution network on Apple Podcasts, Spotify, and YouTube. Sub-branded content products include Thunder & Lightning (Mississippi State-focused), Rebel Report (Ole Miss), Eagle Hour (Southern Miss), Y'all Sports Radio (high school/community college), and SportsTalk Mississippi. The organization employs between 51 and 100 staff across station-level roles including general management, account executives, traffic and operations, production, and on-air talent.

The business model is advertising-supported: content is distributed free to listeners/viewers, and revenue is generated through on-air, digital, and video advertising sold by station-level account executives to local and regional advertisers. The company is privately held, self-sustaining, and discloses no venture capital, private equity, or institutional investment; no revenue figures, M&A activity, leadership transitions, or funding rounds are publicly available in the source data.

Name

SuperTalk Mississippi Media

Legal name

TeleSouth Communications, Inc.

Website

https://supertalk.fm

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

SuperTalk Mississippi Media is a privately held regional broadcasting company operating four statewide radio networks, SuperTalk TV video platform, and a podcast network delivering Mississippi-focused news, politics, sports, and entertainment to in-state audiences under parent TeleSouth Communications, Inc.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Radio broadcasting network
• Talk radio programming
• Sports broadcast coverage
• Podcast production
• Video streaming platform

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels5 records

Marketing channels5 records

Core offering

SuperTalk Mississippi Media operates four statewide radio networks (12 talk signals and 15 music signals), the SuperTalk TV video streaming platform, and an extensive podcast network distributed via Apple Podcasts and Spotify. The company produces original talk programming including news, politics, sports, lifestyle, and community content for Mississippi audiences, supplemented by a network of 45+ affiliate stations and live streaming via the Amperwave platform.

Product overview

SuperTalk Mississippi Media is a multi-platform broadcasting company operating as a unified media ecosystem consisting of four statewide radio networks (12 talk signals, 15 music signals), the SuperTalk TV video streaming platform, and an extensive podcast network distributed via Apple Podcasts and Spotify. The company produces original talk programming including news/talk shows (Mornings with Richard Cross, MidDays with Gerard Gibert), lifestyle programming (Good Things with Rebecca Turner, The Garden Mama, The Handyman Show), sports coverage (SportsTalk Mississippi, Thunder & Lightning, Eagle Hour, Rebel Report, Y'all Sports), and specialty content. With over 45 affiliates statewide, the company serves as Mississippi's primary regional media network for news, politics, sports, music, and local community content.

Differentiator

Problem solved

Functional benefit

Brands

• SuperTalk TV: Video streaming platform for SuperTalk Mississippi Media programming including Mornings with Richard Cross, MidDays with Gerard Gibert, Good Things with Rebecca Turner, SportsTalk Mississippi, SuperTalk Outdoors with Ricky Mathews, The Ricky Mathews Show, The Garden Mama Show, The Handyman Show, and Thunder & Lightning.
• Thunder & Lightning
• Rebel Report
• Eagle Hour
• Y'all Sports Radio

Products and services

• SuperTalk Mississippi Radio Network Statewide radio broadcast network featuring news, politics, sports, talk, and music programming for Mississippi listeners across markets including Corinth, Delta, Golden Triangle, Hattiesburg, Jackson, Laurel, Meridian, Gulf Coast, North MS, Pike County, Southwest MS, and Tupelo.
• SuperTalk TV Video streaming platform offering live broadcasts and on-demand content including flagship programs, full episodes, and show highlights for Mississippi audiences.
• SuperTalk Podcast Network On-demand podcast network featuring sports talk shows including Thunder & Lightning, Eagle Hour, Mississippi Sports Today, Y'all Sports, and Rebel Report, distributed via Apple Podcasts and Spotify.
• Mornings with Richard Cross Morning talk show providing news and political commentary for Mississippi listeners.
• MidDays with Gerard Gibert Midday talk show covering current events and discussions relevant to Mississippi.
• Good Things with Rebecca Turner Lifestyle-focused talk show featuring positive stories and community content.
• SportsTalk Mississippi Sports talk show covering Mississippi sports news and analysis.
• Thunder & Lightning Podcast Mississippi State Bulldogs-focused sports podcast hosted by Brian Hadad and Carlo Barone, featuring segments like The Rumblings mailbag and Summer School series.
• Eagle Hour Podcast focused on Southern Miss Golden Eagles athletics, featuring interviews with coaches, players, and sports analysts.
• Rebel Report Podcast Ole Miss Rebels sports podcast covering football, basketball, and related news.
• Y'all Sports Radio High school and community college athletics coverage in Southwest Mississippi, hosted by Cliff Furr.
• Ole Miss Sports Broadcasts Official live broadcasts of Ole Miss Rebel football, baseball, and men's basketball games, plus coaches' shows.
• MSU Sports Broadcasts Official live broadcasts of Mississippi State Bulldog football, baseball, and men's basketball games, plus coaches' shows.
• Crusader Talk Sports talk show focused on Jackson State University athletics.
• In A Mississippi Minute with Steve Azar Music and entertainment talk show featuring country music artist Steve Azar.
• SuperTalk Outdoors with Ricky Mathews Outdoor recreation and hunting/fishing content show.
• The Garden Mama Show Gardening and horticulture advice show.
• The Handyman Show Home improvement and DIY home repair advice show.
• The Richard Schwartz Legal Power Hour Legal advice call-in show answering listener questions about legal issues affecting families.
• The Lars Larson Show National conservative talk show covering politics and current events.
• Americas Roundtable Political commentary and roundtable discussion show.
• Mississippi Sports Today Sports news show broadcast Tuesday-Friday at 9:00 a.m., hosted by Craig Horton, covering Mississippi high school and college sports.
• Advisors Roundtable Financial advice radio show with certified advisors Greg Cooley and Bubba Labas, airing Tuesday-Wednesday 9-10 a.m.
• Thursday Open Lines Community call-in show for Southwest Mississippi covering local news, events, and interviews with legislators.
• Wave Lengths - Tupelo Schools Education-focused podcast covering Tupelo Public School District, from ECEC to high school and middle college.
• Mississippi Farm Bureau Scoreboard Show High school football scoreboard show airing Friday nights 10:00-11:30pm during football season, featuring live scores and coach/player interviews.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Alpha Media: Privately held U.S. radio broadcaster operating more than 200 stations across diverse markets, with a format mix including news/talk, sports, and music. Comparable as a multi-state regional radio operator running news/talk and sports formats at scale.
• Saga Communications: Publicly traded U.S. radio broadcaster focused on small and mid-sized markets with a heavy emphasis on local news/talk and sports. Closely comparable as a regional multi-station operator prioritizing local news, sports play-by-play, and syndicated talk.
• iHeartMedia: Largest U.S. radio operator with the iHeart Podcast Network and Premiere Networks syndication division (syndicates nationally distributed talk shows). Comparable on the combination of owned local radio stations, podcast distribution, multi-format programming, and national talk syndication.
• Cumulus Media: One of the largest U.S. radio broadcasters (Cumulus Media / Westwood One syndication). Directly comparable as a multi-station commercial radio operator running talk, news, and sports formats at scale, including the Westwood One syndication network which competes with SuperTalk's national talk programming.
• Townsquare Media: Mid-market U.S. radio operator with a strong footprint in small and mid-sized markets plus digital and live event businesses. Comparable as a regional radio consolidator running news/talk and music formats alongside digital extensions.
• ESPN Radio: National sports talk radio network carried on terrestrial affiliate stations and streaming. Overlaps with SuperTalk's sports positioning in Mississippi on college sports coverage, talk-format sports programming, and play-by-play syndication.

Direct peers

• Westwood One: Largest U.S. radio network and syndicated content provider (news, talk, sports, entertainment). Direct competitor to SuperTalk's syndicated talk lineup and affiliate distribution, serving as the national-scale version of SuperTalk's network/affiliate model.
• Learfield: College sports media rights and multimedia partner for universities nationwide (IMG College/Learfield). Direct competitor specifically for SuperTalk's Ole Miss and Mississippi State official broadcast rights, as Learfield/IMG often holds multimedia rights contracts at schools across the SEC and beyond.
• Compass Media Networks: Independent radio syndication company focused on news/talk and sports programming. Direct comparator as a syndicator and network operator serving affiliate stations with talk content, directly overlapping with SuperTalk's news/talk network and affiliate model.

Regional players

• Mississippi Public Broadcasting: Public radio and television network serving Mississippi. A regional in-market comparator covering the same geography with overlapping news, politics, and cultural content, though operating under a nonprofit funding model rather than advertising.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@SuperTalkMississippi
• Facebookfacebook.com/supertalk
• Xx.com/supertalk
• LinkedInlinkedin.com/company/supertalk-mississippi

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperTalk Mississippi Media