Fire and Ice Tourism

What Fire and Ice Tourism does

Fire and Ice Tourism (Feuer und Eis Touristik GmbH) is a family-owned German tour operator headquartered in Weissach with a sales branch in Rottach-Egern at Lake Tegernsee, Bavaria, specializing in organized active outdoor travel across the Alpine region. The company offers a portfolio of package tours including hiking tours (Wanderreisen), Alpine crossings (Alpenüberquerungen), cycling tours (Radreisen) covering e-bike, mountain bike, road bike, and trans-Alp variants, winter tours, and premium "Charme-Reisen" — distributed across Germany, Austria, Italy, Switzerland, and France. It serves an estimated 10,000+ active travelers annually through individual travelers, solo travelers, families, groups, and dog owners, with designated official-organizer status for marquee long-distance routes such as the Munich-Venice trail, KAT-Walk, KAT-Bike, and Bodensee-Königssee cycling route.

The underlying technology stack centers on a direct online booking platform with integrated tour management, embedded OpenStreetMap interactive maps, GPS route data delivery, and digital travel documents, supported by payment integrations (PayPal, Visa, Mastercard, SEPA), loyalty integration with Lufthansa Miles & More, and bonus benefits via ADFC. Differentiated service layers include complimentary luggage transfer between hotels, a 7-day carefree service hotline, and bundled ERGO accident and mountain rescue insurance (up to €10,000 rescue / €50,000 accident).

The business model is primarily transactional package tour sales with a 20% deposit and final payment four weeks before departure, priced between €189 and €2,080 per person depending on tour type, duration, and accommodation tier. The go-to-market combines direct-to-consumer online booking, a physical sales branch at Tegernsee, phone and email personal consultation, and a B2B channel comprising an affiliate program (3% commission, 30-day cookie) and commission-based travel agency partnerships. The Sareiter family manages the company, with Wolfgang Sareiter serving as Managing Director; the company has no disclosed outside investors, subsidiaries, or public listing.

Name

Fire and Ice Tourism

Legal name

Feuer und Eis Touristik GmbH

Website

https://feuer-eis-touristik.de

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Fire and Ice Tourism (Feuer und Eis Touristik GmbH) is a family-owned Bavarian tour operator running organized hiking, cycling, Alpine crossing, and winter tours across Germany, Austria, Italy, Switzerland, and France, serving over 10,000 active travelers annually through package sales, affiliate channels, and a B2B agency network.

Ownership category

akta.pro rank

Product category

Active Outdoor Tourism (Hiking & Cycling Tours)

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain, Glacier & Alpine Nature Tours (THAJAIAF)

akta.pro secondary industries

Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD), Winter & Mountain Guides (Ski, Snowshoe, Avalanche, Ice Climbing) (THAAALAF), Winter Activity & Experience Operators (Ice Climbing, Dog Sledding, Fat Biking, Ice Skating) (THAAAJAJ)

Keywords

• Hiking tour packages
• Cycling tour packages
• Alpine crossing tours
• Active outdoor travel
• Guided mountain tours

Headquarters

HQ city

Rottach-egern

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Package Tour Sales: Core revenue stream from organizing and selling package tours for hiking, cycling, and Alpine crossings. Tours include accommodation booking, luggage transfer, route planning, and sometimes guided services. Revenue recognized as package travel contract fees with 20% deposit and final payment 4 weeks before departure.
2. Affiliate Program: 3% commission on successful travel bookings referred through affiliate partners, with 30-day cookie tracking and payment within 10 days of trip completion.
3. Partner Agency Services: Partner tours conducted through partner agencies with commission arrangements, and B2B services for travel agencies and tour organizers with agency contracts.
4. Travel Insurance Upsells: ERGO travel insurance products offered as add-ons including travel cancellation and repatriation insurance, accident coverage, and bicycle protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Fire and Ice Tourism is a family-owned tour operator selling organized package tours for hiking, cycling, Alpine crossings, and winter activities primarily across Bavaria, Austria, and Italy. Packages include accommodation booking, route planning, luggage transfer between hotels, GPS navigation data, integrated accident/rescue insurance, digital travel documents, and access to a 7-day support hotline. Tours are offered as self-guided individual trips, guided group departures, or private group bookings.

Product overview

Fire and Ice Tourism (Feuer und Eis Touristik) operates as a tour operator specializing in active outdoor travel experiences. The company offers a portfolio of core tour products including hiking tours (Wanderreisen), Alpine crossings (Alpenüberquerungen), cycling tours (Radreisen), and winter tours (Winterreisen), primarily across Germany, Austria, and Italy. Tours are available as self-guided options with GPS data and luggage transfer services, or as guided group tours with professional mountain guides. The company also provides premium 'Charme-Reisen' with enhanced accommodations, dog-friendly options, and mandatory travel insurance coverage. The portfolio is distributed through their website featuring interactive maps (OpenStreetMap), supports multiple payment methods including PayPal, Visa, Mastercard, and SEPA, and integrates with Miles & More loyalty program. With over 10,000 active travelers annually and an 18-person team, the company operates from Rottach-Egern at Tegernsee.

Differentiator

Problem solved

Functional benefit

Products and services

• Hiking Tours (Wanderreisen) Guided and self-guided multi-day hiking tours through Alpine regions including Germany, Austria, and Italy, featuring various difficulty levels and bundled services such as luggage transfer, accommodation booking, GPS navigation, and integrated travel insurance. Targeted at active travelers ranging from beginners to experienced outdoor enthusiasts.
• Alpine Crossings (Alpenüberquerungen) Specialized multi-day Alpine crossing tours traversing mountain ranges between countries, including flagship routes Tegernsee-Sterzing, Garmisch-Sterzing, Oberstdorf-Meran, and Munich-Venice. Includes accommodation booking, luggage transfer, GPS data, support hotline, and integrated insurance. Targeted at experienced hikers seeking cross-border mountain expeditions.
• Cycling Tours (Radreisen) Bicycle tours including e-bike tours, mountain bike tours, road bike tours, and Alpine crossings by bike, covering routes across Germany, Austria, and Italy (such as Bodensee-Königssee, KAT-Bike, Isarradweg, Munich-Venice, and Via Claudia Augusta). Includes accommodation booking, luggage transfer, GPS data, and integrated accident/bicycle protection insurance.
• Winter Tours (Winterreisen) Winter activity tours including cross-country skiing, snowshoe hiking, ski tours, and winter hiking in Upper Bavaria, Salzkammergut, and South Tyrol. Includes accommodation, luggage transfer, and support services. Examples include the Winteraktivwoche Südtirol and Winter-Aktivtage Traunsee-Almtal.
• Tegernsee Region Tours Vacation tours centered around Lake Tegernsee in Upper Bavaria, including hiking, winter activities, short getaways, and Alpine crossing training courses. Leverages the company's home-region expertise and partnerships with Ferienregion Tegernsee.
• Charm Trips (Charme-Reisen) Premium hiking and cycling tours featuring enhanced hotel comfort and higher-end 4-star accommodations for travelers seeking a luxury active vacation experience. Examples include Munich-Venice with Charme at €2,080 per person.
• Guided Group Tours (Geführte Touren) Professionally guided group tours led by trained hiking or cycling guides who provide knowledge about local flora, fauna, culture, and route safety. Available across hiking, Alpine crossing, cycling, and winter tours for travelers who prefer group experiences over self-guided trips.
• Private and Group Travel (Privat- und Gruppenreisen) Customized private and group travel packages for clubs, associations, companies, and friend groups seeking tailored active vacation experiences. Includes custom itinerary design, accommodation, logistics, and dedicated coordination.

Quantifiable outcome

• 10,000+ active travelers annually trust the company for their tours
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Bergwaldprojekt e.V.coreStrategic or Co-development PartnerEnvironmental partnership supporting mountain forest conservation projects. Active participation since January 2020 in animal welfare initiatives and environmental protection efforts in the Alpine region.
• Miles & MoreminorGTM or Marketing PartnerLoyalty program partnership allowing travelers to collect Miles & More miles on all new bookings.
• ERGO ReiseversicherungcoreStrategic or Co-development PartnerExclusive insurance partnership providing travel protection with accident and mountain rescue insurance included in all tour prices. Covers search, rescue and rescue costs up to €10,000 and accident costs up to €50,000.
• ADFC (Allgemeiner Deutscher Fahrrad-Club)minorGTM or Marketing PartnerGerman Cyclists' Association partnership offering bonus benefits for ADFC members on cycling tours.
• Ferienregion TegernseecoreStrategic or Co-development PartnerRegional tourism partnership since September 2020 for cultural, economic, and environmental sustainability initiatives in the Tegernsee valley.
• Allgäu TourismcoreStrategic or Co-development PartnerOfficial organizer for hiking and cycling trails in the Allgäu region, including the Castle Park hiking and cycling routes.
• KAT-Walk / KAT-BikecoreStrategic or Co-development PartnerOfficial organizer for Kitzbühel Alps trails including KAT-Walk hiking trail and KAT-Bike cycling route.
• München-Venedig TrailcoreStrategic or Co-development PartnerOfficial organizer for the long-distance Munich-Venice trail connecting Bavaria to Italy.
• IsarradwegminorStrategic or Co-development PartnerOfficial organizer for the Isar cycling route.
• Bodensee-Königssee RadwegcoreStrategic or Co-development PartnerOfficial organizer for the Lake Constance to Königssee cycling route.
• Regional Hotel PartnerscoreOthersNetwork of checked and approved hotel partners across Bavaria, Austria, South Tyrol, and Italy providing accommodations for tour packages.
• ADFC Radweg PartnerminorGTM or Marketing PartnerPartnership for ADFC-certified cycle paths.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wikinger Reisen: German adventure and walking tour operator offering multi-day hiking, trekking, and cycling trips across Europe and worldwide. Directly competes with Feuer und Eis in the German-speaking active-travel market, with overlapping product (guided hiking, cycling) and target customers.
• Velotour: Specialized German cycling-tour operator offering guided and self-guided bike trips across Europe with luggage transfer. Direct peer on Feuer und Eis's cycling product line (Radreisen, e-bike, trans-Alp routes).
• ASI Reisen: Austrian/Alpine adventure tour operator with a portfolio centered on hiking, trekking, and Alpine multi-day tours. Closely comparable in product, geography (Alps), and customer profile to Feuer und Eis, and competes directly on Austrian/Italian Alpine routes.
• Eurohike (HAK): European hiking-tour specialist within a larger tour-operator group, offering multi-day walking and trekking holidays with luggage transfer across Europe. Direct overlap with Feuer und Eis on self-guided hiking tours with integrated services.
• Hauser Exkursionen: German tour operator specializing in walking, hiking, and trekking tours worldwide with a strong European portfolio. Comparable to Feuer und Eis in customer base (German-speaking active travelers), product type (multi-day guided and self-guided hiking), and category positioning.

Broad incumbents

• Studiosus Reisen: Larger German tour operator with a broad portfolio spanning cultural, hiking, and walking tours across Europe and worldwide. Overlaps with Feuer und Eis on guided hiking product but operates at greater scale with a much wider geographic and cultural range.

Peers

• Gebeco (TUI Group):

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/feuerundeistouristik
• Instagraminstagram.com/feuerundeistouristik
• LinkedInlinkedin.com/company/feuerundeistouristik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fire and Ice Tourism