What Kozmela does

Kozmela is the online retail brand of Cevher Kozmetik ve Sağlık Sanayi Ticaret A.Ş., a Turkish corporation that has operated as a retailer and wholesaler in the personal care and health sector for approximately 30 years. Kozmela.com was established in 2012 to bring this offline assortment into a direct-to-consumer e-commerce format, and today positions itself as 'Turkey's largest cosmetics boutique.' The platform serves broad-based Turkish consumers seeking branded cosmetics, skincare, makeup, personal hygiene, hair care, mother and baby, vitamins, perfume, dermocosmetics, organic and natural, sun care, and home and living products from international and local brands including La Roche-Posay, Bioderma, Vichy, Caudalie, Weleda, Kerastase, Olaplex, Maybelline, and Clinique.

The technology stack is built on the T-Soft e-commerce system and comprises a web storefront (kozmela.com), native iOS and Android applications, an editorial blog, and structured SEO-optimized category URLs. Platform features include user accounts, a loyalty points program, order tracking, multiple payment methods including cash on delivery, and a 10-day return policy. Fulfillment is operated from a warehouse facility in Ataşehir, Istanbul, with same-day shipping on weekday orders placed before 15:00 and free shipping on orders exceeding 1,000 TL. Distribution is exclusively single-country (Turkey).

Revenue is generated entirely through one-time transactional retail sales of third-party branded products — there is no subscription, licensing, or marketplace commission component disclosed. Customer acquisition is driven by organic social (Instagram, TikTok, Facebook, YouTube, X), content marketing via the blog, e-newsletter campaigns, and SEO. Headcount is reported in the 11–50 range. No external funding rounds, management team bios, M&A activity, or financial disclosures are present in the available data, which constrains deeper financial triangulation.

Name

Kozmela

Legal name

Cevher Kozmetik ve Sağlık Sanayi Ticaret A.Ş.

Website

https://kozmela.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Kozmela is a Turkish direct-to-consumer e-commerce platform selling branded cosmetics, skincare, personal care, beauty, and wellness products across 12+ categories to mass-market Turkish consumers through its website, mobile apps, and social channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Üsküdar

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail E-commerce): Kozmela generates revenue by selling third-party branded cosmetics, personal care, beauty, health, and wellness products directly to consumers through its e-commerce platform. The model is transactional retail — consumers purchase individual products at listed prices, with discounts and promotions offered on select items. Revenue is one-time per transaction with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Kozmela is a Turkish direct-to-consumer e-commerce platform that retails a broad assortment of branded cosmetics, skincare, makeup, hair care, personal care, mother & baby, vitamins, perfume, and dermocosmetics products. The platform sells third-party international and local brands (e.g., La Roche-Posay, Bioderma, Caudalie, Vichy, Weleda, Nuxe, Kerastase, Olaplex, Maybelline, Clinique) sourced from authorized distributor firms through its own website (kozmela.com) and native iOS/Android applications.

Product overview

Kozmela is Turkey's largest cosmetics and personal care e-commerce platform, operated by Cevher Kozmetik ve Sağlık Sanayi Ticaret A.Ş., a company with 30 years of experience in the personal care and health retail sector. The platform offers a comprehensive portfolio of beauty and personal care products through multiple categories including Skin Care, Makeup, Personal Care, Hair Care, Mother & Baby, Vitamins, Perfume, Dermocosmetics, Organic & Natural, and Home & Living. Kozmela features thousands of products from premium international brands such as La Roche-Posay, Bioderma, Caudalie, Vichy, Weleda, Nuxe, Kerastase, Olaplex, Maybelline, and Clinique. The platform provides additional services including a mobile app for iOS and Android, order tracking, blog content, customer support via phone and WhatsApp, and various delivery and payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Kozmela E-commerce Platform
• Skin Care (Cilt Bakımı)
• Makeup (Makyaj)
• Personal Care (Kişisel Bakım)
• Hair Care (Saç)
• Mother & Baby (Anne Bebek)
• Vitamins & Supplements (Vitamin)
• Perfume (Parfüm)
• Dermocosmetics (Dermokozmetik)
• Organic & Natural (Organik & Doğal)

Quantifiable outcome

• 100% authenticity guarantee on all products sold through the platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sephora Turkey: Global multi-brand beauty retailer operating online and through stores in Turkey. Directly comparable to Kozmela on premium and masstige beauty assortment, multi-category depth, and target consumer.
• Trendyol: Turkey's largest e-commerce marketplace, selling cosmetics, skincare, and personal care brands alongside general merchandise. Directly competes with Kozmela on assortment and Turkish consumer traffic, with materially larger scale.
• Rossmann Turkey: European drugstore chain operating in Turkey with broad personal care, beauty, and wellness assortment across stores and online. Comparable to Kozmela on category structure and Turkish consumer targeting.
• Watsons Turkey: Health and beauty drugstore chain in Turkey, online and offline, carrying cosmetics, skincare, and wellness products. Competes with Kozmela on category breadth and Turkish mass-market beauty shopper.
• Hepsiburada: Major Turkish general e-commerce platform with a substantial beauty and personal care category. Competes with Kozmela for the same Turkish online beauty shopper and overlapping premium brand assortment.
• Gratis: Turkish health and beauty retailer with physical stores and e-commerce selling cosmetics, skincare, and personal care. Closest pure-play domestic specialist peer to Kozmela in assortment and customer base.

Emerging players

• MAC Cosmetics Turkey: Global color cosmetics brand's Turkish online and retail presence, focused on premium makeup. Partial overlap with Kozmela's makeup category and Turkish beauty shopper.
• The Body Shop Turkey: Natural and ethical beauty brand retailing in Turkey through stores and e-commerce. Overlaps with Kozmela's organic/natural and personal care categories for the same Turkish consumer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kozmela
• YouTubeyoutube.com/kozmela
• Facebookfacebook.com/kozmela
• Instagraminstagram.com/kozmela
• TikToktiktok.com/@kozmela
• LinkedInlinkedin.com/company/kozmela-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kozmela