EverSmile

What EverSmile does

EverSmile (legal entity EverBrands, Inc.) is a privately held oral care company founded in 2013 by Dr. Michael Florman, a Top 1% Invisalign Provider, and headquartered in Garden Grove, California. The company manufactures a portfolio of hydrogen peroxide-based foaming cleaners, sprays, whitening pens, and accessories designed for people wearing removable or fixed dental devices — clear aligners (Invisalign, SmileDirectClub, Candid, Byte, Dandy), traditional braces, dentures, dental implants, crowns, bridges, and night/sports guards. Core technology is the proprietary Enhanced Hydrogen Peroxide™ formula, which the company positions as the first wearable aligner cleaner, enabling users to clean and whiten teeth while the device is being worn; the portfolio is extended in the clinical segment by the smartIPR device using VibraSonicWave™ technology.

The business model is primarily direct-to-consumer e-commerce on Shopify (eversmilewhite.com for the US and eversmile.uk for the UK), supplemented by a B2B Doctor Portal that serves dental professionals and DSOs with bulk ordering, samples, and clinical products such as the PreOp pretreatment rinse and smartIPR. Pricing is unit-based, ranging from $6.99 (AlignerFresh Cleaning Spray) to $29.99 (AlignerFresh Extra Whitening, PreOp), with a Subscribe & Save program on Recharge Payments offering 10-15% discounts on auto-replenishment. The company markets itself as 'America's #1 orthodontist recommended Aligner Cleaner' with cumulative sales of more than one million bottles of AlignerFresh, and operates with a small team (11-50 employees) under founder/CEO leadership alongside a COO, CTO, Chief Sales Officer, and VP of Operations.

Name

EverSmile

Legal name

EverBrands, Inc.

Website

https://eversmilewhite.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

EverSmile is a privately held oral care company that sells hydrogen peroxide-based foaming cleaners, sprays, and whitening products for people wearing clear aligners, braces, dentures, implants, crowns, bridges, and guards, distributed via DTC e-commerce and a B2B Doctor Portal.

Ownership category

akta.pro rank

Product category

Consumer Oral Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Dental Equipment and Supplies Manufacturing (339114)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Dental Equipment & Supplies (3843)

akta.pro primary industry

Orthodontic & Aligner Care (Cleaners, Cases, Wax) (CRABAFAH)

akta.pro secondary industries

Mouthwash & Rinses (CRABAFAD), Denture Care (Adhesives, Cleansers, Reliners) (CRABAFAG), Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Oral care products
• Aligner cleaners
• Teeth whitening
• Orthodontic hygiene
• Dental device care

Headquarters

HQ city

Inglewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of oral care products (foams, sprays, whitening pens, accessories) directly to consumers through Shopify storefront. Products available in single purchases or subscription plans.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 10-15% discount on regular deliveries. Customers can set replenishment schedules with automatic delivery.
3. B2B/Doctor Portal Bulk Orders: Bulk orders through Doctor Portal for dental professionals, orthodontic practices, and dental service organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

EverSmile manufactures and sells hydrogen peroxide-based foaming oral care products designed to clean, whiten, and maintain dental devices including clear aligners, retainers, braces, dentures, implants, crowns, bridges, and mouth guards. The company also offers doctor-specific clinical products (smartIPR, IPR Glide, PreOp pretreatment rinse). Products are sold primarily direct-to-consumer through Shopify e-commerce storefronts in the US and UK, with a separate Doctor Portal enabling bulk orders and professional recommendations for dental practices.

Product overview

EverSmile is an oral care product company that manufactures a portfolio of hydrogen peroxide-based foaming cleaners, whitening products, and accessories designed for people with dental devices (clear aligners, braces, dentures, implants, crowns, bridges, and guards). The product line centers on proprietary Enhanced Hydrogen Peroxide technology with core products including AlignerFresh (for aligners/retainers), OrthoFoam (for braces), OmniFoam (for implants/crowns/bridges), and FreshDent (for dentures). Supporting products offer specialized formulations such as Extra Whitening for enhanced teeth whitening, Enamel Guard with fluoride for cavity protection, Guard Cleaner for night/sports guards, and PreOp as a clinical pretreatment rinse. Accessories include OrthoChews (silicone bite chews), Custom Foam Trays, and TrayBrush. The company also offers doctor-specific products including IPR Glide and smartIPR with VibraSonicWave technology. All products use the company's anionic hydrogen peroxide technology enabling wearable application where users clean and whiten while wearing their dental devices.

Differentiator

Problem solved

Functional benefit

Brands

• AlignerFresh: Oral care foam cleaner for clear aligners and retainers with whitening properties
• OrthoFoam
• OmniFoam
• FreshDent
• PreOp
• smartIPR
• AlignerWhite
• Guard Cleaner
• TheraFoam
• OrthoChews
• AllClean Minerals

Products and services

• AlignerFresh Original Clean
• AlignerFresh Extra Whitening

Quantifiable outcome

• Kills 99.999% of odor and decay-causing bacteria within 60 seconds
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hello Products: Natural-positioned D2C oral care brand (toothpaste, mouthwash, floss, whitening). Comparable D2C and retail distribution, similar consumable-product portfolio, and target demographic overlap with EverSmile's consumer base.
• Quip: D2C subscription oral care brand (electric toothbrush, toothpaste, floss, refill) sold direct online. Closest comparable to EverSmile in business model and D2C subscription mechanics, though Quip is broader in category scope and toothbrush-anchored.
• Burst Oral Care: D2C oral care brand (sonic toothbrush, floss, whitening strips) with a dental professional affiliate network. Direct comparable to EverSmile on the D2C-plus-professional-referral model and on consumer-oral-care category positioning.
• Retainer Brite: Specialty manufacturer of retainer and aligner cleaning tablets. Most direct competitive analogue to EverSmile's AlignerFresh product line, but EverSmile differentiates via wearable foam format rather than soaking tablets.
• Hismile: D2C teeth-whitening brand with a peroxide-based gel pen and similar online-first positioning. Comparable on whitening technology (PAP/hydrogen peroxide), D2C GTM, and subscription offering, and an obvious M&A or partnership candidate for EverSmile's AlignerWhite pen.
• Efferdent: Church & Dwight denture and retainer cleaning tablet brand. Direct overlap with EverSmile's FreshDent and adjacent to AlignerFresh; mass retail distribution that EverSmile cannot match at its current scale.
• Polident: Haleon (formerly GSK) denture care brand offering cleansers and adhesives. Direct competitor to EverSmile's FreshDent foam in the denture-cleaning category, with substantially greater distribution and brand spend.
• SNOW: D2C teeth-whitening brand selling whitening kits, toothpastes, and accessories through its own e-commerce storefront. Highly comparable D2C consumer brand mechanics, influencer-driven marketing, and at-home peroxide whitening technology.

Broad incumbents

• Crest: Procter & Gamble's flagship mass-market oral care brand spanning toothpaste, whitening, and rinses. Broad incumbent that already sells whitening pens and peroxide-based products and could trivially enter the aligner-cleaner subcategory with much greater distribution and marketing spend.
• Colgate: Global mass-market oral care leader with toothpaste, rinses, and whitening products, plus professional Colgate Professional line sold through dental offices. Incumbent that EverSmile's founder has consulted for and which could enter the orthodontic cleaning foam niche at any time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eversmilewhite
• YouTubeyoutube.com/channel/UCu3ZsuUUOTcjhjrTfzkoROA
• Facebookfacebook.com/eversmilewhite
• LinkedInlinkedin.com/company/eversmile-inc
• Instagraminstagram.com/eversmilewhite

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EverSmile