What Quick does

Quick is a privately-held French fast-food burger restaurant chain operating over 150 locations across major French metropolitan areas. The company serves individual consumers, families with children, and on-the-go customers through five integrated service channels: dine-in with table service, takeaway, drive-through, Click & Collect (online order with in-restaurant pickup), and home delivery. Quick's core offering centers on burgers, complemented by a diversified menu including chicken products under the "Qrousty" line, French fries (Frites), salads, finger food, sauces, hot and cold beverages, and desserts, along with dedicated children's menus ("Menus Enfants").

The company operates a franchise model in parallel with company-owned locations, evidenced by its "Devenir franchisé" (Become a franchisee) program. A key differentiator is that all meats are HALAL-certified by the Association Rituelle de la Grande Mosquée de Lyon (ARGML), an arrangement disclosed as a core partnership. Quick monetizes through direct restaurant food and beverage sales across dine-in, takeaway, drive-through, Click & Collect, and delivery channels. The company operates a customer loyalty program called Qlub Quick (with redemption starting at 150 points), accessible via the Quick France mobile application. The technology stack appears largely conventional for the QSR vertical — a website, mobile app for ordering and loyalty management, and customer service via Zendesk — with no proprietary AI/ML, API, or SDK capabilities disclosed. Marketing is executed through quick.fr, the Qlub loyalty app, and an active TikTok presence (@quick.france). Limited-time promotional campaigns such as collaborations with "Captain Tsubasa" and product pushes like "Extra Giga" and "Mini Long" are used to drive traffic.

Name

Quick

Legal name

Quick

Website

https://quick.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Quick is a private French fast-food burger chain operating over 150 dine-in, drive-through, Click & Collect, and delivery locations across France. It serves individual consumers, families, and on-the-go customers with HALAL-certified meats under the Qlub Quick loyalty program.

Ownership category

akta.pro rank

Product category

Quick Service Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger QSR (THAFAAAA)

akta.pro secondary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

Keywords

• Fast food restaurants
• Burger chain
• Halal certified burgers
• Family restaurant dining
• Quick service dining

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food and Beverage Sales: Quick generates revenue through direct restaurant sales of burgers, menus, finger food, fries, sauces, beverages, and desserts across its network of French locations. Revenue comes from dine-in, takeaway, drive-through, Click & Collect, and delivery channels.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Quick is a French fast-food burger restaurant chain that sells burgers, chicken products (Qrousty), fries, finger food, salads, sauces, desserts, hot and cold beverages, complete meal menus, and children's menus through dine-in, drive-through, Click & Collect, takeaway, and delivery channels at over 150 locations across France. The chain emphasizes HALAL-certified meats, family-friendly environments with play areas, and operates a loyalty program called Qlub Quick supported by a mobile application.

Product overview

Quick is a French fast-food burger restaurant chain offering a diversified menu centered around burgers, chicken products (Qrousty), fries, salads, finger foods, desserts, and beverages. The restaurant operates on a platform-plus-modules architecture with core food products (burgers, fries, sauces) as the foundation, supplemented by seasonal limited-time offerings (En ce moment), a loyalty program (Qlub Quick), and multiple service channels (Drive, Click & Collect, Delivery, Service à table). The company also provides a mobile application for ordering and loyalty management. Quick positions itself with a family-friendly approach, halal-certified meat options, and various amenities including play areas and accessibility features.

Differentiator

Problem solved

Functional benefit

Brands

• QLUB Quick: Loyalty program offering points accumulation and rewards for customers

Products and services

• Burgers
• Menus
• Menus Enfants
• Qrousty
• Frites
• Finger Food
• Salades
• Desserts
• Boissons Chaudes
• Boissons Froides
• Sauces
• En ce moment
• Qlub Quick
• Quick France Mobile App
• Click & Collect
• Delivery
• Drive (Drive-Through)
• Service à Table

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Association Rituelle de la Grande Mosquée de Lyon (ARGML)coreOthersARGML provides HALAL certification for Quick's meat products. All Quick restaurants with HALAL certification indicate that the meats offered are 'contrôlées et certifiées HALAL par l'Association Rituelle de la Grande Mosquée de Lyon (ARGML)'.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Big Fernand: Big Fernand is a French-born gourmet burger chain with dine-in, takeaway, and delivery across multiple French cities. It directly competes with Quick in the French burger category, particularly in the casual and family dining segments.
• Five Guys France: Five Guys operates a growing premium burger QSR footprint in France, with dine-in and delivery services. It competes with Quick for burger occasions, but at a higher price point — making it a direct competitor in the burger QSR category.
• Subway France: Subway France operates a national QSR footprint focused on sandwiches and lighter meals with dine-in, takeaway, and delivery. It competes with Quick for the quick-service, on-the-go French consumer across similar suburban and city locations.
• O'Tacos: O'Tacos is a French-born fast-casual chain specializing in oversized tacos, operating dine-in, drive-through, and delivery across France. It is a direct competitor to Quick for the same value-oriented, family-and-friends QSR occasion in France.
• Burger King France: Burger King France operates a national burger QSR footprint in France with dine-in, drive-through, Click & Collect and delivery services, similar to Quick. Both compete directly for the same value-and-family burger customer and are part of the same broader Bertrand/QSR group orbit.
• Domino's Pizza France: Domino's Pizza France operates a national delivery-led QSR chain with Click & Collect and digital ordering. It competes with Quick for the same on-the-go and family meal occasions via delivery and digital channels in France.
• KFC France: KFC France is a national QSR chain with dine-in, drive-through, and delivery channels operating across France. Although chicken-anchored rather than burger-led, KFC competes directly with Quick for the same family, value, and on-the-go QSR occasions.
• Paul (Groupe Holder): Paul is a French bakery-café chain serving sandwiches, salads, and light meals across hundreds of locations in France. It overlaps with Quick for the same family-friendly, quick-service French breakfast and lunch occasions, including in travel-retail and shopping-center sites.
• McDonald's France: McDonald's France is the dominant burger QSR chain in France, operating more than 1,500 restaurants nationwide. It is the closest direct competitor to Quick, competing head-to-head in family dining, drive-through, and value-priced burger meals across the same French geography.

Broad incumbents

• Hippopotamus (Bertrand): Hippopotamus is a French casual-dining steakhouse chain owned by Bertrand Groupe, which also controls Quick France. While positioned as sit-down casual dining rather than QSR, it shares the same parent and overlaps with Quick for family-friendly French meal occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• TikToktiktok.com/@quick.france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quick