Grether's

Name

Grether's

Legal name

Doetsch Grether AG

Website

https://grethers.ch

Company type

Private

Founded year

1850

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Basel

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Pastilles: Grether's generates revenue through the sale of soft pastilles (Weichpastillen) in various flavors and sizes. Products are sold through pharmacies, drugstores, and online retailers in Switzerland. Revenue is one-time transaction-based, not subscription.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Grether's Pastilles are soft throat lozenges produced by Doetsch Grether AG in Switzerland according to an 1850 recipe, sold in classic and sugar-free varieties across flavors such as blackcurrant, blueberry, elderflower, and ginger-lemon. Products are packaged in tins, refill bags, and Mini portable pouches, with seasonal Limited Edition collectible gold tins. Distribution is exclusively through Swiss pharmacies, drugstores, and Coop.

Product overview

Grether's is a Swiss throat lozenge brand manufactured by Doetsch Grether AG, featuring soft pastilles made with natural fruit juices (blackcurrant, blueberry, elderflower) and plant-based glycerin. The product line consists of core sugar-free and classic varieties in multiple formats (tins, bags, mini portable sizes), plus seasonal Limited Edition collections in collectible gold tins. Products are lactose-free, gluten-free, contain no preservatives, and are certified tooth-friendly. The lozenges are produced in Switzerland using a traditional 1850 recipe with a three-month maturation process.

Differentiator

Problem solved

Functional benefit

Brands

• Grether's Mini: Smaller-sized portions of Grether's pastilles in resealable pouches, available in Blackcurrant and Ginger-Lemon flavors, exclusively sold at Coop
• Grether's Limited Edition
• Grether's Blackcurrant
• Grether's Blueberry
• Grether's Elderflower
• Grether's Ginger Lemon

Products and services

• Grether's Blackcurrant (Classic) Traditional throat lozenge with natural blackcurrant juice in the classic sweetened formulation, available in 60g and 110g tins and refill bags for general consumers seeking throat and voice soothing.
• Grether's Blackcurrant (Sugar-free) Sugar-free throat lozenge with natural blackcurrant juice, sweetened with maltitol syrup and acesulfame-K; certified tooth-friendly; available in 30g Mini, 60g, 110g tins/bags, and 440g bulk tins for health-conscious consumers.
• Grether's Blackcurrant Mini (Sugar-free) Compact 30g reclosable bag format of the sugar-free blackcurrant pastille designed for on-the-go use, sold exclusively at Coop retail.
• Grether's Blueberry (Sugar-free) Sugar-free throat lozenge with natural blueberry (bilberry) juice offering an intense fruity flavor and throat-soothing properties, available in 110g tins and other sizes.
• Grether's Elderflower (Sugar-free) Sugar-free throat lozenge with elderflower extracts and lemon balm, featuring a sour-fruity spring-like flavor profile for throat and voice care.
• Grether's Ginger Lemon (Sugar-free) Limited Edition sugar-free throat lozenge with real ginger powder (sun-dried from freshly harvested ginger) and lemon, fortified with Vitamin C for immune support, in 110g tin format.
• Grether's Mini Ginger Lemon (Sugar-free) Compact 30g reclosable bag format of the Limited Edition ginger-lemon pastille, offering portable throat soothing, sold exclusively at Coop.
• Grether's Limited Edition VII - Bergfrühlingsfest Seventh Limited Edition collectible series featuring four gold tin designs with Swiss Alpine themes, sold in pharmacies and drugstores; contains sugar-free blackcurrant pastilles.
• Grether's Limited Edition IV - The Voice Limited Edition collectible pastilles in gold tins illustrated by Swiss artist Patrizia Stalder, themed around voice and Swiss songs across the seasons.

Quantifiable outcome

• Over 80% of surveyed Coop employees rated the taste of Grether's Minis as good to very good and would recommend the product to family and friends

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CoopcoreChannel Partner/ Reseller/ DistributorCoop is the exclusive retail partner for Grether's Mini format products. Grether's Minis in 30g reclosable bags are available exclusively at Coop stores and online. Coop conducted a survey showing over 80% customer satisfaction with taste.
• drogi.chminorChannel Partner/ Reseller/ DistributorOnline pharmacy partner for ordering Grether's products for home delivery. Linked from the official Grether's website for product ordering.
• Patrizia StalderminorStrategic or Co-development PartnerBasel-based illustrator who designed Limited Edition IV in 2022. Voted among '200 Best Illustrators Worldwide' in 2018/19. Created nostalgic Swiss song journey designs through seasons.
• Anna KänzigminorGTM or Marketing PartnerSwiss singer who featured in Grether's TV commercial and performed at the PR event for the 2023 packaging redesign and Ginger-Lemon Limited Edition launch. Brought artistic interpretation and personal connection to the brand.

Scale indicators3 records

Expansion highlights5 records

Others

• Neo-Angin: Another Doetsch Grether AG brand distributed in Switzerland, positioned as a throat spray/lozenge for sore throats. Adjacent product within the same parent portfolio, sharing Swiss pharmacy distribution and throat-care positioning.
• Tiger Balm: Sister brand within the same Doetsch Grether AG portfolio, distributed by the parent in Switzerland. Relevant as an internal peer for portfolio strategy and channel-sharing potential, though a topical analgesic rather than an oral confection.

Direct peers

• Bonomel: Swiss honey-based throat pastilles brand sold in Swiss retail. Direct competitor in the Swiss throat-care confectionery niche, with overlapping natural-ingredient positioning and Swiss pharmacy/drugstore distribution.
• Fisherman's Friend: Strong menthol-based throat lozenge brand with a long heritage, sold globally in pharmacies and convenience retail. Directly comparable on format (lozenge), use case (throat/voice relief), and channel (pharmacy-led distribution), though positioned more on strength/menthol than Grether's glycerin/fruit profile.
• Tic Tac: Ferrero's small-format pocket confectionery range. Comparable on the Mini/pocket format strategy Grether's is pursuing with Coop, and on small-format confectionery shelf positioning; differs on use case (refreshment vs. throat care) but is the natural reference for portable pastilles.
• Ricola: Swiss herbal lozenge brand with comparable product format (sweet herbal pastilles), Swiss heritage, pharmacy distribution, and natural-ingredient positioning. Ricola is the closest direct competitor to Grether's in the throat-lozenge category and represents the benchmark for international scaling from a Swiss base.

Broad incumbents

• Strepsils: Reckitt Benckiser's medicated throat lozenge brand, sold globally with OTC positioning. Comparable on throat-care use case and pharmacy distribution; represents the medicated/OTC competitive set rather than Grether's confectionery-adjacent positioning.
• Halls: Mondelez-owned global mass-market throat lozenge and menthol confection brand. Overlaps on product format and use case but competes on volume, price and broad distribution rather than artisanal positioning — a clear incumbent benchmark for category scale.

Regional players

• Pastilles du Saumur / Tisane du Labrador: French herbal pastille brands serving regional European markets with comparable sweet-herbal lozenge formats. Relevant as a regional reference point for European pastille categories adjacent to Grether's positioning.
• Ricola Kräuterbonbon (German market peers): Ricola's German/Austrian regional positioning illustrates the DACH rollout pattern available to Grether's — same category, same use case, but operating across the German-speaking geographies where Grether's distribution is currently restricted.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/grethers
• YouTubeyoutube.com/@GrethersCH
• Facebookfacebook.com/Grethers.Switzerland
• LinkedInlinkedin.com/company/doetsch-grether-ag
• Instagraminstagram.com/grethers.switzerland

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grether's