Tic Tac
Tic Tac, owned by Ferrero, manufactures and sells pocket-sized mints and chewy fruit candies through mass-market retail (Walmart, Target, grocery, convenience) and e-commerce (Amazon) to general consumers seeking portable, low-calorie refreshment.
- Company typePrivate
- Founded1969
- HeadquartersParsippany, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tic Tac does
Tic Tac is a confectionery brand founded in 1969 and currently owned by Ferrero U.S.A., Inc., a subsidiary of the Italian Ferrero Group, headquartered at 7 Sylvan Way, Parsippany, New Jersey. The company produces and sells pocket-sized mints in a distinctive translucent flip-top dispenser and, more recently, chewy fruit-flavored candies under the TIC TAC CHEWY! sub-brand. Its core technology is confectionery manufacturing, with the flagship Freshmints line using peppermint essential oil sourced from Pancalieri in Piedmont, Italy, and the broader product portfolio spanning flavors including Orange, Citrus Adventure, Fruit Adventure, Strawberry & Cream, Wintergreen, and the limited-edition Dr Pepper collaboration. Tic Tac positions itself as a low-calorie, portable refreshment option, including sugar-free variants, serving general mass-market consumers across age groups seeking breath freshening and on-the-go confectionery snacking.
The company's go-to-market is a direct-to-consumer motion executed through mass-market retail: products are positioned at checkout counters for impulse purchases across grocery and convenience stores nationwide, and distributed through major retailers including Walmart, Target, and Amazon. The brand maintains top-of-funnel consumer engagement through organic social channels — Facebook, Instagram, X (Twitter), and TikTok — promoting flavor launches and lifestyle messaging, but operates no consumer-facing app, no public API, and no proprietary digital platform. Customer segmentation is horizontal (mass consumer market), and revenue is generated via one-time purchases of confectionery products at retail and online, with no subscription, licensing-to-consumer, or service-based revenue streams disclosed. The Tic Tac Dr Pepper Mints collaboration with Keurig Dr Pepper (launched 2026) represents the brand's first major co-branded licensing partnership and signals a more aggressive flavor-innovation and partnership posture within an otherwise mature product portfolio.
Tic Tac firmographics
Firmographics- Name
- Tic Tac
- Legal name
- Ferrero U.S.A., Inc.
- Website
- https://tictac.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Short description
- Tic Tac, owned by Ferrero, manufactures and sells pocket-sized mints and chewy fruit candies through mass-market retail (Walmart, Target, grocery, convenience) and e-commerce (Amazon) to general consumers seeking portable, low-calorie refreshment.
- Ownership category
- akta.pro rank
Tic Tac industry classification
Industry- Product category
- Confectionery
- NAICS
- Nonchocolate Confectionery Manufacturing (31134)
- SIC
- Sugar & Confectionery Products (2060), Food And Kindred Products (2000)
- akta.pro primary industry
- Chewing Gum & Mints (CRADABAC)
- akta.pro secondary industries
- Chocolate & Candy Snacks Manufacturing (AFAKAIAM), Fruit Snacks & Dried Fruit (CRADABAJ)
Keywords
Where Tic Tac is headquartered
LocationHeadquarters
- HQ city
- Parsippany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tic Tac business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Confectionery Product Sales: Tic Tac generates revenue through the sale of its pocket-sized mint and chewy candy products at retail outlets and online stores. Products are sold as one-time purchases across various retail channels including grocery, convenience, and major e-commerce platforms.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Tic Tac product offering
Product offeringCore offering
Tic Tac manufactures and markets pocket-sized mints and chewy fruit candies under a brand established in 1969 and owned by Ferrero U.S.A., Inc. The product portfolio includes Tic Tac Mints in a range of flavors and Tic Tac Chewy!, a fruit chewy candy line. The brand is distributed through mass-market retail and e-commerce channels across the United States.
Product overview
Tic Tac is a confectionery brand owned by Ferrero U.S.A., Inc., offering two main product lines: Tic Tac Mints (classic pocket-sized mints in various flavors including Freshmints, Citrus Adventure, Orange, Strawberry & Cream, Fruit Adventure, Wintergreen, and limited-edition Dr Pepper collaboration) and TIC TAC CHEWY! (fruity candy with a unique double texture available in Fruit Adventure and Sour Adventure varieties). The products are distributed through major retailers including Walmart, Target, and Amazon.
Differentiator
Problem solved
Functional benefit
Brands
- TIC TAC CHEWY!: A tasty fruity candy in a Tic Tac shape featuring a double texture with crunchiness on the outside and a fruity chewy center. Available in Fruit Adventure (orange, grape, lemon, apple, cherry) and Sour Adventure varieties.
Products and services
- Tic Tac Mints
- Tic Tac Chewy!
Quantifiable outcome
- Sugar-free lifesavers market growing at 5.0% CAGR (2026-2033), driven by health consciousness and diabetes/obesity prevalence
Companies that use Tic Tac
Customer profileSegments1 record
Ideal customer profiles1 record
Tic Tac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tic Tac partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Keurig Dr Pepper (Dr Pepper brand)flagshipTic Tac (Ferrero) and Dr Pepper (Keurig Dr Pepper) launched a limited-time collaboration product called Tic Tac Dr Pepper Mints, combining Dr Pepper's signature 23-flavor blend with Tic Tac's pocket-sized mint format. The collaboration represents a cross-brand licensing deal leveraging two iconic American consumer brands in confectionery and beverage categories respectively. The new product launched at select retailers with nationwide rollout planned.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Tic Tac competitors and assessment
Company assessmentDirect peers
- Altoids: Altoids (Mars Wrigley) is a direct competitor in the mints category, particularly strong in the strong/curiously strong mint positioning. Competes with Tic Tac for the same consumer breath-freshening use case at checkout and grocery.
- Chupa Chups: Chupa Chups (Perfetti Van Melle) is a direct competitor in the novelty confectionery space. Both brands have iconic, instantly recognizable packaging designs and compete for the same younger demographic in impulse-purchase channels.
- Life Savers: Life Savers (Mars Wrigley) is a direct competitor in the mints and hard candy category, including sugar-free lifesavers where Tic Tac also operates. Both brands compete for checkout counter shelf space and consumer breath-freshening occasions.
- Skittles: Skittles (Mars Wrigley) is a direct competitor in the chewy fruit-flavored candy category where Tic Tac Chewy now competes. Both brands offer multi-flavor fruit variety packs in similar portable formats targeting the same consumer use cases.
- Starburst: Starburst (Mars Wrigley) directly competes with Tic Tac Chewy in the fruit chewy candy segment. Both brands compete for impulse-purchase shelf space in the same retail aisles with similar fruit-flavored, individually-wrapped formats.
- Mentos: Mentos is the most direct competitor to Tic Tac in the pocket-sized mints and chewy candy category. Both brands compete head-to-head in impulse-purchase retail placements with similar dispenser formats and flavor variety strategies.
- Pez: Pez is a direct competitor in the dispenser-format confectionery category, with both brands leveraging iconic, collectible dispenser designs for impulse purchases at checkout. Both target similar use cases of fun, portable candy consumption.
- Jolly Rancher: Jolly Rancher (Hershey) is a direct competitor in the hard candy and fruit-flavored confectionery category. Overlaps with Tic Tac's fruit-flavored mints and Chewy products for the same consumer snacking occasions.
Broad incumbents
- M&M's: M&M's (Mars Wrigley) is a broader incumbent in the confectionery space with overlapping distribution, marketing, and shelf presence. While focused on chocolate rather than mints, it competes for the same impulse-purchase consumer occasion and retail real estate.
- Kinder (Ferrero): Kinder is a sister brand within the Ferrero portfolio. As a broad incumbent under the same parent (Ferrero Group), it shares distribution channels and category strategy resources with Tic Tac in the US market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Tic Tac social profiles
Digital presenceTic Tac financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tic Tac leadership team
Management profileNumber of profiles
Tic Tac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tic Tac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tic Tac
What does Tic Tac do?
Tic Tac manufactures and markets pocket-sized mints and chewy fruit candies under a brand established in 1969 and owned by Ferrero U.S.A., Inc. The product portfolio includes Tic Tac Mints in a range of flavors and Tic Tac Chewy!, a fruit chewy candy line. The brand is distributed through mass-market retail and e-commerce channels across the United States.
Is Tic Tac a public or private company?
Tic Tac is a private company. It is classified as corporate owned and is currently operating.
When was Tic Tac founded?
Tic Tac was founded in 1969.
Where is Tic Tac based?
Tic Tac is headquartered in Parsippany, United States, in the North America region.
How does Tic Tac make money?
One revenue line is on record: confectionery Product Sales.
Who are Tic Tac's main competitors?
Direct peers on record are Altoids, Chupa Chups, Life Savers, Skittles, Starburst, Mentos, Pez and Jolly Rancher. Broad incumbents are M&M's and Kinder (Ferrero).
Does Tic Tac have an API?
No public API is recorded for Tic Tac.
What industry is Tic Tac in?
Tic Tac's product category is Confectionery. Its primary akta.pro industry code is CRADABAC, Chewing Gum & Mints, with a secondary code of AFAKAIAM, Chocolate & Candy Snacks Manufacturing. Its NAICS code is 31134 and its SIC code is 2060.