Gin Sul

What Gin Sul does

Gin Sul is a German craft gin brand owned by ASM Altonaer Spirituosen Manufaktur GmbH, producing premium small-batch Dry Gin in Hamburg-Altona using two copper pot stills (100L and 300L capacity) manufactured by Arnold Holstein in Markdorf am Bodensee. Despite being German-made, the brand is positioned around Portuguese heritage, drawing on botanicals from the Algarve region (lemons, oranges, rosemary, lavender, allspice) and a coastal aesthetic built around Azulejo-pattern stoneware packaging. The signature Gin Sul is a 43% ABV Dry Gin, complemented by GIN SUL Laranjal (orange), GIN SUL Lima Limão (lime-lemon), and limited editions such as Jardim do Paraiso Zanzibar (45% ABV).

The portfolio extends beyond gin, including the 10.5% ABV Limão Fizz ready-to-drink gin fizz, multiple curated gift sets (Kleine Reisen in den Süden mini-set, Aroma-Reise Bundle, Fenster zum S\u00fcden), and a complementary accessories ecosystem (Copo balloon glasses, Algarve sea salt in ceramic pots, oil lamp conversion kits, sardines in lemon oil). The Limão Fizz and limited editions are notably hand-signed and dated, signaling a deliberate collector and gifting positioning.

Commercially, Gin Sul operates as a direct-to-consumer brand selling exclusively through its own Shopify-powered e-commerce store (gin-sul.de), shipping only within Germany via PVS Fulfillment-Service GmbH. Revenue is generated from one-time product sales (gin, RTD, accessories, bundles), plus in-person distillery tastings and workshops in Hamburg-Altona booked through Eventbrite. Marketing is content-driven, leveraging a gin recipe and knowledge blog, Mailchimp newsletter, and Google/Facebook advertising. The company is privately held by two Managing Directors (Fritz Grünefeld and Sven Mussler), with no external funding or wholesale/retail distribution disclosed.

Name

Gin Sul

Legal name

ASM Altonaer Spirituosen Manufaktur GmbH

Website

https://gin-sul.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Gin Sul is a German craft gin distillery in Hamburg-Altona producing premium Portuguese-inspired small-batch gin, RTD cocktails, and gifting accessories, sold exclusively through its own DTC e-commerce store within Germany and supplemented by on-site distillery tastings.

Ownership category

akta.pro rank

Product category

Craft Spirits (Gin)

NAICS

Distilleries (31214), Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilleries (Tasting Rooms) (THAFALAG), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

Keywords

• Craft gin distillery
• Small batch spirits
• Premium dry gin
• Ready to drink cocktails
• Spirits e-commerce

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Gin Product Sales: Gin Sul generates primary revenue from selling its range of gins and ready-to-drink products directly through its e-commerce store. Products include the classic Gin Sul, Gin Sul Laranjal, Gin Sul Lima Limão, Jardim do Paraiso limited editions, and Limão Fizz pre-mixed gin cocktail. The brand sells various bottle sizes (0.05L, 0.5L, 3L) and formats, with pricing at €35.90 for the standard 0.5L bottle.
2. Gin Workshops & Tastings: Gin Sul conducts gin tasting events and workshops at its Hamburg-Altona distillery. Events are booked through Eventbrite with ticket prices set per the workshop description. Participants pay for tastings, distillery tours, and educational content about gin. Minimum 10 participants required per event.
3. Gift Sets & Bundles: Gin Sul sells curated gift sets and bundles including the Aroma-Reise bundle, Kleine Reisen in den Süden mini-set, and Gin Sul with Copo glasses. These bundles combine multiple products (gins, sea salt, accessories) at a discounted price versus buying individually, serving as both a revenue stream and a gifting marketing vehicle.
4. Bar Accessories & Merchandise: Secondary revenue from bar accessories including Copo glasses (balloon glasses, €30-45 for 6-pack), Gin Sal sea salt in ceramic pots (€18.90 for double pack), and the Gin Sul Öllampe (oil lamp conversion set for empty bottles). These accessories complement the gin products and enhance the brand experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Gin Sul produces and sells premium Distilled Dry Gin in small batches at its Altonaer Spirituosen Manufaktur distillery in Hamburg-Altona, using copper pot stills and Portuguese botanicals. The product range includes flagship Gin Sul, Gin Sul Laranjal, Gin Sul Lima Limão, limited-edition Jardim do Paraiso gins, and the Limão Fizz ready-to-drink gin cocktail, complemented by curated gift sets, bundles, and bar accessories (Copo glasses, Gin Sal sea salt, oil lamp conversion kits).

Product overview

Gin Sul is a German gin brand with Portuguese roots, produced by ASM Altonaer Spirituosen Manufaktur GmbH in Hamburg. The portfolio centers on four core gin expressions: the flagship GIN SUL Dry Gin (43% vol, available in 0.5L, 0.05L mini, and 3L formats), GIN SUL Laranjal (43% vol, orange-forward, 0.5L and 50mL), GIN SUL Lima Limão (43% vol, lime-lemon, 0.5L), and the limited-edition Jardím do Paraiso Zanzibar (45% vol, exotic botanicals, 0.5L, hand-signed). A key addition is Limão Fizz, a ready-to-drink Gin Fizz (10.5% vol, 0.75L), also available in a 6-bottle carton. The range extends into curated gift sets and bundles including the 3-mini 'Kleine Reisen in den Süden' tasting set, the Aroma-Reise Bundle combining Portuguese and Zanzibar gins with Gin Sal, and bundles pairing gins with Copo balloon glasses, the oil lamp conversion kit, or sardines in lemon oil. Accessories include Gin Sal sea salt (double pack), white and transparent Copo balloon glass sets (6-pack each), and tasting vouchers for distillery workshops. The complete Gin Sul lineup is distributed exclusively through the brand's online shop at gin-sul.de.

Differentiator

Problem solved

Functional benefit

Products and services

• GIN SUL (flagship Dry Gin) Flagship 43% ABV Distilled Dry Gin distilled in small batches at the Altonaer Spirituosen Manufaktur in Hamburg using Portuguese botanicals. Available in 0.5L, 0.05L mini, and 3L formats.
• GIN SUL Laranjal Orange-forward 43% ABV Dry Gin distilled with fresh Algarve oranges, juniper, mandarins, and orange Pekoe tea notes. Available in 0.5L and 50mL mini formats.
• GIN SUL Lima Limão Summery 43% ABV Dry Gin with lime, lemons, mint, juniper, and curaçao peels, intended for light serves such as Gin & Tonic.
• Jardím do Paraiso Zanzibar (Limited Edition) Limited-edition 45% ABV Distilled Dry Gin composed of four aromatic single distillates (mango, passion fruit, ginger, cardamom). Hand-signed and dated bottles packaged in a dedicated gift box.
• Limão Fizz (ready-to-drink gin cocktail) Ready-to-drink Lemon Aperitif Gin Fizz at 10.5% ABV in 0.75L bottles, made with freshly pressed lemon juice, Gin Sul, and sparkling carbonation. 100% natural with no artificial colors or flavors.
• Limão Fizz (6-bottle carton) The Limão Fizz Gin Fizz in a 6 × 0.75L carton format aimed at consumers wanting larger quantities for sharing or personal stock.
• Kleine Reisen in den Süden (3er Mini-Geschenkbox) Gift set of three 0.05L mini gin bottles (Gin Sul Classic, Laranjal, and Jardim do Paraiso Madeira) in a blue folding Azulejo-design box.

Quantifiable outcome

• Over 800 units in stock for the Classic Gin Sul variant
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Eventbrite, Inc.coreGTM or Marketing PartnerEventbrite serves as the booking and ticketing platform for Gin Sul's in-person gin tasting events and workshops at the Hamburg-Altona distillery. Eventbrite handles the technical booking process including registration forms, ticket payments (PayPal, credit card, Discover, eCheck), and order confirmations. Gin Sul redirects customers to Eventbrite's website for workshop bookings.
• Shopify International LimitedcoreTechnology or IntegrationShopify powers Gin Sul's e-commerce storefront (gin-sul.de) for hosting, display, and transaction processing. Shopify Payments (powered by Stripe) handles payment processing including credit card, Google Pay, and Apple Pay. Shopify provides the technical infrastructure for the online shop including order management and checkout.
• PayPal (Europe) S.à r.l. et Cie, S.C.A.coreTechnology or IntegrationPayPal is offered as a payment method for online purchases at gin-sul.de, including PayPal Express checkout. PayPal handles payment processing and funds transfer for gin and merchandise orders.
• Stripe Payments Europe LimitedcoreTechnology or IntegrationStripe processes credit card payments, Google Pay, and Apple Pay transactions through Shopify Payments for the Gin Sul online shop. Stripe handles the technical payment processing and fraud prevention.
• PVS Fulfillment-Service GmbHcoreOthersPVS Fulfillment-Service GmbH handles order fulfillment, warehousing, shipping, returns processing, and customer service for online orders placed through gin-sul.de. Located in Neckarsulm, Germany, PVS manages the logistics operations including shipment to end customers and processing of returns and refunds.
• Arnold Holstein GmbH & Co. KGcoreTechnology or IntegrationArnold Holstein from Markdorf am Bodensee is the manufacturer of Gin Sul's copper pot stills used for small-batch distillation. The two stills (100L and 300L capacity) are central to the production process and product quality.

Scale indicators2 records

Recent moves12 records

Expansion highlights8 records

Direct peers

• The Botanist Islay Dry Gin: Premium craft gin distilled on Islay using locally foraged botanicals. Comparable as a place-based, small-batch craft gin with strong gifting and experiential positioning.
• Siegfried Wonderleaf / Rheinland Distillers: German craft gin producer with a strong regional identity and broad product range including RTD and limited editions. Comparable as a German craft gin DTC competitor with similar premium pricing and gifting focus.
• Sipsmith London Dry Gin: London-based craft distillery producing small-batch gin using copper pot stills. Comparable as a craft distillery pioneer with DTC, distillery-tour, and limited-edition drop model.
• Monkey 47: Premium German craft gin distilled in the Black Forest with a distinctive regional identity and broad product ecosystem. Closest direct competitor to Gin Sul in the German craft gin category, sharing DTC focus and storytelling-led brand building.
• Ferdinand's Saar Dry Gin: German craft gin produced in the Saar region using regional botanicals and small-batch distillation. Comparable as a terroir-driven, premium-priced German craft gin with strong gift-set positioning.
• Martin Miller's Gin: Premium craft gin blended in England with Icelandic spring water. Comparable as a distinctive, story-led premium gin targeted at the gifting and connoisseur segments.
• Hendrick's Gin: Iconic premium craft gin distilled in Scotland using unusual botanicals and small-batch pot stills. Comparable as a storyteller-led, premium-priced craft gin with a distinctive apothecary-style brand identity.
• Brockmans Gin: Premium craft gin with a distinctive berry-and-citrus botanical profile and bold bottle design. Comparable as a premium-priced, design-led craft gin positioned for cocktails and gifting.

Broad incumbents

• Tanqueray: Iconic global London Dry gin brand owned by Diageo. Comparable as a broader-incumbent gin producer whose premium variants compete for the same shelf and gifting occasion as Gin Sul.
• Bombay Sapphire: Globally distributed premium gin owned by Bacardi, distilled using vapor infusion with a distinctive blue bottle. Comparable as an incumbent premium gin brand competing for the same cocktail and gifting occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gin Sul