Barletta

What Barletta does

Barletta 1922 is an Italian amateur football club founded in 1922 and based in Barletta, Puglia, operating under the ASD/SSD (Associazione/Società Sportiva Dilettantistica) legal structure typical of Italian semi-professional clubs. The club's core product is its first team, currently competing in Serie D/Eccellenza Puglia with an active filing for registration in Serie C (third tier of Italian football), supported by a youth sector (Settore Giovanile). Home matches are played at Stadio Comunale Cosimo Puttilli, and the club cites 43 professional championships and a 71-match unbeaten record across its 104-year history.

The business model is diversified across five revenue streams: matchday ticket sales (€10-15 per ticket), annual season subscriptions (abbonamenti) priced €80-€250 across Curva, Gradinata, Tribuna Laterale, and Tribuna VIP tiers with discounts for women, under-16s, and over-65s, official merchandise through the club e-commerce site and Zagaria Sport retail outlets, local and regional sponsorships (shirt, stadium advertising), and media partnerships with Antenna Sud and Gazzetta del Mezzogiorno. Distribution is omnichannel but hyperlocal: Ciaoticket online platform, stadium box office, and a network of neighborhood retail points (bars, tobacconists, betting shops) across Barletta. Customers are geographically segmented into local Barletta/BAT province residents, regional sports tourists, and a diaspora community that purchases subscriptions remotely.

The club operates no proprietary technology platform; its digital footprint is limited to barletta1922.com, Facebook, and email newsletter. It is privately held — recently transitioning ownership from Audaci S.r.l. to Federsicurezza Italia S.r.l. (completed May 29, 2026) under President Marco Arturo Romano — with 11-50 employees and no venture capital or institutional investment. There is no disclosed revenue; the organization does not publish financial figures.

Name

Barletta

Legal name

ASD BARLETTA 1922 (Associazione Sportiva Dilettantistica Barletta 1922)

Website

https://barletta1922.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Barletta 1922 is an Italian amateur football club founded in 1922 in Puglia, Italy, competing in Serie D/Eccellenza and seeking Serie C registration. It generates revenue from matchday tickets, season subscriptions, merchandise, and local sponsorships for Barletta residents and the regional diaspora.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Matchday ticketing services
• Season subscription packages
• Official club merchandise
• Amateur football league

Headquarters

HQ city

Barletta

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Matchday ticket sales for home games at Stadio Puttilli, with varying prices by seating sector (Tribuna Laterale, Curva Nord, Gradinata)
2. Season Tickets (Abbonamenti): Season ticket subscriptions sold annually for all home league matches, offered at multiple price tiers (VIP, Tribuna Laterale, Gradinata, Curva Nord) with discounts for women and under-16s
3. Merchandising: Sale of official club merchandise including jerseys, apparel, and accessories through physical retail partners (Zagaria Sport) and online e-commerce
4. Sponsorships: Sponsorship revenue from local and regional businesses, including shirt sponsors and stadium advertising (rotor publicitari)
5. Media Partnerships: Partnerships with media outlets such as Antenna Sud and Gazzetta del Mezzogiorno for broadcast and coverage rights

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Barletta 1922 is an Italian amateur football club that organizes and competes in football matches and tournaments. The club operates a first team competing in Italian amateur leagues (Serie D/Eccellenza with ongoing Serie C pursuit), runs a youth sector (Settore Giovanile), and sells matchday tickets, season subscriptions, and official merchandise to supporters.

Product overview

SSD Barletta 1922 is an Italian amateur football club offering a single unified product centered on its football team competing in regional and national amateur leagues. The club's core offering is its first team football operations, supplemented by three supporting service modules: season ticket subscriptions (Abbonamenti), individual match ticket sales (Biglietti), and official merchandise retail. The club also operates a youth sector (Settore Giovanile) and uses its website as the primary communication platform for news, match information, and club communications.

Differentiator

Problem solved

Functional benefit

Products and services

• SSD Barletta 1922 Football Club (First Team and Youth Sector) Italian amateur football club based in Barletta (BT), Italy, operating its first team in Italian amateur football leagues and a youth sector (Settore Giovanile). The club organizes home matches at Stadio Comunale Cosimo Puttilli and competes in Serie D/Eccellenza with ongoing pursuit of Serie C registration.
• Season Subscriptions (Abbonamenti)

Quantifiable outcome

• Over 1,000 season tickets sold in 2022/23 - exceeding category norms for Serie D

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• A.I.L. BAT (Associazione Italiana contro Leucemie, linfomi e mieloma)minorStrategic or Co-development Partner · 4 December 2023Partnership with A.I.L. BAT for charitable initiatives. Presentation held on December 7, 2023, involving club players and staff in community outreach activities.
• Zagaria SportcoreChannel Partner/ Reseller/ DistributorOfficial merchandising partnership for production and commercialization of brand official products. Products available at Zagaria Sport retail locations and online, as well as authorized local retailers.
• Antenna SudminorGTM or Marketing PartnerMedia partner for match broadcasts and coverage. Antenna Sud provides television coverage of friendly matches and significant club events.
• Gazzetta del MezzogiornominorGTM or Marketing PartnerLocal newspaper media partner providing press coverage and media visibility for the club.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• SSC Bari: The largest professional club in Puglia, currently in Serie B/C. Provides a benchmark for sponsorship pricing, media reach, and operational scale within the same regional football market.
• Calcio Foggia 1920: Historic Puglia club that has oscillated between Serie B, C, and D. Comparable on regional identity and historical context, with stronger institutional infrastructure.
• US Lecce: Serie A club from Puglia and the regional benchmark for brand monetization, sponsorship value, and youth academy economics in the same Italian football ecosystem.

Direct peers

• Taranto FC 1927: Football club from Taranto in Puglia, recently operating in Serie D/C. Comparable on regional geography, semi-professional tier, and the Serie C registration pathway.
• Bitonto Calcio: Apulian semi-professional football club competing in Serie D with a community-driven business model similar to Barletta 1922.
• Casarano Calcio: Apulian football club competing in Serie D and Eccellenza levels. Directly comparable as a Southern Italian semi-professional club with a similar revenue mix (gate, sponsorships, merchandise) and tier.
• Audace Cerignola: Puglia-based football club that has progressed from Serie D into Serie C/Lega Pro, offering a directly relevant comparison on the exact promotion pathway Barletta 1922 is pursuing.
• Fidelis Andria: Football club based in Andria within the same BAT province as Barletta, historically competing in Serie D and lower professional tiers. Directly comparable on geography, fan base, and competitive positioning in the Puglia amateur football pyramid.
• ASD Team Altamura: Apulian football club competing in Serie D, with a comparable community-owned, semi-professional structure and similar local revenue mix.
• Nardò Calcio: Puglia-based club operating in Eccellenza/Serie D with comparable semi-professional scale, gate-led revenue, and regional sponsorship dynamics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/barletta_1922
• Facebookfacebook.com/Barletta1922

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barletta