Mas de Cadenet
Mas de Cadenet is a seven-generation Négrel family wine estate in Trets, Provence, producing organic-certified AOP Côtes de Provence Sainte-Victoire wines across four ranges plus rare Vin Cuit, distributed via fine-dining accounts, luxury hotels, and international wine merchants.
- Company typePrivate
- Founded1813
- HeadquartersTrets, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mas de Cadenet does
Mas de Cadenet is a family-owned wine estate (domaine) operated by the Négrel family since 1813, located in Trets at the foot of the Sainte-Victoire mountain in Provence, France, approximately 20 minutes from Aix-en-Provence and 30 minutes from Marseille. The estate cultivates 60 contiguous hectares of vines — averaging 35 years in age — classified in the AOP Côtes de Provence sub-appellation Sainte-Victoire, with production split 70% rosé, 15% red, and 15% white at a naturally low yield of 45 hl/ha. Viticulture and winemaking are fully certified organic by Bureau Veritas (FR-BIO-10.250), and the estate produces a rare traditional Provençal dessert wine, Vin Cuit, cooked over oak-wood fire.
The portfolio is structured into four ranges: Mas de Cadenet (flagship), L'Échappée Belle (hedonistic Côtes de Provence), Grande Garde (premium gastronomic with up to 30-year aging potential), and Vin Cuit (specialty dessert). Distribution flows through estate-direct sales and oeno-tourism (guided 60-minute visits at €14/person), selective fine-dining and Michelin-starred accounts (Le Petit Nice, Pierre Reboul), luxury hotels (Hôtel de Crillon Paris, Eden Roc, Mandarin Oriental Geneva, Café de Paris Monaco), and international wine merchants (The Wine Society London, KaDeWe Berlin, Helen's Wines Los Angeles).
The business is conducted through SAS Famille Négrel (parent entity, €12,000 share capital, registered in Aix-en-Provence) and EARL Mas de Cadenet Négrel. Current operations are run by Guy Négrel with his children Maud and Matthieu Négrel (Directeur Général). Marketing relies on the multilingual website, press coverage, and a partnership with Provence Wine Tour; there is no app, no API, and no disclosed digital or AI capability.
Mas de Cadenet firmographics
Firmographics- Name
- Mas de Cadenet
- Legal name
- SAS Famille Négrel
- Website
- https://masdecadenet.fr
- Company type
- Private
- Founded year
- 1813
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mas de Cadenet is a seven-generation Négrel family wine estate in Trets, Provence, producing organic-certified AOP Côtes de Provence Sainte-Victoire wines across four ranges plus rare Vin Cuit, distributed via fine-dining accounts, luxury hotels, and international wine merchants.
- Ownership category
- akta.pro rank
Mas de Cadenet industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Mas de Cadenet is headquartered
LocationHeadquarters
- HQ city
- Trets
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Mas de Cadenet business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: The domain generates revenue through direct sales of wines from the estate, including rosé, white, and red wines across multiple cuvées (Mas de Cadenet, L'Échappée Belle, Grande Garde, Vin Cuit). Sales occur through estate visits, on-site boutique, and distribution to restaurants and wine merchants.
- Oeno-Tourism and Visits: Revenue from guided domain visits (60 minutes, 14€/person with minimum 4 persons), private tastings, and event receptions. Additional activities include blind tasting, food & wine pairing, and vertical tasting experiences. Catering services available for professional events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private Domain Visit - 60 minutes |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Mas de Cadenet product offering
Product offeringCore offering
Mas de Cadenet is a family-owned Provençal wine estate cultivating 60 hectares of organically certified vines on the Sainte-Victoire terroir, producing AOP Côtes de Provence and Sainte-Victoire wines across rosé, white, and red cuvées, plus the traditional Vin Cuit dessert wine. The estate operates four wine ranges (Mas de Cadenet, L'Échappée Belle, Grande Garde, Vin Cuit) and provides oeno-tourism experiences including guided domain visits, tastings, and event receptions.
Product overview
Mas de Cadenet is a historic family winery in Provence, classified as AOP Côtes de Provence - Sainte Victoire, producing wines since 1813. The domain cultivates 60 hectares of organically certified vines, producing 70% rosé, 15% white, and 15% red wines. The portfolio consists of four wine ranges: Mas de Cadenet (flagship wines from Sainte-Victoire terroir), L'Échappée Belle (hedonistic Côtes de Provence wines for immediate pleasure), Grande Garde (premium gastronomic wines with exceptional aging potential), and Vin Cuit (traditional Provençal dessert wine). The winery also offers oenotourism services including guided domain visits, wine tasting activities, and event reception facilities.
Differentiator
Problem solved
Functional benefit
Brands
- Mas de Cadenet: AOP Côtes de Provence - Sainte Victoire - The flagship wine of the Sainte Victoire terroir
- L'Échappée Belle
- Grande Garde
- Vin Cuit
Products and services
- Mas de Cadenet Rosé Flagship AOP Côtes de Provence - Sainte Victoire rosé from calcareous limestone soils and northern microclimate, delivering concentrated wines with freshness and minerality. Targeted at fine dining and estate visitors.
- Mas de Cadenet Blanc White wine from Rolle (Vermentino) grape, expressing the Provençal variety with finesse and freshness on Sainte-Victoire limestone. Sold to fine dining and individual consumers.
- Mas de Cadenet Rouge
Quantifiable outcome
- Average vine age of 35 years ensures naturally low yields of 45 hl/ha
- +2 more outcomes
Companies that use Mas de Cadenet
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Mas de Cadenet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mas de Cadenet partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Provence Wine TourminorProvence Wine Tour organizes tours with air-conditioned vans departing from Aix-en-Provence tourist office and Marseille harbor. Tour 1: Sainte Victoire includes visits to Mas de Cadenet and other area estates, designed as educational experiences accessible to all in a relaxed atmosphere.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Mas de Cadenet competitors and assessment
Company assessmentDirect peers
- Château d'Esclans: Producer of Whispering Angel and other premium Provence rosés from the Côtes de Provence appellation. The dominant scaled player in the category, directly competing with Mas de Cadenet for international premium distribution and consumer mindshare.
- Château Minuty: Premium Côtes de Provence rosé producer with strong luxury hotel and restaurant placement across Europe and the US. Closely comparable positioning, distribution channels, and product mix to Mas de Cadenet.
- Maison Mirabeau: Provence rosé producer with strong international DTC and on-trade presence. Comparable scale, premium positioning, and Provence-based operations to Mas de Cadenet.
- Domaine Tempier: Bandol (Provence) producer with a multi-generational family heritage and reputation for terroir-driven wines. Comparable family-owned, terroir-focused, Provence-based premium wine business model.
- Domaines Ott: Iconic Provence rosé producer (Clos Mireille, Château de Selle, Château Romanin) with a heritage pedigree and Michelin-grade distribution. Comparable in brand positioning and category focus.
- Château Miraval: Provence rosé and wine estate famously associated with Brad Pitt and Angelina Jolie. Comparable Provence Côtes de Provence appellation, premium distribution, and celebrity/heritage positioning relevant to Mas de Cadenet's profile.
Broad incumbents
- Château d'Esclans (Moët Hennessy parent): Moët Hennessy (LVMH) acquired Château d'Esclans and operates it within a global luxury wine and spirits portfolio. Represents the scaled, institutionally-backed end of the category against which Mas de Cadenet competes for distribution.
Others
- Provence Wine Tour: Tour operator partner that runs Sainte-Victoire region tours including visits to Mas de Cadenet. Adjacent ecosystem participant that funnels oeno-tourists into the estate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mas de Cadenet social profiles
Digital presenceMas de Cadenet compliance and trust
Trust signalCompliance1 record
Mas de Cadenet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mas de Cadenet leadership team
Management profileNumber of profiles
Profiles3 records
Mas de Cadenet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mas de Cadenet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mas de Cadenet
What does Mas de Cadenet do?
Mas de Cadenet is a family-owned Provençal wine estate cultivating 60 hectares of organically certified vines on the Sainte-Victoire terroir, producing AOP Côtes de Provence and Sainte-Victoire wines across rosé, white, and red cuvées, plus the traditional Vin Cuit dessert wine. The estate operates four wine ranges (Mas de Cadenet, L'Échappée Belle, Grande Garde, Vin Cuit) and provides oeno-tourism experiences including guided domain visits, tastings, and event receptions.
Is Mas de Cadenet a public or private company?
Mas de Cadenet is a private company. It is classified as family owned and is currently operating.
When was Mas de Cadenet founded?
Mas de Cadenet was founded in 1813. It employs 11 to 50 people.
Where is Mas de Cadenet based?
Mas de Cadenet is headquartered in Trets, France, in the Europe region.
How does Mas de Cadenet make money?
Two revenue lines are on record. Direct Wine Sales are the primary driver. The others are oeno-Tourism and Visits.
Who are Mas de Cadenet's main competitors?
Direct peers on record are Château d'Esclans, Château Minuty, Maison Mirabeau, Domaine Tempier, Domaines Ott and Château Miraval. Château d'Esclans (Moët Hennessy parent) is listed as a broad incumbent. Provence Wine Tour is listed as an others.
Does Mas de Cadenet have an API?
No public API is recorded for Mas de Cadenet.
What industry is Mas de Cadenet in?
Mas de Cadenet's product category is Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.