Employer Branding

What Employer Branding does

Scheidtweiler Strategie (operating as Employer Branding) is a Bremen, Germany-based strategy consulting firm founded by Nicolas Scheidtweiler, specializing in employer branding for German-speaking organizations. The firm sells a proprietary 7-step Employer Branding methodology that combines a 1.5-day Set-up workshop, a quantitative 2-hour Check-up, narrative focus group interviews, Gap-Analyse between employer identity and image, positioning definition, creative concept development, and action planning. Its core differentiator is a codified process framework rather than any software or AI component; service delivery is fully human-conducted by senior consultants.

The business model is pure professional services revenue: project-based consulting (Beratung), workshops, coaching, training-on-the-job, keynotes, and implementation support (Umsetzung), supplemented by an add-on advisory for BAFA (German federal) funding. Pricing is not publicly disclosed, but the firm offers a free 30-minute initial consultation as a lead-qualification mechanism, with booking handled through a Microsoft Outlook self-serve system. Go-to-market combines a direct consultative sales motion with a content-led inbound engine spanning a Fach-Blog, an Employer Branding Wiki, a separate Employer Branding Campus sub-brand, LinkedIn, Instagram, SEO, Google/social ads, and PR/expert interviews.

The primary customer segments are German organizations facing skilled-labor shortages and companies seeking internal cultural alignment, with a secondary focus on the vocational-training and public-administration vertical (e.g., district administrations, bar associations). The only named reference is Rechtsanwaltskammer Oldenburg. The firm is a small (11-50 employees), founder-owned private practice with no disclosed institutional funding, no parent company, and no published revenue; the brand is tightly coupled to Nicolas Scheidtweiler, which represents both a key differentiator and a key-person concentration risk.

Name

Employer Branding

Legal name

Nicolas Scheidtweiler

Website

https://employer-branding-now.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Scheidtweiler Strategie is a Bremen-based German consulting firm that helps mid-sized and public-sector organizations build employer brands through a proprietary 7-step process, Gap-Analyse, workshops, and training services led by Senior-Berater Nicolas Scheidtweiler.

Ownership category

akta.pro rank

Product category

Management Consulting — Employer Branding

NAICS

Marketing Consulting Services (541613), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Employer Brand Strategy & Talent Branding (BPAFAEAH)

akta.pro secondary industries

Employer Brand & Internal Brand Design (MPAAAEAK), Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

Keywords

• Employer branding consulting
• HR marketing strategy
• Talent acquisition advisory
• Corporate communications consulting
• Workforce positioning services

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Employer Branding Beratung: Professional consulting services for developing and implementing Employer Branding strategies. The company offers structured engagement through a 7-step methodology including Set-up workshops (1.5 days), quantitative check-ups, employer image analysis, gap analysis, positioning definition, creative concept development, and action planning.
2. Workshops und Coaching: Interactive workshop sessions and coaching services delivered collaboratively between the company's creative agency and the client's Employer Branding team, including employer identity workshops and creative concept workshops.
3. Keynotes und Vorträge: Speaking engagements and keynote presentations delivered by Senior-Berater Nicolas Scheidtweiler on Employer Branding topics.
4. Training-on-the-Job: On-the-job training programs for implementing Employer Branding measures and knowledge transfer to specialist departments and executives.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Scheidtweiler Strategie (operating as Employer Branding) provides strategic consulting services for organization, leadership, and communication. The firm's core offering is a proprietary 7-step Employer Branding process that combines quantitative check-ups, narrative focus group interviews, and gap analysis between employer identity and employer image, complemented by workshops, coaching, training, keynotes, and implementation support.

Product overview

Scheidtweiler Strategie is a strategic consulting firm specializing in organization, leadership, and communication. The company's core product is the Employer Branding-Prozess (Employer Branding Process), a 7-step methodology for building an attractive employer brand. This is complemented by the Employer Branding Check-up for quantitative assessment. The portfolio also includes consulting services (Beratung), workshops, coaching, training-on-the-job, keynotes and presentations, and implementation support. The Employer Branding Campus provides educational resources, and BAFA-Fördermittel offers funding support for eligible initiatives. The company also covers adjacent areas such as crisis communication, leadership communication, and change management.

Differentiator

Problem solved

Functional benefit

Products and services

• Employer Branding-Prozess (Employer Branding Process)
• Employer Branding Check-up
• Beratung (Consulting)
• Workshops
• Coaching
• Training-on-the-Job
• Keynotes und Vorträge (Keynotes and Presentations)
• Umsetzung der Maßnahmen (Implementation Support)
• Employer Branding Campus
• BAFA-Fördermittel (BAFA Funding Support)

Quantifiable outcome

• Higher applicant quality (qualifizierte Kandidaten effektiv ansprechen)
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Emerging players

• DEPT Agency (employer brand practice): Digital agency network with an employer branding and talent experience practice providing EVP, creative, and digital activation—overlaps with Scheidtweiler Strategie's creative concept stage but operates at larger digital-agency scale.

Direct peers

• Universum Global: Swedish-founded employer branding research and consulting firm that produces the long-running World Talent Rankings and works with multinational employers on EVP, brand strategy, and talent insights—directly comparable to Scheidtweiler Strategie's employer branding methodology and target client type.
• The Employer Brand Consultancy: UK-based boutique dedicated to employer brand strategy, EVP development, and measurement—the closest functional analogue to Scheidtweiler's 7-step process, serving multinational and mid-market employers with similar workshops and consulting engagements.
• Employer Branding Institute: A specialized agency offering employer brand strategy, EVP, and recruitment marketing services across Europe—competes head-to-head with Scheidtweiler for the same Mittelstand and European employer clients.

Broad incumbents

• Havas People: Global creative agency network dedicated to employer brand and talent communications, part of Havas—a scaled competitor offering similar strategy and creative employer brand services to large employers worldwide.
• Hodes (part of Cielo): Long-standing creative employer brand agency (now within Cielo's RPO/TA platform)—offers EVP and creative employer brand services to multinationals, leveraging larger delivery scale than Scheidtweiler can offer.
• Randstad Employer Brand Research: Global staffing firm publishing the well-known Randstad Employer Brand Research report and operating employer brand consulting practices—an incumbent competitor using proprietary employer attractiveness data.
• Radancy: Large talent marketing and employer brand platform offering employer brand research, media, creative, and ATS technology—competes in the same employer branding RFP category but at enterprise scale with proprietary data.

Regional players

• softgarden (employer branding suite): German HR software vendor offering an employer branding module plus recruiting platform—serves the same DACH employer market and bundles EB tools with software, an adjacent competitive threat to pure-play consultancies.
• StepStone Employer Branding (StepStone Solutions): Germany-based job platform that bundles employer branding services, EVP design, and media solutions for DACH employers—a direct regional alternative for German Mittelstand considering Scheidtweiler Strategie.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/employernow
• Facebookfacebook.com/EmployerBrandingNow
• LinkedInlinkedin.com/company/consus-marketing-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Employer Branding