Eugene Marathon
Eugene Marathon is a privately held event company that organizes an annual multi-distance running event in Eugene, Oregon, centered on a USATF-certified marathon finishing at the University of Oregon's Hayward Field. It serves roughly 15,000 runners annually through registration fees, sponsorships, and a charity fundraising program.
- Company typePrivate
- Founded2007
- HeadquartersEugene, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Eugene Marathon does
Eugene Marathon is a privately held, for-profit event company that organizes an annual multi-day running event in Eugene and Springfield, Oregon. Founded in 2007, the company runs four race products — a USATF-certified marathon (26.2 miles), a half marathon (13.1 miles), the Eugene 5K presented by OCCU, and the Kids Duck Dash presented by OCCU — all built around a finish inside the iconic Hayward Field at the University of Oregon. The event sells out annually and in 2026 drew more than 15,000 registered participants from all 50 US states, Washington D.C., two US territories, and 29 countries, with 802 runners achieving Boston Marathon qualifying times. Revenue is generated primarily through tiered participant registration fees collected via Active.com, supplemented by a sponsorship portfolio led by OCCU (banking), RMHC of Oregon & SW Washington (presenting partner of the charity program), PeaceHealth (healthcare), and consumer brands such as Krusteaz, Hop Valley Brewing, Athletic Brewing, and Kiefer Mazda.
Eugene Marathon firmographics
Firmographics- Name
- Eugene Marathon
- Legal name
- Eugene Marathon
- Website
- https://eugenemarathon.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Eugene Marathon is a privately held event company that organizes an annual multi-distance running event in Eugene, Oregon, centered on a USATF-certified marathon finishing at the University of Oregon's Hayward Field. It serves roughly 15,000 runners annually through registration fees, sponsorships, and a charity fundraising program.
- Ownership category
- akta.pro rank
Eugene Marathon industry classification
Industry- Product category
- Endurance Running Events
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)
- akta.pro secondary industry
- Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)
Keywords
Where Eugene Marathon is headquartered
LocationHeadquarters
- HQ city
- Eugene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Eugene Marathon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Event Registration Fees: Primary revenue stream from participant registration fees for marathon, half marathon, Eugene 5K, and Kids Duck Dash events. The event sells out annually, with all distances selling out in 2024 and 2025, indicating strong demand and pricing power.
- Run for a Reason Charity Program: Charity teams raise funds for local and national nonprofits through the Run for a Reason program. In 2026, nearly 1,400 participants raised over $627,000 for 20 charities. While the primary purpose is charitable, this program drives participant registration and engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | One time/ perpetual license | Registration fee with deferral option |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Eugene Marathon product offering
Product offeringCore offering
Eugene Marathon organizes an annual multi-day running event in Eugene, Oregon, offering four race distances — Marathon (26.2 miles), Half Marathon (13.1 miles), Eugene 5K Presented by OCCU, and Kids Duck Dash Presented by OCCU — all starting outside and finishing inside Hayward Field at the University of Oregon. The event is supported by the Run for a Reason charity fundraising program (over $627,000 raised across 20 charities in 2026), the DoubleStack Challenge add-on, and a pre-race Health & Wellness Expo at the Graduate Eugene Hotel. The 2026 edition drew over 15,000 registered runners from all 50 US states, Washington D.C., two US territories, and 29 countries.
Product overview
Eugene Marathon organizes an annual multi-day running event centered around four core race distances: the Marathon (26.2 miles), Half Marathon (13.1 miles), Eugene 5K (3.1 miles), and Kids Duck Dash. The events start outside and finish inside Hayward Field at the University of Oregon. Optional add-on programs include the DoubleStack Challenge for runners completing multiple distances across weekend days, and the Run for a Reason charity program that enables fundraising for partnered nonprofits. A pre-race Health & Wellness Expo is held for packet pickup and sponsor engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Marathon A USATF-certified 26.2-mile marathon race starting and finishing at Hayward Field at the University of Oregon, traversing Eugene and Springfield alongside the Willamette River. Eligible for Boston Marathon qualification (802 BQ times in 2026) and serves as an AbbottWMM Wanda Age Group Qualification Race. Open to participants aged 16+ with registration via Active.com.
- Half Marathon A 13.1-mile half marathon race sharing the same Hayward Field start and finish as the full marathon, with a 3.5-hour time limit and 16 min/mile pace requirement. Open to participants aged 12+, it provides a shorter distance option on race weekend with the same Track Town USA finish line experience.
- Eugene 5K Presented by OCCU A 5-kilometer community race held on Saturday of race weekend, finishing at Hayward Field, presented by OCCU. Open to participants aged 5+ and inclusive of senior teams and family participation.
- Kids Duck Dash Presented by OCCU A children's race for ages 2–13 held on Saturday of race weekend, presented by OCCU with duck-themed branding. Ducklings age 6 and under require a chaperone.
- DoubleStack Challenge A challenge program for runners who complete both the Eugene 5K on Saturday and either the Half Marathon or Full Marathon on Sunday, earning a special challenge medal in addition to their individual race medals.
- Run for a Reason Eugene Marathon's charity fundraising program that lets runners register through one of 20 partner charity teams and fundraise for local and national nonprofits while participating in the event. In 2026, nearly 1,400 participants raised over $627,000 for 20 charities (Team RMHC since 2019 alone has raised over $340,000).
- Health & Wellness Expo A pre-race expo at the Graduate Eugene Hotel (66 E 6th Ave, Eugene, OR) where runners pick up bibs and race materials and interact with vendors and sponsors, with live stage presentations and pace team information. Includes an additional vendor area at 5th Street Alley Marketplace.
Quantifiable outcome
- $16.2 million economic impact for local community (2026)
- +3 more outcomes
Companies that use Eugene Marathon
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Eugene Marathon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Eugene Marathon partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Ronald McDonald House Charities of Oregon & SW WashingtonflagshipPresenting partner of the Run for a Reason charity fundraising program starting with the 2026 Eugene Marathon. Team RMHC has participated in the program since 2019 and has raised over $340,000. In 2026, Team RMHC had 325 members and raised over $150,000. The partnership provides nonprofits with a fundraising platform while encouraging health and wellness in the community.
- USATF Oregon AssociationcoreEugene Marathon and Half Marathon serve as the official USATF Oregon championship races for 2026. Top three female and male finishers who are USATF members receive awards in addition to Eugene Marathon's own awards. Second year of partnership.
- RunnacoreOfficial Training App Provider for the 2026 Eugene Marathon. Runna offers personalized training plans, smart watch compatibility, nutrition and injury tips, and strength training workouts. Code EUGENE offered for two free weeks. Runners can add Runna to their race registration.
- OCCUflagshipPresenting sponsor of the Eugene 5K and Kids Duck Dash presented by OCCU. OCCU is a credit union serving as the naming sponsor for the Saturday races. The partnership includes Team OCCU participation with local runner Drew Gerg representing the organization.
- Springfield High School WoodshopminorPartnership with Springfield High School's woodshop to mill down and laser cut salvaged wood pieces from Historic Hayward Field's east grandstand for use in finisher medals. Partnership has continued for multiple years.
- KrusteazminorSponsor of the Eugene Marathon. Krusteaz pancake mix is consumed post-race at the finish line (nearly 1,600 pounds in 2022). Also partner for the Krusteaz DoubleStack Challenge medal.
- PeaceHealthminorHealthcare partner and sponsor of the Eugene Marathon. Previously partnered on the Strides for Social Justice app during 2021 virtual event.
- Hop Valley BrewingminorLocal brewery sponsor. Began partnership in 2022, filling up finishers over 21 with local brews post-race.
- Athletic BrewingminorNon-alcoholic beer sponsor for post-race refreshments.
- Kiefer MazdaminorLocal automotive sponsor.
- Travel Lane CountyminorTourism organization that reported the $16.2 million economic impact figure for the 2026 Eugene Marathon.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Eugene Marathon competitors and assessment
Company assessmentDirect peers
- Big Sur Marathon Foundation: Nonprofit that operates the Big Sur International Marathon plus a marathon-relay, 21-miler, 12K, 5K, and kids' race on the California coast. Directly comparable as a destination mass-participation road running event organization with a similar multi-distance product portfolio and charity/community programming.
- New York Road Runners: Nonprofit that operates the TCS New York City Marathon, the world's largest marathon, plus dozens of weekly races and youth events. Direct peer as a mass-participation road running event organizer with multiple race distances, charity partnerships, and a global runner base.
- Boston Athletic Association: Operates the Boston Marathon, the most prestigious U.S. marathon and a USATF-certified Boston qualifier course. Directly comparable as a single-anchor mass-participation road race with strong brand heritage and a destination runner base, although at materially larger scale.
- Marine Corps Marathon Organization: Organizes the Marine Corps Marathon ("The People's Marathon") and related distances (MCM10K, MCM Semper Fidelis). Comparable as a large-scale mass-participation road race with charity partner program, central finish line, and predominantly amateur participant base.
- Bank of America Chicago Marathon: Operated by Chicago Event Management under Bank of America sponsorship, it is one of the six Abbott World Marathon Majors. Directly comparable as a mass-participation road race organization with marathon, 5K, and youth distances.
- Honolulu Marathon Association: Operates the Honolulu Marathon, a destination road race drawing significant international participation, including from Japan. Comparable to Eugene Marathon as a destination marathon with international reach, multi-distance programming, and charitable/community engagement.
Others
- Running USA: National trade association for the U.S. running industry, providing industry research, education, and event services to race organizers including mass-participation road races. Comparable as an ecosystem enabler rather than a direct competitor.
- Abbott World Marathon Majors: Industry alliance of the six largest global marathons (Tokyo, Boston, London, Berlin, Chicago, NYC). Not a direct competitor but a comparable organizing consortium; the Eugene Marathon's Wanda Age Group qualification slot sits inside this ecosystem, making it an important ecosystem partner.
Broad incumbents
- Competitor Group (IRONMAN/Rock 'n' Roll): Operates the IRONMAN triathlon series, Rock 'n' Roll Marathon series, and other mass-participation endurance events globally. Comparable as a large incumbent portfolio operator of road running and endurance events with similar registration, sponsorship, and charity fundraising mechanics, though at much larger scale.
Regional players
- Portland Marathon: Pacific Northwest mass-participation road race held annually in Portland, Oregon, with marathon, half marathon, and 5K distances. Comparable as a regional PNW mass-participation running event directly competing with Eugene Marathon for regional runners, sponsors, and charity partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Eugene Marathon social profiles
Digital presenceEugene Marathon compliance and trust
Trust signalCompliance1 record
Eugene Marathon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eugene Marathon leadership team
Management profileNumber of profiles
Profiles3 records
Eugene Marathon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eugene Marathon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eugene Marathon
What does Eugene Marathon do?
Eugene Marathon organizes an annual multi-day running event in Eugene, Oregon, offering four race distances — Marathon (26.2 miles), Half Marathon (13.1 miles), Eugene 5K Presented by OCCU, and Kids Duck Dash Presented by OCCU — all starting outside and finishing inside Hayward Field at the University of Oregon. The event is supported by the Run for a Reason charity fundraising program (over $627,000 raised across 20 charities in 2026), the DoubleStack Challenge add-on, and a pre-race Health & Wellness Expo at the Graduate Eugene Hotel. The 2026 edition drew over 15,000 registered runners from all 50 US states, Washington D.C., two US territories, and 29 countries.
Is Eugene Marathon a public or private company?
Eugene Marathon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eugene Marathon founded?
Eugene Marathon was founded in 2007. It employs 1 to 10 people.
Where is Eugene Marathon based?
Eugene Marathon is headquartered in Eugene, United States, in the North America region.
How does Eugene Marathon make money?
Two revenue lines are on record. Event Registration Fees are the primary driver. The others are run for a Reason Charity Program.
Who are Eugene Marathon's main competitors?
Direct peers on record are Big Sur Marathon Foundation, New York Road Runners, Boston Athletic Association, Marine Corps Marathon Organization, Bank of America Chicago Marathon and Honolulu Marathon Association. Others are Running USA and Abbott World Marathon Majors. Competitor Group (IRONMAN/Rock 'n' Roll) is listed as a broad incumbent. Portland Marathon is listed as a regional player.
Does Eugene Marathon have an API?
No public API is recorded for Eugene Marathon.
What industry is Eugene Marathon in?
Eugene Marathon's product category is Endurance Running Events. Its primary akta.pro industry code is MPAKAIAA, Road Running Events (Marathons, Half Marathons, 10K/5K), with a secondary code of MPAKADAD, Mass Participation Race Organizers (Runs, Triathlons, Cycling). Its NAICS code is 71121 and its SIC code is 7900.