What Portland Marathon does

Portland Marathon is an Oregon-based event organization that operates a single annual marathon race, currently scheduled for October 4, 2026. The organization, operated under the Atmayoga Foundation, serves recreational and competitive runners primarily in the Pacific Northwest, with the website serving as the sole disclosed participant touchpoint. Its core product offering is the annual marathon event itself, with no ancillary products, merchandise lines, training programs, or platform modules disclosed in the available source data.

The underlying technology footprint is minimal: a registration-capable website (portlandmarathon.com) with no disclosed mobile app, no API surface, no third-party integrations, and no proprietary platform components. Asset hosting on brookseeevents.s3.amazonaws.com indicates reliance on third-party infrastructure for image and content delivery, with no in-house engineering capabilities evident. Headcount of 11-50 employees is consistent with a small event-operations team rather than a technology-led organization.

The business model is straightforward: revenue is generated from participant registration fees paid online through the company's website, classified as a one-time license/transaction per registrant. Distribution is purely direct-to-consumer via the website, with no disclosed B2B partnerships, sponsor relationships, or alternative sales channels. The company targets a horizontal persona segment — marathon runners and endurance athletes — without segmentation across verticals or enterprise customers. No pricing tiers, sponsorship revenue, or ancillary revenue streams are disclosed.

Name

Portland Marathon

Legal name

Portland Marathon

Website

https://portlandmarathon.com

Company type

Private

Headcount range

11–50 employees

Short description

Portland Marathon is a Portland, Oregon-based event organization that operates a single annual marathon race. It serves recreational and competitive runners via direct online registration through its website, generating revenue from participant entry fees.

Ownership category

akta.pro rank

Product category

Endurance Race Events

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Road Running Events (Marathons, Half Marathons, 10K/5K) (MPAKAIAA)

akta.pro secondary industry

Mass Participation Race Organizers (Runs, Triathlons, Cycling) (MPAKADAD)

Keywords

• Marathon events
• Race registration
• Endurance running
• Athletic events
• Fitness events

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Event Registration Fees: The primary revenue stream is derived from participant registration fees for the annual marathon event. Runners pay to participate in the event, with registration managed through the company's website platform.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Portland Marathon, operated by the Atmayoga Foundation, organizes an annual marathon race event for athletes and runners in Portland, Oregon. The organization's primary product is participant registration for the marathon scheduled for October 4, 2026, sold directly through its official website. The event serves competitive runners, recreational runners, and fitness enthusiasts seeking an organized endurance race experience.

Product overview

Portland Marathon operates as a single-event offering focused on the annual marathon event. The company provides participant registration services through its website (portlandmarathon.com) for the marathon scheduled for October 4, 2026. No additional sub-products, modules, or platform components are identified in the available source data.

Differentiator

Problem solved

Functional benefit

Products and services

• Portland Marathon Event Registration Participant registration for the annual Portland Marathon running event scheduled for October 4, 2026, targeted at competitive runners, recreational runners, and fitness enthusiasts. Registration is processed online through the official website at portlandmarathon.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights4 records

Direct peers

• Boston Athletic Association (Boston Marathon): Operates one of the world's flagship annual road marathons and ancillary races in Boston. Direct peer to Portland Marathon in being a single-city mass-participation marathon organizer with registration-driven revenue.
• Bank of America Chicago Marathon: Major annual urban road marathon in Chicago operated as a single signature event with mass-participation registration. Direct peer to Portland Marathon in scale, format, and revenue model.
• New York Road Runners (TCS New York City Marathon): Nonprofit organizer of the NYC Marathon and a year-round portfolio of mass-participation races and training programs in New York. Direct peer — same event-organizing model, same customer base of mass-participation runners, same revenue mix of registration and ancillary products.
• Marine Corps Marathon: Annual mass-participation road marathon (and associated distances) operated in the Washington, D.C. area. Direct peer in operating a flagship road marathon plus complementary race distances driven by online registration.
• Big Sur International Marathon: Annual mass-participation road marathon (with associated distances) along the California coast. Comparable single signature event organizer with registration-driven revenue model.
• Los Angeles Marathon (LA Marathon LLC): Annual mass-participation road marathon in Los Angeles operated by an event-management organization. Directly comparable single-event road-marathon operator with similar participant model and city-permit dependencies.
• Austin Marathon: Annual mass-participation road marathon in Austin, Texas. Comparable mid-tier city marathon operated with similar single-event, registration-driven revenue model.

Regional players

• Eugene Marathon (TrackTown USA): Regional annual road marathon in Eugene, Oregon. Closest geographic and tier peer to Portland Marathon in the Pacific Northwest road-running market, competing for many of the same regional runners.
• Cascade Lakes Relay: Annual mass-participation road running/trail relay event in Oregon. Comparable regional Oregon-based running event operator competing with Portland Marathon for the same Northwest running audience.
• Seattle Marathon Association: Annual mass-participation road marathon and associated race distances in Seattle. Strong regional peer in the Pacific Northwest running market with comparable event scale and participant base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/PDXMarathon
• Facebookfacebook.com/pdxmarathon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portland Marathon