What Higgins Homes does

Higgins Homes PLC is a private residential property developer and a division of family-owned Higgins Group PLC, which was founded in 1961 and is one of the largest family-owned construction companies in South East England. The company designs, builds, and sells new build residential properties — primarily 1 to 4 bedroom apartments and townhouses — across London and the Home Counties, with active developments in Peckham (SE15), Earlsfield (SW18), Stratford (E15), and previously in Hanwell (W7) and Bermondsey (SE16). Properties are priced from £400,000 to £550,000 and are sold directly to consumers through physical Sales & Marketing Suites, the company website, and listings on major property portals such as Rightmove and Zoopla. Customer segments are horizontally diversified across first-time buyers (primary), families, downsizers, and buy-to-let investors, with the first-time buyer segment specifically targeted through a structured suite of developer incentives including a 5% Deposit Boost, Mortgage Contribution up to £2,000 per month for 12 months, Stamp Duty Contribution, Cashback up to £25,000, Legal Fees Paid, Removal Costs Covered, and Furniture Packs. Every home carries a 10-year structural warranty.

The underlying product specification is design-led and sustainability-oriented: properties feature contemporary interiors designed by an external studio (No.12 Studio), smart-home features such as video door entry and USB-integrated sockets, and sustainable building features including photovoltaic panels, combined heat and power systems, and green roofs. The company claims energy performance improvements of up to 21% over older homes (saving up to £420/year on running costs) and water usage reductions of 27%. The group operates a structured partner ecosystem — financial advisors (Just Mortgages, Lifetime Capital) and solicitor firms (New Homes Law, Quastels LLP, Tiong & Partners, Riseam Sharples) — to facilitate buyer financing and conveyancing. A flagship strategic partnership with Southwark Council underpins the 340-home Ledbury Estate regeneration in Peckham, of which Higgins Homes sells the 20-unit private sale Ledbury Way phase.

Higgins Group PLC employs 250+ staff and reports combined UK turnover of approximately £194m. The company is headquartered in Loughton, Essex, is governed by the laws of England and Wales, and has no external private equity or venture capital investment. The company has received industry recognition including HBF Gold 2025, HBF UK Award 2023, and HBF First-Time Buyer Awards 2023 Winner. In August 2023, the group underwent a restructuring programme that resulted in redundancies.

Name

Higgins Homes

Legal name

Higgins Homes PLC

Website

https://higginshomes.co.uk

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

Higgins Homes PLC is a private London and South East England residential property developer, designing and selling new build 1–4 bedroom apartments and townhouses priced £400,000–£550,000 directly to first-time buyers, families, downsizers, and investors through dedicated Sales & Marketing Suites, with a flagship Southwark Council regeneration partnership and a structured buyer incentive programme.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

Residential Building Construction (2361), New Housing For-Sale Builders (236117)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

Keywords

• New build homes
• Residential property development
• Apartments and townhouses
• First-time buyer homes
• London property developer

Headquarters

HQ city

Loughton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Property Sales: Primary revenue from direct sale of new build residential properties including apartments and townhouses at various developments across London and South East England.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Higgins Homes designs, builds and sells new build residential properties — primarily 1 to 4 bedroom apartments, duplexes and townhouses — across London and South East England. Each home is delivered with contemporary design-led specifications, energy-efficient and smart-home features, a 10-year structural warranty, and is supported by a suite of buyer financial-assistance incentives including deposit boosts, mortgage subsidies, stamp duty contributions, cashback, legal fee and removal cost coverage, and furniture packs.

Product overview

Higgins Homes is a property development company and division of Higgins Group Plc, specialising in new build homes across London and the South East England. Their portfolio consists of multiple residential developments: Ledbury Way (20 private sale apartments in SE15), The Garratt Collection (apartments and townhouses in SW18), New Stratford Works Phase 3 (apartments and duplexes in E15), along with the sold-out Hanwell Square and Ecole developments. These developments range from 1-bedroom apartments to 4-bedroom townhouses, with prices from £400,000 to £550,000. The company differentiates through buyer support incentives including deposit boosts (up to 5%), mortgage contributions, stamp duty contributions, cashback offers (up to £25,000), legal fee assistance, removal cost coverage, and furniture packs. Every new home comes with a 10-year structural warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Ledbury Way A collection of 20 private sale 1 and 2 bedroom new build apartments in Peckham, London SE15, part of the wider regeneration of the former Ledbury Estate comprising 340 new homes across two phases. Prices range from £400,000 to £550,000 with developer incentives including a 5% deposit boost.
• The Garratt Collection A development of 1, 2 and 3 bedroom apartments and 4 bedroom townhouses in Earlsfield, London SW18, featuring contemporary design, photovoltaic panels, electric vehicle charging points and energy-efficient specifications.
• New Stratford Works — Phase 3 Phase 3 of The New Stratford Works development offering 23 new 1, 2 and 3 bedroom apartments and 2 bedroom duplexes in Stratford, London E15, close to the Chobham Farm neighbourhood.
• 5% Deposit Boost Developer contribution boosting buyer deposits by up to 5% of the sale price to help first-time buyers and existing homeowners get onto the property ladder with a smaller upfront deposit (available on selected plots at Ledbury Way).
• Mortgage Contribution Monthly mortgage subsidy of up to £2,000 per month for 12 months from Higgins Homes to the buyer to help reduce initial mortgage costs on a new build purchase.
• Stamp Duty Contribution Developer contribution towards Stamp Duty Land Tax costs to help buyers save thousands on the tax associated with purchasing a new Higgins home.
• Get Cashback Cashback offer of up to £25,000 provided to buyers upon completion of their new Higgins home purchase.
• Legal Fees Paid Developer contribution towards legal fees and associated conveyancing costs for buyers purchasing a new Higgins home.
• Removal Costs Covered Developer contribution towards buyers' removal costs to ease the financial burden of moving into a new Higgins home.
• Furniture Pack Design-led furniture package curated by industry specialists, offering buyers a seamless way to personalise and transform a new Higgins home.

Quantifiable outcome

• New homes up to 4x more energy efficient than older properties
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• New Homes LawcoreImplementation/ SI/ Consulting PartnerSolicitor partner with Zoe Potter in Chelmsford, Essex. Assists buyers with property law and legal aspects of home purchases.
• Quastels LLPcoreImplementation/ SI/ Consulting PartnerSolicitor partner with Paul Gibson in Baker Street, London. Provides legal services for navigating the legal aspects of home purchases.
• Tiong & PartnerscoreImplementation/ SI/ Consulting PartnerSolicitor partner with Declan Lau in Kensington, London. Assists with property law and contract documentation for Higgins Home purchases.
• Riseam SharplescoreImplementation/ SI/ Consulting PartnerSolicitor partner with Tim Liu in Covent Garden, London. Provides legal services for home purchase documentation and contracts.
• Southwark CouncilflagshipStrategic or Co-development PartnerLocal authority partnership for Ledbury Way development, part of regeneration of the former Ledbury Estate comprising 340 new homes across two phases.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Berkeley Group: London and South East focused residential developer building apartments and townhouses for sale, with comparable design-led product positioning and premium buyer-support packages. Most directly comparable UK listed peer in Higgins' core geography.
• Crest Nicholson: UK homebuilder with strong South East England presence developing apartments and family homes. Comparable product mix spanning urban apartments through to family housing, and similar first-time buyer focus.
• Mount Anvil: London specialist residential developer focused on design-led new build apartments and mixed-use schemes. Comparable London-centric product positioning and design-quality emphasis, though typically larger scheme scale than Higgins.
• Bellway: UK national homebuilder with material South East exposure developing apartments and houses for sale. Overlaps on for-sale residential product and first-time buyer targeting, though at materially larger scale.
• Redrow: UK homebuilder developing family housing with South East regional presence. Comparable new build residential product, though Redrow focuses more heavily on houses than apartments relative to Higgins' apartment-led portfolio.
• Telford Homes: London-focused residential developer building apartments for sale and rent, with comparable design-led positioning and South East/London core market. Similar scale and product focus to Higgins Homes.

Broad incumbents

• Barratt Developments: Largest UK housebuilder with national footprint including significant London and South East operations. Comparable for-sale residential product but at vastly greater scale and with broader geographic diversification that Higgins lacks.
• Taylor Wimpey: Major UK national homebuilder with London and South East operations. Directly comparable for-sale residential product and first-time buyer focus, but with national diversification and materially larger land bank.
• Persimmon: Largest UK housebuilder by volume with national operations. Competes in the same first-time buyer segment with similar volume housebuilding product, but at substantially greater scale and lower price points outside London.

Regional players

• Countryside Partnerships: UK housebuilder and partnerships developer with South East operations including urban regeneration schemes. Comparable residential development focus with public-sector partnership capability similar to Higgins' Southwark Council work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/higginshomesplc
• Xx.com/higginshomes
• Facebookfacebook.com/higginshomesuk
• LinkedInlinkedin.com/company/higgins-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Higgins Homes