What Redrow does

Redrow is a UK premium housebuilder founded in 1974, now operating as a brand and operating division within Barratt Redrow plc following Barratt Developments' £2.5bn acquisition completed in October 2024. The company develops 3- to 5-bedroom family homes across regional divisions in England, North Wales, Kent, Yorkshire, and Bedfordshire, including large-scale Garden Village masterplans such as Daresbury, Woodford, and Monks Cross (York) that span 10-year transformation horizons. Core product lines include the Heritage Collection (premium aspirational homes), named developments (The Landings, The Hoplands, The Mill at James Whatman Way), and a portfolio of 620,000 homes built since 1958.

The company's underlying technology centers on timber frame manufacturing for Modern Methods of Construction (MMC) and off-site construction, with a focus on energy efficiency, placemaking, and heritage restoration (e.g., Grade II-listed chimney restoration at The Mill in Maidstone). In March 2026, Redrow co-developed the Rezide Equity Loan with QSix, Ahauz, and Persimmon — a financial product enabling 5% deposit home purchases at a fixed 4% interest rate on a 15% loan, replacing the expired government Help to Buy scheme.

Redrow's business model is a one-time unit-sale model with average selling prices ranging from £200,000 for apartments to over £530,000 for four-bedroom semi-detached houses. Distribution occurs through physical sales outlets and show homes at each development, supported by affordability schemes (stamp duty paid, part exchange, deposit contributions). Standalone revenue reached £2.14bn for the 53 weeks to 3 July with pre-tax profit of £246m, while the combined Barratt Redrow entity generated £5.58bn in FY2025 revenue and 16,565 home completions. The customer base has strategically shifted toward downsizers and cash buyers (33% of reservations, up from 23%), reducing mortgage market dependency.

Name

Redrow

Legal name

Barratt Redrow plc

Website

https://redrowplc.co.uk

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Redrow is a UK premium housebuilder, now part of Barratt Redrow plc following a 2024 £2.5bn merger, developing 3- to 5-bedroom family homes across England and Wales through Heritage Collection and Garden Village brands, serving downsizers, cash buyers, and aspirational owner-occupiers via direct development sales.

Ownership category

akta.pro rank

Headquarters

HQ city

England

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Homes Sales: Redrow generates revenue primarily through the sale of newly constructed residential properties. Revenue for the 53 weeks to 3 July was £2.14bn (standalone), with pre-tax profit of £246m. The company sells 3- to 5-bedroom homes across regional divisions, with average selling prices ranging from £200,000 for apartments to over £530,000 for four-bedroom semi-detached houses. This is a one-time transaction model per unit sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Redrow is a UK residential housebuilder that designs, constructs, and sells newly built premium family homes (typically 3- to 5-bedroom) across regional divisions in England and Wales. Its product range includes the Heritage Collection of premium family homes and large-scale Garden Village developments with sustainability, placemaking, and energy efficiency built into design. The company also offers affordability schemes (stamp duty paid, part exchange, deposit contributions) and partners to provide equity loan products such as Rezide to support homebuyers.

Product overview

Redrow is a UK housebuilder now part of Barratt Redrow following the £2.5bn merger completed in 2024. The company offers residential housing developments including the Heritage Collection of premium family homes, various named developments across the UK (The Landings, The Hoplands, The Mill at James Whatman Way, Garden Village), and the Rezide Equity Loan financial product developed with QSix and Ahauz for first-time buyers. Redrow focuses on energy-efficient homes, placemaking, and community development targeting downsizers, cash buyers, and aspirational owner-occupiers.

Differentiator

Problem solved

Functional benefit

Brands

• Heritage Collection: Premium family home collection emphasizing quality construction and community-focused developments
• Garden Village

Products and services

• Heritage Collection Premium family home collection emphasizing sustainability, placemaking, craftsmanship, and energy efficiency, targeting aspirational owner-occupier buyers.
• The Landings (Ramsgate) Three- to five-bedroom homes development in Ramsgate featuring Harrogate and Leamington Lifestyle house types, with affordability schemes including stamp duty paid, part exchange and deposit contributions.
• The Hoplands (Hersden, Kent) Nine-home final phase development in Hersden, Kent, featuring Hampstead, Shaftesbury and Stratford Lifestyle house types.
• The Mill at James Whatman Way (Maidstone) 295-home development at a former paper mill in Maidstone, Kent, with restoration of a grade II-listed chimney. Four-bedroom semi-detached houses from £530,000 and York House apartments from £200,000.
• Garden Village (Monks Cross, York) 314-home development as part of a 10-year area transformation project in Huntington, York, featuring energy-efficient homes, various amenities, and green spaces.
• Rezide Equity Loan Equity loan product developed with QSix and Ahauz enabling home purchases with 5% deposit, featuring fixed 4% interest rate on 15% loan, designed to replace the government-backed Help to Buy scheme for first-time buyers.

Quantifiable outcome

• 620,000 homes built since 1958
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• QSix and AhauzcoreStrategic or Co-development Partner · 24 March 2026Redrow partnered with QSix and Ahauz to develop and launch the Rezide Equity Loan product, a new 5% deposit equity loan enabling home purchases with a fixed 4% interest rate on a 15% loan. This replaces the government-backed Help to Buy scheme and was launched in partnership with Persimmon as well, targeting first-time buyers across England.
• BellwaycoreStrategic or Co-development Partner · 18 March 2026Redrow and Bellway formed a joint venture to deliver 500 homes in Sharnbrook, near Bedford. Bellway is developing the first phase of 250 homes as part of the joint project, with one-third of homes designated as affordable housing and £4.4m invested in local infrastructure including a primary school, community hub, and playing pitches.
• PersimmoncoreStrategic or Co-development Partner · 13 October 2025Barratt Redrow (Redrow) and Persimmon jointly launched the Rezide Equity Loan scheme allowing homebuyers to purchase properties with a 5% deposit, supported by an equity loan and mortgage. The scheme aims to improve access to homeownership following the end of the government-backed Help to Buy scheme.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Keepmoat Homes: Regional UK housebuilder with strong North and Midlands focus, overlapping with Redrow's North West and Midlands regional divisions. Competes for similar family-buyer demand and regional land opportunities.

Emerging players

• Avant Homes: Mid-market UK housebuilder operating primarily across the North of England and Midlands. While smaller in scale, Avant targets a similar family-buyer demographic as Redrow's regional divisions and competes in adjacent land markets.

Direct peers

• Persimmon plc: One of the UK's largest volume housebuilders competing directly with Redrow across regional English markets. Persimmon is a co-launch partner on the Rezide Equity Loan product, indicating close product overlap in serving first-time buyers and family movers with new-build homes.
• Bellway plc: UK national housebuilder operating across similar price points and geographies, with a comparable focus on family housing. Bellway has formed a joint venture with Redrow at Sharnbrook for 500 homes, evidencing direct operational overlap and shared customer base.
• Vistry Group plc: UK housebuilder formed from the Bovis Homes and Countryside Partnerships merger, operating across both open-market housing and partnerships with housing associations. Competes with Redrow for land pipelines and offers comparable family home products.
• Taylor Wimpey plc: Major UK housebuilder with a comparable regional divisions structure and broad product range from apartments to family homes. Taylor Wimpey is a direct competitor for land, skilled labour, and homebuyers across Redrow's North West, Midlands, and South East operating geographies.
• Berkeley Group Holdings plc: Premium UK homebuilder focused on higher-density urban and London developments. While Berkeley skews more London-centric and upmarket, it competes with Barratt Redrow for premium urban homebuyers and brownfield land opportunities.
• Crest Nicholson Holdings plc: UK housebuilder focused on family homes in the South of England, overlapping directly with Redrow's South East division covering Kent and East Sussex. Both target similar aspirational owner-occupier customers at comparable price points.

Broad incumbents

• Barratt Developments plc: Former standalone competitor and now parent company of Redrow within Barratt Redrow plc. As the UK's largest volume housebuilder prior to the merger, Barratt had near-identical product, customer, and geographic positioning to Redrow, making it the most direct historical peer and now combined entity.
• David Wilson Homes: Premium family home brand within the Barratt Redrow portfolio, now operating alongside Redrow within the merged group. Highly comparable product positioning in the premium family segment with shared operational synergies and customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/barratt-redrow
• Xx.com/Redrowplc
• Facebookfacebook.com/RedrowHomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redrow