Open Outdoor
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Open Outdoor firmographics
Firmographics- Name
- Open Outdoor
- Legal name
- Open Outdoor
- Website
- https://open-outdoor.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Open Outdoor industry classification
Industry- Product category
- Outdoor Advertising Services
- NAICS
- Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)
- akta.pro secondary industries
- OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution) (MPAAAKAI), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK)
Keywords
Where Open Outdoor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Open Outdoor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- OOH Advertising Services: Open Outdoor provides Out-of-Home (OOH) advertising partnership services as a specialist team within Posterscope. Revenue is generated through agency service fees, likely retainer or project-based arrangements typical of advertising agencies serving growth-minded brands and independent agencies.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Open Outdoor product offering
Product offeringCore offering
Open Outdoor is a specialist team within Posterscope that delivers Out-of-Home (OOH) advertising partnership services, including billboard advertising, murals, and holistic OOH campaign planning. The team combines independent agency agility and personalized service with access to the tools, systems, and insights of the larger Posterscope group. It serves growth-minded brands and independent agencies seeking OOH expertise that independent competitors cannot supply without third-party outsourcing.
Product overview
Open Outdoor is a specialist team within Posterscope that provides Out-of-Home (OOH) advertising partnership services. Operating independently while backed by the wider Posterscope group, it offers a single unified service offering that combines the experience and mindset of an independent agency with the scale, tools, and insights of a larger organization. The team provides holistic OOH solutions for clients who benefit from access to tools and systems that independent competitors typically cannot supply without outsourcing.
Differentiator
Problem solved
Functional benefit
Products and services
- Open Outdoor OOH Advertising Partnership Services Specialist Out-of-Home (OOH) advertising partnership services designed for growth-minded brands and independent agencies. The offering combines independent-agency experience and mindset with the scale, tools, systems, and insights of the larger Posterscope group, encompassing billboard advertising, murals, and other OOH advertising solutions. The team engages directly with clients and can leverage wider group resources when needed.
Companies that use Open Outdoor
Customer profileSegments2 records
Ideal customer profiles2 records
Open Outdoor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Open Outdoor partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights2 records
Open Outdoor competitors and assessment
Company assessmentBroad incumbents
- Carat: Carat is a global media agency within Dentsu offering OOH as part of a wider multi-channel media planning and buying portfolio. It competes for the same growth-minded brand budgets that Open Outdoor targets, albeit through a full-service rather than specialist model.
- PHD: PHD is a global media agency within Omnicom providing OOH planning and buying alongside broader channel mix services. It is a comparable incumbent competitor for growth-minded brand OOH budgets.
- Zenith: Zenith is a global media agency within Publicis offering OOH capabilities as part of its full media services portfolio. Comparable as a broad incumbent competing for the same growth-brand OOH briefs that Open Outdoor pursues.
- Posterscope: Posterscope is the parent of Open Outdoor and the broader OOH specialist network within Dentsu. It is comparable as the broader incumbent OOH agency whose tools, systems, and insights Open Outdoor leverages for its boutique offering.
Others
- JCDecaux: JCDecaux is the world's largest outdoor advertising media owner. It is comparable as a key OOH inventory supplier that Open Outdoor's clients would transact with, making it an ecosystem peer rather than a direct competitor.
- Clear Channel Outdoor: Clear Channel Outdoor is a major OOH media owner with global billboard, transit, and digital inventory. Relevant as an OOH inventory supplier and ecosystem participant in campaigns Open Outdoor plans for its clients.
Direct peers
- Kinetic Worldwide: Kinetic is a global OOH specialist agency within WPP/GroupM, providing planning, buying, and analytics across OOH formats. It mirrors Open Outdoor's structure as an OOH-focused unit operating within a larger holding-company network.
- Rapport: Rapport is IPG Mediabrands' specialist OOH agency offering planning, buying, and activation for brands globally. It is a direct parallel as another holding-company-embedded OOH specialist targeting agency and brand clients.
- Talon Outdoor: Talon is an independent, specialist Out-of-Home agency offering planning, buying, and data-led OOH campaigns for brands and agencies. It is directly comparable to Open Outdoor in its boutique OOH specialism and dual focus on agencies and growth-minded advertisers.
Emerging players
- Outdoor Plus: Outdoor Plus is a UK-based independent OOH specialist agency offering planning and buying services. It is comparable as a smaller independent OOH agency competing for indie agency and growth-brand clients, particularly in the UK market where Open Outdoor operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Open Outdoor social profiles
Digital presenceOpen Outdoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Open Outdoor leadership team
Management profileNumber of profiles
Open Outdoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Open Outdoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Open Outdoor
What does Open Outdoor do?
Open Outdoor is a specialist team within Posterscope that delivers Out-of-Home (OOH) advertising partnership services, including billboard advertising, murals, and holistic OOH campaign planning. The team combines independent agency agility and personalized service with access to the tools, systems, and insights of the larger Posterscope group. It serves growth-minded brands and independent agencies seeking OOH expertise that independent competitors cannot supply without third-party outsourcing.
Is Open Outdoor a public or private company?
Open Outdoor is a private company. It is classified as corporate owned and is currently operating.
When was Open Outdoor founded?
Open Outdoor was founded in 2002. It employs 11 to 50 people.
Where is Open Outdoor based?
Open Outdoor is headquartered in London, United Kingdom, in the Europe region.
How does Open Outdoor make money?
One revenue line is on record: OOH Advertising Services.
Who are Open Outdoor's main competitors?
Broad incumbents on record are Carat, PHD, Zenith and Posterscope. Others are JCDecaux and Clear Channel Outdoor. Direct peers are Kinetic Worldwide, Rapport and Talon Outdoor. Outdoor Plus is listed as an emerging player.
Does Open Outdoor have an API?
No public API is recorded for Open Outdoor.
What industry is Open Outdoor in?
Open Outdoor's product category is Outdoor Advertising Services. Its primary akta.pro industry code is BPAFALAJ, OOH Media Planning, Buying & Inventory Aggregation, with a secondary code of MPAAAKAI, OOH Programmatic & Data/Measurement Services (Audience Analytics, Attribution). Its NAICS code is 541810 and its SIC code is 7311.