Agencija 101
Agencija 101 is a Ljubljana-based, full-service Slovenian advertising and marketing agency founded in 2008, serving large Slovenian enterprises across retail, F&B, automotive, banking, and government with integrated campaigns, digital communications, sports marketing, and brand experiences.
- Company typePrivate
- Founded2008
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Agencija 101 does
Agencija 101 d.o.o. is a Slovenian full-service advertising and marketing agency founded in 2008, headquartered at Gogalova 1, Ljubljana, operating as a private limited liability company with 11–50 employees. The firm organizes its offering into six service categories: comprehensive communication solutions (integrated campaigns, corporate communication, socially responsible campaigns, shopper marketing); strategies (communication, creative, brand, product, and growth strategies, plus consulting); digital communications (digital campaigns, social media management and advertising, website development); art direction and design; sports marketing (sponsorships, activations); and brand experiences (B2B/B2C events, trade shows, promotional activations, technology-integrated experiences).
The agency serves primarily large Slovenian enterprises across consumer-facing verticals. Named clients include SPAR Slovenija, Tuš (Engrotuš), Barcaffè, Atlantic Grupa, Pivovarna Laško Union (Union beer), Petrol Slovenija, Volkswagen Slovenija / Porsche Slovenija, Merkur, Gorenjska Banka, and the Slovenian Ministry of Agriculture. Notable executed work includes the Ana Roš & Tuš premium food product line (2020), the Joker Out x SPAR youth campaign, the Union Experience tourism product, the Petrol GO scan/pay/win feature, and government campaigns such as 'Being a Farmer is Beautiful'.
The agency has also been an early Slovenian adopter of AI-enabled campaign work, producing consumer-facing tools such as the Barcaffè AI fortune-telling generator, jedilnik.ai for SPAR, M.AI.A (an in-store AI assistant for Merkur), and AI.VAR for Podravka. Revenue is generated through project-based fees and retainer arrangements with corporate clients, acquired primarily via direct sales, industry reputation, and approximately 101 awards accumulated across SOF, SEMPL, idejaX, and NETKO. The firm has no disclosed funding history, subsidiaries, M&A, or institutional investors.
Agencija 101 firmographics
Firmographics- Name
- Agencija 101
- Legal name
- Agencija 101 d.o.o.
- Website
- https://agencija101.si
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agencija 101 is a Ljubljana-based, full-service Slovenian advertising and marketing agency founded in 2008, serving large Slovenian enterprises across retail, F&B, automotive, banking, and government with integrated campaigns, digital communications, sports marketing, and brand experiences.
- Ownership category
- akta.pro rank
Agencija 101 industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Agencija 101 is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Agencija 101 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising Services: Full-service advertising agency providing comprehensive communication solutions, creative strategies, digital communications, art direction, sports marketing, and brand experiences to corporate clients. Revenue is generated through project-based fees and retainer arrangements for ongoing client work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Agencija 101 product offering
Product offeringCore offering
Agencija 101 is a Slovenian advertising agency providing comprehensive marketing communication services to enterprise clients. Its core offering spans integrated marketing campaigns, creative and brand strategies, digital communications (including social media and website development), art direction and design, sports marketing activations, and brand experience events. The agency delivers these services on a project and retainer basis, supported by an in-house team of art directors, designers, and strategists.
Product overview
Agencija 101 is a Slovenian advertising and marketing agency offering comprehensive communication solutions as a unified service portfolio rather than a software product. Their offering consists of six core service categories: Comprehensive Communication Solutions (integrated campaigns, corporate communication), Strategies (creative and brand strategies), Digital Communications (digital campaigns, social media, web development), Art Direction & Design, Sports Marketing, and Brand Experiences (B2B/B2C events, activations). The company also executes various marketing projects and campaigns for clients including SPAR, Barcaffè, Tuš, Merkur, and others. Their notable projects include the Barcaffè AI fortune-telling tool using artificial intelligence for personalized predictions, the Ana Roš & Tuš premium food product line, and the Joker OUT x SPAR youth campaign. The company has won approximately 101 awards and operates from Ljubljana.
Differentiator
Problem solved
Functional benefit
Products and services
- Celostne komunikacijske rešitve (Comprehensive Communication Solutions) Integrated marketing communication campaigns, corporate communication, socially responsible campaigns, and shopper marketing for enterprise clients.
- Strategije (Strategies) Communication and creative strategies, brand and product strategies, growth strategies, and consulting services for corporate clients.
- Digitalne komunikacije (Digital Communications) Comprehensive digital campaigns, digital strategies, social media management and advertising, and website development for enterprise clients.
- Art direkcija & oblikovanje (Art Direction & Design) Design services following clearly defined messages, functions and goals delivered by experienced art directors and designers for corporate clients.
- Športni marketing (Sports Marketing) Integrated campaigns, activation of sports sponsorships, and strategic-tactical planning and implementation for sports-related brand promotion.
- Izkušnje s trženimi znamkami (Brand Experiences) Organization and comprehensive implementation of B2B and B2C events, trade show exposures, promotional activations, and integration of advanced technologies for special experiences.
Quantifiable outcome
- More than 500 unpaid media publications for Ana Roš & Tuš project
- +2 more outcomes
Companies that use Agencija 101
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Agencija 101 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Agencija 101 partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Agencija 101 competitors and assessment
Company assessmentBroad incumbents
- Omnicom Group: Omnicom is a global advertising holding company whose creative networks (BBDO, DDB, TBWA) operate in Slovenia. Comparable to Agencija 101 at the industry level through its local affiliates, with significantly broader geographic and service scope.
- Publicis Groupe: Publicis Groupe is a global advertising holding company whose networks (Publicis, Saatchi & Saatchi, Leo Burnett) operate in Slovenia. It represents the broader-portfolio incumbent competing with Agencija 101 for large regional enterprise briefs.
- WPP plc: WPP is a global advertising holding company whose agency networks (Grey, Ogilvy, VMLY&R) operate in Slovenia and compete for the same enterprise clients as Agencija 101 at a global, broader-capability level.
- Dentsu: Dentsu is a global advertising and communications group with operations across CEE. It competes for large enterprise mandates in Slovenia through its agency brands and represents the broader-incumbent tier Agencija 101 either partners with or competes against on regional briefs.
Direct peers
- McCann Ljubljana: McCann Ljubljana is the Slovenian office of McCann Worldgroup, offering advertising and integrated marketing services to local enterprise brands. It competes with Agencija 101 for Slovenian enterprise clients and operates with global network backing.
- Publicis Ljubljana: Publicis Ljubljana is the Slovenian affiliate of the Publicis network, providing brand, creative, and digital services. Comparable on geography and enterprise client base; differentiated by global network resources versus Agencija 101's independence.
- Pristop: Pristop is a long-standing independent Slovenian creative and communications agency offering integrated brand, digital, and PR services to enterprise Slovenian clients. It is the most direct local competitor to Agencija 101 in the full-service Slovenia agency market.
- Luna\TBWA Ljubljana: Luna\TBWA is the TBWA-affiliated creative agency in Ljubljana, providing brand strategy, advertising, and digital services to Slovenian and regional clients. Comparable to Agencija 101 on geography, full-service portfolio, and enterprise client focus.
- Grey Ljubljana: Grey Ljubljana is the Slovenian office of Grey (WPP network), offering creative advertising services to Slovenian brands. Comparable as a Slovenia-based full-service creative agency competing for the same enterprise mandates.
- Saatchi & Saatchi Slovenia: Saatchi & Saatchi Slovenia provides brand and creative advertising services as part of the Publicis network. Comparable to Agencija 101 as a Slovenia-based full-service creative agency competing for the same enterprise brand mandates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Agencija 101 social profiles
Digital presenceAgencija 101 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agencija 101 leadership team
Management profileNumber of profiles
Agencija 101 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agencija 101 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agencija 101
What does Agencija 101 do?
Agencija 101 is a Slovenian advertising agency providing comprehensive marketing communication services to enterprise clients. Its core offering spans integrated marketing campaigns, creative and brand strategies, digital communications (including social media and website development), art direction and design, sports marketing activations, and brand experience events. The agency delivers these services on a project and retainer basis, supported by an in-house team of art directors, designers, and strategists.
Is Agencija 101 a public or private company?
Agencija 101 is a private company. It is classified as unknown and is currently operating.
When was Agencija 101 founded?
Agencija 101 was founded in 2008. It employs 11 to 50 people.
Where is Agencija 101 based?
Agencija 101 is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Agencija 101 make money?
One revenue line is on record: advertising Services.
Who are Agencija 101's main competitors?
Broad incumbents on record are Omnicom Group, Publicis Groupe, WPP plc and Dentsu. Direct peers are McCann Ljubljana, Publicis Ljubljana, Pristop, Luna\TBWA Ljubljana, Grey Ljubljana and Saatchi & Saatchi Slovenia.
Does Agencija 101 have an API?
No public API is recorded for Agencija 101.
What industry is Agencija 101 in?
Agencija 101's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 54181 and its SIC code is 7311.