Luna \TBWA

What Luna \TBWA does

Luna \TBWA is a Slovenian advertising agency founded in 1990 by film director Mitja Milavec, headquartered in Ljubljana with 54 employees. The company operates as an affiliate of the TBWA global advertising network, utilizing TBWA's registered Disruption methodology and integrated with Omnicom Media Group as OMG Slovenia. The agency provides full-service advertising capabilities spanning brand development and refresh, product launch support, market expansion campaigns, digital presence building, sports marketing (including work with the Slovenian Olympic Committee), corporate social responsibility campaigns, technology-focused storytelling, people engagement, and integrated multi-channel campaigns.

The agency's service delivery is organized around eight creative verticals showcased through its YouTube channel: product launches, brand refresh, market conquest, digital presence, sports marketing, social responsibility, technology/future storytelling, and integrated campaigns. Client engagement is conducted through direct sales to business clients (B2B), with a horizontal segmentation approach. Marketing channels include a YouTube portfolio, Instagram (handle @_mas_to), and the agency website (lunatbwa.si). Luna \TBWA holds no proprietary technology products, APIs, or software platforms — its offering is entirely creative services delivered through human talent and the TBWA methodology framework. Pricing is not publicly disclosed.

The business model is a traditional creative agency retainer/project-fee structure typical of TBWA network affiliates, generating revenue through client engagements for advertising campaign development and execution. The company serves the Slovenian domestic market with a Central European regional positioning via its Omnicom Media Group integration. No revenue figures, funding rounds, or financial disclosures are publicly available, and the company operates as a privately held subsidiary/affiliate of TBWA within the Omnicom corporate structure.

Name

Luna \TBWA

Legal name

Luna \TBWA

Website

https://luna.si

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Luna \TBWA is a Ljubljana-based Slovenian advertising agency founded in 1990, operating as an affiliate of the TBWA global network and Omnicom Media Group, providing full-service creative advertising across brand development, product launches, digital, sports marketing, and CSR campaigns to B2B clients.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Advertising services
• Brand development
• Integrated campaigns
• Digital marketing
• Creative agency

Headquarters

HQ city

Ljubljana

HQ country

Slovenia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels3 records

Core offering

Luna \TBWA is a Slovenian advertising agency that creates, plans and executes marketing communications and creative campaigns for business clients. Its service portfolio spans product launch campaigns, brand refresh/development, market conquest and expansion, digital presence, sports marketing, social responsibility campaigns, audience engagement and integrated marketing campaigns. The agency operates as the Slovenian affiliate of the TBWA global network and is integrated with Omnicom Media Group.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• TBWAcoreStrategic or Co-development Partner · 1 January 1990Luna is a member of the TBWA global advertising network. The company operates as Luna \TBWA, indicating a strategic partnership with TBWA. This affiliation provides access to TBWA's Disruption methodology and global network resources. TBWA and Disruption are registered trademarks.
• Omnicom Media GroupcoreStrategic or Co-development PartnerLuna \TBWA is connected to Omnicom Media Group (OMG), as evidenced by contact information ([email protected]) and phone number (+386 1 244 85 50). This indicates integration with the larger Omnicom network, which owns TBWA.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Futura DDB Ljubljana: Slovenian office of the DDB Worldwide network, providing creative advertising services in Ljubljana. Directly comparable to Luna TBWA as a network-affiliated Slovenian creative agency competing for the same regional clients.
• Grey Ljubljana: Slovenian branch of Grey Global Group providing advertising and brand communications services. Operates in the same Slovenian market with overlapping full-service capabilities comparable to Luna TBWA's offering.
• Pristop Group: One of Slovenia's largest independent advertising and communications groups, headquartered in Ljubljana. Directly competes with Luna TBWA for Slovenian B2B and B2C clients across creative, digital, and integrated campaign services in the same domestic market.
• ArnoldVuga: Independent Slovenian creative agency based in Ljubljana with brand strategy and integrated communications capabilities. Direct regional competitor to Luna TBWA in the Slovenian creative agency market.
• Imago Ogilvy Ljubljana: Slovenian affiliate of Ogilvy (WPP network) providing full-service advertising and brand communications. Competes with Luna TBWA across Slovenian and regional accounts within WPP's broader portfolio.
• McCann Ljubljana: Slovenian affiliate of McCann Worldgroup, providing full-service advertising and brand communications from Ljubljana. Competes with Luna TBWA across the same Slovenian client base as a fellow network-affiliated agency.
• Publicis Ljubljana: Slovenian affiliate of Publicis Groupe offering advertising, media, and digital services in Ljubljana. Directly competes with Luna TBWA for both domestic clients and multinational brands operating in Slovenia.
• Agencija 101: Ljubljana-based Slovenian creative advertising agency offering brand strategy, campaign development, and integrated communications. Competes with Luna TBWA for Slovenian brand clients and shares the same domestic talent pool.

Broad incumbents

• TBWA Worldwide: Global parent advertising network behind Luna TBWA. Provides the Disruption methodology, network resources, and brand identity that differentiates Luna TBWA locally. Comparable as the broader network operator in the same advertising category.

Regional players

• Direct Media United (CEE): Central and Eastern European media and advertising network operating across multiple CEE markets. Comparable to Luna TBWA in offering advertising services in the broader CEE region, though with a wider geographic footprint than Luna's Slovenia-only focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/_mas_to
• LinkedInlinkedin.com/company/luna-tbwa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luna \TBWA