New In Chess
New In Chess is a Dutch chess publishing house, founded in 1984, that sells books, its flagship 'Club Player's Magazine,' and ChessBase software through newinchess.com to players, clubs, trainers, and resellers in 100+ countries.
- Company typePrivate
- Founded1984
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What New In Chess does
New In Chess B.V. is a Dutch chess publishing house founded in 1984 and headquartered in the Netherlands, operating as both a publisher and an e-commerce retailer. The company sells physical and digital chess books, its flagship New In Chess Magazine ('The Club Player's Magazine'), and chess software through the website newinchess.com, shipping to more than 100 countries and maintaining an international reseller network. It is the parent of the New In Chess Group, which encompasses multiple imprints — Quality Chess, Popular Chess, Chess Elevation, Chess from Scratch, and Everyman Chess — providing breadth across price points and reader levels, from beginners and children to titled players and trainers.
The business model combines one-time book and software purchases with an annual magazine subscription (€79.99/year), complemented by digital distribution through Forward Chess and a catalog that includes ChessBase software products such as Fritz, Mega Database, and ChessBase '26. The company operates a content ecosystem spanning a blog, a podcast with 95+ episodes, an email newsletter, and digital magazine archive apps covering 2009-2025, and it partners with DGT (chess equipment) and Max Euwe Centrum (chess history) to extend the catalog. Customer segments include individual chess players, clubs, trainers, and resellers worldwide, served primarily through direct e-commerce rather than enterprise contracts.
Technology is concentrated in publishing and distribution rather than proprietary AI development. The catalog includes AI-augmented features inherited from ChessBase partnerships — Fritz (ICGA World Champion Engine 2023), AI-supported coaching in Fritz Coach 2, Monte Carlo Analysis, and AI plan-description — but the company does not disclose internal model research or proprietary training pipelines. Revenue is not publicly disclosed, and there is no evidence of external funding or institutional ownership; the company operates as a privately held, owner-managed niche publisher.
New In Chess firmographics
Firmographics- Name
- New In Chess
- Legal name
- New In Chess B.V.
- Website
- https://newinchess.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New In Chess is a Dutch chess publishing house, founded in 1984, that sells books, its flagship 'Club Player's Magazine,' and ChessBase software through newinchess.com to players, clubs, trainers, and resellers in 100+ countries.
- Ownership category
- akta.pro rank
Where New In Chess is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
New In Chess business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Chess Books Sales: Sale of physical and digital chess books including titles from their own publishing imprints and other publishers. Books range from €19.95 to €59.95.
- Chess Magazines: Sale of New In Chess Magazine, 'The Club Player's Magazine', available by individual issue or subscription at €79.99 annually.
- Chess Software: Sale of ChessBase software products including Fritz chess engines, Mega Database, and related chess training software. Products range from €49.90 upgrades to €499.90 premium packages.
- eBooks and Digital Products: Digital downloads of chess books and training materials available through Forward Chess integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | New In Chess Magazine Subscription |
| One time/ perpetual license | Pay-as-you-go | Individual Magazine Issues |
| One time/ perpetual license | Pay-as-you-go | Chess Books |
| One time/ perpetual license | Pay-as-you-go | ChessBase '26 Single Program |
| One time/ perpetual license | Pay-as-you-go | ChessBase Software Packages |
| Usage-based | Pay-as-you-go | Database Upgrades |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
New In Chess product offering
Product offeringCore offering
New In Chess is a chess publishing house that produces and sells chess books under multiple imprints (New In Chess, Quality Chess, Popular Chess, Chess Elevation, Chess from Scratch, Everyman Chess) and publishes "New In Chess Magazine" (The Club Player's Magazine) via subscription and individual issues. It also distributes ChessBase software products (Fritz engines, Mega Database, Corr Database, ChessBase '26 packages) and digital chess books through the Forward Chess platform.
Differentiator
Problem solved
Functional benefit
Brands
- Quality Chess: High-quality chess book imprint
- Popular Chess
- Chess Elevation
- Chess from Scratch
- Everyman Chess
Products and services
- New In Chess Magazine
Companies that use New In Chess
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles4 records
New In Chess technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature5 records
New In Chess partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Forward ChesscoreForward Chess is New In Chess's digital eBook platform partner, providing digital distribution of chess books and training materials. The platform offers interactive chess books with sample pages and purchase options.
- DGT (Digital Game Technology)minorDGT is a partner providing chess equipment including DGT sets and clocks, which New In Chess promotes and sells through their platform.
- Max Euwe CentrumminorMax Euwe Centrum is a partner organization (the museum and archive of former World Chess Champion Max Euwe), with whom New In Chess collaborates on chess history content and publications.
- ChessBasecoreNew In Chess serves as a distributor for ChessBase products including Fritz chess software, Mega Database, ChessBase Magazine, and related chess tools. Products include Fritz 21, Fritz Powerbook, ChessBase '26 packages, and database upgrades.
- Quality ChesscoreQuality Chess is part of the New In Chess Group publishing family, specializing in high-quality chess literature.
- Popular ChesscorePopular Chess is part of the New In Chess Group publishing family, focusing on accessible chess instruction.
- Chess ElevationcoreChess Elevation is part of the New In Chess Group publishing family.
- Everyman ChesscoreEveryman Chess is part of the New In Chess Group publishing family.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
New In Chess competitors and assessment
Company assessmentBroad incumbents
- ChessBase: ChessBase is the dominant chess database and software publisher (Fritz, Mega Database, ChessBase engine) and also a New In Chess distribution partner. It overlaps on software, magazines, and training content but is broader in product portfolio and operates at larger scale.
Direct peers
- Mongoose Press: Mongoose Press is an independent chess book publisher focused on instructional and biographical titles for the English-speaking market. It is a direct peer in chess book publishing with a comparable mid-sized catalog and similar target audience.
- Gambit Publications: Gambit Publications is a UK-based chess book publisher with a comparable catalog of opening guides, tactics, and instructional titles. It is a direct peer in the chess book publishing segment targeting club and tournament players.
- Thinkers Publishing: Thinkers Publishing is a chess book publisher specializing in opening repertoire and training material. It competes head-to-head with NIC Group imprints in the same customer segment of club and competitive players.
- Chess Informant: Chess Informant is a Serbian chess periodical publisher with a long history of annotated games and opening surveys. It is the closest direct peer to the New In Chess Magazine in terms of periodical format and serious-player audience.
- Everyman Chess: Everyman Chess is another imprint within the New In Chess Group. Its catalog of instructional chess books (the 'Starting Out,' 'Everyman Chess' series) makes it functionally comparable to Gambit and other independent chess publishers.
- Chess & Bridge: Chess & Bridge is a London-based chess bookseller and publisher that stocks and distributes titles from multiple chess publishers. It is a direct peer as a chess-specialty retail and publishing channel competing for the same end customer.
- Quality Chess: Quality Chess is a wholly-owned imprint of New In Chess Group but operates as an independent publishing brand for high-quality chess literature. Its standalone product line competes in the same market segment as third-party publishers like Gambit.
Emerging players
- Chessable: Chessable is a digital-first chess learning platform with move-by-move interactive courses. Acquired by Chess.com, it represents the digital alternative to traditional chess book publishing and also resells titles through New In Chess's storefront.
Others
- Forward Chess: Forward Chess is New In Chess's eBook distribution partner and operates as a digital chess bookstore. It is an enabling platform/peer rather than a direct competitor, providing infrastructure for digital sales.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
New In Chess social profiles
Digital presenceNew In Chess financial estimates
Financial estimateRevenue estimate
Valuation estimate
New In Chess leadership team
Management profileNumber of profiles
New In Chess subsidiaries and ownership
Company hierarchySubsidiaries5 records
New In Chess funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New In Chess M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New In Chess
What does New In Chess do?
New In Chess is a chess publishing house that produces and sells chess books under multiple imprints (New In Chess, Quality Chess, Popular Chess, Chess Elevation, Chess from Scratch, Everyman Chess) and publishes "New In Chess Magazine" (The Club Player's Magazine) via subscription and individual issues. It also distributes ChessBase software products (Fritz engines, Mega Database, Corr Database, ChessBase '26 packages) and digital chess books through the Forward Chess platform.
Is New In Chess a public or private company?
New In Chess is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New In Chess founded?
New In Chess was founded in 1984. It employs 11 to 50 people.
Where is New In Chess based?
New In Chess is headquartered in Amsterdam, Netherlands, in the Europe region.
How does New In Chess make money?
Four revenue lines are on record. Chess Books Sales are the primary driver. The others are chess Magazines, chess Software and eBooks and Digital Products.
Who are New In Chess's main competitors?
ChessBase is listed as a broad incumbent. Direct peers are Mongoose Press, Gambit Publications, Thinkers Publishing, Chess Informant, Everyman Chess, Chess & Bridge and Quality Chess. Chessable is listed as an emerging player. Forward Chess is listed as an others.
Does New In Chess have an API?
No public API is recorded for New In Chess.