92.7 MIX FM

What 92.7 MIX FM does

92.7 MIX FM is a commercial radio station licensed to Sunshine Coast Broadcasters Pty Ltd (ACN 009 519 728) and operated by GSL Media Pty Ltd, broadcasting on the 92.7 MHz FM frequency from its headquarters in Maroochydore, Queensland, Australia. The station targets local Sunshine Coast residents with a hit-music, community-oriented format, reaching approximately 90,000 weekly listeners across traditional FM receivers and online streaming via mixfm.com.au. Its programming slate spans four weekday dayparts: Mark & AB (Breakfast, 5am-9am), Lyndon (midday, 9am-2pm), Sami & Friends (afternoon, 2pm-3pm), and Archie & Bretz (Drive, 3pm-6pm), supplemented by on-demand podcast distribution through RSS.com for catch-up listening. The station's content portfolio is rounded out by listener engagement mechanisms including the $1,000 Minute trivia competition, the $50,000 Cash Call prize promotion, and the MIX Music Panel VIP club.

The underlying technology is conventional FM radio broadcast at a licensed 92.7 MHz frequency, supplemented by web-based live streaming and podcast distribution — the station does not disclose any proprietary technology, applications, or digital platforms beyond its public website. The business model is entirely advertising-driven: local businesses pay for on-air sponsorship of specific shows and segments (e.g., Cricks Maroochydore VW sponsors Breakfast, Sunco Motors sponsors the Drive show, Domayne and Ted's Cameras sponsor midday segments), and the station sells direct advertising placement packages to Sunrise Coast SMBs via a quote-based, non-publicly-disclosed pricing structure. The station also operates an extensive community partnership ecosystem, including the 27-year Give Me 5 annual charity fundraising campaign for Wishlist and the Sunshine Coast Hospital & Health Service, plus partnerships with over a dozen local charities, sporting organizations, business chambers, and events, which serve dual purposes of community goodwill and content/opportunities for advertiser alignment.

Name

92.7 MIX FM

Legal name

Sunshine Coast Broadcasters Pty Ltd

Website

https://mixfm.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

92.7 MIX FM is a commercial FM radio station broadcasting on 92.7 MHz from Maroochydore, Queensland, serving approximately 90,000 Sunshine Coast listeners with hit-music programming, local news, competitions, and community content, monetized through local business advertising and sponsorships.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Commercial radio broadcasting
• Local FM radio station
• Radio advertising sales
• Community radio programming
• Audio streaming services

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Radio Advertising: Local businesses advertise on MIX FM to reach the approximately 90,000 Sunshine Coast listeners. The station offers direct advertising sales with an award-winning creative and production team to develop unique brand sounds.
2. Sponsorships: Individual shows and segments are sponsored by local businesses. Show sponsors include Suncoast Scaffold (Mark & AB), IFYS (School Zones), Accurate Pest Management (School Zones), White's IGA ($1,000 Minute), Sunco Motors (Archie & Bretz), Elite Portables (Archie & Bretz), Ted's Cameras (Classic 9 @ 9), Dream Doors & Kitchens (Lunchtime Drive Thru), and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

92.7 MIX FM is a commercial FM radio station broadcasting on 92.7 MHz from the Sunshine Coast, Queensland, Australia, reaching approximately 90,000 local listeners with music programming, local news, weather, traffic, and community content across weekday dayparts. The station supplements its FM broadcast with live online streaming, on-demand podcasts, cash prize competitions, and a VIP listener club, and monetizes its audience through direct radio advertising sales and show/segment sponsorships sold to local Sunshine Coast businesses.

Product overview

92.7 MIX FM operates as a commercial radio station broadcasting on the Sunshine Coast, Queensland. The station offers a unified platform combining traditional FM radio broadcasting with digital streaming services, reaching approximately 90,000 weekly listeners. The core product portfolio includes live radio programming across multiple dayparts (morning shows like Mark & AB for Breakfast, midday programming with Lyndon, afternoon segments including Sami & Friends, and drive-time with Archie & Bretz), complemented by on-demand podcast content distributed via RSS.com. The station also runs listener engagement programs such as the MIX Music Panel VIP club and various cash prize competitions ($1,000 Minute, $50,000 Cash Call). Advertising services targeting the local Sunshine Coast demographic represent a key revenue-generating offering. Community initiatives including the Give Me 5 fundraising campaign for local healthcare round out the station's integrated media portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• 92.7 MIX FM Radio Broadcasting

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• WishlistcoreStrategic or Co-development Partner · 1 January 2026Wishlist is the official charity beneficiary of MIX FM's Give Me 5 campaign. Give Me 5 is a 27-year community fundraising movement supporting the Sunshine Coast Hospital & Health Service. Funds raised go toward critical care equipment, neonatal and paediatric support, patient and family wellbeing programs, and hospital innovation.
• GSL Media Pty LtdcoreOthersGSL Media Pty Ltd is the parent company and operator of MIX FM. The company also operates commercial radio stations and websites throughout Australia. The Privacy Policy identifies Sunshine Coast Broadcasters Pty Ltd (ACN 009 519 728) as the entity operating MIX FM.
• Sunshine Coast MarathonminorStrategic or Co-development PartnerMIX FM partnered with EVA's Sunshine Coast Marathon for 2026. The marathon is one of Queensland's premier running events attracting participants from across Australia and beyond.
• Sunshine Coast PhoenixminorStrategic or Co-development PartnerMIX FM is partnering with the Sunshine Coast Phoenix for their 2026 NBL1 North basketball season. The Phoenix is the region's powerhouse basketball club established in 2015.
• Noosa Food & Wine FestivalminorStrategic or Co-development PartnerMIX FM partners with the Noosa Food & Wine Festival, a four-day culinary celebration from June 11-14, 2026, featuring world-class chefs, winemakers, and coastal lifestyle events.
• Football QueenslandminorStrategic or Co-development PartnerMIX FM partners with Football Queensland for their major 2026 events including Junior Cup, WinterFest 26, FQPL Grand Finals, and Pacific Championships.
• Sunshine Coast Music & EventsminorStrategic or Co-development PartnerMIX FM supports Sunshine Coast Music & Events, the largest provider of community events and activations on the Sunshine Coast, running over 250 events per calendar year and having raised over $1.2 million for charity partners over the last decade.
• Smart Pups Assistance DogsminorStrategic or Co-development PartnerMIX FM supports Smart Pups Assistance Dogs, a not-for-profit providing trained assistance dogs to children with special needs across Australia. The station particularly supports their Winter Gala fundraising event.
• Sunshine Coast Business Women's NetworkminorStrategic or Co-development PartnerMIX FM is proud to support the Sunshine Coast Business Women's Network (SCBWN), a not-for-profit organization established in 1998 with nearly 300 members dedicated to empowering women in business.
• Sunshine Coast Animal Refuge (SCARS)minorStrategic or Co-development PartnerMIX FM supports SCARS, a non-profit animal welfare organization established in 1979 that provides temporary shelter and finds permanent homes for abandoned cats and dogs.
• SunnyKidscoreStrategic or Co-development PartnerMIX FM supports SunnyKids, a Sunshine Coast not-for-profit providing integrated support services to children and families facing domestic violence, homelessness, and social disadvantage. SunnyKids raised $57,688 at their inaugural Winemaker Lunch supported by MIX FM.
• Nicklin Community Hero AwardsminorStrategic or Co-development PartnerMIX FM supports the Above and Beyond Awards for the Nicklin Electorate, which celebrate local community heroes who go above and beyond to make a positive difference in the community.
• LifeFlight Sunshine CoastminorStrategic or Co-development PartnerMIX FM supports LifeFlight Sunshine Coast, a not-for-profit aeromedical organization providing rapid-response emergency medical services across the Sunshine Coast and surrounding regions.
• Maroochydore HomemakerminorGTM or Marketing PartnerMaroochydore Homemaker is the sponsor of MIX FM's $50,000 Cash Call promotion, providing inspiration for creating the look you love.
• Darren's Blind, Shutters and CurtainsminorGTM or Marketing PartnerDarren's Blind, Shutters and Curtains sponsors the 'What the BEEP did they say?' competition on MIX FM Drive.
• Maroochydore Chamber of CommerceminorStrategic or Co-development PartnerMIX FM supports the Maroochydore Chamber of Commerce, a leading business network representing a diverse membership across Maroochydore and surrounding areas, focused on connection, advocacy, and opportunity.
• Noosa Chamber of Commerce & IndustryminorStrategic or Co-development PartnerMIX FM supports the Noosa Chamber of Commerce & Industry, the region's peak business group representing around 170 members.
• Generation InnovationminorStrategic or Co-development PartnerMIX FM supports Generation Innovation 2026, a Sunshine Coast-based program empowering young entrepreneurs aged 15-21 through the annual GI Challenge with mentoring and skills development.
• Kids on the CoastminorStrategic or Co-development PartnerMIX FM has teamed up with Kids on the Coast, a local publication created by local parents for local parents, covering news, events, and expert features for Sunshine Coast families.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Triple M Sunshine Coast: SCA's Triple M network local Sunshine Coast station, competing for the same local listeners and advertising budgets. Closely comparable format (music-driven, local personalities, sports content) and sales motion.
• Hit104.9 Sunshine Coast: Direct competitor on the Sunshine Coast operating under the Hit Network (ARN/SCA). Same local advertising sales motion, similar music-and-talk daypart format, and overlapping listener base within the same geographic market as MIX FM.
• ABC Sunshine Coast: Public broadcaster on the Sunshine Coast. Competes for the same local listener audience with news, talk, and music content, though funded differently and without the commercial advertising focus of MIX FM.

Broad incumbents

• ARN (Australian Radio Network): Owner of the Hit Network and KIIS network. Operates multiple commercial radio stations in similar Australian markets with the same advertising-led revenue model. Comparable as a scaled analog to MIX FM's parent, GSL Media.
• Southern Cross Austereo (SCA): Major Australian commercial radio network operator running Triple M, Hit, and local stations including on the Sunshine Coast. Comparable on broadcast radio business model and ad sales motion, but at national scale rather than single-market.
• Nova Entertainment: Operates the Nova and smoothfm networks across Australian metros. Same commercial FM radio business model and digital streaming extensions, but broader geographic and audience reach than MIX FM.

Emerging players

• iHeartRadio Australia: Streaming aggregation platform offering digital access to many Australian radio stations including regional broadcasters. Competes with MIX FM's online streaming channel for digital listening share, especially outside the FM signal area.
• LiSTNR (SCA): SCA's digital audio and podcast platform bundling radio, podcasts, and on-demand music. Comparable on streaming and podcast distribution features that MIX FM also offers via RSS.com, and competes for digital ad dollars.

Regional players

• Nova 106.9 Brisbane: Nova Entertainment's Brisbane station, adjacent to the Sunshine Coast broadcast footprint. Comparable commercial FM radio model with similar demographic targeting and digital streaming extensions.
• Hit105 (Brisbane): Hit Network Brisbane flagship. Operates the same parent-network sales and programming model as the Sunshine Coast Hit station and is structurally comparable on revenue model, audience scale, and digital extensions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/927mixfm
• LinkedInlinkedin.com/company/92-7-mix-fm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 92.7 MIX FM