SunnyKids
SunnyKids is an Australian nonprofit (Sunshine Coast, Queensland) providing emergency accommodation, domestic violence counselling, school-based programs, mentoring, and transitional housing to children and families affected by domestic and family violence.
- Company typePrivate
- Founded2003
- HeadquartersMaroochydore, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What SunnyKids does
SunnyKids (legally Sunny Kids Ltd., ABN 62 774 810 987) is a registered Australian charity headquartered in Maroochydore on the Sunshine Coast, Queensland, founded in 2003 (firmographic date 2009) and operating for over 20 years. The organization delivers an integrated continuum of social support services for children and families affected by domestic and family violence, including emergency accommodation, women's and children's DV accommodation, domestic violence counselling, referral services, school-based programs (SunnyKids in Schools), sports-based mentoring (Mentoring Through Sport), crisis accommodation (S.A.L.T Program), a recently acquired Altitude Scholarships program, and a transitional housing project comprising six townhouses. In the most recent reporting period the organization supported approximately 1,700 children, 850 adults, provided 7,300 bed nights, sponsored 100 children, supplied 3,000 Christmas gifts, and reached over 8,700 total beneficiaries.
SunnyKids firmographics
Firmographics- Name
- SunnyKids
- Legal name
- Sunny Kids Ltd.
- Website
- https://sunnykids.org.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SunnyKids is an Australian nonprofit (Sunshine Coast, Queensland) providing emergency accommodation, domestic violence counselling, school-based programs, mentoring, and transitional housing to children and families affected by domestic and family violence.
- Ownership category
- akta.pro rank
SunnyKids industry classification
Industry- Product category
- Family and Domestic Violence Support Services
- NAICS
- Other Individual and Family Services (624190), Community Housing Services (62422), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Family & Parenting Support Services (BPAGAEAC)
- akta.pro secondary industries
- Housing Assistance & Homeless Services (BPAGAEAB), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
Keywords
Where SunnyKids is headquartered
LocationHeadquarters
- HQ city
- Maroochydore
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
SunnyKids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Donations and Sponsorships: SunnyKids generates revenue primarily through donations from individuals, corporate sponsorships at various tiers (Platinum, Gold, Silver, Bronze), and regular giving through the P100 Village program. The organization also receives support through in-kind donations of materials, services, and expertise from local businesses.
- Fundraising Events: Major annual fundraising events including the Travis Schultz Winemakers Master Class (raising $216,300 in 2026) and the Giggle Ball (raising $150,000+). These events engage the local business community and generate significant contributions to support programs.
- Child Sponsorship Program: Direct sponsorship program where donors can support children for one month ($50) or 12 months ($600), providing essentials, uniforms, medical care, and access to educational and psychological support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | $50 supports a child for one month with essentials and access to support services |
| Unit Pricing | One time | $300 provides emergency accommodation for a mother and children for one night |
| Unit Pricing | One time | $600 supports a child for 12 months with comprehensive care |
| Subscription | Monthly | P100 Village regular giving program - monthly contribution |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
SunnyKids product offering
Product offeringCore offering
SunnyKids provides emergency accommodation, domestic and family violence counseling, and referral services for women, children, and families on the Sunshine Coast. The organization also runs school-based programs, sports-based mentoring, child sponsorship, transitional housing, and the P100 Village regular giving program to support vulnerable families from crisis intervention through long-term independence.
Product overview
SunnyKids is a charity organization (not a technology company) that provides an integrated network of life-saving social support services to children and families experiencing domestic and family violence on the Sunshine Coast. The organization operates multiple interconnected programs including emergency accommodation, transitional housing (Transitional Housing Project with 6 townhouses), school-based programs (SunnyKids in Schools), mentoring services (Mentoring Through Sport), the recently acquired Altitude Scholarships, a mobile outreach bus, the S.A.L.T crisis program, and the P100 Village regular giving community. These programs work together to provide a continuum of support from crisis intervention through to long-term independence.
Differentiator
Problem solved
Functional benefit
Brands
- SunnyKids House: A transitional housing project building six townhouses for families escaping domestic and family violence.
- S.A.L.T Program
- SunnyKids in Schools
- Mentoring Through Sport
- Altitude Scholarships
Products and services
- Domestic and Family Violence Support
Quantifiable outcome
- 7300 bed nights provided in the last year
- +5 more outcomes
Companies that use SunnyKids
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
SunnyKids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SunnyKids partnerships and signals
Strategic signalPartnerships
39 partnerships are on record, tiered core and minor.
- Devcon Property GroupcoreLead partner for the SunnyKids House/Devcon House project, contributing vision, leadership, and coordination of over 70 local businesses. Managing Director Michael Kain drove the initiative to build a house for auction to fund the Transitional Housing Project.
- StocklandcorePlatinum Sponsor of the Devcon House project, contributing to the community effort to build and auction a home to fund SunnyKids' Transitional Housing Project.
- Firefly Education (Ann Smales and Peter Stannard)coreLong-time supporters who provided land and vision for the Transitional Housing Project, approaching SunnyKids CEO Kathleen Hope with the desire to make a meaningful difference in social housing.
- Griffiths Parry Lawyers & NotarycoreLong-time supporter providing critical legal support to help bring the Transitional Housing Project to life, ensuring smooth and favorable outcome for SunnyKids in securing land and agreements.
- Coastal View Homes Pty LtdcoreVital role in bringing Transitional Housing Project to life, contributing expertise and services at a discounted rate. James and Kerrie McCartney bring decades of experience and heart for community.
- Talking Business CocoreSupporting Transitional Housing Project by providing essential internet and telephony services to each home at a greatly discounted rate, ensuring families remain connected to support services.
- Harmony LandscapescorePlatinum Sponsor of the SunnyKids House project, playing a key role in bringing the project to life through landscaping services.
- Peak Plumbing and Gas ServicescorePlatinum Sponsor of the SunnyKids House project, supporting the build through plumbing and gas services.
- Defiance PaintingcorePlatinum Sponsor donating all paint, supplies, and preparation work to transform new homes into welcoming spaces. Locally owned and operated by Shai, Chris, and team.
- Bretts Trade Plumbing Supplies Pty LtdcorePlatinum Sponsor contributing essential building materials to help create safe, stable homes for vulnerable families.
- Coope-Elec Pty LtdcoreGold Sponsor generously donating electrical services and materials to help create a safe and welcoming home for families escaping domestic and family violence.
- Functional Air QLDcoreGold Sponsor donating and installing a fully supplied Haier ducted air conditioning system for the SunnyKids House, ensuring comfort and climate control for families.
- Sunshine Coast LightningcoreCommunity partnership launched in 2026 to support vulnerable children and families across the Sunshine Coast region.
- Sunshine Coast Wanderers Football ClubminorMedia partnership announced in 2025 to support SunnyKids' mission through football club community engagement.
- Travis Schultz & PartnerscoreP100 member and loyal supporter, providing vital funding to Mentoring Through Sport programs and helping support charity events. Founder Travis Schultz OAM created the annual Winemakers Master Class.
- Moffat Beach Brewing CominorP100 member and proud supporter, having supported major events including four consecutive years as beer sponsor for the SunnyKids Mayoral Ball.
- Virtual CoworkerminorP100 member with COO Caitlin McCartan leading a team that connects small and medium businesses with Virtual Assistants. Strong supporters of SunnyKids' mission.
- Big Kart Track (Ferre De Deyne)coreFounding P100 member and owner of Australia's largest commercial kart track. One of the first supporters of the P100 Village program, demonstrating enormous passion for helping vulnerable children.
- LJ Hooker Mooloolaba|Mountain CreekcoreLoyal supporter for over 11 years, with Director Jodi Price playing key role in major events including the SunnyKids 25th Anniversary Charity Ball.
- Pacific FordminorProud sponsor of the SunnyKids 25th Anniversary Charity Ball, dedicated supporters since 2018 under Dealer Principal Ky Vogler.
- Pacific LawminorP100 member with Senior Associate Hilary Somerville. Offers 10% fee reduction for clients who make meaningful gifts to SunnyKids in their Wills.
- Coolum Surf ClubminorP100 member with GM Mal Wright leading the club's support for SunnyKids, focused on enhancing the community and supporting children.
- Sunny AdvertisingminorOriginal P100 member since the program's first year, founded 14 years ago. Executive Partner Trevor Larkins inspired by Ferre De Deyne.
- Solid Ground CoffeecoreP100 member for nearly 10 years with over $60,000 donated. Maree and John Ratcliffe donate $1 per kilogram of coffee roasted to SunnyKids.
- Fuel CafeminorMaree Ratcliffe's cafe that prepares home-cooked meals each week for mothers and children at the SunnyKids refuge.
- dtb! AdvertisingminorP100 members for three years who built SunnyKids' latest website. Managing Director Michael Molloy and team are incredible supporters.
- HaiercoreMajor partner of Functional Air QLD, providing the ducted air conditioning system for the SunnyKids House project.
- WorrellsminorP100 member for 1-2 years, continuing the firm's 15+ year history of sponsorships and involvement in SunnyKids events.
- Brandon & Gullo LawyersminorProud P100 members since 2015, supporting SunnyKids and various local causes including the Hope Hamper initiative and Love Food Give Food campaign.
- Aitken LegalcoreP100 member and founder of the Giggle Ball, which raised over $150,000 for SunnyKids' Transitional Housing Project. Lisa Aitken has helped raise over $750,000 for local charities.
- Beckhaus LegalminorP100 member since 2017, inspired to join after learning about SunnyKids from a former employee. Supports Santa's Classy Helpers charity.
- Toomey Family LawminorP100 member since 2021, with connection to SunnyKids spanning over a decade. Engages with community through sponsorships and initiatives.
- GSL Media (91.9 SEA FM and 92.7 MIX FM)coreP100 members and local radio stations. 92.7 MIX FM raised $20,000 through Sunrise to Sunset campaign climbing five mountains. Both stations deeply committed to supporting charities.
- Southern Cross Austereo - LiSTNRminorP100 member reaching over 8 million Australians monthly through radio stations, podcasts, and news broadcasts on their LiSTNR app.
- The Branding OfficeminorP100 member with Justin Veivers previously serving on SunnyKids board. Supports local sports teams, community events, and charity drives.
- Fiona Simpson MPminorP100 member for over three years, Member for Maroochydore and Minister for Women and Women's Economic Security.
- Pippa Colman Family LawminorP100 member founded by Alexandra Phillipa Colman, known for compassionate family law support and community education since the 1970s.
- TOWN Pty LtdminorP100 member since inception four years ago with General Manager Jaymee Morrison. Supports annual Christmas Toy Drives with over 155 years combined real estate experience.
- Alexander and Co ConsultingminorP100 member with Director Victor Woll connected through family and former SunnyKids President. Supports Queensland Air Museum and Stroke Foundation.
Scale indicators14 records
Recent moves6 records
Expansion highlights5 records
SunnyKids competitors and assessment
Company assessmentBroad incumbents
- Berry Street: Victoria-based family services organization offering DV support, family violence therapeutic programs, and accommodation services. Comparable on integrated crisis-to-recovery service model for children and families.
- Lifeline Australia: National crisis support and suicide prevention service operating a 24/7 helpline and DV referrals. Comparable on crisis-intervention model, community-fundraising base, and national awareness building.
- Centacare (CatholicCare): Large national network of Catholic family and community services offering DV support, family counselling, and emergency relief. Comparable on DV and family-services delivery at scale across Australia.
- Mission Australia: Large national nonprofit delivering homelessness, family, and DV services including emergency accommodation and transitional housing. Comparable on housing-led service mix and government co-funding model.
- The Salvation Army Australia: Major national charity delivering emergency relief, family violence services, and supported accommodation. Comparable on DV accommodation delivery and diversified corporate + community fundraising model.
- Relationships Australia (Queensland): National nonprofit providing family and relationship support services including DV counselling and family dispute resolution. Comparable on family-services scope and DV counselling delivery, though operating across a much broader geographic footprint.
Direct peers
- Micah Projects: Queensland-based nonprofit delivering frontline responses to homelessness, DV, and disadvantage, including crisis accommodation and outreach. Highly comparable to SunnyKids on service mix, beneficiary profile, and Southeast Queensland operational geography.
- DVConnect: Queensland's primary state-wide domestic and family violence telephone service and referral provider. Directly comparable to SunnyKids on DV service delivery, regional Queensland focus, and crisis-accommodation referral pathways.
- Women's Centre Sunshine Coast: Regional Sunshine Coast organization providing DV support, counselling, and referral services. Directly comparable as a same-geography peer addressing the same beneficiary segments.
Emerging players
- Bravehearts Foundation: Australian charity focused on child protection and prevention of child sexual assault, with education and counselling programs. Comparable on child-focused early-intervention mission and school-based program delivery, though with a narrower issue focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SunnyKids social profiles
Digital presenceSunnyKids compliance and trust
Trust signalCompliance2 records
SunnyKids financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunnyKids leadership team
Management profileNumber of profiles
Profiles1 record
SunnyKids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunnyKids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunnyKids
What does SunnyKids do?
SunnyKids provides emergency accommodation, domestic and family violence counseling, and referral services for women, children, and families on the Sunshine Coast. The organization also runs school-based programs, sports-based mentoring, child sponsorship, transitional housing, and the P100 Village regular giving program to support vulnerable families from crisis intervention through long-term independence.
Is SunnyKids a public or private company?
SunnyKids is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SunnyKids founded?
SunnyKids was founded in 2003. It employs 11 to 50 people.
Where is SunnyKids based?
SunnyKids is headquartered in Maroochydore, Australia, in the Oceania region.
How does SunnyKids make money?
Three revenue lines are on record. Donations and Sponsorships are the primary driver. The others are fundraising Events and child Sponsorship Program.
Who are SunnyKids's main competitors?
Broad incumbents on record are Berry Street, Lifeline Australia, Centacare (CatholicCare), Mission Australia, The Salvation Army Australia and Relationships Australia (Queensland). Direct peers are Micah Projects, DVConnect and Women's Centre Sunshine Coast. Bravehearts Foundation is listed as an emerging player.
Does SunnyKids have an API?
No public API is recorded for SunnyKids.
What industry is SunnyKids in?
SunnyKids's product category is Family and Domestic Violence Support Services. Its primary akta.pro industry code is BPAGAEAC, Family & Parenting Support Services, with a secondary code of BPAGAEAB, Housing Assistance & Homeless Services. Its NAICS code is 624190 and its SIC code is 8300.