Kongsvinger IL Toppfotball

What Kongsvinger IL Toppfotball does

Kongsvinger IL Toppfotball is a private Norwegian professional football club based in Kongsvinger, competing in the OBOS-ligaen (Norway's second-tier football league). As of 26 July 2026, the club sits 2nd in the league table with 30 points from 14 matches, placing it in promotion contention to the Eliteserien. The club plays home matches at Gjemselund Stadion and operates sub-brands including KIL-akademiet (youth academy), Gatelaget (street/inclusion team), and the HEL VED community social project. Leadership is anchored by CEO/Sports Director Espen Nystuen and Chairman Jon Inge Høiland.

The business model is sponsorship-led B2B, anchored by approximately 140 corporate partners across six tiers (Generalpartner, Hovedpartner, Seniorpartner, Partner, Juniorpartner, Støttespiller). Revenue streams include sponsorship and partnership revenue (primary), match ticket sales and season tickets at Gjemselund Stadion, merchandise sales through retail partners including Sport1, and media/broadcasting rights distributed via TV 2 Play and Direktesport. The club runs a lean operating model with approximately 9 employees supplemented by 50-100 volunteers per home match. Long-tenured anchor sponsors include Mapei (Generalpartner since 1999 on ownership side), Odal Sparebank, Ø.M. Fjeld, Pre-con, Betong Øst, Gunnar Holth Grusforretning, KB Gruppen, Eidsiva (since 1991), SpareBank 1 Østlandet (since 1982), and Umbro/Scantrade as kit supplier.

Go-to-market combines sales-led B2B sponsorship acquisition (managed by Rune Lundgren, Market Manager) with community-led engagement via youth programs and direct-to-consumer ticket sales. Distribution channels include direct sales (tickets, sponsorship), retail (Sport1 Kongsvinger for Umbro merchandise), local media partnerships (Mitt Kongsvinger, Radio Kongsvinger), and national streaming platforms. The technology stack is minimal: the club has no proprietary platforms, no public APIs, no mobile apps, and no disclosed AI/ML capabilities, relying instead on the OBOS-ligaen league platform (powered by Seeds) and standard social media channels (Facebook, Instagram, X, Snapchat) for digital engagement.

Name

Kongsvinger IL Toppfotball

Legal name

Kongsvinger IL Toppfotball

Website

https://kil.no

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Kongsvinger IL Toppfotball is a private Norwegian second-tier football club based in Kongsvinger, operating a sponsorship-led B2B model with ~140 corporate partners and serving regional businesses and supporters through matchday operations, youth development, and community programs at Gjemselund Stadion.

Ownership category

akta.pro rank

Product category

Professional Football Club Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Championship & Cup Organizers (MPAKADAB), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Professional football club
• Corporate sponsorship packages
• Matchday ticket sales
• Youth academy development
• Community sports engagement

Headquarters

HQ city

Kongsvinger

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Sponsorship & Partnership Revenue: Primary revenue stream from approximately 140 business partners at various tiers (Generalpartner, Hovedpartner, Seniorpartner, Partner, Juniorpartner, Støttespiller). Sponsorship elements include match balls, match sponsorship, kit advertising, arena signage, personal sponsorship, VIP access, and B2B network access.
2. Ticket Sales: Revenue from match tickets for home games at Gjemselund Stadion in OBOS-ligaen (Norwegian second tier). Includes season tickets and VIP packages for business partners.
3. Merchandise & Apparel: Sale of club merchandise including replica kits (Umbro), supporter merchandise through Sport1 and other retail partners.
4. Media & Broadcasting Rights: Revenue from OBOS-ligaen broadcasting and streaming rights (TV 2 Play, Direktesport).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kongsvinger IL Toppfotball is a professional football club competing in Norway's OBOS-ligaen (second tier), offering live matchday experiences at Gjemselund Stadion, tiered corporate sponsorship packages, merchandise and apparel, and youth development through the KIL-akademiet. The club monetizes a B2B network of approximately 140 partner companies through sponsorship, networking events, VIP hospitality, and brand visibility, while also engaging the community through the HEL VED social project and Gatelaget street team.

Product overview

Kongsvinger IL Toppfotball is a professional football club competing in Norway's OBOS-ligaen (second tier). The organization offers match attendance and ticket sales, B2B networking opportunities through an approximately 140-partner business network, youth development via KIL-akademiet, community initiatives including the Hel Ved project, and various sponsorship tiers for corporate partners. The club operates Gjemselund stadium and provides streaming of matches through partner platforms TV 2 Play and Direktesport.

Differentiator

Problem solved

Functional benefit

Brands

• HEL VED: A community social project initiative by KIL focusing on inclusion and local community engagement.
• KIL-akademiet

Products and services

• test test

Quantifiable outcome

• Approximately 140 business partners in B2B network
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• MapeicoreGTM or Marketing Partner · 1 January 2026Generalpartner (General Partner) - world's leading manufacturer of adhesives, sealants and chemical products for the construction industry. Mapei has been involved with KIL since entering ownership side in 1999. Provides training camp facilities in Estepona for KIL.
• Odal SparebankcoreGTM or Marketing Partner · 1 January 2026Hovedpartner (Main Partner) - regional savings bank active in customers' financial lives.
• Ø. M. Fjeld (ØMF)coreGTM or Marketing Partner · 1 January 2026Hovedpartner (Main Partner) - one of Østlandet's leading construction companies with 500+ employees, established 1948, headquartered in Kongsvinger. Sixth largest pure construction contractor in Norway.
• Pre-concoreGTM or Marketing Partner · 1 January 2026Hovedpartner (Main Partner) - construction company focused on delivering quality at the right price and time.
• Betong ØstcoreGTM or Marketing Partner · 1 January 2026Hovedpartner (Main Partner) - Norway's leading supplier of ready-mixed concrete.
• Gunnar Holth Grusforretning AScoreGTM or Marketing Partner · 1 January 2026Hovedpartner (Main Partner) - Norway's leading stone and gravel company.
• KB GruppencoreGTM or Marketing Partner · 1 January 2026Hovedpartner (Main Partner) - based on building and construction with headquarters and strong roots in Kongsvinger area.
• Umbro/ScantradecoreGTM or Marketing Partner · 1 January 2026Kit supplier with record-long partnership with KIL. Provides all football, handball and leisure apparel. Offers 40% discount on equipment for NTG students.
• Norges Toppidrettsgymnas (NTG) KongsvingerminorStrategic or Co-development Partner · 1 January 2026Juniorpartner - elite sports high school with approximately 130 students. Main cooperation clubs are Kongsvinger-Fotball and KIL Toppfotball. Provides 5 training/theory sessions per week, training camps twice yearly, video analysis.
• OBOSminorGTM or Marketing Partner · 1 January 2026League sponsor of OBOS-ligaen since 2015. National housing cooperative providing sponsorship of second-tier Norwegian football.
• SpareBank 1 ØstlandetcoreGTM or Marketing Partner · 1 January 2021Hovedpartner (Main Partner) since promotion year 1982 - one of longest-running sponsorship relationships. Previously Vinger Sparebank and Sparebanken Hedmark. Includes 'sofapatriot' competition before each home game.
• Mitt KongsvingerminorGTM or Marketing Partner · 1 January 2021Local online news outlet (established 2020) - produces and streams KIL training matches. First match streamed Saturday 13:00 against Kjelsås in Kongsvingerhallen.
• Radio Kongsvinger (Lokalradioene i Innlandet AS)minorGTM or Marketing Partner · 1 January 2021Long-term media partner - broadcasts KIL matches and provides regional coverage. Partnership extended for 2021 season.
• EidsivacoreGTM or Marketing Partner · 1 January 2020Long-term partner since 1991 (as HEAS). Largest sponsorship agreement within Eidsiva's sponsorship portfolio. Previously HEAS (1991-1994) and Eidsiva Energi (2002-2006, 2020-present).
• Kristiansen Håndverksbedrift ASminorGTM or Marketing Partner · 1 January 2020New partner from Skotterud, Eidskog. Established 2016 with nine employees. Specialized in rehabilitation work on single-family homes and holiday properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sogndal Fotball: Norwegian 2nd-tier football club also competing in OBOS-ligaen with similar regional sponsorship and community-based revenue model. Closest comparable to KIL in scale, geography-type and commercial approach.
• Bryne FK: Norwegian lower-division club from Jæren region with similar small-community, sponsorship-dependent business model to KIL.
• Haugesund FK: OBOS-ligaen table leader (1st, 31 pts after 14 matches) and direct competitor for promotion; larger regional club with established 2nd-tier / historical top-tier presence.
• Sandnes Ulf: Direct OBOS-ligaen competitor and KIL's next scheduled opponent; similar small-town/regional Norwegian 2nd-tier club with comparable sponsorship-driven model.
• Stabæk Fotball: Direct OBOS-ligaen competitor (4th, 27 pts). Established Norwegian club with similar B2B sponsorship heritage and player development focus.
• Strømsgodset IF: Direct OBOS-ligaen competitor (3rd, 28 pts). Historical Eliteserien club recently relegated; comparable commercial footprint and infrastructure profile.
• Mjøndalen IF: Norwegian 2nd-tier / lower-division club with comparable small-town, community-led sponsorship model in Eastern Norway region.
• Hamarkameratene (HamKam): Eastern Norway football club in the OBOS-ligaen / 1. divisjon ecosystem with comparable regional commercial approach and geographic proximity.

Broad incumbents

• Vålerenga IF Fotball: Larger Oslo-based football club with broader multi-sport organization (Ishockey, Fotball). Comparable on football sponsorship/community model but at much larger scale; useful upper-bound benchmark.

Regional players

• Ull/Kisa IL: Eastern Norwegian lower-division football club with similar small-town, volunteer-supported matchday operation; regional benchmark for operational structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kiltoppfotball
• Facebookfacebook.com/KILtoppfotball
• Instagraminstagram.com/kiltoppfotball
• LinkedInlinkedin.com/company/kongsvinger-il-toppfotball

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kongsvinger IL Toppfotball