Mjøndalen Idrettsforening

What Mjøndalen Idrettsforening does

Mjøndalen Idrettsforening (MIF) is a Norwegian nonprofit multi-sport club founded in 1910 and headquartered at Hagatjernveien 17, 3050 Mjøndalen, in Drammen municipality. The club operates 13 sports disciplines — football (A-lag and youth development), handball, bandy, baseball, ski, gymnastics (Turn), judo, Allidrett, IFO (after-school sports), and Tilrettelagt Idrett (adapted sports) — alongside community-facing programs including Aktive Lokalsamfunn, Aktiv Senior (free for residents 60+), Feriecamper (free holiday camps for children 8-12), and Solidaritetsfondet (a solidarity fund covering fees for low-income families). It serves the local Mjøndalen population across children, youth, adults, seniors, people with disabilities, and non-member residents.

The club is structured as an independent idrettsforening under Norges Idrettsforbund og Olympisk Komité, governed democratically through member meetings with volunteer-led sport subgroups. Technology infrastructure is intentionally lightweight: Rubic member management (app.rubic.no) for registration, payments, and communication; Min Idrett for federation compliance; EqTiming and Emit chips for race timing; Vipps for payments; Trimtex for apparel; and 13 sport-specific subdomains maintained by Flyt Digital AS. Facility assets include MIF-huset (clubhouse), MIF-hytta (ski cabin ~5km from town center), Mjøndalshallen (indoor hall / Dojo), Turnloftet in Ryghgata (gymnastics hall, now permanently approved as of August 2021), and the Vassenga bandy area.

Revenue mechanics combine membership subscriptions (with family discounts), sponsorship (main sponsor Sparebanken Øst; secondary sponsor Kiwi plus minor partners Sportspro and Bjørn Myhre Sport), Norsk Tipping's Grasrotandelen lottery pass-through, and unit-priced race/event fees (150-300 NOK range). Pricing for community programs (Aktiv Senior, Feriecamper) is intentionally free. The GTM motion is community-led, reliant on dugnad (volunteer work) culture, word-of-mouth, Facebook groups, and the Min Idrett federation platform rather than paid acquisition. The 51-100 staff-equivalent headcount reflects a volunteer-heavy organization, and revenue is not publicly disclosed.

Name

Mjøndalen Idrettsforening

Legal name

Mjøndalen Idrettsforening

Website

https://mif.no

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Mjøndalen Idrettsforening is a Norwegian nonprofit multi-sport club founded in 1910, serving the Mjøndalen community with 13 sports disciplines (football, ski, gymnastics, judo, handball, bandy, baseball, and more) plus free community programs for children, seniors, and low-income families.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Multi-sport club
• Community sports programs
• Youth athletics
• Amateur football club
• Grassroots sports organization

Headquarters

HQ city

Mjøndalen

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees charged to members, with family membership discounts available. Separate sports-specific fees for groups like ski.
2. Sponsorship: Revenue from main sponsors Sparebanken Øst and Kiwi, as well as other commercial partners and suppliers.
3. Grassroots (Grasrotandelen): Revenue from Norsk Tipping's Grasrotandelen program where supporters designate a percentage of their lottery winnings to the club.
4. Race and event fees: Entry fees for ski races, cross-country events like Mjøndalsrennet and Onsdagsrenn, and terrengløp competitions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mjøndalen Idrettsforening (MIF) is a Norwegian multi-sport club offering organized training, competitions, and community programs across 13 sports disciplines including football, handball, bandy, baseball, skiing, gymnastics (TeamGym), judo, and adapted sports. The club serves members of all ages through membership-based sports participation, free community programs (Aktiv Senior, Feriecamper), and a solidarity fund ensuring economic accessibility. Operations are supported by sponsorship from Sparebanken Øst and Kiwi, volunteer leadership, and Norsk Tipping's Grasrotandelen program.

Product overview

Mjøndalen Idrettsforening (MIF) is a multi-sport club offering 13 distinct sports and community programs. The core sports include Football (A-team and development/breadth), Handball, Bandy, Baseball, Ski, Turn/Gymnastics (TeamGym), Judo, Allidrett (multi-sport), and Adapted Sports. Supporting community programs include Aktive Lokalsamfunn (Active Communities outreach), Aktiv Senior (senior activities), Feriecamper (holiday camps), and Solidaritetsfondet (financial support fund). MIF operates facilities including MIF-hytta (ski cabin) and Turnloftet (gymnastics hall). The club uses Rubic for membership management and participates in Norges Idrettsforbund's national systems.

Differentiator

Problem solved

Functional benefit

Brands

• MIF for Alle: Community initiative providing activities to all residents of Mjøndalen, including Aktiv Senior, Feriecamper, and Solidaritetsfondet
• Solidaritetsfondet

Products and services

• Fotball A-lag (Football First Team)

Quantifiable outcome

• 219 children enrolled in Onsdagsrenn ski program (2024 season)

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered minor and core.

• TrimtexminorChannel Partner/ Reseller/ Distributor · 1 January 2022Sports apparel company through which MIF Turn sells official club merchandise including jackets, pants, and sweaters. Order code: mjondalenturn-0755. Available year-round via Trimtex custom shop.
• Sparebanken ØstcoreGTM or Marketing PartnerMain sponsor of Mjøndalen IF. Sparebanken Øst is a regional savings bank providing financial sponsorship to the club. Their logo appears prominently on the club's main website as hovedsponsor (main sponsor).
• KiwiminorGTM or Marketing PartnerGrocery store chain partner with logo displayed on main website alongside main sponsor. Part of the club's commercial sponsor network.
• Drammen kommune (Drammen Municipality)coreStrategic or Co-development PartnerMunicipality provides support for ski trail grooming and maintenance. They fund the operation of ski trails at MIF-hytta, enabling the ski group's activities. Also involved in the Aktive Lokalsamfunn community program.
• Norges Idrettsforbund (Norwegian Olympic and Paralympic Committee and Confederation of Sports)coreStrategic or Co-development PartnerParent sports federation organizing Norwegian sports. MIF is affiliated as a member club. Provides member insurance, regulatory framework, and access to Min Idrett system.
• RubiccoreTechnology or IntegrationMember management system provider used by MIF for membership administration, event registration, and communication. Rubic Connect used for communication between coaches, players, and parents. Cloud-based member system.
• Sportspro (Orkidehøgda 2, Mjøndalen)minorGTM or Marketing PartnerLocal sports equipment retailer offering discounted prices to MIF Ski members. Contact through club parents for access.
• Bjørn Myhre Sport (Krokstadelva)minorGTM or Marketing PartnerSports equipment retailer offering discounted prices to MIF Ski members. Club nights arranged seasonally.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ringerike IK: Multi-sport club in Ringerike municipality (Buskerud, near MIF) offering football and other disciplines. Similar small-town, community-club structure with broad youth programming.
• Kongsberg IF: Norwegian multi-sport club serving Kongsberg municipality with football, handball, ski and other sports. Similar geographic scope (single town), nonprofit structure, and member-driven operations as MIF.
• Drammen Handballklubb: Handball club serving Drammen municipality where MIF also operates. Directly competes for the same local handball participants and volunteer base as MIF Håndball.
• Sandefjord IF: Historic Norwegian multi-sport club in Vestfold offering football and other disciplines with community programs. Comparable scale, age (founded 1900s), and membership-based operating model to MIF.
• Strømsgodset IF: Multi-sport Norwegian club based in Drammen (same municipality as MIF), operating football in the top tier plus other sports. Most directly comparable local peer, though significantly larger and at higher competitive level.
• Modum FK: Community football club operating in Modum municipality, Buskerud region (adjacent to MIF's Drammen). Comparable scale, volunteer governance, and focus on youth development and broad participation.
• IF Tønsberg (Tønsberg Fotball / Tønsberg IF): Multi-sport community club in Vestfold region offering football, handball, and other sports to local members. Similar nonprofit, volunteer-driven structure with broad community programming serving a single Norwegian town.

Others

• Norges Idrettsforbund (NIF): Norwegian Olympic and Paralympic Committee and Confederation of Sports; MIF is an affiliated member club. NIF sets regulatory framework, provides MinIdrett registration system, member insurance, and trenerattest requirements that govern MIF's operations.
• Rubic AS: Provider of MIF's member management and communication platform (Rubic Medlemssystem and Rubic Connect). Technology enabler whose product directly supports MIF's registration, payment, and member communication workflows.
• Sparebanken Øst: Regional savings bank serving as MIF's main sponsor (hovedsponsor) and likely financial banking partner. Core commercial sponsor relationship that materially supports MIF's operating budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MIF1910

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mjøndalen Idrettsforening