SwissMediaPartners AG

What SwissMediaPartners AG does

SwissMediaPartners AG is a Fribourg-headquartered, 100% Swiss and employee-owned consulting and technology firm founded in 2001 that serves radio, TV, and media companies across Europe and the United States. The company's core offering is the deliver.media platform, an open and vendor-neutral workflow automation engine that connects more than 50 media services and systems and is explicitly designed to extend existing radio and TV infrastructure rather than require rip-and-replace. Around this orchestration layer, SwissMediaPartners has built three proprietary modules: musiccompanion. for metadata enrichment, AI tagging, and speech-to-text; aircheck. for content monitoring, podcast and stream searchability, and AI-generated highlights of sports broadcasts and morning shows; and managedradio. for rapid creation of fully integrated broadcast streams on top of existing playout systems. The company also represents MusicMaster, an advanced music and media scheduling system, in Switzerland, and integrates it into the deliver.media ecosystem.

The business model blends professional services with subscription-style software revenue. Roughly half of the revenue mix is professional services across three lines: consulting and strategy (top-down analysis, cloud roadmaps, AI strategy, music consulting), integration and development (vendor-neutral custom integrations connecting automation, data, and legacy systems), and training and coaching (hands-on instruction in workflows, music scheduling, cloud adoption, and AI prompting). The other half is recurring software revenue from the deliver.media product suite, delivered through the deliver.media technology lab which operates as a wholly owned subsidiary sharing the same team and offices. Pricing is custom and contact-based, with multi-year enterprise contracts typical for broadcasters. Distribution combines direct enterprise sales in Switzerland with a multi-tier channel partner network: MusicMaster Inc. represents the company in the United States, On Air Solutions in Berlin covers Germany and global markets outside the US and Canada, and TopOfMind covers the Netherlands, Belgium, and Luxembourg.

The customer base spans more than 100 radio and TV stations digitalized since the early 2000s, including international broadcasters such as RTL, MDR, and Kiss FM; Swiss public broadcasters such as SRF (MusikWelle, SRF 2) and Radiotelevisiun Svizra Rumantscha (RTR); Swiss regional stations including Radio Pilatus, Radio Melody, Radio neo1, Radio Munot, and Radio Top; TV networks such as 3 Plus TV Network AG (S1); and smaller media and digital clients including BNJ, Spoon Radio, Elternplanet, Border Crossing AG, and Orbitalize. The team consists of approximately 10-11 named employees led by co-founders Michael Buholzer (CEO, radio/music background, EMBA GM SUPSI), Mathieu Habegger (CTO, MSc CS EPFL, student radio), and Kim Locher (COO, MSc in Business Information Systems), with day offices in Lausanne, Bern, and Zurich supplementing the Fribourg headquarters.

Name

SwissMediaPartners AG

Legal name

SwissMediaPartners AG

Website

https://swissmediapartners.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

SwissMediaPartners AG provides consulting, integration, training, and its deliver.media workflow automation software for radio, TV, and media companies across Europe and the US, helping 100+ stations digitalize workflows, integrate systems, and adopt cloud and AI technologies.

Ownership category

akta.pro rank

Product category

Broadcast Media Technology

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Collaborative Project & Workflow Orchestration (tasking, automation, pipeline integration) (MPAHANAC)

akta.pro secondary industries

Content Supply Chain Orchestration & Workflow (Ingest-to-Publish, Automation) (MPAHALAG), Interoperability & Integration Tooling (APIs, connectors, standards support) (MPAHANAJ)

Keywords

• Broadcast workflow automation
• Media consulting services
• Music scheduling software
• Radio tv integration
• Digital media transformation

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting & Strategy Services: Process optimization, cloud roadmaps, AI strategy, music consulting, and digital transformation advisory services. Top-down analysis followed by bottom-up solution delivery.
2. Integration & Development: Custom integrations, tools, and workflow implementation connecting radio/TV automation, data management, and legacy systems. Vendor-neutral approach using best tools on market plus own deliver.media components where value-add.
3. Training & Coaching: Hands-on, real-life training covering workflows, music scheduling strategy, cloud & AI adoption including safe and effective AI prompting.
4. deliver.media Products: Software modules including musiccompanion., aircheck., and managedradio. delivered via the deliver.media technology lab. Platform connects 50+ services and systems for media workflow automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

SwissMediaPartners AG helps radio, TV, and media companies digitalize, automate workflows, and adopt cloud and AI through a combination of consulting/integration/training services and the deliver.media software platform. The deliver.media engine connects 50+ media services and systems to automate workflows and extend legacy setups without rip-and-replace, with proprietary modules for metadata management (musiccompanion.), AI-powered content monitoring (aircheck.), and integrated radio streaming (managedradio.). The company also represents MusicMaster music scheduling systems in Switzerland.

Product overview

SwissMediaPartners AG offers a platform-plus-modules architecture centered on the deliver.media engine, which connects 50+ media services and systems to automate workflows. The core deliver.media platform integrates with partner product MusicMaster for music scheduling. Three proprietary modules extend the platform: musiccompanion. for metadata management and speech-to-text, aircheck. for content monitoring and AI-generated highlights, and managedradio. for creating integrated broadcast streams. The company also provides consulting, integration, development, and training/coaching services alongside these technology products.

Differentiator

Problem solved

Functional benefit

Brands

• deliver.media: Open media technology engine and product platform developed by SwissMediaPartners AG. Delivers modular tools including musiccompanion (metadata and speech-to-text), aircheck (content monitoring and AI highlights), and managedradio (fully integrated radio streams). The engine connects 50+ services and systems across the media world.

Products and services

• deliver.media Open workflow automation engine developed by SwissMediaPartners' technology lab that connects 50+ media services and systems to automate workflows and extend legacy setups without requiring rip-and-replace of existing infrastructure. Sold directly by SwissMediaPartners to radio, TV, and media companies across Europe.
• musiccompanion. Add-on module of the deliver.media platform that integrates leading metadata providers, AI tagging, and speech-to-text services to make music libraries more powerful and searchable for radio and media broadcasters.
• aircheck. Add-on module of the deliver.media platform that monitors own and external streaming content, podcasts, and shows; makes them searchable and uses AI to generate highlights of sports broadcasts and morning shows for production use.
• managedradio. Smart add-on module of the deliver.media platform that works with existing playout systems or enables rapid creation of dozens of fully integrated streams. Integrates with all other deliver.media solutions and seamlessly connects with MusicMaster.
• Consulting & Strategy Professional service covering process optimization, cloud roadmaps, AI strategy, music consulting, and digital transformation advisory for radio, TV, and media companies. Begins with listening and understanding the client's current situation, goals, processes, and challenges, then delivering tailored solutions.
• Integration & Development Custom integration and development service connecting radio/TV automation, data management, and legacy systems. Vendor-neutral approach uses the best tools on the market plus proprietary deliver.media components where they add value.
• Training & Coaching Hands-on, real-life training covering workflows, music scheduling strategy, and cloud & AI adoption including safe and effective AI prompting for media industry professionals.

Quantifiable outcome

• Digitalized 100+ radio and TV stations across Europe
• +2 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• TopOfMindcoreChannel Partner/ Reseller/ Distributor · 1 January 2010TopOfMind in the Netherlands is a key partner with whom SwissMediaPartners has worked closely on many projects. They represent SwissMediaPartners in the Netherlands, Belgium, Luxembourg, and other countries, ensuring consulting and technology solutions from deliver.media reach the right people.
• MusicMaster Inc.flagshipChannel Partner/ Reseller/ Distributor · 1 January 2001MusicMaster is the most open and advanced music scheduling system in the world. SwissMediaPartners has partnered with MusicMaster since the very beginning (40+ years of MusicMaster market presence). MusicMaster Inc. represents SwissMediaPartners in the United States, ensuring solutions reach partners across the Atlantic. Together they've worked on projects from small radio stations to major broadcasting groups worldwide.
• On Air SolutionscoreChannel Partner/ Reseller/ Distributor · 1 January 2000On Air Solutions in Berlin has been a trusted partner for over 20 years. Together they've completed many projects from small campus radios in Switzerland to large TV networks across Europe and the Middle East. On Air Solutions represents MusicMaster outside US and Canada, and partners with SwissMediaPartners at events like the Scheduling Summit IMS2. In Switzerland, they represent both MusicMaster and On Air Solutions.
• deliver.mediacoreOthersdeliver.media is the company's technology lab and daughter company. They share offices and are the same team. SwissMediaPartners represents and supports deliver.media products and services, while consulting solutions go hand in hand. Same values, vision, and drive to make media work better.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Telos Alliance (Axia, Omnia): Broadcast audio equipment and software vendor including Axia IP audio networking and Omnia audio processing. Competes with SwissMediaPartners in radio station infrastructure, though more on hardware/audio processing than workflow automation.
• Veritone: AI-powered media intelligence and content workflow platform serving broadcasters, with AI-driven metadata, transcription, and content monitoring — overlapping with SwissMediaPartners' musiccompanion and aircheck modules but at much larger scale.
• Avanade: Large IT consultancy delivering Microsoft-based cloud and digital transformation. Comparable to SwissMediaPartners' consulting and integration services for media enterprises undergoing cloud and AI modernization, but at vastly larger scale.
• Triton Digital: Provides audio streaming, podcasting, and programmatic advertising technology for radio broadcasters and digital audio publishers. Adjacent competitor in workflow automation around digital audio distribution, serving overlapping European broadcasters.

Others

• SoundCloud: Audio streaming and creator platform serving broadcasters and podcasters. Less a direct workflow competitor and more an ecosystem participant where SwissMediaPartners' media clients publish content, but reflects the broader audio ecosystem in which the company operates.

Direct peers

• ENCO Systems: Specializes in radio automation and playout systems (DAD, Enco DAD) used by broadcasters worldwide. Comparable to SwissMediaPartners' managedradio and deliver.media workflow layer targeting the same radio station buyer.
• WideOrbit: Provides end-to-end broadcast workflow, ad sales, and traffic automation software for radio and TV. Direct competitor in radio/TV workflow orchestration and a named lighthouse partner of SwissMediaPartners, illustrating the overlap between vendor-neutral integrators and full-suite broadcasters.
• RCS (Radio Computing Services): Offers Zetta and GSelector radio automation and music scheduling solutions. Competes directly in radio playout and scheduling, the same space where SwissMediaPartners represents MusicMaster and bundles managedradio.
• MusicMaster Scheduling: Long-standing music scheduling system for radio. While a strategic partner, it is also a competing workflow tool in the same radio scheduling category and serves the same radio station buyer that SwissMediaPartners targets.

Emerging players

• Omny Studio (by Triton Digital): Podcast and audio content management platform with AI transcription and content search. Comparable to SwissMediaPartners' aircheck content monitoring and musiccompanion transcription capabilities, focused on podcast and streaming audio workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwissMediaPartners AG