Bristlecone Health, Inc.

What Bristlecone Health, Inc. does

Bristlecone Health, Inc. (operating as Bristlecone Medical Group) is a privately held, direct-to-consumer personalized medicine practice headquartered in Maple Grove, Minnesota, founded in 2004 by Dr. Kelly Gibas. The practice delivers preventive and whole-person care via a systems biology methodology, anchored on a signature polygenic risk score analysis that quantifies genetic predisposition across the four primary diseases of aging: cardiovascular disease, diabesity, neurodegeneration, and cancer. Its technology stack combines proprietary clinical protocols with DNA methylation-based BioAge assessments and exclusive access to advanced peptide therapy regimens, supported by 50+ peer-reviewed publications authored by the founder across obesity, diabetes, cancer metabolism, neurodegeneration, and Alzheimer's disease.

The business operates a tiered program structure anchored on annual or 12-month subscriptions: Legacy Care (12-month bio-individualized care with polygenic risk analysis), Heritage Care (all-inclusive primary care), and Steady State Care (ongoing monitoring), complemented by the premium invitation-only Legacy Luxury Care program and a transactional Ala Carte Services menu covering weight-loss, hormone replacement therapy, and cryolipolysis. Service delivery spans in-office visits at the Maple Grove headquarters and The Modern House Call, a mobile/concierge model in which the clinical team travels to client locations for executive health protocols. Customer segments split between health-conscious individuals seeking preventive personalized care and executive/high-net-worth clients demanding privacy, exclusivity, and advanced peptide access; acquisition channels rely on referrals, word-of-mouth, organic social media, and direct phone contact rather than paid marketing.

Revenue mechanics combine recurring subscription revenue with per-service transactions and premium-tier contracts, though pricing is not publicly disclosed. The practice employs 12 people across Medical Director, Clinical Director, Chief Nursing Officer, Operations, two physician assistants, one nurse practitioner, one certified medical assistant, and additional clinical staff. No external funding has been raised; the company is founder-controlled and operates without disclosed parent, partnership, or M&A activity, implying growth is financed organically from practice cash flows.

Name

Bristlecone Health, Inc.

Legal name

Bristlecone Medical Group

Website

https://bristleconemedical.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Bristlecone Health, Inc. is a Minnesota-based, direct-to-consumer personalized medicine practice that delivers subscription-based preventive care anchored on polygenic risk score analysis and systems biology, serving health-conscious individuals and executive clients seeking private, peptide-enabled longevity care.

Ownership category

akta.pro rank

Product category

Functional and Preventive Medicine

NAICS

Offices of Physicians (6211), Offices of Physicians (62111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

Keywords

• Personalized preventive medicine
• Polygenic risk assessment
• Functional medicine services
• Peptide therapy treatments
• Systems biology healthcare

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Legacy Care Program: 12-months of full service, bio-individualized care including signature polygenic risk score analysis. Premium subscription-based care program.
2. Heritage Care Program: All-inclusive primary care program offering steady state care for health monitoring and maintenance.
3. Ala Carte Services: As-you-go care services including weight-loss, hormone replacement therapy, cryolipolysis, and other individual treatments purchased on per-service basis.
4. Legacy Luxury Care: Elite private visit program with exclusive access to peptides and research protocols, offered by referral or invitation only. Nationally recognized program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bristlecone Health operates a private medical practice delivering personalized, integrative medicine through subscription-based care programs. The practice applies a systems biology approach, anchored by signature polygenic risk score analysis for cardiovascular disease, diabesity, neurodegeneration, and cancer, and delivers treatments including peptide therapy, hormone replacement, weight-loss programs, and cryolipolysis. Services are provided in-clinic at Maple Grove, MN and via mobile/concierge house calls for high-profile and executive patients.

Product overview

Bristlecone Medical Group offers a tiered suite of personalized medicine programs centered on prevention rather than reaction. The core offerings include Legacy Care (12-month bio-individualized care with polygenic risk scoring), Heritage Care (comprehensive primary care), and Steady State Care (ongoing health monitoring). Premium offerings include Legacy Luxury Care (elite private visits with weight loss peptides and research protocols by referral/invitation only) and Ala Carte Services (a la carte treatments including weight-loss, hormone replacement, cryolipolysis). Services are delivered through clinic visits and The Modern House Call mobile model. All programs emphasize whole-person transformation using systems biology and interdisciplinary collaborative care.

Differentiator

Problem solved

Functional benefit

Products and services

• Legacy Care 12-month full-service, bio-individualized care program that includes polygenic risk score analysis for the four primary diseases of aging (cardiovascular disease, diabesity, neurodegeneration, and cancer) along with bio-individualized treatment planning for individuals who prefer prevention over reaction.
• Heritage Care All-inclusive personalized primary care program positioned as grounded, affordable, and holistic, providing steady-state care for ongoing health monitoring and maintenance.
• Legacy Luxury Care

Quantifiable outcome

• Reduced cholesterol by half (patient testimonial)
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Fountain Life: Longevity-focused preventive health clinic using advanced diagnostics, AI imaging, and biomarker tracking for early disease detection. Shares Bristlecone's prevention-not-reaction philosophy and premium membership positioning, with a stronger emphasis on whole-body imaging diagnostics.
• Parsley Health: Functional medicine membership practice combining root-cause care with health coaching and telehealth. Overlaps with Bristlecone on functional/integrative medicine philosophy, subscription model, and chronic condition management focus (gut, metabolic, hormonal).
• Forward Health: Tech-forward concierge primary care practice offering preventive, data-driven health memberships. Comparable because both deliver subscription-based personalized primary care with a strong prevention and whole-person orientation, though Forward operates at a much larger technology-enabled scale.
• Marek Health: Telehealth platform specializing in hormone replacement therapy, peptide therapy, and men's hormone optimization. Directly overlaps with Bristlecone's peptide therapy protocols and hormone replacement Ala Carte offering, though delivered primarily via telehealth rather than in-person.
• Next Health: Premium longevity and wellness clinic offering IV therapy, hormone optimization, cryotherapy and biomarker testing on a membership model. Comparable in the concierge preventive medicine category serving health-optimization-oriented consumers willing to pay out-of-pocket.
• Forum Health: National network of integrative and functional medicine practices offering membership-based primary care with bioidentical hormones, peptides, and advanced diagnostics. Highly comparable business model and clinical philosophy to Bristlecone, with a multi-clinic roll-up structure.

Broad incumbents

• Restore Hyper Wellness: National franchise network of wellness services such as IV therapy, cryotherapy, hormone optimization and peptide therapy. Comparable on peptide therapy and Ala Carte wellness service offerings, though operates as a retail franchise rather than a physician-led clinical practice.

Regional players

• Concierge MD: Concierge house-call medical practice providing mobile primary care, IV therapy, and wellness services. Comparable on the Modern House Call / mobile executive health delivery model, though Concierge MD does not emphasize polygenic risk scoring or research-anchored protocols.

Emerging players

• InsideTracker: Personalized health analytics platform using blood biomarkers and DNA to generate longevity and performance recommendations. Comparable as an adjacent enabling technology for the same prevention-focused, biomarker-driven patient, though InsideTracker is software/D2C rather than a clinical practice.
• Elysium Health: Science-driven longevity company selling NAD+ and cellular health supplements backed by peer-reviewed research from academic scientists. Tangentially comparable as a research-credibility-anchored longevity brand serving the same preventive health consumer, though product-based rather than clinical.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bristleconehealthinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bristlecone Health, Inc.