What Maco Manufacturing does

Artcobell (legal entity Artco-Bell Corporation) is a privately held U.S. manufacturer of K-12 classroom furniture, headquartered and producing at 1302 Industrial Blvd., Temple, Texas. Founded in 1965, the company has spent six decades designing and building school furniture across seating, student desks, soft seating, tables, teacher workstations, and storage solutions. Its NXT MOV sub-brand features movement-supporting cantilever and task chairs intended to support active-learning pedagogy. Manufacturing is conducted domestically, which the company positions as a key differentiator alongside a 12-year warranty and a "Strategy of Yes" custom-solution philosophy.

The product technology centers on durable, classroom-tested furniture design with proprietary NXT MOV seating engineering. Artcobell supplements physical products with conventional digital tools: an online Product Configurator that lets buyers customize and visualize furniture options, and 2D/3D CAD/Revit symbol libraries that architects and designers use to incorporate Artcobell products in building plans. A sustainability bulletin is also published. No AI/ML or software-platform components are evident in the offering.

Artcobell operates a sales-led, B2B go-to-market exclusively targeting K-12 educational institutions (public and private schools and districts) across the United States. Revenue is generated through one-time, quote-based sales on multi-year contracts, with no publicly disclosed pricing tiers. Distribution combines a nationwide network of direct sales representatives (Find Your Rep), a self-service online Product Configurator for mid-market buyers, and a cooperative purchasing channel via the Equalis Group partnership that grants public-sector buyers access through pre-negotiated contracts.

Name

Maco Manufacturing

Legal name

Artcobell

Website

https://macomfg.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

Artcobell manufactures K-12 classroom furniture in Temple, Texas, serving U.S. schools and districts. The company offers seating, desks, tables, storage, and the NXT MOV movement-supporting product line, sold through a direct sales rep network and cooperative purchasing.

Ownership category

akta.pro rank

Product category

Educational/Classroom Furniture

NAICS

Institutional Furniture Manufacturing (337127)

SIC

Public Bldg & Related Furniture (2531)

akta.pro primary industry

Classroom & Student Furniture (Desks, Chairs, Tables, Storage) (EDAEAIAA)

Keywords

• K-12 classroom furniture
• School furniture manufacturer
• Movement seating
• Educational furniture solutions
• Classroom desks tables

Headquarters

HQ city

Temple

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Classroom Furniture Sales: Artcobell generates revenue through the sale of K-12 classroom furniture products including seating, student desks, soft seating, tables, teacher workstations, and storage solutions. Products are sold directly to educational institutions with pricing based on quotes and product configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Artcobell designs and manufactures K-12 classroom furniture in the United States, selling seating, student desks, soft seating, tables, teacher workstations, and storage solutions directly to schools and districts. Its flagship NXT MOV line offers movement-focused cantilever and task chairs designed to support active learning, configured and quoted through an online Product Configurator and a nationwide field sales network.

Product overview

Artcobell is a K-12 school furniture manufacturer offering a portfolio of classroom furniture products. The company produces the NXT MOV movement seating sub-brand (featuring the Cantilever Chair and Task Chair), along with broader product categories including seating, student desks, soft seating (sofas, round seating), tables, teacher workstations, and storage solutions. Artcobell's product line is marketed through their Product Configurator and covers various learning environments including traditional classrooms, maker spaces, media centers, and breakout spaces.

Differentiator

Problem solved

Functional benefit

Brands

• NXT MOV: Movement seating product line featuring cantilever chairs and task chairs with flexible seating design

Products and services

• NXT MOV Seating A movement-focused seating line of chairs with flexible, dynamic designs that allow students to move while seated, supporting active learning in K-12 classrooms.
• Cantilever Chair Cantilever chair from the NXT MOV line featuring movement-supporting seating design and customizable color options for K-12 classrooms.
• Task Chair Task chair from the NXT MOV line with swivel, adjustable height, and flexible seating design for dynamic K-12 classroom environments.
• Sofa Free-standing lounge sofa designed for comfortable, modern seating in small group learning spaces or cafeterias within K-12 schools.
• Round Soft Seating Round soft seating piece designed for use as a versatile standalone or center piece in flexible K-12 learning spaces.
• Classroom Seating Collection Collection of K-12 classroom seating solutions including chairs, stools, and other seating furniture for school environments.
• Student Desks Desks designed for student use in K-12 classroom environments.
• Soft Seating Collection Collection of soft seating including sofas, lounge chairs, and other soft furniture for informal K-12 learning spaces.
• Classroom Tables Classroom tables designed for collaborative learning, dining, and various educational activities in K-12 schools.
• Teacher Workstations Furniture solutions designed for teacher workspaces and stations in K-12 classrooms.
• Classroom Storage Storage solutions including mobile bookshelves and other organizational furniture for K-12 classrooms.
• Wanderer Flexible seating or furniture piece designed for K-12 learning spaces, featured in Artcobell's homepage banners.
• Mobile Bookshelves Mobile bookshelf units for flexible classroom storage and organization in K-12 schools.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Equalis GroupcoreChannel Partner/ Reseller/ DistributorArtcobell participates in Equalis Group cooperative purchasing programs, enabling school districts and educational institutions to purchase Artcobell furniture through pre-negotiated contracts. This partnership provides access to Artcobell products for public sector buyers through cooperative purchasing.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fleetwood Group: Manufacturer of educational and institutional furniture including movable desks, tables, and seating for K-12 and higher-ed, with comparable direct sales and configuration-based ordering models.
• KI (Kramer International): US-based contract furniture manufacturer with a dedicated K-12 and higher-education furniture line, selling seating, desks, and learning-space solutions through rep networks and cooperative purchasing to educational institutions.
• School Specialty: Distributor and furniture brand serving K-12 schools with classroom furniture, supplies, and equipment under brands such as Classroom Select, overlapping directly with Artcobell's product categories and customer base.
• Smith System: Long-standing US manufacturer of K-12 classroom furniture (chairs, desks, tables, storage) with comparable Made-in-USA positioning and direct-to-district sales motion aimed at K-12 educational institutions.
• Virco Mfg. Corporation: Public US manufacturer of桌椅 specifically for K-12 and higher-education classrooms, with a comparable product portfolio of seating, desks, tables, and storage sold through direct sales and dealers to school districts.

Broad incumbents

• Steelcase: Large global office and education furniture manufacturer with a dedicated K-12 and higher-ed portfolio and national dealer network, competing for the same school district budgets from a much broader product and scale base.
• HON Industries: Major US office and institutional furniture manufacturer whose education line competes in classroom seating, desks, and storage sold via dealers and cooperative purchasing to school districts.
• MillerKnoll: Global contract furniture conglomerate (including Herman Miller and Knoll) with overlapping education-market offerings and the scale to bundle K-12 projects with broader institutional contracts.

Emerging players

• MooreCo: Specialty manufacturer of presentation, classroom, and collaborative learning furniture targeting K-12 and higher-ed, with partial product overlap and a similar specification-driven sales model.

Regional players

• National Public Furniture: US supplier focused on public-sector and education furniture, including classrooms, cafeterias, and common areas, with comparable B2B distribution and competitive overlap on price-sensitive K-12 bids.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/macomanufacturing
• LinkedInlinkedin.com/company/artcobell
• Instagraminstagram.com/artcobell
• Pinterestpinterest.com/artcobell
• Xx.com/MacoMfg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maco Manufacturing