Max Alliance Property

What Max Alliance Property does

Max Alliance Property is a London-based, privately held property agency (Max Alliance Property Ltd, Company Registration Number 12221834) headquartered at 33 Cavendish Square, Mayfair. The firm provides bespoke property search, acquisition, completion, and post-sale asset management services for both owner-occupied and buy-to-let purchases, with a stated specialization in new-build developments in London. Its core offering is a four-stage service bundle: Property Search (bespoke proposals and 1-to-1 in-person or online viewings), Property Acquisition (multilingual sales support with developer discount negotiation and solicitor/mortgage coordination), Property Completion Service (snagging inspections, furniture procurement, cleaning), and Post-sale Services (letting, tenant management, maintenance, and resale). There is no proprietary technology stack disclosed; the business operates as a traditional relationship-driven brokerage with multilingual delivery (English, Mandarin, Cantonese) and a multi-channel digital presence across Western (Facebook, YouTube, bilingual website) and Chinese (WeChat, Weibo, RED/Xiaohongshu) platforms.

The firm's revenue model is commission-based, generated through transaction fees on London property purchases and, increasingly, recurring asset management fees on post-sale letting and resale services. It serves two primary segments — buy-to-let investors and owner-occupiers — with a deliberate geographic focus on Chinese-speaking global investors (Hong Kong and mainland China), supported by a remote consultation capability via WhatsApp for clients who cannot visit in person. The go-to-market relies on preferred-partner relationships with five major UK developers (Berkeley Group, Mount Anvil, Galliard Homes, London Square, Mountain Capital) and a referral network of UK law firms, banks, mortgage advisors, and RICS surveyors. The company is owned and led by three female founders who established the business over the past decade, and it has no disclosed external investment, parent company, or subsidiary structure.

Name

Max Alliance Property

Legal name

Max Alliance Property Ltd

Website

https://maxallianceproperty.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Max Alliance Property is a London-based property agency specializing in new-build residential sales and post-sale asset management, with a multilingual (English, Mandarin, Cantonese) team serving global Chinese-speaking investors and UK buyers through preferred-partner relationships with major UK developers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential property agency
• Property acquisition services
• Buy-to-let investment
• New-build developments
• Property asset management

Headquarters

HQ city

Mayfair

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Property Sales and Acquisition Services: Commission-based model for property acquisition services. Company acts as sales agent for new-build developments in London, working as preferred partner with major UK developers. Revenue generated through transactions on buy-to-let investments and owner-occupied property purchases.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Max Alliance Property is a London-based residential property agency that provides end-to-end services for new-build property transactions, including bespoke property search proposals, multilingual property acquisition support (English, Mandarin, Cantonese), completion services (snagging, furniture, cleaning), and post-sale asset management including letting, tenant management, and resale. The firm operates as a preferred partner with leading UK developers such as Berkeley Group, Mount Anvil, Galliard Homes, London Square, and Mountain Capital.

Product overview

Max Alliance Property operates as a full-service UK property agency offering an integrated suite of four core services spanning the entire property journey: Property Search (project screening), Property Acquisition (物业购置), Property Completion Service (收楼服务), and Post-sale Services (租赁转售). The company specializes in new-build developments in London, particularly in the Mayfair area, serving global investors with a focus on Chinese-speaking clients. Services are delivered through a multilingual team (English, Mandarin, Cantonese) with established relationships with leading UK developers and professional service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search

Quantifiable outcome

• 50% of transactions are generated from repeat clients
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and major.

• Berkeley GroupcoreChannel Partner/ Reseller/ DistributorTop UK developer and one of Max Alliance Property's preferred partners with access to latest new-build projects. Company is among their preferred sales partners for residential developments in London.
• Mount AnvilcoreChannel Partner/ Reseller/ DistributorMajor UK housing developer and preferred partner of Max Alliance Property. Company has established long-term relationships for new-build project access.
• Galliard HomescoreChannel Partner/ Reseller/ DistributorLeading London developer and preferred partner providing access to exclusive new-build developments. Company works closely as preferred partner.
• London SquarecoreChannel Partner/ Reseller/ DistributorUK developer partner with established relationship with Max Alliance Property for new-build project sales and marketing.
• Mountain CapitalcoreChannel Partner/ Reseller/ DistributorProperty developer partner with access to latest new-build projects. Company works closely as preferred partner.
• Leading UK Law FirmsmajorImplementation/ SI/ Consulting PartnerLong-established relationships with leading law firms in the UK to assist clients with legal matters related to property purchases, including contract review and transaction completion.
• Local and International BanksmajorImplementation/ SI/ Consulting PartnerBanking partnerships to assist clients with financing matters including mortgage applications and financial documentation for property purchases.
• Mortgage AdvisorsmajorImplementation/ SI/ Consulting PartnerTrusted mortgage advisor partnerships to assist clients with financing their property purchases in the UK market.
• RICS SurveyorsmajorImplementation/ SI/ Consulting PartnerRoyal Institution of Chartered Surveyors qualified surveyors available for property inspections, valuations, and professional assessments.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Foxtons: London-centric listed estate agency with extensive new-build sales and lettings capabilities. Comparable geographic focus and developer relationships, though it serves a broader mass-affluent market rather than the niche overseas-investor segment.
• Hamptons International: UK-wide residential agency with a substantial London new-build sales operation and established Asian buyer focus. Comparable target market and developer relationships, but operates across more UK regions and price segments.
• Chestertons: London-headquartered estate agency with international offices in Asia, the Middle East, and Africa serving cross-border buyers of London residential property. Comparable on new-build sales to overseas investors with multilingual support.
• Savills: International real estate firm with strong London residential presence and Asian client coverage. Comparable on new-build sales to overseas buyers but offers a much broader portfolio including commercial, investment advisory, and rural estates.
• Knight Frank: Global real estate agency with a substantial London residential division and a dedicated Asia-Pacific desk serving Chinese-speaking buyers of prime London new-build stock. Overlaps significantly on buyer representation for HNW Asian clients but operates at far larger scale and across many segments.
• Sotheby's International Realty (UK): Luxury-focused global residential brand with London operations serving international HNW buyers, including from Greater China. Comparable on luxury buyer representation and cross-border Mandarin/Cantonese client servicing, though via a franchise/network model.
• JLL Residential (UK): Global real estate services firm with a UK residential new-build sales division serving international buyers. Comparable on prime London new-build representation and developer partnerships, though as part of a much larger diversified real estate services platform.

Direct peers

• Benham & Reeves: London-focused residential sales, lettings, and property management agency with a long-established Asia desk serving Hong Kong, mainland Chinese, and other Asian investors in new-build London property. Highly comparable in customer base, multilingual service model, and end-to-end transaction-plus-management offering.

Others

• Berkeley Group: Major UK housebuilder and one of Max Alliance's named preferred partners. Comparable because developer-partner economics (commission splits, allocations) directly shape Max Alliance's revenue model and competitive position in the London new-build channel.

Regional players

• Chase Evans: London-focused residential sales and lettings agency with strong new-build focus and Asia-facing marketing. Comparable in London-centric service model and developer partnerships, but smaller scale and primarily UK-domestic client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCP3RDNyu6EQxHFvWUewrLGA/featured
• Facebookfacebook.com/MaxAllianceProperty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Max Alliance Property