Upstate Pediatric Dentistry

What Upstate Pediatric Dentistry does

Upstate Pediatric Dentistry is a privately held, single-location pediatric dental practice operating at 545 Verdae Boulevard, Suite A, Greenville, South Carolina. Founded in 2008 by Dr. Brian T. Jones, a board-certified pediatric dentist and Diplomate of the American Board of Pediatric Dentistry, the practice was relocated to a purpose-built, custom-designed office in 2015 featuring floor-to-ceiling Greenville-themed murals and an open-bay layout intended to reduce pediatric patient anxiety. The clinical team comprises four board-certified pediatric dentists (Dr. Jones, Dr. Neena Bhole, Dr. Marina Nashed, and Dr. Mechell James), all of whom hold Diplomate status and have completed specialty residencies at institutions including the Medical University of South Carolina, the University of Illinois Chicago, and Children's National Hospital.

The practice delivers the full spectrum of pediatric dental services across preventive care (routine cleanings, fluoride treatments, sealants), restorative procedures (composite fillings, crowns, dental restorations), diagnostic imaging (digital radiographs with reduced radiation), orthodontic appliances (space maintainers), and sedation dentistry (nitrous oxide and IV sedation). It also serves children with special healthcare needs and follows the American Academy of Pediatric Dentistry recommendation of a first visit by age one. The office is equipped with state-of-the-art digital dental technology and modern sterilization systems.

The business operates on a direct-to-consumer, fee-for-service model in which individual families schedule appointments by phone or through the PatientConnect365 patient portal; there is no evidence of insurance-network exclusivity, employer contracts, or institutional payer relationships. Patient acquisition is driven primarily by organic channels — online reviews (1,100+ five-star reviews across Patient Connect, Facebook, Google, and Yelp yielding a 4.9/5 average), local search visibility, community reputation, and word-of-mouth referrals. The practice has received regional recognition including the 2017 "Best of the Upstate" designation from Greenville News readers. Upstate Pediatric Dentistry is independently owned by its founding dentist with no disclosed external investment, private equity backing, or parent company.

Name

Upstate Pediatric Dentistry

Legal name

Upstate Pediatric Dentistry

Website

https://updkids.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Upstate Pediatric Dentistry is a privately held, single-location pediatric dental practice in Greenville, SC, founded in 2008 by Dr. Brian T. Jones. It employs four board-certified pediatric dentists serving infants through teenagers with preventive, restorative, sedation, and special-needs dental care.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA), Pediatric Restorative Dentistry (Fillings/Crowns/Pulp Therapy) (HLABAGAB), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Special Needs Pediatric Dentistry (HLABAGAD)

Keywords

• Pediatric dentistry
• Children's dental care
• Preventive dental services
• Dental restorations
• Pediatric sedation dentistry

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Pediatric Dental Services: The practice generates revenue through providing comprehensive pediatric dental care services including routine cleanings, fluoride treatments, dental restorations, crowns, sealants, extractions, digital X-rays, nitrous oxide, space maintainers, and IV sedation. Revenue is collected at point of service or through billing processes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Upstate Pediatric Dentistry is a single-location pediatric dental practice that provides comprehensive dental care for infants, children, teenagers, and children with special healthcare needs at its Greenville, SC office. The practice delivers preventative services (cleanings, fluoride treatments, sealants), restorative treatments (composite fillings, crowns, dental restorations), diagnostic imaging (digital X-rays), orthodontic services (space maintainers), surgical care (extractions), and sedation services (nitrous oxide, IV sedation). Appointments are scheduled directly with parents/guardians through phone or the patient portal.

Product overview

Upstate Pediatric Dentistry is a pediatric dental practice offering a comprehensive range of dental services for infants, toddlers, adolescents, and children with special needs. The practice provides preventive services (routine cleanings, fluoride treatments, sealants), restorative treatments (composite fillings, crowns, dental restorations), diagnostic services (digital X-rays), orthodontic services (space maintainers), and sedation options (nitrous oxide, IV sedation). The practice operates from a state-of-the-art office with the latest in technological equipment, sterilization systems, and digital x-rays.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventative Dentistry Comprehensive preventive dental care including routine cleanings and fluoride treatments to maintain children's oral health and prevent cavities. Targeted at infants, children, teenagers, and children with special needs.
• Dental Restorations Restorative procedures including composite fillings and crowns to repair damaged or decayed teeth in pediatric patients.
• Digital X-Rays Advanced digital radiography imaging that provides detailed views of teeth and jaw structures with materially lower radiation exposure than traditional X-rays, designed for safety in pediatric patients.
• Sealants Protective clear or shaded plastic coatings applied to the chewing surfaces of back teeth to prevent decay in cavity-prone areas of children's teeth.
• Space Maintainers Orthodontic appliances that maintain proper spacing in the mouth when primary teeth are lost prematurely, guiding permanent teeth into the correct positions.
• Nitrous Oxide Sedation Safe inhalation (conscious) sedation used to help anxious pediatric patients relax during dental procedures while remaining awake and responsive.
• IV Sedation Intravenous sedation provided for complex procedures or highly anxious pediatric patients requiring deeper relaxation during treatment.
• Extractions Tooth extraction procedures for primary and permanent teeth when necessary due to decay, trauma, or orthodontic reasons in pediatric patients.
• Dental Crowns Custom dental crowns placed over damaged pediatric teeth to restore function and appearance, typically using stainless steel or tooth-colored materials.
• Composite Fillings Tooth-colored filling materials used to repair cavities in pediatric patients while maintaining a natural appearance.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lone Peak Dental Group: Pediatric-focused dental group practice / DSO that operates multi-location pediatric dentistry offices across multiple U.S. states. It is the closest scaled analog to Upstate Pediatric Dentistry's model — same pediatric specialty focus, multi-dentist group structure, and similar service mix — but operating at significantly greater scale.
• Children's Dental Health: Multi-location pediatric dental group practice headquartered in Pennsylvania with offices across the Mid-Atlantic and other states. Directly comparable in target demographic (children, including those with special needs), service offering, and operational philosophy, but with broader geographic reach than Upstate Pediatric Dentistry.

Broad incumbents

• Dental Care Alliance: Large multi-specialty DSO supporting dental practices across the U.S., including pediatric offerings. Comparable business model and target demographic, but with far broader geographic reach and general-dentistry focus rather than pediatric specialization.
• Heartland Dental: Largest dental support organization (DSO) in the United States, supporting thousands of dentists across general and specialty practices including pediatric dentistry. Comparable in business model (group practice with non-clinical support) but significantly larger and far more diversified across dental specialties.
• Smile Brands: National DSO supporting dental practices across many states, including pediatric dentistry offerings. Operates with similar group-practice economics and patient demographic overlap, but as a large diversified player rather than a pediatric-specialized independent practice.
• Sonrava Health: National dental services platform (formerly parent of Smile Brands) operating multi-specialty dental offices including pediatric brands. Comparable in operating multi-location dental practices serving similar patient populations, but at significantly larger scale and broader service mix.
• Pacific Dental Services: Major nationwide DSO supporting hundreds of dental practices including pediatric offices. Comparable as a multi-location dental group operator with similar group-practice economics, but operates at national scale and is not pediatric-specialized like Upstate Pediatric Dentistry.

Regional players

• SAGE Dental: Multi-location dental group practice operating primarily across the Southeastern U.S., overlapping Upstate Pediatric Dentistry's Southeast service region. Comparable in multi-dentist group model and family-oriented patient demographic, but broader specialty mix with general dentistry as the core offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/greenville.dentist

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upstate Pediatric Dentistry