Prism

What Prism does

Prism Co., Ltd. is a South Korean LED consumer hardware manufacturer founded in 2002 and headquartered in Bucheon, operating a vertically-integrated production model from a factory located in the Chunui-Technopark complex alongside an R&D center in Seoul. The company's portfolio is organized around four product lines: CLAYMORE-branded portable and outdoor LED lanterns and headlamps (Ultra, 3Face, Capon, Heady, Pocket series), Broadwing-branded LED desk lamps (S, T, K, and base/clamp-on variants), the TLC standalone desk-lamp series that integrates Seoul Semiconductor Sunlike chip technology, and OEM furniture-integrated LED lighting developed with Korean furniture partners Hanssem and ILOOM. In 2020, Prism extended beyond lighting into adjacent portable hardware with the CLAYMORE FAN V600 rechargeable fan, which won the Red Dot Design Award.

Prism generates revenue primarily through wholesale hardware sales rather than software or subscription services, with no disclosed pricing model. Distribution combines mass-retail channels (notably Costco since 2011) with country-specific agents and distributors across the USA, Japan, Canada, Taiwan, Germany, Austria, and France, supplemented by furniture OEM partnerships in Korea and OEM/private-label supply to overseas outdoor brands. The company has invested in multi-jurisdiction regulatory compliance (ETL, FCC, Energy Star, CE, PSE, BSMI) and Korean certifications (KS, ISO 9001, INNO-BIZ, Good Design) to enable cross-border export, and operates a wholly-owned US subsidiary, Prism America, established in 2010. Marketing is anchored on international trade show participation (Light + Building Frankfurt, Hong Kong Lighting Fair, SHOT Show Las Vegas, Osaka Fishing Show, European Outdoor Show, BCSRA Canada) and TV advertising for the CLAYMORE brand. The company is privately held with no external investors or funding rounds disclosed.

Name

Prism

Legal name

Prism Co., Ltd.

Website

https://eng.prismlight.co.kr

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Prism Co., Ltd. is a privately-held South Korean LED lighting manufacturer (founded 2002) producing CLAYMORE portable lanterns, Broadwing and TLC LED desk lamps, and OEM furniture lighting, distributed globally via Costco, country agents, and Korean furniture partners Hanssem and ILOOM.

Ownership category

akta.pro rank

Product category

LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• LED lighting fixtures
• LED desk lamps
• Outdoor LED lanterns
• Furniture integrated lighting
• Portable rechargeable lighting

Headquarters

HQ city

Bucheon

HQ country

South Korea

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Products Sales: Revenue generated from manufacturing and selling LED lighting products including desk lamps, lanterns, and furniture lighting through distribution networks and retail channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

Prism Co., Ltd. designs, manufactures, and sells LED lighting products through multiple sub-brands including CLAYMORE (rechargeable outdoor lanterns, headlamps, cap lights, and portable fans), Broadwing and TLC Series (LED desk lamps with USB charging and color temperature adjustment), and integrated furniture lighting for cabinet and OEM applications. The company operates the largest domestic production sites for LED consumer products in Korea and distributes through global retail chains, country-specific agents, and furniture manufacturer partnerships.

Product overview

Prism is a South Korean LED lighting manufacturer established in 2002, offering consumer-oriented LED products across multiple sub-brands. The product portfolio centers on four main categories: (1) CLAYMORE - outdoor/portable LED lanterns, headlamps, cap lights, and rechargeable fans including the V600 fan that won Red Dot Design Award 2020, and variants like Ultra, 3Face, Capon, Heady, and Pocket; (2) Broadwing - LED desk lamps including clamp-on, base-type, and rechargeable models in S, T, and K series; (3) TLC Series - standalone LED desk lamps with color temperature adjustment and USB charging features; and (4) Furniture Lighting - integrated LED solutions for cabinets and furniture. The company operates as a single unified product company rather than a platform architecture, with products sold through global distribution chains including Costco and exported to USA, Japan, Taiwan, Germany, Austria, France, and other countries.

Differentiator

Problem solved

Functional benefit

Brands

• CLAYMORE: LED lantern brand including models like Capon, Ultra, 3Face, Heady series for outdoor use
• Broadwing
• TLC Series
• EXO

Products and services

• CLAYMORE LED Lanterns (outdoor/portable lighting line) CLAYMORE is Prism's sub-brand of rechargeable LED lanterns, headlamps, cap lights, and portable fans designed for outdoor and camping use. Product lines include Cap-on (40B, 65A, 80C, 120H), Ultra, 3Face, 3Face Mini, Heady/Heady2, and Pocket, plus the V600 rechargeable wireless fan. Features include multiple light modes, RED LED optimized for fishing, brightness adjustment, lightweight form factors, and long run times.
• Broadwing LED Desk Lamps Broadwing is Prism's sub-brand of LED desk lamps offered in clamp-on, base-type, and rechargeable configurations across S, T, and K series. Features include USB charging, color temperature adjustment, and Sunlike chip technology from Seoul Semiconductor. Targeted at home office, study, and professional use.
• TLC Series LED Desk Lamps TLC Series is a standalone LED desk lamp line including models TLC-3800, TLC-4300, TLC-5700, TLC-7300, TLC-7900, TLC-8200SL, TLC-8800, and TLC-9000. Select models use Sunlike chip from Seoul Semiconductor; line includes ETL, FCC, CE, and Energy Star certifications.
• Furniture Integrated Lighting (Cabinet Lighting and Built-in Charger) Furniture-integrated LED lighting solutions developed for and with Korean furniture manufacturers Hanssem and ILOOM. Includes patented cabinet lighting (Patent 10-1452369), built-in charging solutions, and D.I.Y system lighting fixtures designed for cabinet and furniture OEM integration.
• EXO LED Desk Lamp Co-branded LED desk lamp produced through a 2017 collaboration with SM Entertainment and Emart retail. Marketed as an entertainment/retail collaboration product leveraging Prism's LED desk lamp technology.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, minor and regional.

• CostcocoreChannel Partner/ Reseller/ DistributorMulti-national retail chain partnership established in 2011 for product distribution through Costco retail locations globally.
• HanssemcoreStrategic or Co-development PartnerPartnership for cabinet lighting development and release in 2014. Prism collaborated with Hanssem on integrated lighting solutions for furniture.
• IROOM (iloom)coreStrategic or Co-development PartnerPartnership for cabinet lighting development in 2014. Collaborative product development for furniture-integrated lighting.
• SM Entertainment / EmartminorStrategic or Co-development PartnerCollaboration in 2017 to release EXO LED desk lamp - a collaborative product between SM entertainment and Emart retail.
• Bigtent CampingregionalChannel Partner/ Reseller/ DistributorCanadian agent for outdoor products. Participated together at BCSRA Show in Richmond Oval, Canada.
• Seoul SemiconductorcoreTechnology or IntegrationTechnology partnership for Sunlike chip technology used in TLC-5700 and TLC-8200SL LED desk lamps, providing superior LED performance compared to conventional LED chips.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Humanscale: Premium ergonomic task lighting and office furniture brand, directly comparable to Prism's desk-lamp portfolio in ergonomic/task-lighting use case, specification-led sales motion, and design-award brand positioning.
• BenQ: Sells the ScreenBar monitor/desk light line and broader LED lighting, directly comparable to Prism's desk-lamp category in target office/home user, USB-powered form factor, and design-led premium positioning.
• Snow Peak: Japanese outdoor lifestyle brand with a growing portable lighting and camping product line, comparable to Prism's CLAYMORE line in premium outdoor positioning, Asian and US retail expansion, and design-led product ethos.
• TaoTronics (Sunvalley Group): Mass-market LED desk lamp brand sold through Amazon and big-box retailers worldwide, directly comparable to Prism's Broadwing line in product category, USB/color-temperature feature set, and global e-commerce/retail distribution.
• Coleman: Iconic outdoor brand offering battery-powered lanterns and camping lights sold through mass retail, directly comparable to Prism's CLAYMORE line in outdoor recreation customer segment and broad retail distribution.
• BioLite: Designs and sells portable LED lanterns and rechargeable lighting for outdoor and off-grid use, directly comparable to Prism's CLAYMORE lantern line in target customer (campers, outdoor enthusiasts), price positioning, and rechargeable battery-powered architecture.
• Goal Zero: Portable solar-powered lighting and power products for outdoor and emergency use, directly comparable to Prism's CLAYMORE lanterns in rechargeable portable-lighting use cases, retail channel mix (Costco, REI-style), and outdoor/camping customer base.
• Koncept Technologies: Design-forward manufacturer of LED desk and task lamps sold through design retailers and direct channels, directly comparable to Prism's Broadwing/TLC series in form factor, premium consumer/office positioning, and award-winning industrial design.

Emerging players

• AUKEY Technology: Consumer electronics brand offering LED desk lamps and portable lights primarily through Amazon and online channels, comparable to Prism's Broadwing line as a mass-market LED desk-lamp competitor with overlapping feature sets (USB charging, color temperature).

Broad incumbents

• Signify (Philips Lighting): Global leader in LED lighting fixtures and connected lighting systems across residential, commercial, and outdoor segments; a broad incumbent whose portfolio overlaps Prism's task, residential, and outdoor lighting categories but at much greater scale and with stronger smart-lighting capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prism