PromoStandards
- Company typePrivate
- Founded2019
- HeadquartersBethlehem, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
PromoStandards firmographics
Firmographics- Name
- PromoStandards
- Legal name
- PromoStandards
- Website
- https://promostandards.org
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PromoStandards industry classification
Industry- Product category
- Supply Chain Integration Standards (B2B API Specifications)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where PromoStandards is headquartered
LocationHeadquarters
- HQ city
- Bethlehem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PromoStandards business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Membership Dues: PromoStandards generates revenue through tiered membership fees. Four membership levels are offered: Non-Member Access (Free), Associate ($500/year), Adopting ($2,500/year), and Advisory ($5,000/year). Higher tiers provide more user accounts, Slack access, and early access to new standards and features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier for non-members with basic access |
| Subscription | Annual | Entry-level membership at $500/year |
| Subscription | Annual | Mid-tier membership at $2,500/year |
| Subscription | Annual | Premium membership at $5,000/year |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
PromoStandards product offering
Product offeringCore offering
PromoStandards develops and publishes open interoperability API specifications (REST and SOAP) that enable suppliers and distributors in the promotional products industry to exchange standardized data in real time, including Product Data, Inventory, Pricing, Order Status, Purchase Orders, Invoices, Ship Notices, Product Configuration, and Product Compliance. The organization supports adoption through a tiered membership program, a Service API, Web Service Validator, Best Practices documentation, and community events such as Tech Summit and Virtual Office Hours.
Product overview
PromoStandards is a nonprofit organization that facilitates open interoperability standards for the promotional products industry. The core offering is its suite of technical specifications and standards (covering Inventory, Invoices, Media, Order Status, Product Compliance, Product Configuration, Product Data, Purchase Orders, and Ship Notices), supported by the Service API (services.promostandards.org) providing REST and SOAP access to the standards database. The ecosystem includes the Membership Program (with Non-Member, Associate, Adopting, and Advisory tiers), the Web Service Validator, Service Provider Directory, and the We Standardize on PromoStandards public directory. Key sub-products and new initiatives include the Event Subscription Service (webhooks), Product Data 3.0 (REST-based next-gen standard), JWT authentication for newer services, the Supplier Self-Assessment Questionnaire (SAQ), Tech Summit annual conference, Hackathon, Virtual Office Hours, and Best Practices Documentation. The organization is actively transitioning from SOAP/XML to REST/JSON-based services.
Differentiator
Problem solved
Functional benefit
Products and services
- PromoStandards Specifications & Standards A suite of technical integration specifications developed by PromoStandards covering endpoints for Inventory, Invoices, Media, Order Status, Product Compliance, Product Configuration, Product Data, Purchase Orders, and Ship Notices. The standards are intended for software developers, integrators, and IT teams at promotional product suppliers and distributors to enable real-time, standardized B2B data exchange.
- Service API (services.promostandards.org) REST and SOAP 1.2 web services providing read-only access to the PromoStandards database, enabling distributors and suppliers to query company listings, endpoints, service types, and version data. The Service API serves as the live registry of member-company implementations of PromoStandards endpoints.
- Membership Program Tiered membership program offering access to PromoStandards specifications, Slack community, Web Service Validator, Best Practices, Service Provider Directory, and endpoint listings. Four membership levels are offered: Non-Member (free), Associate ($500/year), Adopting ($2,500/year), and Advisory ($5,000/year). Higher tiers provide more user accounts, Slack access, and early access to new standards and features.
- Supplier Self-Assessment Questionnaire (SAQ) Structured questionnaire introduced by the Best Practices Committee that enables suppliers to evaluate and communicate the quality, consistency, and maturity of their PromoStandards implementations, helping identify gaps and track improvements over time.
- We Standardize on PromoStandards Directory Public directory of companies publicly supporting PromoStandards, displaying the logos of members that opt in to the program and serving as visible social proof of adoption.
- Tech Summit Annual flagship in-person industry technology event for suppliers, distributors, service providers, and technology leaders to collaborate on real-world challenges and advancements in promotional products technology, including a concurrent Hackathon.
- PromoStandards Hackathon Annual hackathon run alongside Tech Summit in which cross-functional teams build real solutions using PromoStandards APIs against live trading partner data; winning teams are recognized with prizes and winning solutions often influence real-world integrations.
- Virtual Office Hours Monthly community discussion sessions hosted on the third Tuesday of each month, providing updates from committee representatives, real-time tutorials, introductions to new standards, and open Q&A on PromoStandards integration topics for members and non-members.
Quantifiable outcome
- Elimination of thousands of unnecessary touchpoints (calls/emails) annually per distributor
- +1 more outcomes
Companies that use PromoStandards
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
PromoStandards technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
PromoStandards partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and growth.
- HALO Branded SolutionscoreHALO hosted the Standards Committee's in-person meeting in June with nine committee members attending in person and two joining remotely. HALO representatives including VP of Business Process Improvement Allen Casey participate in PromoStandards committees.
- Clearwater Marine AquariumminorCommunity give-back partnership at Tech Summit 2027. PromoStandards conducted a beach cleanup followed by an exclusive behind-the-scenes tour of the Clearwater Marine Aquarium.
- Promotional Products Association International (PPAI)corePromoStandards collaborates with PPAI's ecosystem and attended PPAI Expo as an exhibitor for the first time in January 2026. PromoStandards advertises in PPAI's magazine featuring the PPAI 100 list. Both organizations drive technology and connection to support the promotional products industry.
- Brand Chain (formerly Print Services and Distribution Association, PSDA)growthBrand Chain joined PromoStandards as an Advisory Member and formed a Technology Committee to map integration needs for print distributors and suppliers. The print industry follows similar workflows to promotional products and can benefit from the same standards.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
PromoStandards competitors and assessment
Company assessmentBroad incumbents
- ASC X12: The ANSI-accredited standards body responsible for EDI specifications widely used in B2B commerce. Comparable as an established nonprofit standards organization addressing supply chain data exchange, with a much broader industry footprint than PromoStandards.
- commonsku: A leading workflow and order management platform for promotional product distributors and a PromoStandards member. Comparable as a software platform that consumes PromoStandards APIs to deliver value to the same end customer base.
- Facilisgroup: A technology and business services provider for the promotional products industry (Syncore platform) and a founding PromoStandards member. Comparable as a major platform in the promo products tech ecosystem that integrates with the standards.
- SAGE (by ASI): A leading ERP and business management platform purpose-built for the promotional products industry, operated by ASI. Comparable as a major software platform in the promo products ecosystem that relies on integrations aligned with PromoStandards.
Direct peers
- GS1: The global standards organization for supply chain identification and data exchange (barcodes, EDI, product data). The most direct analog to PromoStandards as a nonprofit, vendor-neutral standards body serving multi-industry supply chain interoperability needs.
- Advertising Specialty Institute (ASI): The largest media, data, and services company serving the promotional products industry. Comparable as a central infrastructure provider for the same vertical that PromoStandards serves, with overlapping distributor and supplier customers.
- Promotional Products Association International (PPAI): The primary industry trade association for the promotional products industry, serving a largely overlapping membership base and partnering with PromoStandards on industry events and representation. Comparable as a membership-based nonprofit focused on the same vertical.
- Brand Chain (formerly PSDA): Trade association for the print services and distribution industry that has joined PromoStandards as an Advisory Member to extend the standards into print. Comparable as a membership-based industry association adjacent to the promotional products space.
Emerging players
- OASIS Open: A nonprofit standards consortium that develops open standards across multiple domains including supply chain, security, and IoT. Comparable as a similarly structured nonprofit body that produces open interoperability standards for industry adoption.
- OpenAPI Initiative: An open-source, vendor-neutral initiative under the Linux Foundation that standardizes API description formats. Comparable as a nonprofit-led effort to standardize the underlying technology layer (APIs) that PromoStandards relies on for its specifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
PromoStandards social profiles
Digital presencePromoStandards financial estimates
Financial estimateRevenue estimate
Valuation estimate
PromoStandards leadership team
Management profileNumber of profiles
Profiles16 records
PromoStandards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PromoStandards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PromoStandards
What does PromoStandards do?
PromoStandards develops and publishes open interoperability API specifications (REST and SOAP) that enable suppliers and distributors in the promotional products industry to exchange standardized data in real time, including Product Data, Inventory, Pricing, Order Status, Purchase Orders, Invoices, Ship Notices, Product Configuration, and Product Compliance. The organization supports adoption through a tiered membership program, a Service API, Web Service Validator, Best Practices documentation, and community events such as Tech Summit and Virtual Office Hours.
Is PromoStandards a public or private company?
PromoStandards is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PromoStandards founded?
PromoStandards was founded in 2019. It employs 1 to 10 people.
Where is PromoStandards based?
PromoStandards is headquartered in Bethlehem, United States, in the North America region.
How does PromoStandards make money?
One revenue line is on record: membership Dues.
Who are PromoStandards's main competitors?
Broad incumbents on record are ASC X12, commonsku, Facilisgroup and SAGE (by ASI). Direct peers are GS1, Advertising Specialty Institute (ASI), Promotional Products Association International (PPAI) and Brand Chain (formerly PSDA). Emerging players are OASIS Open and OpenAPI Initiative.
Does PromoStandards have an API?
Yes. PromoStandards offers REST and SOAP 1.2 web services for read-only access to the PromoStandards database. REST/JSON endpoints return data including list of companies/codes, company information by company code, service types, services, endpoints by company code, endpoint types by company and service code, and endpoints by company/service code/version. SOAP 1.2 WSDL available at https://services.promostandards.org/WebServiceRepository/WebServiceRepository.svc?singleWsdl. The organization is transitioning to REST-based services with JSON Web Token (JWT) authentication for newer services including Event Subscription and Product Data 3.0. Developer documentation is at services.promostandards.org/WebServiceRepository/WebServiceRepository.svc/json/companies.
What industry is PromoStandards in?
PromoStandards's product category is Supply Chain Integration Standards (B2B API Specifications). Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its SIC code is 7310.